Coco & Eve
Coco & Eve is a privately held, direct-to-consumer beauty brand selling Bali botanical-based hair care, self-tanning, and sun protection products to consumers globally through regional e-commerce storefronts, Amazon, and Ulta Beauty retail in the US.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Coco & Eve does
Coco & Eve is a privately held, direct-to-consumer beauty brand offering hair care, self-tanning, and sun protection products formulated around Balinese botanicals. The company was founded by Emily Hamilton and operates from London, with a likely Singapore operating jurisdiction inferred from regional storefront currency configuration. The product portfolio centers on a hero hair care range (Tripeptide Hair Density Serum, Frizz Fix & Pro Shine Mist, Miracle Hair Elixir, Super Hydrating Cream Conditioner, Leave-In Conditioner, Pro Youth Hair & Scalp Mask) alongside value sets (Silky Hair Set, Super Hydrating Shampoo & Conditioner Set), a self-tan line including a $35 Transfer-Proof Tan hero SKU, and a newly launched Sunny Honey Protect SPF collection (Coconut Milk Body SPF 50, Highlighter Body SPF 50, Tan Boosting Anti-Aging Body Oil SPF). Pricing spans roughly $26 to $95 per unit, with bundles typically carrying an 11% discount.
The business runs a multi-channel go-to-market model. The primary channel is direct e-commerce, operated through seven regional storefronts covering the US, UK, Canada, Australia, Europe, Malaysia, and Rest of World (priced in SGD), with Amazon Marketplace serving as a secondary channel. A retail partnership with Ulta Beauty in the US supports physical distribution of the SPF collection. Marketing is centered on Instagram-led social engagement, influencer and user-generated content (28,159+ reviews on site, #cocoandeve hashtag community), a Bali Beauty Club loyalty/rewards program, email capture with 15% first-order incentive, and affiliate partnerships. The brand is also pursuing athlete/celebrity endorsements (e.g., WNBA player Hailey Van Lith). Headcount is reported at 51-100 employees, and no external institutional investors, parent company, or funding rounds are disclosed in available sources, although the careers page is hosted on 'soleil-collective,' suggesting a possible parent or holding structure not explicitly disclosed. The company is actively expanding product surface into adjacent sun care categories and broadening US retail footprint, signaling an offensive growth posture from an established but mid-scale indie beauty base.
Coco & Eve firmographics
Firmographics- Name
- Coco & Eve
- Legal name
- Coco & Eve
- Website
- https://int.cocoandeve.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coco & Eve is a privately held, direct-to-consumer beauty brand selling Bali botanical-based hair care, self-tanning, and sun protection products to consumers globally through regional e-commerce storefronts, Amazon, and Ulta Beauty retail in the US.
- Ownership category
- akta.pro rank
Coco & Eve industry classification
Industry- Product category
- Beauty and Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Sunscreen (Body) (CRABAHAB)
- akta.pro secondary industry
- SPF Cosmetics & Daily Wear (Tinted SPF, BB/CC, SPF Primers) (CRABAHAL)
Keywords
Where Coco & Eve is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Coco & Eve business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Coco & Eve generates revenue through direct-to-consumer product sales via their e-commerce platform and retail partnerships. Products are sold as one-time purchases with occasional discounts and promotions.
- Rewards Program Subscription: The Bali Beauty Club rewards program drives customer retention and recurring engagement through point accumulation from purchases, with points redeemable for free products, creating subscription-like customer lifetime value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual hair care products ranging from $32 to $52 |
| Unit Pricing | Pay-as-you-go | Value sets and bundles with discount pricing |
| Unit Pricing | Pay-as-you-go | Transfer-proof tan product |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Coco & Eve product offering
Product offeringCore offering
Coco & Eve is a Bali-rooted beauty brand that develops and sells hair care, self-tanning, and SPF sun protection products formulated with Balinese botanicals. The portfolio includes hair density serums, conditioners, masks, hair oils, transfer-proof self-tanners, and the Sunny Honey Protect SPF 50 collection, sold directly through regional e-commerce storefronts and through retail partners such as Ulta Beauty.
Product overview
Coco & Eve is a Bali beauty brand offering award-winning hair care and self-tanning products rooted in natural botanicals. The product portfolio centers on hair care solutions including the Tripeptide Hair Density Serum (flagship product globally), Frizz Fix & Pro Shine Mist, Miracle Hair Elixir, Super Hydrating Cream Conditioner, Leave-In Conditioner, Pro Youth Hair & Scalp Mask, and bundled value sets (Silky Hair Set, Super Hydrating Shampoo & Conditioner Set). The brand has expanded into sun protection with the Sunny Honey Protect SPF collection featuring Coconut Milk Body SPF 50, Highlighter Body SPF 50, and Tan Boosting Anti-Aging Body Oil SPF. The self-tan line includes a popular transfer-proof tan product. Products are available through the brand's direct website and retail partners including Ulta Beauty in the US.
Differentiator
Problem solved
Functional benefit
Products and services
- Frizz Fix & Pro Shine Mist A hair styling mist designed to combat frizz and add professional-level shine and manageability for everyday consumers.
- Tripeptide Hair Density Serum A density-enhancing hair serum designed to promote thicker, fuller-looking hair, marketed as the brand's number one product globally.
- Miracle Hair Elixir A nourishing hair oil treatment designed to condition, revitalize, and improve overall hair health.
- Super Hydrating Cream Conditioner A deeply hydrating conditioner formulated to moisturize and soften hair, used as part of a shampoo routine.
- Silky Hair Set A bundled value set of hair care products designed to deliver silky, smooth hair at a discount versus individual purchase.
- Super Hydrating Shampoo & Conditioner Set A paired shampoo and conditioner set offering comprehensive hydration, sold as a discounted bundle.
- Leave-In Conditioner A lightweight leave-in conditioning treatment that provides ongoing moisture and protection between washings.
- Pro Youth Hair & Scalp Mask An anti-aging hair and scalp treatment mask designed to rejuvenate hair health and address signs of scalp and hair aging.
- Coconut Milk Body SPF 50 A broad-spectrum SPF 50 body sunscreen featuring coconut milk hydration and glow-enhancing properties, launched as part of the Sunny Honey Protect SPF collection.
- Highlighter Body SPF 50 A glow-first body sunscreen with SPF 50 protection designed to enhance skin radiance while providing broad-spectrum sun defense.
- Tan Boosting Anti-Aging Body Oil SPF A dual-action body oil combining anti-aging benefits with SPF protection and tan-boosting properties for sun-kissed results.
- Transfer-Proof Tan A self-tanning product designed to resist transfer onto clothing and surfaces, priced at $35 and noted for exceptional sales velocity.
Quantifiable outcome
- 28,159+ verified customer reviews demonstrating product satisfaction and trust
- +1 more outcomes
Companies that use Coco & Eve
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Coco & Eve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Coco & Eve partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ulta BeautycoreUlta Beauty serves as the primary retail distribution partner for Coco & Eve's SPF collection launch in the US market. The Sunny Honey Protect collection (Coconut Milk Body SPF 50, Highlighter Body SPF 50, and Tan Boosting Anti-Aging Body Oil SPF) is available through Ulta Beauty retail locations alongside the brand's direct e-commerce channel.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Coco & Eve competitors and assessment
Company assessmentDirect peers
- Bondi Sands: Australia-born self-tan and sun-care brand with global retail distribution. Most directly comparable to Coco & Eve given overlapping product categories (self-tan + SPF), Bali/beach-inspired positioning, and similar price-point structure across multi-region e-commerce.
- St. Tropez: Premium self-tanning brand with established global retail presence and professional credibility. Directly competitive with Coco & Eve in the self-tan category, with broader retail penetration and stronger salon-channel positioning.
- Tan-Luxe: Premium self-tan and sun-care brand with similar premium positioning, clean-beauty credentials, and multi-region e-commerce. Directly competes in the same transfer-proof, drops, and mousse sub-categories as Coco & Eve.
- Isle of Paradise: Clean, vegan self-tan brand with similar price positioning, color-correcting innovation, and Gen-Z-skewed Instagram-led GTM. Directly comparable in target customer, channel mix, and product philosophy.
- OUAI: Premium hair-care brand founded by celebrity stylist with similar DTC-plus-retail distribution model. Directly comparable to Coco & Eve's hair-care portfolio (serums, masks, treatments), price point, and Instagram-led GTM motion.
Broad incumbents
- Sol de Janeiro: Brazilian-inspired beauty brand with broader category reach (body care, fragrance, hair). Comparable to Coco & Eve in global retail expansion, viral marketing playbook, and Balinese/Brazilian-inspired cultural positioning, but at significantly larger scale.
- Kylie Cosmetics: Celebrity-backed beauty brand with global DTC and major retail distribution. Comparable to Coco & Eve in social-media-led acquisition model, multi-region e-commerce, and influencer-driven brand-building.
- Drunk Elephant: Premium clean-beauty skincare brand with strong Ulta Beauty and Sephora distribution. Comparable to Coco & Eve in clean-beauty positioning, Ulta retail relationship, and premium price-point architecture.
Emerging players
- Vacation Inc. Premium sun-care brand with strong aesthetic positioning and recent retail expansion. Comparable to Coco & Eve's Sunny Honey SPF collection in targeting glow-first SPF consumers, though narrower product focus.
- Tower 28 Beauty: Clean-beauty brand positioned around sensitive-skin and SPF-friendly formulations with Sephora distribution. Comparable to Coco & Eve in target consumer, clean-beauty positioning, and emerging multi-category expansion strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Coco & Eve social profiles
Digital presenceCoco & Eve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coco & Eve leadership team
Management profileNumber of profiles
Profiles1 record
Coco & Eve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coco & Eve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coco & Eve
What does Coco & Eve do?
Coco & Eve is a Bali-rooted beauty brand that develops and sells hair care, self-tanning, and SPF sun protection products formulated with Balinese botanicals. The portfolio includes hair density serums, conditioners, masks, hair oils, transfer-proof self-tanners, and the Sunny Honey Protect SPF 50 collection, sold directly through regional e-commerce storefronts and through retail partners such as Ulta Beauty.
Is Coco & Eve a public or private company?
Coco & Eve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coco & Eve founded?
Coco & Eve was founded in -1. It employs 51 to 100 people.
Where is Coco & Eve based?
Coco & Eve is headquartered in London, United Kingdom, in the Europe region.
How does Coco & Eve make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are rewards Program Subscription.
Who are Coco & Eve's main competitors?
Direct peers on record are Bondi Sands, St. Tropez, Tan-Luxe, Isle of Paradise and OUAI. Broad incumbents are Sol de Janeiro, Kylie Cosmetics and Drunk Elephant. Emerging players are Vacation Inc. and Tower 28 Beauty.
Does Coco & Eve have an API?
No public API is recorded for Coco & Eve.
What industry is Coco & Eve in?
Coco & Eve's product category is Beauty and Personal Care. Its primary akta.pro industry code is CRABAHAB, Sunscreen (Body), with a secondary code of CRABAHAL, SPF Cosmetics & Daily Wear (Tinted SPF, BB/CC, SPF Primers). Its NAICS code is 456120 and its SIC code is 2844.