Grace Cole

Name

Grace Cole

Legal name

Cole Beauty Ltd

Website

https://gracecole.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bath, Body and Home Fragrance

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Bath and body products
• Home fragrance
• Scented candles
• Reed diffusers
• Gift collections

Headquarters

HQ city

Cheadle

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for bath, body, and home fragrance products sold directly to consumers through the company's e-commerce platform. Products include individual items as well as curated gift collections.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grace Cole is a UK-based direct-to-consumer brand that designs, sources, and sells bath, body, and home fragrance products across six signature fragrance lines via its own e-commerce store. The portfolio spans home fragrance (scented candles, reed diffusers), bath and body care (shower gel, hand wash, body scrub, hand and body lotion, body butter, hand and nail cream, body mist), and curated gift collections, including the flagship Grace Cole Black Box containing 8 full-size products.

Differentiator

Problem solved

Functional benefit

Products and services

• The Grace Cole Black Box Luxury gift set featuring 8 full-size bath and body products from the brand's two best-selling fragrance collections in a premium black gift box, designed as a ready-made gifting and discovery offering for consumers.
• Fragrant Candles

Quantifiable outcome

• Products described as making 'an easy, elegant gift' and providing 'luxurious' feel according to customer testimonials

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Rituals: Premium bath, body and home fragrance brand with signature scent collections spanning body care, candles and diffusers. Comparable to Grace Cole on scent-world branding, gift-set architecture and DTC-plus-retail distribution, but operating at a much larger scale and more international footprint.
• Molton Brown: UK heritage bath, body and home fragrance brand selling through its own DTC site and department-store concessions. Closely comparable to Grace Cole on product mix (body wash, lotion, candle, diffuser), fragrance-led collections, gift-set orientation and price ladder.
• This Works: UK bath, body and wellbeing brand with sleep/aromatherapy positioning. Comparable to Grace Cole's Luxe Night-In / self-care collections and the 'everyday wellbeing' self-care framing.
• Baylis & Harding: UK bath, body and gifting brand built around coordinated fragrance collections and gift sets at accessible price points. Directly comparable to Grace Cole on gift-collection architecture, multi-fragrance portfolios, mass-premium positioning and UK-centric distribution.
• The White Company: UK premium home and lifestyle brand with overlapping bath, body and home fragrance ranges priced above Grace Cole. Comparable on accessible-luxury positioning, scent-led collections, bundled gift set and strong gifting seasonal trade.

Broad incumbents

• L'Occitane en Provence: Global premium bath, body and home fragrance brand with strong fragrance-led gift-set architecture. Comparable to Grace Cole on scent-world model and gifting focus, but with substantially larger scale, broader geographic mix, and dedicated R&D and manufacturing capability.
• Elemis: UK-based premium bath and body care brand with a much broader skincare portfolio. Comparable on UK heritage, premium positioning and bath/body product range, but operates at significantly larger scale and predominantly through spa/retail channels.
• Jo Malone London: Premium British fragrance house with bath, body and home collections built around signature scent profiles. Directly comparable on the multi-product extension of signature scents across body and home and the gift-led commercial model, but at a far more premium price point and global scale.

Regional players

• Yankee Candle: Leading home fragrance brand with strong UK presence in scented candles and related home scent products. Comparable to Grace Cole's home fragrance category (candles, diffusers) and gifting-channel distribution, though the product range is much more home-focused than Grace Cole's combined body+home offering.

Emerging players

• Shay & Blue: Smaller UK niche fragrance brand spanning fine fragrance and bath/body lines. Comparable to Grace Cole on UK base, independent founder-led model and fragrance-led collections, though operating at a smaller SKU count and higher price-per-unit positioning.

Market position

Customer concentration

• Xx.com/GraceColeNews

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace Cole