What Moovin does

Moovin (legal entity: moovin Immobilien GmbH) is a Hamburg-based German PropTech and full-service real estate brokerage founded in 2015 by Fabian Mellin, Arne Schubert, and Dr. Axel von Zimmermann. The company operates a hybrid model that pairs a proprietary digital platform with a distributed field force of local property experts deployed across more than 200 German cities, with a headquarters in Hamburg (Sternstraße 121) and a secondary office in Berlin. Its stated scale metrics are 150+ employees and 3,000+ property mediations completed in 2025, serving both B2B clients (institutional investors, property developers, and asset managers — including Deutsche Asset One, Industria Wohnen, DIWO Home, John Jahr Haus, and Focus Homes Heidelberg) and B2C customers (private landlords, renters, and buyers).

The core technology is a proprietary platform covering the full rental and sales workflow: property listing, tenant/buyer matching, digital contract signing via moovin eSign, integrated credit-check services (SCHUFA, itsmydata BonitätsPass, Creditreform), automated SMS viewing reminders (SMS-Reminder), AI-driven customer interaction (Chatbot Mia, launched Q4 2023), 360° virtual property tours, and a Suchagent (Search Agent) for automated listing notifications. Supporting modules include Immobilienmarketing (marketing services), Energieberatung/Energieausweis (energy consulting and certificates), and a landlord dashboard for portfolio management.

The business model is predominantly transaction- and service-fee based, not subscription: revenue is earned through commission on rental intermediation (Vermietung — both Erstvermietung/first-rental of new builds and Bestandsvermietung/existing-portfolio re-letting), sales commissions (Privatisierung — individual apartment sales, and Globalverkauf — portfolio sales to institutional buyers), fees for energy certificates, and ancillary platform service fees. Pricing is freemium at the entry point (free registration for landlords and tenants) with pay-as-you-go service fees. Distribution combines a self-serve digital platform (app.moovin.de) for SMB and consumer segments, a field sales team for enterprise mandates, and a core channel partnership with immowelt, one of Germany's largest property portals.

Name

Moovin

Legal name

moovin Immobilien GmbH

Website

https://moovin.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Moovin is a German PropTech hybrid real estate brokerage operating in 200+ cities, combining a proprietary digital platform (listing, eSign, credit checks, virtual tours) with a nationwide field force to serve institutional developers, private landlords, and tenants/buyers.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Multifamily Brokerage (BPAJABAD)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Property rental services
• Real estate brokerage
• Residential property marketing
• Tenant placement services
• PropTech real estate platform

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Rental Services: Moovin charges property owners (landlords) for rental intermediation services including marketing, tenant placement, and contract management. The platform allows owners to book services digitally and add-ons such as parking rental or contract preparation.
2. Property Sales Services: Commission-based services for property sales including privatization (individual apartment sales to investors/owner-occupiers) and global sales (multi-family houses to institutional/private investors). Requires separate broker contract in addition to platform registration.
3. Energy Certificates: Moovin offers consumption and requirement-based energy certificates for residential properties through their platform, processing orders and facilitating certificate creation.
4. Platform Subscriptions: Property owners can register and access landlord dashboard to manage listings, bookings, and tenant communications. Registration is free but services are charged.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Moovin operates a hybrid residential real estate brokerage that combines a proprietary digital platform (app.moovin.de) with a nationwide network of regional field experts to deliver rental intermediation, privatization sales, portfolio (global) sales, marketing and energy consulting services for property owners across Germany. Property owners engage moovin through the platform or direct sales for Erstvermietung, Bestandsvermietung, Privatisierung and Globalverkauf mandates, while tenants and buyers use the self-serve platform to search listings, submit applications, complete credit checks and sign contracts digitally.

Product overview

Moovin is a hybrid real estate broker combining a digital platform with personal expert support for property rental, sales, and marketing across Germany. The core offering is the moovin platform, which provides Vermietung (rental management for new and existing properties), Privatisierung (individual apartment sales), and Globalverkauf (portfolio sales to institutional investors). Supporting modules include Immobilienmarketing, Energieberatung, moovin eSign for digital contract signing, a Suchagent for automated property matching notifications, SMS-Reminder for viewing reminders, Chatbot Mia for automated customer service, integrated credit check services (SCHUFA and itsmydata), and 360° virtual property tours. The platform serves both property owners (B2B) and tenants/buyers (B2C) across more than 200 German cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Vermietung (Rental Management) Full rental intermediation for property owners covering first rental of new construction projects (Erstvermietung) and ongoing vacancy/re-rental management for existing portfolios (Bestandsvermietung), delivered through the moovin platform plus regional field experts across 200+ German cities.
• Privatisierung (Privatization Sales) Strategic individual apartment sales service that sells single units within larger residential assets to capital investors and owner-occupiers, designed to maximize sales proceeds for property owners. Requires a separate broker contract in addition to platform registration.
• Globalverkauf (Portfolio Sales) Portfolio-level sales service for multi-family houses and residential complexes marketed to institutional and private investors. Requires a separate broker contract in addition to platform registration.
• Immobilienmarketing (Real Estate Marketing) Comprehensive marketing service bookable by property owners, covering professional photography, 360° virtual tours, exposés and multi-channel advertising for residential assets being rented or sold.
• Energieberatung (Energy Consulting) Energy consulting service for residential property owners that delivers consumption-based and requirement-based energy certificates, ordered and fulfilled through the moovin platform.

Quantifiable outcome

• 3,000+ property mediations completed in 2025
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• immoweltcoreChannel Partner/ Reseller/ DistributorLong-standing Business Partner relationship with immowelt, one of Germany's major real estate portals. Receives recognition for professional partnership, proven qualification, and first-class marketing performance. Partnership provides enhanced property listings and broader portal reach.
• pom+minorStrategic or Co-development PartnerPartnership for Digital Top 10 recognition program. The Hines Projekt Südkreuz, marketed by moovin, was selected among the top 10 digital reference projects in German real estate.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McMakler: Berlin-based hybrid PropTech real estate broker in Germany combining a digital platform with local agents. Directly comparable to moovin on hybrid brokerage model, target customers, and German residential market focus.
• Homeday: German PropTech brokerage offering digital intermediation for residential sales and rentals. Operates with a similar nationwide, digitally enabled brokerage model competing for the same landlord and seller clients as moovin.

Broad incumbents

• Engel & Völkers: Established German-headquartered real estate brand with a global franchise network covering residential sales, rentals, and commercial properties. Comparable to moovin as a German-rooted brokerage serving residential clients, though broader and more premium-positioned.
• Von Poll Immobilien: Germany-based traditional real estate brokerage with a national franchise footprint focused on premium residential. Provides a relevant incumbent benchmark for moovin's residential brokerage operations.
• ImmoScout24: Germany's largest online real estate portal and a critical distribution channel. Comparable as the dominant marketplace for property listings and an increasingly active brokerage/PropTech participant alongside moovin.
• immowelt: Major German real estate portal and strategic Business Partner of moovin. Comparable as a leading listing platform and competitor for residential brokerage leads in Germany.
• CBRE Germany: Global commercial real estate services firm with a strong German institutional practice. Comparable as a competitor for large multifamily and portfolio mandates from institutional clients.
• JLL Germany: Global real estate services firm with residential capital markets and asset management capabilities in Germany. Comparable for institutional multifamily brokerage and advisory mandates.
• Wüest Partner: European independent real estate advisory and analytics firm active in Germany. Comparable in real estate advisory, valuation, and data-driven brokerage services targeting institutional owners.

Regional players

• DKB Immobilien: German bank-affiliated real estate brokerage and financing platform serving domestic clients. Comparable as a domestic brokerage competitor combining financing with intermediation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrsSDAHAYgA_lDUJtU6I3Bg
• Facebookfacebook.com/moovin.immobilien
• LinkedInlinkedin.com/company/moovinimmobilien
• Instagraminstagram.com/moovin_de
• Xx.com/moovin_de

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moovin