Bathhouse
Bathhouse is a NYC-headquartered operator of social wellness bathhouses offering communal sauna, contrast therapy, massage, and Hammam scrub services across three flagship locations, targeting urban wellness professionals, Gen-Z consumers, and athletes seeking recovery and sober social experiences.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Bathhouse does
Bathhouse, operating under the legal entity Unknown Baths LLC, is a NYC-headquartered operator of social wellness bathhouses founded in 2019 by Travis Talmadge and Jason Goodman. The company runs three flagship locations — Williamsburg (opened 2019, expanded by 10,000 sq ft in Feb 2025), Flatiron (opened 2024), and Atlantic Avenue (opened May 2026, 32,000 sq ft) — offering communal access to thermal pools, saunas, steam rooms, and contrast therapy circuits led by trained Aufguss Sauna Masters under a strict no-phone policy. The core product stack includes Day Passes ($29-$89), monthly memberships ($145 Starter / $225 Standard), prepaid 5- and 10-packs, full-body massage and Hammam scrub services, bundled treatment packages (Bathhouse Experience, Hero's Journey), on-site restaurants/cafés, and gift cards.
The underlying technology stack is built around proprietary hydrothermal infrastructure: continuous-flow pool water systems filtering entire pool volumes every 30 minutes; real-time pH and chlorine monitoring probes driving automated chemical controllers; dual sand-plus-UV filtration to eradicate dead chloramines; and Salto-powered RFID wristbands enabling contactless locker, service, and point-of-sale access across 14 pools processing more than 3 million gallons daily. Direct-to-consumer revenue is generated through own-website and Try.be-based booking for individual consumers, while corporate and team-building segments are pursued as a secondary channel. Athlete and creator endorsements (Klay Thompson, Marcus Smart, D.K. Metcalf investors; recurring influencer activations) and event programming (Aufguss USA Nationals 2026, Culture of Bathe-ing festival) anchor demand generation.
Bathhouse targets four primary customer segments: wellness-focused urban professionals, Gen-Z and young professionals seeking sober social third spaces, athletes and fitness enthusiasts pursuing performance recovery, and a secondary corporate/enterprise channel for team-building and client entertainment. Pricing is unit-based for one-time access and ancillary services, with subscriptions driving recurring revenue. The company projects approximately $120M in revenue by end of 2026 and raised $35M in May 2026 from Imaginary Ventures to scale from 3 to 10+ locations across Los Angeles (25-year lease signed March 2026, opening 2028), Chicago, Nashville, Minneapolis (2027), Philadelphia, and Stamford, CT.
Bathhouse firmographics
Firmographics- Name
- Bathhouse
- Legal name
- Unknown Baths LLC
- Website
- https://abathhouse.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bathhouse is a NYC-headquartered operator of social wellness bathhouses offering communal sauna, contrast therapy, massage, and Hammam scrub services across three flagship locations, targeting urban wellness professionals, Gen-Z consumers, and athletes seeking recovery and sober social experiences.
- Ownership category
- akta.pro rank
Bathhouse industry classification
Industry- Product category
- Wellness Spa & Bathhouse Services
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)
- akta.pro secondary industries
- Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Hammam & Turkish Bath Services (HSALAFAG), Sauna & Steam Bath Facilities (HSADAKAC)
Keywords
Where Bathhouse is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Bathhouse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Day Pass Sales: One-time admission passes to access thermal pools, saunas, steam rooms, and amenities. Prices vary by location ($29-$89) and time/day of visit.
- Membership Subscriptions: Monthly recurring memberships (Starter $145/month for 3 day passes, Standard $225/month for 5 day passes) with discounted per-visit rates and 20-25% off additional passes.
- Day Pass Packs: Prepaid bundles offering 5 or 10 day pass credits at discounted rates ($39-$45 per pass) with 3-month expiration on 5-packs.
- Massage Services: Full-body recovery massages ranging from $154-$308 for individuals and couples, including prenatal options. Massages include amenity access.
- Body Treatment Services: Hammam scrubs ranging from $115-$230, available in standard, pro, and couples formats. Packages combining multiple services also offered.
- Restaurant/Café Revenue: On-site dining at Atlantic Ave Canteen and full restaurants at Flatiron and Williamsburg locations serving breakfast, afternoon, and dinner menus.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Atlantic Ave Day Pass - Starts at $29 |
| Unit Pricing | Pay-as-you-go | Flatiron Day Pass - Starts at $39 |
| Unit Pricing | Pay-as-you-go | Williamsburg Day Pass - Starts at $39 |
| Subscription | Monthly | Starter Membership - $145/month |
| Subscription | Monthly | Standard Membership - $225/month |
| Unit Pricing | Pay-as-you-go | 5-Pack - $225 |
| Unit Pricing | Pay-as-you-go | 10-Pack - $390 |
| Unit Pricing | Pay-as-you-go | Full-Body Massage - From $154 |
| Unit Pricing | Pay-as-you-go | Hammam Scrub - From $115 |
| Unit Pricing | Pay-as-you-go | Bathhouse Experience Package - From $260 |
| Unit Pricing | Pay-as-you-go | Hero's Journey Package - From $360 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Bathhouse product offering
Product offeringCore offering
Bathhouse operates a chain of social wellness bathhouses providing day-pass access to thermal pools, multiple saunas, steam rooms, and contrast therapy experiences (hot/cold cycling). The core service is all-access admission to communal bathing amenities, complemented by premium body treatments including recovery-focused massages and Moroccan-inspired Hammam scrubs, plus guided Aufguss sauna rituals led by trained Sauna Masters. Revenue comes from individual day passes, multi-visit packs, recurring memberships, à la carte treatments, bundled packages, on-site dining, and gift cards.
Product overview
Bathhouse operates a chain of social wellness bathhouses offering communal sauna, contrast therapy (hot/cold pools), and body treatment services. The core offering consists of Day Pass admission to thermal pools, saunas, and steam rooms with complimentary Aufguss sauna ceremonies. Premium add-ons include massage services (Full-Body, Pro, Prenatal, Couples), Hammam Scrub treatments, and bundled Treatment Packages. Additional services include Membership subscriptions (Starter/Standard tiers), 5-Pack and 10-Pack visit bundles, Gift Cards, Bathhouse Rewards loyalty program, and Referral Program. All locations feature on-site dining. Bathhouse differentiates from traditional spas through functionality-focused recovery experiences, communal social atmosphere, and athletic/sports-oriented approach to wellness.
Differentiator
Problem solved
Functional benefit
Products and services
- Day Pass
Quantifiable outcome
- Delivered over 100,000 massages and scrubs in 2024
- +2 more outcomes
Companies that use Bathhouse
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Bathhouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Bathhouse partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered marketing partner, strategic partner and technology partner.
- Banditmarketing partnerBandit running apparel brand partnership offering Bathhouse spa discounts to membership partners. Enhanced existing partner offerings for 2026.
- Pioneer Worksstrategic partnerPioneer Works co-curated cultural programming for the Culture of Bathe-ing sauna festival at Domino Park, bringing cultural programming alongside ticketed sauna sessions.
- Therme Groupstrategic partnerTherme Group led the Culture of Bathe-ing festival, the largest sauna village ever staged in the US, with Robert Hammond (High Line co-founder) as project lead. Bathhouse practitioners led sessions alongside competitors from Othership and Russian & Turkish Baths.
- Saltotechnology partnerSalto provides integrated RFID access control systems enabling wristband credentials for lockers, services, and point-of-sale purchases without phones or wallets. Salto's zero-carbon manufacturing and 10-year battery life support sustainability positioning.
Scale indicators9 records
Recent moves11 records
Expansion highlights5 records
Bathhouse competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bathhouse social profiles
Digital presenceBathhouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bathhouse leadership team
Management profileNumber of profiles
Profiles1 record
Bathhouse funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bathhouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bathhouse
What does Bathhouse do?
Bathhouse operates a chain of social wellness bathhouses providing day-pass access to thermal pools, multiple saunas, steam rooms, and contrast therapy experiences (hot/cold cycling). The core service is all-access admission to communal bathing amenities, complemented by premium body treatments including recovery-focused massages and Moroccan-inspired Hammam scrubs, plus guided Aufguss sauna rituals led by trained Sauna Masters. Revenue comes from individual day passes, multi-visit packs, recurring memberships, à la carte treatments, bundled packages, on-site dining, and gift cards.
Is Bathhouse a public or private company?
Bathhouse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bathhouse founded?
Bathhouse was founded in 2019. It employs 101 to 250 people.
Where is Bathhouse based?
Bathhouse is headquartered in New York, United States, in the North America region.
How does Bathhouse make money?
Six revenue lines are on record. Day Pass Sales are the primary driver. The others are membership Subscriptions, day Pass Packs, massage Services, body Treatment Services and restaurant/Café Revenue.
Does Bathhouse have an API?
No public API is recorded for Bathhouse.
What industry is Bathhouse in?
Bathhouse's product category is Wellness Spa & Bathhouse Services. Its primary akta.pro industry code is THAJAHAD, Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds), with a secondary code of HSALAFAF, Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs). Its SIC code is 7997.