SMARTFENSE
SMARTFENSE provides a cloud-based cybersecurity awareness and social engineering simulation SaaS platform that trains employees, measures human-factor risk, and delivers audit-ready compliance evidence for regulated enterprises in Spain, Latin America, and Europe.
- Company typePrivate
- Founded2015
- HeadquartersLeón, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SMARTFENSE does
SMARTFENSE is a cloud-based cybersecurity awareness and social engineering simulation SaaS platform developed and operated by DEFENSE BALANCE S.L., founded in 2015 and headquartered in León, Spain, with a LATAM operating entity (DIGITAL CONTENT MACHINE S.A.) registered in Argentina. The platform generates safe user habits in organizations through continuous training, phishing/ransomware simulations, and compliance evidence management, serving regulated enterprises in banking, insurance, energy, telecommunications, and critical infrastructure across Spain, Latin America, and Europe. Notable customers include Mercado Libre, Banco Provincia, Puntonet, Pronaca, and a long-established insurance company.
The platform is built on an API-first architecture that requires no endpoint agent installation, integrating with major identity (Azure AD, Google, Okta, Auth0, Keycloak), communication (Slack, Microsoft Teams), and compliance (Vanta, SAP SuccessFactors) systems, and running primarily on AWS EU infrastructure. Differentiated capabilities include a natively-authored multilingual content catalog (Spanish, Portuguese, Italian, English) with Latin American regionalization, social engineering simulation tools (phishing, ransomware, QR phishing), a Normativa Management module for audit-ready compliance evidence, an Automatic Awareness Program feature, multi-tenant architecture for MSSP white-label deployment, and a 2025-launched AI Help Center agent.
Revenue is generated through annual SaaS platform subscriptions sized to organizational complexity plus professional services (implementation, support, managed consulting), distributed primarily via a certified channel partner network (Seccuracy Argentina, Nextvision, Derten) and complemented by direct enterprise sales through a demo-driven motion. The company holds CCN (Spain) requalification and CSA STAR registration, and complies with GDPR, LGPD, Argentine PDPA, and CCPA. The company is privately held with no disclosed institutional funding.
SMARTFENSE firmographics
Firmographics- Name
- SMARTFENSE
- Legal name
- DEFENSE BALANCE S.L.
- Website
- https://smartfense.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SMARTFENSE provides a cloud-based cybersecurity awareness and social engineering simulation SaaS platform that trains employees, measures human-factor risk, and delivers audit-ready compliance evidence for regulated enterprises in Spain, Latin America, and Europe.
- Ownership category
- akta.pro rank
SMARTFENSE industry classification
Industry- Product category
- Cybersecurity Awareness Training Software
- NAICS
- Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Secure Software & DevOps Awareness (Secure Coding Basics) (EDABAGAN)
- akta.pro secondary industry
- Cybersecurity Learning Platforms (EDAFANAF)
Keywords
Where SMARTFENSE is headquartered
LocationHeadquarters
- HQ city
- León
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
SMARTFENSE business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Annual or multi-year subscription model for access to the SMARTFENSE cybersecurity awareness platform. Pricing is based on organizational size and module complexity. Subscription includes platform access, content library, simulation tools, and standard integrations.
- Professional Services: Implementation services, technical support, and consulting services for organizations requiring assisted deployment or managed awareness programs. Delivered both by SMARTFENSE directly and through certified implementation partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise and organizational subscription plans with varying levels of features and support |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
SMARTFENSE product offering
Product offeringCore offering
SMARTFENSE is a cloud-based SaaS platform that delivers cybersecurity awareness training, social engineering simulations (phishing, ransomware, QR phishing/BEC), and compliance management for organizations. The platform provides multi-language content catalogs, automated awareness programs, multi-tenant management, and integration via API with enterprise identity and communication systems, enabling organizations to measure and reduce human-factor cyber risk and demonstrate regulatory compliance.
Product overview
SMARTFENSE is an internationally awarded online cybersecurity awareness platform that generates secure user habits. The core SMARTFENSE Platform integrates multiple modules including Awareness and Evaluation tools, Simulation (phishing/ransomware), Content and Multi-catalogs, Integrations via API, Multitenant management, and Smart User Management. The platform is complemented by an Automatic Awareness Program feature and a Normativa Management module for compliance demonstration. SMARTFENSE also offers professional services including Implementation, Technical Support (with AI-powered Help Center), and Consulting services. Free tools include Ransomware Simulator, BEC Simulator, Email Harvester, DNS Twist, and Spoof Check. Gamification products include 'Las aventuras de Gupi' and 'Run Ciso Run' games.
Differentiator
Problem solved
Functional benefit
Products and services
- SMARTFENSE Platform Online SaaS platform for cybersecurity awareness that generates secure user habits through continuous training, phishing/ransomware simulations, multi-language content catalogs, API-based integrations, multi-tenant organization management, and audit-ready compliance reporting. Targets regulated enterprises, financial institutions, multinationals, MSSPs, and critical infrastructure operators.
- Implementation Service (Servicio de Implementación) Professional deployment service that configures user synchronization, corporate branding, and core integrations to bring the SMARTFENSE platform live for an organization, typically within two weeks.
- Technical Support Service (Servicio de Soporte Técnico) Ongoing technical support service for the SMARTFENSE platform, including an AI-powered Help Center for self-service issue resolution and traditional ticket-based support.
- Cybersecurity Awareness Consulting Service (Servicio de Consultoría) Managed cybersecurity awareness consulting service for organizations that need effective human risk management without dedicating internal resources to platform administration.
Quantifiable outcome
- Pronaca achieved 250% increase in employee engagement (from 20% to 70%) within one year
- +3 more outcomes
Companies that use SMARTFENSE
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
SMARTFENSE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature7 records
SMARTFENSE partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- DertencoreSpanish cybersecurity company specialized in awareness and security services that uses SMARTFENSE as its core platform to deliver awareness programs to clients. Derten has reduced cyberattacks exponentially for clients through the highly flexible and customizable platform.
- NextvisioncorePlatinum-level partner implementing SMARTFENSE platform for clients in Latin America. Successfully delivers accessible awareness programs with increased employee engagement and long-term results through consistent program deployment.
- Seccuracy ArgentinacoreInformation security consulting firm with over 20 years of experience serving energy, finance, insurance, and critical infrastructure sectors. Uses SMARTFENSE since 2018 as the key tool for managed awareness services, achieving 80%+ participation rates and 84% engagement for clients.
- STOP. THINK. CONNECT.minorSMARTFENSE is an official member of the STOP. THINK. CONNECT. worldwide cybersecurity awareness campaign, contributing to global cybersecurity awareness efforts.
- INCIBE (Instituto Nacional de Ciberseguridad de España)minorSMARTFENSE was selected for and won the INCIBE Cybersecurity Ventures acceleration program, receiving mentorship, training, and networking opportunities with investors and enterprises.
- Amazon Web Services (AWS)corePrimary infrastructure provider hosting SMARTFENSE platform in EU-West-1 (Ireland) region. Processes customer data including names, emails, audit logs, and campaign metrics as a sub-processor.
- MicrosoftcoreMicrosoft Azure AD integration for directory services and user authentication. Microsoft Teams integration for in-app notifications to end users.
- GooglecoreGoogle identity services used for user import and authentication. Google Workspace integration capabilities.
- Auth0 (Okta)coreIdentity management and authentication services for UK and EU customers, operating primarily through AWS EU region (Frankfurt primary, Dublin failover).
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
SMARTFENSE competitors and assessment
Company assessmentMarket position
Strengths1 record
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
SMARTFENSE social profiles
Digital presenceSMARTFENSE compliance and trust
Trust signalCompliance5 records
SMARTFENSE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMARTFENSE leadership team
Management profileNumber of profiles
Profiles4 records
SMARTFENSE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMARTFENSE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMARTFENSE
What does SMARTFENSE do?
SMARTFENSE is a cloud-based SaaS platform that delivers cybersecurity awareness training, social engineering simulations (phishing, ransomware, QR phishing/BEC), and compliance management for organizations. The platform provides multi-language content catalogs, automated awareness programs, multi-tenant management, and integration via API with enterprise identity and communication systems, enabling organizations to measure and reduce human-factor cyber risk and demonstrate regulatory compliance.
Is SMARTFENSE a public or private company?
SMARTFENSE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMARTFENSE founded?
SMARTFENSE was founded in 2015. It employs 11 to 50 people.
Where is SMARTFENSE based?
SMARTFENSE is headquartered in León, Spain, in the Europe region.
How does SMARTFENSE make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Does SMARTFENSE have an API?
Yes. SMARTFENSE integrates with customer environments via API and standards, without installing agents on each device. This approach is emphasized for deployment simplicity, reduced attack surface, and privacy considerations. Specific API endpoints, authentication methods, rate limits, and sandbox availability are not detailed in the available source material.
What industry is SMARTFENSE in?
SMARTFENSE's product category is Cybersecurity Awareness Training Software. Its primary akta.pro industry code is EDABAGAN, Secure Software & DevOps Awareness (Secure Coding Basics), with a secondary code of EDAFANAF, Cybersecurity Learning Platforms. Its NAICS code is 54151 and its SIC code is 7372.