Silver Cloud Hotels

Name

Silver Cloud Hotels

Legal name

Silver Cloud, Inc.

Website

https://silvercloud.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

Keywords

• Boutique hotel accommodations
• Hospitality lodging services
• Meetings and events venues
• Hotel loyalty programs
• Waterfront hotel properties

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Rentals: Core revenue from guest room bookings across 8 properties. Pricing varies by room type, location, and season. Includes standard rooms, suites, and specialty rooms (jacuzzi, waterfront views).
2. Food & Beverage: On-site restaurants and bars including Urban Steel Kitchen + Bar (Portland), Jimmy's on Broadway (Seattle Broadway), Jimmy's on First (Seattle Stadium), Ag47 Bar & Bistro (University District), and Copper & Salt Northwest Kitchen (Tacoma Point Ruston).
3. Meetings & Events: Meeting space rentals, banquet facilities, catering services, and audiovisual equipment for corporate events, weddings, and social gatherings.
4. Packages & Special Offers: Bundled packages including romance packages, park & stay packages, cruise packages, game day packages, and celebration packages with premium pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Silver Cloud Hotels operates 8 boutique hotel properties across the Pacific Northwest providing guest room and suite accommodations, on-site dining across 5 restaurants and bars, meeting and event spaces with catering, the Silver Rewards loyalty program, and Spa Serein wellness services. Revenue is generated from nightly room rentals, food and beverage, meetings and events, and promotional packages tailored to both business and leisure travelers.

Product overview

Silver Cloud Hotels is a boutique hotel chain operating 8 properties across the Pacific Northwest in Washington and Oregon. The portfolio includes properties in Seattle (Broadway, Lake Union, Stadium, University District), Tacoma (Waterfront, Point Ruston Waterfront), Mukilteo Waterfront, and Portland. Each property offers various room types including standard king and queen rooms, Jacuzzi rooms, suites, and accessible rooms. The company provides on-site dining through five restaurants (Urban Steel Kitchen + Bar, Copper & Salt Northwest Kitchen, Jimmy's on Broadway, Jimmy's on First, Ag47 Bar & Bistro), meeting and event spaces with catering and audiovisual capabilities, the Silver Rewards loyalty program, and Spa Serein wellness services. The properties cater to both business and leisure travelers with amenities including complimentary breakfast, fitness centers, parking, and rooftop pools at select locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Silver Cloud Hotels Boutique Accommodations Boutique hotel accommodations across 8 properties in Washington and Oregon (Seattle Broadway, Seattle Lake Union, Seattle Stadium, Seattle University District, Mukilteo Waterfront, Tacoma Waterfront, Tacoma Point Ruston Waterfront, and Portland), comprising approximately 950+ guest rooms and suites including standard king and queen rooms, Jacuzzi rooms, suites, and accessible rooms, targeted at business and leisure travelers in the Pacific Northwest.
• Silver Rewards Loyalty Program Points-based loyalty program allowing guests to earn points on stays, dining, and meetings, redeemable for complimentary nights, gift cards, cash rewards, charity donations, or conversion to Alaska Airlines Miles at 3,500 points per 3,000 miles.
• Meetings and Events Services Event spaces, ballrooms, and meeting facilities available across all 8 properties with catering services and audiovisual equipment, including the AVENUE ONE Ballroom at Seattle Stadium, targeted at corporate meetings, conferences, weddings, and social gatherings.
• On-Site Restaurant Operations Five on-site restaurants and bars featuring Pacific Northwest cuisine: Urban Steel Kitchen + Bar (Portland), Copper & Salt Northwest Kitchen (Tacoma Point Ruston), Jimmy's on Broadway (Seattle Broadway), Jimmy's on First (Seattle Stadium), and Ag47 Bar & Bistro (Seattle University District), serving hotel guests and the public.
• Spa Serein Wellness and relaxation spa services offered at Silver Cloud Hotels locations, providing spa treatments to hotel guests and walk-in customers.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Alaska AirlinesminorGTM or Marketing PartnerSilver Cloud Hotels partners with Alaska Airlines through the Silver Rewards program, offering members the option to redeem 3,500 points for 3,000 Alaska Airlines Miles.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Staypineapple Hotels: Staypineapple is an independently-owned boutique hotel brand with properties primarily in the Pacific Northwest and other US cities. It is directly comparable to Silver Cloud as a similarly-scaled boutique chain competing for the same regional leisure and business traveler, with comparable amenities, design sensibility, and mid-scale rate positioning.
• McMenamins: McMenamins is a long-established Oregon-based hospitality company operating historic hotels, breweries, restaurants, and music venues across the Pacific Northwest. Closely comparable to Silver Cloud in geographic focus, multi-property boutique full-service operating model, integrated F&B (multiple on-site restaurants/bars), and experiential positioning.
• Heathman Hotel (Portland): The Heathman is a long-standing independent boutique hotel in downtown Portland, Oregon. It competes head-to-head with Silver Cloud Portland for upscale leisure and corporate travelers in the same Portland submarket, with similar F&B and meeting/event capabilities.
• The Nines (Portland): The Nines is a luxury-independent full-service hotel located in downtown Portland, anchored by heritage building and strong F&B. Directly comparable to Silver Cloud's Portland and Tacoma Waterfront properties on upscale boutique positioning, F&B-program orientation, and meeting/event catering capabilities within the same Portland market.
• Hotel Ändra (Seattle): Hotel Ändra is a boutique full-service hotel in Seattle's Belltown/downtown corridor operated within the Hyatt portfolio. It overlaps Silver Cloud's urban Seattle properties (Lake Union, Broadway, Stadium) on boutique positioning, F&B, and corporate/urban demand capture.
• Woodlark Hotel (Seattle): Woodlark is a boutique hotel combining the historic Cornelius and Edgewater buildings in downtown Seattle, operated by Aparium Hotel Group. It competes with Silver Cloud Seattle Lake Union/Stadium on urban boutique, F&B, and meeting/event share within the downtown Seattle submarket.

Broad incumbents

• Kimpton Hotels & Restaurants: Kimpton (an IHG brand) operates a national portfolio of boutique full-service hotels with strong F&B programs, a loyalty layer (IHG), and urban/downtown positioning that closely parallels Silver Cloud's boutique-plus-F&B model. It is the largest directly-comparable boutique incumbent and the most relevant broader competitive benchmark for Silver Cloud's positioning.
• Hotel Indigo: Hotel Indigo is IHG's boutique upscale brand with neighborhood-themed urban full-service hotels; it competes with Silver Cloud for boutique-minded business and leisure travelers in Seattle/Portland and across comparable US downtown markets. Comparable on boutique positioning, F&B, and corporate RFP appeal.

Regional players

• Oxford Suites: Oxford Suites is a Pacific Northwest-based chain of upscale select-service hotels with locations across Oregon, Washington, Idaho, and California. Comparable in PNW focus, mid-scale independent chain structure, and corporate/leisure mix, though positioned more toward extended-stay select-service than Silver Cloud's boutique full-service model.

Emerging players

• Pine Hospitality (Portland boutique operators): Provenance Hotels is an independent boutique hospitality company with properties across the Pacific Northwest (including Hotel Lucia and Dossier in Portland). Comparable to Silver Cloud on independent boutique positioning, F&B differentiation, meeting/event catering, and PNW regional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SilverCloudHotels
• Instagraminstagram.com/silvercloudhotels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Cloud Hotels