Slashwhy

What Slashwhy does

Slashwhy GmbH & Co. KG is a German custom software development services firm headquartered in Osnabrück, operating across four locations in Germany (Osnabrück, Hamburg, Bielefeld, Kiel) with approximately 250 employees. The company delivers end-to-end individual software development — spanning concept, UX/UI design, application development (mobile, web, desktop), IoT and cloud systems, embedded software, and AI-driven functionality — for enterprise clients in verticals including AgriTech, Industry/Manufacturing, Consumer Electronics/Smart Home, CleanTech/Energy, HealthTech, and Building Technology. Its technology stack spans C#/.NET Core, Java/Spring Boot, JavaScript/TypeScript (React, Angular), Xamarin, MongoDB, Microsoft SQL Server, Microsoft Azure, WebSockets, Material-UI, Qt-Framework, and Bluetooth Low Energy, with a modular IIoT platform architecture featuring standardized hardware and ERP integration interfaces.

The firm's commercial model is project-based professional services sold through direct sales, industry events, and referrals; pricing is negotiated per project with "agile contract" models rather than published tiers. Named enterprise customers include Miele, GRIMME, CLAAS, Phoenix Contact, Windmöller & Hölscher, Hörmann, Höfelmeyer, 365FarmNet, Oase, 4JET, ElectroFleet, Hako, and White Energy. Repeat engagements demonstrate a pattern of expanding scope — from frontend support into fullstack autonomy and process transformation (e.g., reshaping Hörmann's project management guidelines). Slashwhy originated in 2016 as Salt and Pepper Software, became legally independent via spin-off in 2020 (with sister company Halocline absorbing the industrial VR business), and received its first documented institutional investment from Maxburg Capital Partners in August 2024. The firm also operates 'sparkie', an internal AI-Hub providing secure generative AI access for transcription, LLM chat, and corporate knowledge retrieval.

Name

Slashwhy

Legal name

slashwhy GmbH & Co. KG

Website

https://slashwhy.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Slashwhy is a German custom software development services firm with ~250 employees across four German offices, delivering user-centered mobile, web, IoT, embedded, and AI-driven software for enterprise clients in AgriTech, Industry, Consumer Electronics, CleanTech, HealthTech, and Building Technology.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Activewear & Athleisure Cut & Sew (IMAOAEAA)

akta.pro secondary industry

Application Security & Secure Software (DevSecOps) (EDAOAIAK)

Keywords

• Custom software development
• IoT cloud solutions
• Embedded software engineering
• UX UI design services
• AI-driven applications

Headquarters

HQ city

Osnabrück

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: Slashwhy generates revenue through custom software development projects for enterprise clients. They offer end-to-end services from concept to implementation, including UX/UI design, application development, IoT & cloud solutions, embedded software, and workshops/training. Revenue is project-based, typically through service contracts with agile contract models.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Slashwhy is a German custom software development services company that delivers individual, user-centered software from concept through to implementation. Its portfolio spans six service lines: UX & UI Design, Application Development (Mobile, Web, Desktop), IoT & Cloud Systems, Embedded Software, AI-Driven Solutions, and Workshops & Trainings. The company serves enterprise clients in AgriTech, Industry, Consumer Electronics, HealthTech, CleanTech, and Building Technology using cross-functional agile teams.

Product overview

Slashwhy is a German custom software development company offering individual, user-centered software development services. Their portfolio consists of six core service offerings: UX & UI Design, Application Development (Mobile, Web, Desktop), IoT & Cloud Systems, Embedded Software, AI-Driven Solutions, and Workshops & Trainings. These services are delivered by cross-functional project teams using agile methods, supporting clients from initial concept through to production. Additionally, slashwhy developed an internal AI-Hub called 'sparkie' for secure generative AI usage. The company operates in multiple industries including AgriTech, CleanTech, Consumer Electronics, HealthTech, Industry, and Building Technology, with approximately 250 employees across locations in Osnabrück, Hamburg, Bielefeld, and Kiel.

Differentiator

Problem solved

Functional benefit

Products and services

• UX & UI Design User experience and interface design service that translates user needs into intuitive operation concepts and product visions, used by enterprise clients to shape custom software products across slashwhy's verticals.
• Application Development Custom application development service for Mobile, Web, and Desktop platforms, producing robust software applications aligned with client business goals and user requirements.
• IoT & Cloud Systems Development of Internet of Things solutions and cloud systems that enable device networking and digital connectivity, used by industrial and consumer electronics clients for connected products and modular IIoT platforms.
• Embedded Software Development of embedded systems, hardware-near integration, and software with focus on seamless hardware-software interaction, used for industrial devices, machine controls, and connected equipment.
• AI-Driven Solutions Service integrating AI-powered functionality using generative AI as a bridge between users and technology, implementing AI capabilities tailored to specific enterprise use cases such as transcription, LLM chat, and knowledge retrieval.
• Workshops & Trainings Agile methodology workshops and training programs that build internal client capabilities and support organizational transformation toward agile, user-centered software development.

Quantifiable outcome

• Time-to-market and development costs for individual solutions in custom machine engineering significantly reduced
• +4 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• iteratec GmbH: Munich-based custom software house specializing in digital products, agile development and IoT for enterprise clients, with a similar size band and vertical mix as slashwhy.
• codecentric AG: German independent software services firm focused on custom development, agile methods and cloud/IoT engineering with a comparable Mittelstand customer base. Closest like-for-like peer in scale and positioning to slashwhy.
• Inovex GmbH: Karlsruhe-headquartered German IT service provider delivering custom software, cloud, data and IoT solutions to enterprise and mid-market customers; highly comparable offering and customer type to slashwhy.
• andrena objects ag: German agile software development firm offering custom enterprise software with strong cultural and engineering-focus overlap with slashwhy's positioning.
• Objectivity Ltd. European custom software development house (UK/Germany) delivering bespoke enterprise applications; comparable in service model, scale and enterprise client mix.
• adesso SE: Listed German IT service provider with a large custom-software business across verticals including manufacturing, insurance and energy; comparable service portfolio though broader and publicly listed.

Broad incumbents

• msg group: Large German IT consulting and software house serving insurance, automotive, banking and public sector; broader portfolio than slashwhy but overlapping Mittelstadt customer base.
• Capgemini: Global IT services leader with deep German Mittelstadt presence and custom software/digital transformation offerings that increasingly compete for the same industrial clients as slashwhy.
• ThoughtWorks: Global technology consultancy specializing in custom software, agile engineering and digital platforms for enterprises; comparable methodology and customer profile at much larger scale.
• Atos: European-headquartered IT services group with significant German operations in digital manufacturing and industry transformation; overlapping with slashwhy's industrial vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/slashwhy
• Instagraminstagram.com/slashwhy

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slashwhy