Indiana University

What Indiana University does

Indiana University is a public state university system, founded in 1820 and governed by the Trustees of Indiana University, operating nine campuses across Indiana anchored by R1-classified flagships in Bloomington and Indianapolis. The institution serves 90,000+ students (68,000+ undergraduate, 20,000+ graduate/professional, including the nation's largest medical school) and is staffed by 21,000+ faculty and employees, with a living alumni network of 805,000+ — the largest in the U.S. IU delivers 930+ academic programs and recorded $1B+ in research expenditures in FY25, more sponsored awards than any other Indiana university.

The core technology stack includes the NVIDIA-powered Big Red 200 supercomputer supporting 500+ AI research projects, the GenAI 101 public literacy course platform with its Crimson AI learning agent (114,000+ internal enrollees), and proprietary AI tools for Alzheimer's drug discovery funded by a $6M NIH grant. Translational infrastructure centers on the IU Launch Accelerator for Biosciences (IU LAB), a 150,000-square-foot Indianapolis facility backed by a $138M Lilly Endowment grant and a $40M Eli Lilly five-year clinical trial partnership.

Revenue derives from five primary streams: tuition and educational services across nine campuses (subscription-style annual billing); federal and state research grants and contracts (professional services); philanthropy including the $138M Lilly Endowment gift (licensing/royalty-equivalent); industry partnerships such as Eli Lilly, Cook Medical, and the $21M Crossroads Health Ventures fund; and auxiliary services (housing, dining, athletics). Distribution spans nine physical campuses, 380+ study abroad programs in 70+ countries, and digital channels including a fully online Master of Science in Educational Technology and the public GenAI 101 course. The 2024 establishment of IU Indianapolis and 2025 R1 designation mark a deliberate repositioning toward urban-research scale.

Name

Indiana University

Legal name

The Trustees of Indiana University

Website

https://iu.edu

Company type

Public

Founded year

1820

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Indiana University is a public state research university system operating nine Indiana campuses serving 90,000+ students, generating $1B+ in annual research expenditures, and increasingly commercializing bioscience and AI capabilities through the IU LAB accelerator and Eli Lilly/Cook Medical partnerships.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200), Services-Engineering, Accounting, Research, Management (8700), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)

akta.pro secondary industries

Public Research Universities with Multi-Campus Systems (EDAHAAAI), Technology Transfer & Innovation-Driven Research Universities (High Commercialization) (EDAHABAH), Urban/Metropolitan Public Research Universities (EDAHAAAH)

Keywords

• Higher education services
• Academic degree programs
• Biomedical research services
• Online learning platforms
• Study abroad programs

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Tuition and Educational Services: Core educational services revenue from undergraduate and graduate tuition across nine campuses, including online programs
2. Research Grants and Contracts: Federal and state research funding including NIH, NSF grants. Over $1 billion in research expenditures in FY25. Secured more sponsored awards than any other university in the state.
3. Philanthropy and Donations: $138 million Lilly Endowment grant for IU LAB bioscience initiative; major donor contributions for athletics and academic programs
4. Industry Partnerships: $40 million partnership with Eli Lilly for clinical trials; Cook Medical partnerships; Crossroads Health Ventures $21M fund with IU participation
5. Auxiliary Services: Housing, dining, athletics, and other student services generating additional revenue

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Indiana University is a public state university system delivering undergraduate, graduate, and professional education across nine Indiana campuses and online, offering 930+ academic programs to 90,000+ students. Its research enterprise generates over $1 billion in annual expenditures, supported by federal grants (NIH, NSF), philanthropy (including a $138 million Lilly Endowment grant for IU LAB), and industry partnerships with Eli Lilly, Cook Medical, and NVIDIA. Revenue is derived primarily from tuition, research grants and contracts, donations, industry partnerships, and auxiliary services such as housing and athletics.

Product overview

Indiana University is a public research university offering educational products and services rather than commercial software products. Its primary technology-related offerings include GenAI 101, a free generative AI literacy course developed by the Kelley School of Business, and the IU Mobile App for student services. The university also operates extensive research infrastructure including AI computing resources (Big Red 200 supercomputer) supporting bioscience and Alzheimer's research.

Differentiator

Problem solved

Functional benefit

Products and services

• GenAI 101
• IU Mobile App

Quantifiable outcome

• 16-0 undefeated season and first College Football Playoff National Championship in program history
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Scale indicators16 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• Purdue University: Indiana's other major public research university and direct in-state peer. Comparable scale, R1 status, Big Ten membership, and significant STEM/engineering research footprint. Competes for the same in-state talent pool and federal research dollars.
• Ohio State University: Large Big Ten public research university with dual-campus R1 footprint (Columbus + regional campuses). Closely comparable in research expenditures, multi-campus structure, athletic prominence, and medical school scale.
• University of Michigan: Elite Big Ten public research university with very high research expenditures, top medical school, and strong technology-transfer output. Direct comparable for R1 status, research intensity, and multi-campus governance.
• Michigan State University: Big Ten peer with comparable multi-campus structure, R1 research classification, and large medical/health sciences footprint. Comparable scale in student population and research expenditures.
• University of Illinois Urbana-Champaign: Big Ten R1 public research university with leading engineering and computer science programs (parallel to IU's Luddy School and Big Red 200 AI infrastructure). Comparable federal research funding and technology-transfer intensity.
• Penn State University: Large multi-campus Big Ten public research university with comparable scale (90,000+ students across multiple campuses) and R1 research classification. Direct comparable on multi-campus structure and online learning reach.
• University of Wisconsin-Madison: Big Ten R1 public research university with comparable research expenditures, large medical school, and broad academic program portfolio. Direct comparable on Big Ten athletics and federal research funding.
• University of Iowa: Big Ten public R1 research university with comparable size, large medical school, and similar multi-disciplinary research portfolio. Direct peer on Big Ten governance, athletics revenue, and federal research funding profile.
• University of Minnesota Twin Cities: Big Ten R1 public research university with very large research expenditures, top medical school, and similar multi-campus structure (Twin Cities + regional campuses). Closely comparable on research scale and Big Ten athletics revenue.

Broad incumbents

• Northwestern University: Private Big Ten peer with elite research status, top medical school (Feinberg), and significant bioscience/industry partnership activity in the Chicago region. Comparable on research intensity and life-sciences commercialization, though operating model is private nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IndianaUniv
• YouTubeyoutube.com/user/iu
• Facebookfacebook.com/IndianaUniversity
• LinkedInlinkedin.com/company/indiana-university
• Instagraminstagram.com/iubloomington

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indiana University