Sono Sverige

What Sono Sverige does

Sono Sverige AB is a privately held Swedish furniture company founded in 2004 and headquartered in Västra Frölunda, Gothenburg. The company sells office furniture, school and preschool furniture, industrial and warehouse equipment, changing room solutions, and healthcare furniture through its own e-commerce platform serving Sweden, with wholly-owned subsidiaries Sono Danmark and Sono Norge extending the model to Denmark and Norway. Sono operates as a multi-brand retailer and distributor carrying more than 40 brands including Herman Miller, HÅG, KAB Seating, and Malmstolen, alongside proprietary product lines such as the Kontorsstol Adam ergonomic chair and the Boltless shelving system. The product assortment is structured around five primary categories: Kontorsmöbler (office), Lager och industri (warehouse/industrial), Omklädnad (changing rooms), Skola och förskola (school/preschool), and Vård och omsorg (healthcare), supplemented by Återbruk (recycled) and Outlet segments.

The business model is direct-to-consumer and B2B e-commerce with one-time purchase revenue, tiered freight pricing in SEK (free shipping over 11,900 kr), and integrated payments via Klarna, Stripe, Swish, and Briqpay. A separate sales channel operates through framework agreement (ramavtalsleverantör) status with Kammarkollegiet, providing access to Swedish public sector procurement across categories including workplace/storage, meetings/breaks, fixtures, and changing rooms/janitorial services. Customer segments are offices/corporates, schools/preschools, healthcare/elderly care, industrial/warehouse, and private individuals. Operational credentials include ISO 9001 and ISO 14001 management certifications and product-level certifications including Möbelfakta, Giftfri Förskola (Swedish Chemicals Agency), and Oekotex, which function as procurement prerequisites for institutional buyers in the Nordics.

Name

Sono Sverige

Legal name

Sono Sverige AB

Website

https://sono.se

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Sono Sverige AB is a Swedish e-commerce furniture retailer selling office, school, healthcare, and industrial furniture across Sweden, Denmark, and Norway through its own online platforms, with parallel B2B supply to the Swedish public sector under a Kammarkollegiet framework agreement.

Ownership category

akta.pro rank

Product category

Office and Contract Furniture

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

Keywords

• Office furniture
• School furniture
• Warehouse shelving
• Ergonomic chairs
• Workplace furnishings

Headquarters

HQ city

Västra Frölunda

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture Sales: One-time purchase revenue from selling office furniture, school furniture, industrial equipment, and related products directly to customers through their e-commerce platform. Products include chairs, desks, storage solutions, lockers, and industrial shelving.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Sono Sverige sells office furniture, school and preschool furniture, warehouse and industrial storage equipment, changing room and locker solutions, and healthcare furniture through its e-commerce storefront and public sector framework agreements. The company offers both its own manufactured product lines and a multi-brand catalog of 40+ furniture brands. It also sells ergonomic accessories, recycled/second-hand furniture, and discounted outlet items.

Product overview

Sono Sverige operates as a furniture and interior design company offering a comprehensive portfolio of office, industrial, educational, and healthcare furniture. The core offering consists of five main product categories: Kontorsmöbler (office furniture including chairs, desks, storage, and ergonomic accessories), Lager och industri (warehouse and industrial equipment including Boltless shelving systems and workshop cabinets), Omklädning (changing room solutions including Klädskåp SMG lockers, clothes exchange lockers, and benches), Skola och förskola (school and preschool furniture including Bord Lovis tables and student seating), and Vård och omsorg (healthcare furniture). The company also offers complementary services including Återbruk (sustainable/second-hand furniture), Outlet (discounted items), and Tillbehör (accessories such as locking systems, leg frames, and shelf components). Brands featured include Herman Miller, HÅG, KAB Seating, Malmstolen, and over 40 others. The business serves schools, offices, healthcare facilities, and industrial companies across Sweden, with operations in Denmark and Norway as well.

Differentiator

Problem solved

Functional benefit

Products and services

• Kontorsmöbler (Office Furniture)

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Kammarkollegiet (Swedish Legal, Financial and Administrative Services Agency)coreChannel Partner/ Reseller/ DistributorOfficial ramavtalsleverantör (framework agreement supplier) to Kammarkollegiet for public sector procurement. Signed multiple areas within the procurement category 'Möbler och Inredning' (Furniture and Interior). Provides furniture within the tender areas: Arbetsplats och förvaring (Workplace and storage), Möten och paus (Meetings and breaks), Armaturer (Fixtures), and Omklädning och vaktmästeri (Changing rooms and janitorial services).

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/sonotecnologia

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sono Sverige