Break The Floor Productions

What Break The Floor Productions does

Break The Floor Productions is one of the world's preeminent dance entertainment companies, founded in 1999 and headquartered in North Hollywood, California. The company organizes dance competitions, conventions, and educational events for the global dance community — including professional dancers, dance studios, dance educators, and dance enthusiasts — and since November 2023 has operated as part of DanceOne, the holding company created through a private equity investment by TZP Group that consolidated leading dance industry companies. DanceOne is positioned as the world's largest dance holding company and is stated to host over 500 annual dance events and conventions globally. Choreographer and director Adam Shankman was appointed Chief Creative Officer of DanceOne to provide creative leadership across the portfolio, with stated emphasis on dance education, competitions, and digital content development.

Name

Break The Floor Productions

Legal name

Break The Floor Productions

Website

https://breakthefloor.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Founded in 1999 in North Hollywood, Break The Floor Productions hosts dance competitions, conventions, and educational events for dancers, studios, and educators. It operates within DanceOne, the world's largest dance holding company formed via TZP Group's PE investment.

Ownership category

akta.pro rank

Product category

Dance Entertainment & Live Events

NAICS

Dance Companies (711120), Dance Companies (71112), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Dance Competitions & Showcases (Non-Esports) (MPAGADAH)

akta.pro secondary industries

Dance Festivals & Dance Series (MPAGADAJ), Dance Performances (THAJAFAD), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Dance competitions
• Dance conventions
• Live dance events
• Dance education
• Dance entertainment

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Core offering

Break The Floor Productions is a dance entertainment company that produces and operates dance conventions, competitions, and live events for the global dance community. Following its inclusion in the DanceOne holding company formed in November 2023, the company's offerings are part of the world's largest dance holding company, coordinating over 500 annual dance events and conventions and supporting dance education and digital content development for dancers, studios, and educators.

Product overview

Break The Floor Productions operates as part of DanceOne, a unified platform focused on dance entertainment and events. The portfolio centers on dance competitions, events, and conventions, with over 500 annual events hosted globally. The offering represents a single integrated dance industry platform rather than modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Dance Conventions Multi-day dance convention events featuring classes, workshops, and performances for dancers of varying ages and skill levels, hosted globally as part of the DanceOne portfolio of over 500 annual events.
• Dance Competitions Competitive dance events where dancers and studios perform and are adjudicated, hosted as part of the world's largest dance holding company's event portfolio.
• Dance Education Programs Educational dance programming supporting dance educators and students across the global dance community, delivered through events and digital content under DanceOne.
• Digital Dance Content Digital content developed for the dance community, supporting the DanceOne portfolio of brands and events.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Adam ShankmancoreOthers · 30 November 2023Adam Shankman, renowned choreographer and director, appointed as Chief Creative Officer of DanceOne. He brings creative leadership to support dance education, competitions, and digital content development for the dance community.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• JUMP Dance Convention: A national convention tour specifically targeting competitive dancers and studio programs with classes taught by celebrity choreographers — a directly comparable niche offering to Break The Floor Productions' tour format.
• Competitor Dance Conventions: Operates a national circuit of dance competitions and conventions across the U.S. with similar convention-format programming targeting studios and dancers, making it a direct comparator to Break The Floor Productions' competition/convention portfolio.
• Hollywood Vibe Dance Competition: Touring national dance competition and convention brand producing live event experiences for studios and dancers, with comparable formats (workshops, competitions, scholarships) to Break The Floor Productions' events.
• NYC Dance Alliance: Operates one of the longest-running national dance competition/convention tours with scholarships and finals, serving the same studio/dancer customer base as Break The Floor Productions.
• Turn It Up Dance Challenge: Touring dance competition circuit operating under a similar regional-stop model with regional and national finals, directly competing with Break The Floor Productions for studio and dancer registrations.
• TDA (The Dance Awards): A long-standing dance competition and convention tour hosted under the Break The Floor Productions umbrella — referenced on BTF's site — that overlaps substantially with independent competitor circuits on customer and format.
• Starbound Dance Competition: A multi-brand dance competition operator (including Starbound, Hall of Fame, and others) running touring competitions and conventions that directly compete for studio registrations and dancer participation with Break The Floor Productions.

Others

• Stagestep: A leading supplier of dance flooring, equipment, and studio resources; a tangential ecosystem participant whose products enable the live dance event and studio infrastructure that Break The Floor Productions' events depend on.

Emerging players

• Dance Masters of America: A membership organization for dance educators producing conventions and workshops across the U.S., with comparable event format and educator/studio audience overlap but a more association-oriented business model.

Broad incumbents

• Varsity Spirit (Varsity Brands): A large, established operator of competitive cheer, dance, and spirit events operating camps and championships at massive scale; broader portfolio than BTF but overlaps on the dance competition event category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Break The Floor Productions