Universidad Autónoma de Guadalajara

What Universidad Autónoma de Guadalajara does

Universidad Autónoma de Guadalajara (UAG) is a private higher-education institution headquartered in Zapopan, Jalisco, Mexico, organized as a civil association (Asociación Civil). Founded on March 3, 1935, it is the first private university in Mexico and operates as a comprehensive educational system spanning preschool (Educación Básica) through doctorate, with 16,000+ students and 1001-5000 employees. The core product set includes high school (Bachillerato/UAG High School), undergraduate (Licenciaturas), graduate (Posgrados), international double-degree programs with Arizona State University (Licenciaturas Internacionales, Maestrías Internacionales), online programs (ONLINE, Campus Digital UAG), and Lifelong Learning continuing education offerings.

The technology layer consists of a digital campus platform (Campus Digital UAG), specialized laboratories including an Immersive Environments Laboratory (Laboratorio de Entornos Inmersivos), and applied research centers (CIDI Mecánica, CIDI Química, CITSIA for food industry, CTI Iluminación, AMPLI.FIKA). Revenue is generated through tuition (e.g., $25,140 MXN initial plus four monthly installments for Civil Engineering), subscription-based recurring fees across degree programs, healthcare services from wholly-owned hospitals and clinics (Hospital Ramón Garibay, dental/orientation/nutrition clinics, UAMA ambulatory units), and hospitality revenue from four university-owned hotels. Customer acquisition relies on a sales-led admissions motion via a portal-based application process, educational fairs, campus visits, and a strong digital presence; go-to-market is segmented across Mexican high school graduates (primary), international students, graduate students, and working professionals. Strategic differentiation rests on the ASU/CINTANA alliance enabling international credentials, 295 international agreements, and 35 national plus 3 international accreditations.

Name

Universidad Autónoma de Guadalajara

Legal name

Universidad Autónoma de Guadalajara, Asociación Civil

Website

https://uag.mx

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

UAG is Mexico's first private university (founded 1935), serving 16,000+ students across preschool, undergraduate, graduate, and continuing education programs from campuses in Guadalajara and Tabasco, with international double-degree pathways through a strategic alliance with Arizona State University.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Support Services (611710), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online International & Cross-Border Universities (Global/Transnational Providers) (EDAHALAL)

akta.pro secondary industries

International Student Housing Placement & Management (BPAJAJAL), International Student Academic & Personal Support (case management, referrals) (EDALANAE)

Keywords

• Higher education services
• Undergraduate degree programs
• Graduate degree programs
• International exchange programs
• Continuing professional education

Headquarters

HQ city

Zapopan

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Undergraduate/Graduate Tuition: Tuition fees from undergraduate (licenciaturas), graduate (posgrados), and international programs. The university charges periodic tuition with initial payments and monthly installments. Example: Ingeniería Civil has initial payment of $25,140 MXN plus 4 monthly payments of $25,140 MXN per period.
2. Continuing Education and Lifelong Learning: Revenue from short programs, certifications, micro-credentials, and continuing education courses for professionals and lifelong learners.
3. Healthcare Services: Revenue from university hospitals, clinics, dental clinics, nutrition consultations, rehabilitation clinics, and medical services provided to the public.
4. International Programs and Exchange: Revenue from international students, double-degree programs with ASU, and exchange program fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Universidad Autónoma de Guadalajara (UAG) is a private university system delivering higher education services from early childhood through doctoral level across multiple disciplines including engineering, business, health sciences, law, and arts. The institution generates revenue primarily through tuition fees from undergraduate and graduate programs, including international double-degree programs with Arizona State University and continuing education offerings, supplemented by healthcare services through university hospitals and clinics.

Product overview

Universidad Autónoma de Guadalajara operates as a comprehensive private university system offering a full educational continuum from early childhood (Educación Básica) through doctoral studies. The institution is structured around a multi-campus model with its main campus in Guadalajara and additional campuses in Tabasco, serving over 16,000 students. The academic portfolio includes undergraduate (Licenciaturas), graduate (Posgrados/Maestrías), and continuing education (Lifelong Learning) programs, with a significant emphasis on internationalization through dual-degree programs with Arizona State University (Licenciaturas Internacionales, Maestrías Internacionales), the CINTANA global university network, and over 295 international agreements. Technology-enhanced learning is delivered through the Campus Digital UAG platform, while applied research is conducted through specialized innovation centers including CIDI Mecánica, CIDI Química, CITSIA, CTI Iluminación, and AMPLI.FIKA. The institution also maintains UAG Alumni services and UAG SOLUTIONS support infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• UAG Alumni: Alumni association network of the university
• UAG High School
• Campus Digital UAG
• INNOVA UAG
• Editorial UAG
• Tecos FC
• UAG Store
• UAG Solutions
• Powered by ASU
• UAG SOLUTIONS

Products and services

• Educación Básica (Basic Education) Early childhood and elementary education programs forming the foundational level of the UAG educational system for young learners.
• Bachillerato (UAG High School) High school programs including UAG High School with international certification programs in Canada, France, and New Zealand for students completing secondary education.
• Licenciaturas (Undergraduate Programs) Bachelor's degree programs across multiple disciplines including engineering, business, health sciences, law, and arts, forming the core undergraduate offering of UAG.
• Licenciaturas Internacionales (International Double-Degree Programs) Dual-degree undergraduate programs allowing students to earn credentials from both UAG and Arizona State University, with up to 40% acceleration toward international master's degrees.
• Posgrados (Graduate Programs) Master's and doctoral programs offered across multiple disciplines, including accelerated international master's options through ASU partnerships with Optional Practical Training (OPT) work authorization eligibility in the US.
• Maestrías Internacionales (International Master's Programs) International master's programs offered in partnership with Arizona State University, providing accelerated pathways and Optional Practical Training (OPT) work eligibility in the United States.
• Lifelong Learning (Continuing Education) Continuing education programs, micro-credentials, short courses, certifications, and professional development offerings for working professionals and lifelong learners.
• ONLINE (Distance Education) Online and virtual education programs enabling remote learning across all academic levels, including specialized programs such as the Master's in Hospital Administration online.
• Servicios de Salud Universitarios (University Healthcare Services) University-operated healthcare services including Hospital Ramón Garibay, dental clinics (Clínica de Odontología), medical clinics (Clínica del PMC), nutrition consulting (Consultorio de Nutrición), and ambulatory care units (UAMA), serving the public while providing clinical training.

Quantifiable outcome

• 80% of graduates enter the labor market
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• Universidad de Valencia (UV)coreStrategic or Co-development Partner · 1 January 2023Collaboration agreement covering Administration/Business/Economics, Law, Engineering, Health Sciences, and Communication/Social Sciences. Includes micro-credentials, summer programs, double degrees, and research exchanges. Original agreement signed in 2023, renewed in December 2025.
• Arizona State University (ASU)flagshipStrategic or Co-development Partner · 1 January 2022Strategic alliance with ASU, the #1 innovation university in the United States. Enables double-degree programs, accelerated master's degrees (up to 40% acceleration), Optional Practical Training (OPT) allowing graduates to work in US for 3 years. Courses enriched with ASU content and curriculum alignment.
• CINTANA EducationcoreStrategic or Co-development PartnerMember of the CINTANA global university network providing research collaboration opportunities, student exchange, and access to international academic resources across multiple countries.
• University of Illinois SystemcoreStrategic or Co-development PartnerStrategic alliance signed in 2024 to advance global medical education and health innovation. Focus on medical training, research collaboration, and academic exchange in health sciences.
• European Business & Digital SchoolminorStrategic or Co-development PartnerInternational alliance focused on educational innovation, globalizacion, and continuous learning models. Formalized to promote international education standards.
• Universidad Latina de PanamáminorStrategic or Co-development PartnerAcademic exchange partner for Commerce International students. Students visited the university during Panama academic trip for international exposure and cultural exchange.
• Universidad CES (Colombia)minorStrategic or Co-development PartnerExchange agreement with Universidad CES in Medellín, Colombia. UAG nursing students can participate in international academic exchanges with clinical practice at Colombian hospitals.
• Korea UniversityminorStrategic or Co-development PartnerKorean university partner for Spanish language and Mexican culture programs. Students from Korea participate in intensive 3-week programs learning Spanish and Mexican culture.
• Busan University of Foreign StudiesminorStrategic or Co-development PartnerKorean university exchange partner. One of six Korean universities with exchange agreements with UAG.
• Catholic University of KoreaminorStrategic or Co-development PartnerKorean university with active exchange agreements with UAG for student mobility.
• Dankook UniversityminorStrategic or Co-development PartnerKorean partner university for exchange programs and international collaboration.
• Hankuk University of Foreign StudiesminorStrategic or Co-development PartnerKorean university specializing in foreign languages with exchange agreements with UAG.
• Kyung Hee UniversityminorStrategic or Co-development PartnerKorean university partner for international exchange programs.
• Sungkyunkwan UniversityminorStrategic or Co-development PartnerKorean university with exchange agreements with UAG.
• Universidad Argentina De la Empresa (UADE)minorStrategic or Co-development PartnerExchange partner in Argentina where UAG students have studied subjects like Advertising, Audiovisual Media, and Event Organization.
• California State University, Long BeachminorStrategic or Co-development PartnerUS exchange partner for mechatronics and engineering students. UAG students participate in mobility programs at this California university.
• Alberta Bureau for International Education (ABIE)minorStrategic or Co-development PartnerCanadian consortium partner through Jalisco Consortium (also including UDG, UP, UNIVA, TEC de Monterrey, ITESO). Collaboration in education, research, and internationalization.
• Asociación de Hospitales Particulares de Jalisco (AHPJ)coreStrategic or Co-development PartnerCollaboration agreement with Jalisco private hospitals association for academic, scientific, and cultural exchange. Includes knowledge exchange, joint research, training programs, and best practices promotion.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tecnológico de Monterrey: Mexico's largest and most prestigious private university, offering undergraduate, graduate, and continuing education across multiple campuses nationwide. Directly comparable as a private Mexican university competing for the same domestic and international student segments.
• Universidad Anáhuac: Major private Mexican university with multiple campuses and a strong internationalization focus. Directly comparable to UAG in targeting Mexican high-school graduates seeking undergraduate and graduate degrees with global exposure.
• Universidad Iberoamericana: Private Jesuit university in Mexico City offering undergraduate and graduate programs with strong social-science and humanities focus. Comparable as a high-tuition private Mexican university serving similar student demographics.
• ITAM (Instituto Tecnológico Autónomo de México): Elite private Mexican university specializing in economics, business, law, and social sciences. Comparable as a private Mexican institution competing for top-tier Mexican students seeking rigorous undergraduate and graduate education.
• Universidad de Monterrey (UDEM): Private Mexican university in Monterrey with comprehensive undergraduate and graduate programs. Comparable as a multi-program private Mexican university with similar Catholic-influenced educational mission and regional brand strength.
• Universidad Panamericana: Private Mexican university with campuses in Mexico City, Guadalajara, and Aguascalientes offering professional programs. Comparable as a private institution serving similar Mexican student demographics with multiple campuses.
• Universidad de las Américas Puebla (UDLAP): Private Mexican university known for international programs and exchange partnerships. Comparable as a private Mexican institution with strong international orientation and similar competitive positioning in central Mexico.
• Universidad La Salle: Private Mexican university network with multiple campuses across Mexico. Comparable as a multi-campus private institution serving similar undergraduate and graduate student segments with similar tuition positioning.
• Universidad del Valle de México (UVM): Large private Mexican university network offering undergraduate and graduate programs across many campuses. Comparable as a broad-based private Mexican higher-education provider targeting similar student demographics with similar program portfolio.

Others

• CINTANA Education: Global university network in which UAG is a member, providing research collaboration and student exchange across multiple countries. Comparable as an enabling ecosystem participant rather than a direct competitor; supports UAG's international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UAG_Oficial
• YouTubeyoutube.com/user/UAGoficial
• Facebookfacebook.com/UAG.MX
• LinkedInlinkedin.com/school/universidad-aut-noma-de-guadalajara
• Instagraminstagram.com/uag_oficial

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universidad Autónoma de Guadalajara