What Europanel does

Europanel operates a non-exclusive contractual collaboration founded in 1964 that integrates household purchase panels from Kantar Worldpanel and YouGov alongside affiliate partners (Ipsos, Intage, Numerator, Kauza) to deliver harmonized, multi-country consumer purchase data across 62+ countries. The core offering is the EP Inspire Platform—an end-to-end data management system with AI-assisted data cleaning, matching, and quality control—supplemented by a platform-plus-modules architecture of specialized products: FMCG Barometer (41 markets tracked since 2007), Consumer Index (23 European countries), E-Commerce Report (43-44 countries), Who Cares Who Does (sustainability and health segmentation across 31 markets), and an Insights thought-leadership portal. Underpinning this is the world's largest panel database on purchase behaviour, with 20+ years of consumer data and a brand growth database covering 30,000+ brands across 34 countries over 10+ years, yielding 6,000+ deliverables per year.

The company serves enterprise B2B clients—multinational FMCG manufacturers, retailers, and brands—through subscription-based access to harmonized panel data, custom analytics engagements, and thought-leadership platforms. Go-to-market is enterprise field sales with consultative engagement; pricing is not publicly disclosed. Revenue is generated via recurring panel data subscriptions, professional services for custom cross-vendor analyses, and thought-leadership platforms. Leadership is split across the consortium: Stefan Heremans (Acting CEO Consumer Panel Services at YouGov), Nick Ross-Gower (CCO at Kantar Worldpanel), and Lisa White (Marketing Manager). The collaboration is headquartered in London, UK, with 101-250 employees, and operates as a consortium model rather than a traditional parent-subsidiary structure.

Name

Europanel

Legal name

Europanel

Website

https://europanel.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

Europanel is a 1964-founded consumer panel collaboration integrating Kantar Worldpanel and YouGov data across 62+ countries, serving enterprise FMCG manufacturers, retailers, and brands with harmonized multi-country purchase insights and analytics platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Panel Data Subscription Services: Europanel provides integrated panel data services to multinational FMCG clients through subscription-based access to harmonised multi-country consumer purchase data across their network of panel providers.
2. Custom Analytics and Reports: Multi-country expertise, support and inspiration for creation and activation of effective strategies including custom analyses across panel vendors at client request.
3. Thought Leadership and Insights: Access to global thought leadership, ad hoc analytics, and macro trends through platforms like EP Inspire, FMCG Barometer, Consumer Index, and E-Commerce reports.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Europanel is a non-exclusive contractual collaboration that integrates household purchase panel data from Kantar Worldpanel, YouGov, and other partners to provide harmonized, multi-country consumer behavior insights to FMCG manufacturers, retailers, and brands. It operates multiple analytics platforms—including the EP Inspire data management system, FMCG Barometer, Consumer Index, E-Commerce Report, and Who Cares? Who Does?—covering 62+ countries and over 30,000 brands. The offering combines subscription-based access to global panel data with custom analytics and thought leadership delivered through direct client engagement.

Product overview

Europanel operates as a multi-module analytics platform built around its core international consumer panel collaboration, which brings together household purchase panels from Kantar Worldpanel and YouGov along with partners including Ipsos and Intage to provide harmonized, multi-country consumer behavior data. The platform consists of a unified data infrastructure (EP Inspire Platform) that integrates multiple specialized modules: FMCG Barometer for macroeconomic trend analysis, Consumer Index for consumer profile insights, E-Commerce Report for online shopping dynamics, Who Cares? Who Does? for sustainability and health shopper segmentation, and Insights for ongoing thought leadership content. This platform-plus-modules architecture connects panel data across 62+ countries to enable global brand growth strategies.

Differentiator

Problem solved

Functional benefit

Brands

• EP Inspire: End-to-end data management system that streamlines multi-country data integration, enhances insight generation, and simplifies global analysis and reporting.
• FMCG Barometer
• Consumer Index
• Who Cares, Who Does
• E-Commerce

Products and services

• EP Inspire Platform End-to-end data management platform that streamlines multi-country panel data integration, enhances insight generation, and simplifies global analysis and reporting, with AI-assisted data cleaning, matching and quality control, and access to a brand growth database covering 10+ years of data for 30,000+ brands in 34 countries. Built for FMCG manufacturers, retailers, and brands seeking harmonized cross-country consumer behavior analytics.
• FMCG Barometer Global FMCG market monitoring platform combining macroeconomic indicators with purchasing trends to track consumer adaptation across 41 markets and 7 regions, representing close to 90% of global GDP. Designed for FMCG manufacturers, retailers, and brand strategists monitoring market dynamics.
• Consumer Index Interactive dashboard providing snapshots of consumer profiles around the world and how they are changing over time, with data across 23 European countries. Built for FMCG and retail strategists tracking consumer demographic shifts.
• E-Commerce Report Global e-commerce insights platform offering analysis of online FMCG shopping spanning 44 countries, covering online vs offline behaviors, private label performance, promotions, and category comparisons at global, regional, and local levels. Built for FMCG and retail clients monitoring digital channel performance.
• Who Cares? Who Does? Sustainability and health research study linking shopper attitudes to actual purchase behavior, offering health shopper segmentation, GLP-1 typology, sugar attitudes segmentation, and eco-shopper segmentation across 31 markets. Built for brand strategists focused on health credentials and sustainability positioning.

Quantifiable outcome

• 91% of categories that increased Private Label share from 2021 to 2023 still held a higher share in 2025
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and secondary.

• Kantar WorldpanelcoreStrategic or Co-development Partner · 15 January 2024Kantar Worldpanel is a founding party of the Europanel collaboration. Following YouGov's acquisition of CPS GfK, Kantar Worldpanel and YouGov re-iterate their commitment to Europanel. Kantar provides household purchase panel data as part of the collaboration.
• YouGovcoreStrategic or Co-development Partner · 15 January 2024YouGov, as part of acquiring CPS GfK, is a founding party of Europanel. Stefan Heremans, acting CEO Consumer Panel Services at YouGov, stated commitment to strengthening Europanel collaboration. YouGov provides panel data through the collaboration.
• NumeratorcoreTechnology or IntegrationNumerator (formerly part of Kantar Worldpanel) provides household panel data as a partner in the Europanel collaboration, contributing to the global panel coverage.
• KauzasecondaryTechnology or IntegrationKauza (Denmark) is listed as a partner in the Europanel collaboration, providing panel data expertise.
• IntagesecondaryTechnology or IntegrationIntage (Japan) is an affiliate partner providing panel data as part of the Europanel collaboration, extending coverage to Asia Pacific markets.
• IpsossecondaryTechnology or IntegrationIpsos is listed as an affiliate partner providing consumer behaviour expertise and panel data through the Europanel collaboration.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NielsenIQ: NielsenIQ is one of the largest global consumer panel and retail measurement providers, offering multi-country FMCG and retail shopper insights that directly compete with Europanel's integrated panel offerings.
• Circana (formerly IRI): Circana provides integrated consumer and retail measurement solutions across global FMCG markets, directly competing with Europanel's multi-country panel data, point-of-sale analytics, and shopper insight products.
• Numerator: Numerator is a partner in the Europanel collaboration and also operates its own first-party consumer panel and omni-channel purchase data business in North America, competing directly for global FMCG insight budgets.
• Dunnhumby: Dunnhumby specializes in customer data and analytics for retailers and FMCG suppliers, with capabilities in shopper segmentation and category management that closely parallel Europanel's category and brand growth solutions.

Broad incumbents

• Kantar Worldpanel: Kantar Worldpanel is a founding partner of Europanel and the largest standalone household panel provider globally, offering overlapping multi-country consumer purchase data as part of its broader portfolio of insights services.
• Ipsos: Ipsos is both an affiliate partner in Europanel and a broad global market research incumbent, offering overlapping consumer behaviour, brand, and shopper research capabilities across multiple markets.
• YouGov: YouGov is a founding partner of Europanel following its CPS GfK acquisition and operates a global consumer research and panel-based insights business that overlaps with Europanel's offering in several categories.
• GfK: GfK (now part of NIQ) is a global market research provider offering consumer panels, retail measurement, and brand tracking that overlap directly with Europanel's multi-country FMCG and retail insight capabilities.

Regional players

• Intage: Intage is an affiliate partner in the Europanel collaboration and a leading Japan-based market research firm providing consumer panel data in APAC, with capabilities that overlap with Europanel's multi-country panel coverage in the region.

Emerging players

• SPINS: SPINS is a US-focused consumer insights provider for natural, organic, and specialty FMCG products, offering shopper and consumer data products that partially overlap with Europanel's Who Cares Who Does sustainability/health segmentation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61574246684456
• LinkedInlinkedin.com/company/europanel
• Instagraminstagram.com/europanel.global
• Xx.com/europanel_info

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europanel