Fintelligence

What Fintelligence does

Fintelligence is an Australia-based asset finance aggregator that provides a proprietary broker management platform (Ambition Cloud) alongside lender panel access, compliance support, training, and events to a national network of 800+ asset finance brokers. Its core product is a cloud-based, broker-built CRM that integrates direct lender APIs (covering 50+ consumer and commercial lenders), automated client and referrer communications, digital ID and e-signature, compliance checklists aligned to ASIC RG210, and credit reporting integrations with Equifax, Experian, and Illion. Around Ambition Cloud, the company offers modular solutions covering deal communications, broker and sales training, the annual Strive conference and broker awards, lender panel access, and compliance services, distributed via a state-based BDM team across Brisbane, Gold Coast, Sydney, Melbourne, Adelaide, and Perth. Fintelligence generates recurring subscription and aggregation fees from brokers for platform access and lender connectivity, supplemented by event, training, and referral economics. The company was founded in 2019 by asset finance brokers and became part of ASX-listed Australian Finance Group (AFG) in 2025, while maintaining its specialist asset finance focus distinct from general mortgage aggregation.

Name

Fintelligence

Legal name

Fintelligence Pty Ltd

Website

https://fintelligence.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Fintelligence is an Australian asset finance aggregator offering its proprietary Ambition Cloud platform, 50+ lender panel, compliance tools, training, and events to 800+ asset finance brokers nationally, and is part of ASX-listed AFG.

Ownership category

akta.pro rank

Product category

Asset Finance Aggregation Software

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231), Portfolio Management and Investment Advice (52394)

SIC

Loan Brokers (6163), Finance Services (6199)

akta.pro primary industry

Debt & Structured Finance / Mortgage Brokerage (BPAJABAK)

Keywords

• Asset finance aggregation
• Broker management platform
• Lender panel access
• Compliance automation
• Broker CRM software

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Aggregator/Broker Subscription & Licensing: Fintelligence generates revenue by providing asset finance brokers access to Ambition Cloud, its lender panel, compliance tools, training, and support. The company is an aggregator model where brokers pay for access to the platform, lender network, and associated services. As part of AFG (ASX-listed), revenue flows through the broader AFG group.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Fintelligence operates as a specialist asset finance aggregator in Australia, providing asset finance brokers with a proprietary cloud-based broker management platform (Ambition Cloud) that combines CRM, pipeline management, automated communications, and built-in compliance tooling. It also gives brokers access to a panel of 50+ consumer and commercial lenders via direct API integrations, alongside training, events, and ongoing support services. The offering targets self-employed brokers and boutique brokerages operating in the Australian asset finance sector.

Product overview

Fintelligence is an asset finance aggregator in Australia offering a platform-plus-modules architecture built around Ambition Cloud, its proprietary broker management CRM. Ambition Cloud serves as the core product, integrating deal pipeline management, lender API connectivity, automated communications, and built-in compliance. Around this core platform, Fintelligence provides a suite of named solutions: Deal Communications (automated client and referral partner messaging), Broker & Sales Training (onboarding and sales coaching), Asset Finance Events (Strive annual conference, awards, Diamond Dinners), Lender Panel (access to 50+ consumer and commercial lenders via pre-built integrations), and Compliance (embedded checklists, document storage, digital ID, PI cover). The products work together: Ambition Cloud is the operational hub, while the solutions layer adds specialist capabilities for communications, training, events, lender access, and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Ambition Cloud: The purpose-built platform powering asset finance brokers, providing automation, communication tools, compliance built-in, and lender connectivity.

Products and services

• Ambition Cloud Purpose-built cloud-based CRM and broker management platform for asset finance brokers covering lead management, pipeline tracking, compliance, deal communications, lender connectivity via direct APIs, document handling, and post-settlement client lifecycle management.
• Deal Communications

Quantifiable outcome

• 25% faster deal processing per Loans Unlimited case study, attributed to integrated lender APIs eliminating manual data re-entry.
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• AFG (Australian Finance Group Ltd)flagshipStrategic or Co-development Partner · 1 January 2019Fintelligence is backed by AFG, an ASX-listed company and one of Australia's largest mortgage and finance networks with over 4,000 brokers. Fintelligence operates as a specialist asset finance arm within the AFG group, giving its brokers access to exclusive benefits including competitive commissions, volume bonuses, and priority access to AFG training and events. The relationship provides Fintelligence with institutional backing, cross-referral opportunities, and the AFG Strategic Partners Program.
• Consumer Lenders (Lender Panel)coreChannel Partner/ Reseller/ DistributorFintelligence has a panel of consumer lenders including Affordable Car Loans, AlexBank, AMMF, Automotive Financial Services, BOQ, CarStart, Finance One, Firstmac, Latitude, Liberty, MONEYME Autopay, Money3, MONEYME SocietyOne, MoneyPlace, NOW Finance, Pepper, Plenti, RACV, The Asset Financier, umeLoans, and Wisr. These lenders provide Fintelligence brokers with direct access to consumer finance products via Ambition Cloud's API integrations.
• Commercial Lenders (Lender Panel)coreChannel Partner/ Reseller/ DistributorFintelligence's commercial lender panel includes Angle Finance, ANZ, Azora, Banjo Loans, BizCap, Capital Finance, CBA, DynoMoney, Earlypay, FLEXI Commercial, Metro Finance, Moneytech, Moula, Morris, Multipli, NAB, Prospa, Resimac, Scottish Pacific, Selfco, Shift, and Westpac. These provide commercial, equipment, and business asset finance options to Fintelligence brokers across a wide range of industries and asset types.
• ASIC, MFAA, FBAAcoreOthersFintelligence monitors regulatory updates from ASIC (Australian Securities and Investments Commission), MFAA (Mortgage & Finance Association of Australia), FBAA (Finance Brokers Association of Australia), and lenders to keep its broker network informed of important regulatory changes. This regulatory engagement is a core part of Fintelligence's compliance support offering.
• Professional Indemnity Insurer (RG210 Compliant)coreOthersFintelligence has worked closely with its insurer and ASIC to ensure its professional indemnity (PI) program meets the requirements of ASIC's Regulatory Guide RG210 and includes added features beyond the basics. The PI cover is a core part of the broker protection and compliance offering.
• Credit Reporting Bodies (Equifax, Experian, Illion)coreTechnology or IntegrationFintelligence uses credit reporting bodies Equifax, Experian Australia Credit Services, and Illion Australia to assess broker client creditworthiness. These integrations enable Fintelligence brokers to run credit checks as part of the asset finance application process, compliant with the Privacy Act and Credit Reporting Code.
• AlexBankminorChannel Partner/ Reseller/ DistributorAlexBank is a consumer lender on the Fintelligence panel. Testimonial from CCO Steven Degetto references the positive experience of attending the Fintelligence Strive conference with AlexBank staff.
• Insurance & Third-Party Product ProvidersminorChannel Partner/ Reseller/ DistributorAmbition Cloud integrates insurer and third-party products into its platform, allowing brokers to offer complementary products such as insurance alongside asset finance deals. This extends the product shelf available to brokers and increases per-deal revenue.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mortgage Choice (REA Group): Major Australian mortgage aggregator owned by REA Group, offering brokers lender panel access, tech, and compliance support. Increasingly active in asset/commercial finance aggregation; comparable in business model and target market.
• Loan Market Group: National Australian broker aggregator offering mortgage, commercial, and asset finance aggregation. Comparable aggregator model with lender panel access, broker support, training, and a proprietary broker platform.
• Connective Broker Services: One of Australia's largest mortgage and commercial/asset finance aggregators with thousands of brokers and a panel of lenders. Competes with Fintelligence for broker memberships and lender panel relationships across asset finance aggregation.
• Australian Finance Group (AFG): Fintelligence's parent company and Australia's largest mortgage and finance aggregator with 4,000+ brokers. Directly comparable as a broker aggregator operating lender panels, white-label tech, and compliance support; Fintelligence operates as AFG's asset-finance specialist subsidiary.
• PLAN Australia (Choice Aggregation Services): Australian finance broker aggregator offering mortgage and asset/commercial finance aggregation with a broker platform and lender panel. Operates an analogous aggregator-plus-tech model to Fintelligence.
• Finsure: Australian finance broker aggregator offering mortgage, commercial, and asset finance aggregation. Comparable aggregator model serving brokers with lender panel access and aggregation services.
• Astute Financial Management: Australian finance broker aggregator serving brokers across mortgage, commercial, and asset finance. Comparable in aggregator-plus-tech model, lender panel structure, and broker support services.
• Valiant Finance: Australian fintech broker aggregator connecting commercial and asset finance borrowers with lenders via a digital platform. Comparable aggregator-and-tech model targeting brokers and direct borrowers in asset/commercial finance.

Others

• NextGen.Net: Provider of broker software and CRM platforms to Australian mortgage and asset finance brokers. Comparable as the underlying tech layer used by aggregators/brokers, including functionality overlaps with Ambition Cloud.

Emerging players

• Toggle: Australian broker technology platform providing aggregation and back-office tools to finance brokers across lending categories including asset finance. Comparable broker-tech layer with aggregation functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fintelligence