Bob Evans Farms
Bob Evans Farms is a U.S. refrigerated prepared-foods CPG company, wholly owned by Post Holdings, that markets the No. 1 refrigerated macaroni and cheese brand plus Simply Potatoes, Owens Sausage, and Egg Beaters to American families through national grocery retail channels.
- Company typePrivate
- Founded1953
- HeadquartersNew Albany, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bob Evans Farms does
Bob Evans Farms, LLC is a U.S. consumer packaged goods company specializing in refrigerated prepared foods marketed under four sub-brands: Bob Evans (the No. 1-selling refrigerated macaroni and cheese, plus mashed potatoes, fresh sausage, and ham), Simply Potatoes (diced, shredded, and prepared potato products), Owens Sausage (a 95-year-old all-natural pork sausage brand), and Egg Beaters (liquid egg substitutes and egg whites). The company sells through retail grocery distribution channels nationally, including mainstream chains such as Aldi and Jewel-Osco, with products positioned as ready-to-heat comfort food for American families and individual consumers seeking convenient meal solutions.
The company's core technology is refrigerated prepared-foods manufacturing spanning macaroni and cheese, mashed potatoes, sausage, and egg-product lines. Operationally, it is building a 196,500-square-foot cold storage facility in Fairborn, Ohio (estimated $40M+ project cost) to support nationwide distribution. Bob Evans Farms was acquired by Post Holdings, Inc. in 2017 and now operates as a privately held subsidiary within Post's refrigerated and frozen food portfolio, with corporate headquarters in New Albany, Ohio. The legal entity is Bob Evans Farms, LLC, incorporated in Ohio.
The business model is straightforward CPG unit sales through grocery retail at standard shelf pricing; revenue is generated by manufacturing and shipping refrigerated SKUs to retail partners, supported by recipe-driven content marketing, social media activation, and promotional partnerships (e.g., co-promotion with Thomas', influencer campaigns). Recent strategic activity has centered on flavor line extensions within the flagship mac & cheese franchise, distribution infrastructure investment, and measured paid marketing that has delivered $11.43 incremental ROAS. The company filed a Class II voluntary recall in March 2025 for undisclosed soy lecithin in macaroni and cheese SKUs.
Bob Evans Farms firmographics
Firmographics- Name
- Bob Evans Farms
- Legal name
- Bob Evans Farms, LLC
- Website
- https://www.bobevansgrocery.com/
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Bob Evans Farms is a U.S. refrigerated prepared-foods CPG company, wholly owned by Post Holdings, that markets the No. 1 refrigerated macaroni and cheese brand plus Simply Potatoes, Owens Sausage, and Egg Beaters to American families through national grocery retail channels.
- Ownership category
- akta.pro rank
Bob Evans Farms industry classification
Industry- Product category
- Refrigerated Packaged Foods
- NAICS
- Food Manufacturing (311)
- SIC
- Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Refrigerated Prepared Meals (Chilled Ready Meals) (CRADADAM)
- akta.pro secondary industries
- Eggs & Egg Products (Shell, Liquid, Value-Added) (CRADACAJ), Ready-to-eat protein packs (meat/cheese/egg snack packs) manufacturing (AFAKAHAK), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)
Keywords
Where Bob Evans Farms is headquartered
LocationHeadquarters
- HQ city
- New Albany
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Bob Evans Farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Consumer Packaged Goods Sales: Bob Evans Farms generates revenue through the manufacture and sale of refrigerated prepared food products including macaroni and cheese, mashed potatoes, sausages, and egg substitutes through retail grocery channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail packaged food products sold through grocery stores |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Bob Evans Farms product offering
Product offeringCore offering
Bob Evans Farms manufactures and sells refrigerated prepared food products—including macaroni and cheese, mashed potatoes, fresh sausage, hash browns, diced potatoes, and liquid egg substitutes—under the Bob Evans, Simply Potatoes, Owens Sausage, and Egg Beaters brands. Products are ready-to-heat comfort foods sold through retail grocery chains nationwide in the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Bob Evans: Primary brand offering refrigerated macaroni and cheese, mashed potatoes, fresh sausage, and ham products. Recognized as the No. 1-selling refrigerated macaroni and cheese brand.
- Simply Potatoes
- Owens Sausage
- Egg Beaters
Products and services
- Bob Evans brand (refrigerated macaroni and cheese, mashed potatoes, fresh sausage, ham) Primary brand offering refrigerated macaroni and cheese (No. 1-selling refrigerated macaroni and cheese brand), mashed potatoes, fresh sausage, and ham products for grocery shoppers seeking convenient comfort food.
- Simply Potatoes Brand specializing in refrigerated diced potatoes, shredded hash browns, O'Brien hash browns, Southwest style hash browns, and garlic mashed potatoes for convenient side-dish preparation.
- Owens Sausage Sausage brand with a 95-year history offering all natural pork sausage with signature seasoning, founded by Clifford Owens on a family recipe.
- Egg Beaters Brand offering liquid egg substitutes and egg whites made from real farm-fresh, all-natural eggs with the yolks removed to reduce fat and cholesterol.
- Bob Evans Bacon Macaroni & Cheese Limited flavor extension of the Bob Evans refrigerated macaroni and cheese line featuring a bold bacon flavor for consumers seeking bold flavor variations.
- Bob Evans Queso Macaroni & Cheese New flavor variation of the Bob Evans refrigerated macaroni and cheese line, launched as a queso spin on the classic favorite around tax day.
Companies that use Bob Evans Farms
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles1 record
Bob Evans Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bob Evans Farms partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Thomas'minorBreakfast promotion 'Worth the Wake Up' during National Breakfast Month offering cash back to consumers purchasing eligible Bob Evans and Thomas' products together.
- Holderness Familyminor'Maycember' Giveaway campaign featuring 12 days of giveaways to alleviate parent stress during end-of-school-year chaos.
- Northern Illinois Food Bankminor$20,000 donation of Bob Evans Mashed Potatoes to Northern Illinois Food Bank in partnership with Jewel-Osco honoring National Mashed Potato Day.
- Kristina VänniminorChicago-area resident selected as Bob Evans' first-ever 'Replacement Spokesperson' following a nationwide search.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Bob Evans Farms competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bob Evans Farms social profiles
Digital presenceBob Evans Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bob Evans Farms leadership team
Management profileNumber of profiles
Bob Evans Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bob Evans Farms M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bob Evans Farms
What does Bob Evans Farms do?
Bob Evans Farms manufactures and sells refrigerated prepared food products—including macaroni and cheese, mashed potatoes, fresh sausage, hash browns, diced potatoes, and liquid egg substitutes—under the Bob Evans, Simply Potatoes, Owens Sausage, and Egg Beaters brands. Products are ready-to-heat comfort foods sold through retail grocery chains nationwide in the United States.
Is Bob Evans Farms a public or private company?
Bob Evans Farms is a private company. It is classified as corporate owned and is currently operating.
When was Bob Evans Farms founded?
Bob Evans Farms was founded in 1953. It employs 5,001 to 10,000 people.
Where is Bob Evans Farms based?
Bob Evans Farms is headquartered in New Albany, United States, in the North America region.
How does Bob Evans Farms make money?
One revenue line is on record: consumer Packaged Goods Sales.
Does Bob Evans Farms have an API?
No public API is recorded for Bob Evans Farms.
What industry is Bob Evans Farms in?
Bob Evans Farms's product category is Refrigerated Packaged Foods. Its primary akta.pro industry code is CRADADAM, Refrigerated Prepared Meals (Chilled Ready Meals), with a secondary code of CRADACAJ, Eggs & Egg Products (Shell, Liquid, Value-Added). Its NAICS code is 311 and its SIC code is 2013.