Simple Mining
Simple Mining is a Cedar Falls, Iowa-based Bitcoin mining services company founded in 2021 that sells ASIC miners, hosts them across 150+ MW of Iowa data center capacity, and provides in-house repair services to individual investors and enterprise mining operators.
- Company typePrivate
- Founded2021
- HeadquartersCedar Falls, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Simple Mining does
Simple Mining is a privately held Bitcoin mining services company founded in 2021 and headquartered in Cedar Falls, Iowa. The company operates an integrated stack spanning the sale of ASIC mining hardware (Antminer, Whatsminer, and Velaura AI Teraflux models), professional hosting at its own Iowa-based data centers, and in-house ASIC repair services staffed by full-time technicians. As of early 2026, Simple Mining manages 4+ EH/s of hashrate across 150+ MW of operational capacity distributed across multiple Iowa sites, with a stated target of 500 MW by end of 2026 and 234 MW of shovel-ready AI infrastructure announced in March 2026 as a new vertical. The platform features a self-serve client dashboard with real-time uptime and hashrate monitoring, a precision billing system that charges customers only against actual hashrate performance relative to nameplate efficiency (averaging 95%+ uptime), and a peer-to-peer marketplace for trading hosted miners.
The business model is multi-stream: one-time revenue from miner sales, recurring usage-based revenue from bundled hosting (power, cooling, security, monitoring), subscription revenue from Standard and Premium Protection Plans ($4.99–$14.99/unit/mo at volume tiers), professional services revenue from repairs after the initial 12-month free period, and marketplace commissions on secondary miner transactions. Go-to-market is hybrid — a sales-led enterprise motion for multi-MW commitments (customers include Sphere 3D, NetBrands, Alps Blockchain, Biomine) paired with a product-led growth motion for SMB and individual investors via a 7-day risk-free trial offering 100 TH/s. Customer acquisition is supported by content marketing (a 104-article Insights blog), SEO, earned media including Inc. 5000 recognition, and mining pool partnerships (Ocean/DATUM, Luxor, NiceHash, SpiderPool) that offer discounted fees to Simple Mining clients.
Operationally, the company is lean (11–50 employees) and founder-led by CEO Adam Haynes, with a leadership team that includes COO Nick Garland, CTO Lucas Schwamman, CFO Andy Fligor, and General Counsel Matt Parrella. Expansion is concentrated in Iowa, where the company benefits from existing power relationships, regulatory familiarity, and a dedicated in-house repair center built alongside the Q2 2024 headquarters. No external funding rounds, acquisitions, or institutional investors are disclosed, suggesting growth has been funded internally. The company holds BBB accreditation and was named to the Inc. 5000 list of fastest-growing private companies in America.
Simple Mining firmographics
Firmographics- Name
- Simple Mining
- Legal name
- Simple Mining LLC
- Website
- https://simplemining.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simple Mining is a Cedar Falls, Iowa-based Bitcoin mining services company founded in 2021 that sells ASIC miners, hosts them across 150+ MW of Iowa data center capacity, and provides in-house repair services to individual investors and enterprise mining operators.
- Ownership category
- akta.pro rank
Simple Mining industry classification
Industry- Product category
- Bitcoin Mining Hosting Services
- NAICS
- Support Activities for Mining (213), Mining Machinery and Equipment Manufacturing (333131)
- SIC
- Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Mining Hosting, Colocation & Managed Facilities (FSADAOAE)
- akta.pro secondary industries
- Mining Hardware (ASIC/GPU) Manufacturing & Distribution (FSADAOAD), Mining Software, Firmware & Monitoring Platforms (FSADAOAF), Mining Infrastructure & Energy Procurement (Power, Cooling, Grid Services) (FSADAOAG), Mining Automation, Telematics & Fleet Management Systems (IMAKANAK)
Keywords
Where Simple Mining is headquartered
LocationHeadquarters
- HQ city
- Cedar Falls
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Simple Mining business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Miner Sales: One-time sales of ASIC Bitcoin miners. Simple Mining sells only what they would run themselves, including Antminer and Whatsminer models. Hardware deposits are non-refundable once procured.
- Miner Hosting: Recurring hosting fees bundled as a single service covering rack space, power infrastructure, cooling, facility ops and security, network connectivity, and continuous monitoring. Billing is usage-based, calculated on actual hashrate performance against nameplate efficiency.
- ASIC Repairs: Free repairs for first 12 months on purchased miners (parts and labor). After year 1, repairs billed per-incident unless enrolled in a Protection Plan. In-house repair team handles diagnostics, troubleshooting, and installation.
- Protection Plans: Optional add-on hardware protection plans (Standard and Premium tiers) providing coverage for hosted miners. Enrollment applies to all hosted units. Premium adds Mining Recovery Credits and priority repair queue placement.
- Client Marketplace: Secondary marketplace where clients can buy and sell hosted miners. Simple Mining facilitates transactions between users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free 12-Month Protection - Included with new miner purchases from Simple Mining for the first 12 months |
| Subscription | Monthly | Standard Protection Plan - Ongoing coverage after free period |
| Subscription | Monthly | Premium Protection Plan - Maximum protection with mining recovery credits |
| Other | Multi-year contract | Traditional Financing - 24-month fixed rate financing for miner purchases |
| Other | Pay-as-you-go | Whop BNPL - Buy Now Pay Later through Whop partner |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Simple Mining product offering
Product offeringCore offering
Simple Mining is a vertically integrated Bitcoin mining infrastructure company that sells ASIC miners (Antminer, Whatsminer, and Velaura AI Teraflux models), hosts them at its own Iowa data centers under precision uptime-based billing, and services them at an in-house ASIC repair facility. The platform is wrapped with a real-time client dashboard, optional Protection Plans, a peer-to-peer marketplace, and a profitability calculator, with 4+ EH/s of hashrate and 150+ MW of power under management.
Product overview
Simple Mining operates as a Bitcoin mining services company offering an integrated suite of products for investors seeking to mine Bitcoin. The core offering combines miner sales (Antminer, Whatsminer, and Velaura AI Teraflux models), miner hosting at their US data centers (currently 150+ MW with plans to reach 500 MW), and in-house repair services (free for the first 12 months on hosted units). The portfolio extends to optional Protection Plans (Standard and Premium tiers) for ongoing repair coverage, a peer-to-peer Marketplace for trading miners, financing options through traditional loans and Whop BNPL, and a Bitcoin Mining Calculator for profitability analysis. Recent expansion includes 234 MW of shovel-ready AI infrastructure. All hosted miners can connect to Simple Mining's partnered mining pools (Ocean DATUM, Luxor, NiceHash, SpiderPool) with discounted fees.
Differentiator
Problem solved
Functional benefit
Products and services
- ASIC Miner Sales Direct sales of new Bitcoin ASIC miners (Antminer, Whatsminer, and Velaura AI Teraflux AT2880). Simple Mining sells only hardware it would run itself, with new miner purchases including 12 months of free repair protection. Targeted at individual investors, SMBs, and enterprise mining operators who want hardware bundled with hosting options.
- Bitcoin Miner Hosting Recurring Bitcoin miner hosting service bundling rack space, power, cooling, 24/7/365 on-site security, network connectivity, and continuous monitoring. Customers are billed only for actual uptime via the precision billing system, with alerts for repairs, curtailments, and unplanned outages. Serves individual miners through large fleet operators under custom MSAs.
- ASIC Miner Repairs In-house ASIC repair service performed by full-time technicians, covering diagnostics, troubleshooting, fan and hashboard replacement, and installation. Free for the first 12 months (parts and labor) on miners purchased from Simple Mining, with paid per-incident repairs and Protection Plan options thereafter.
- Protection Plans (Standard & Premium) Ongoing subscription hardware-protection plans for hosted and purchased miners. Standard tier covers $500/year parts allowance per miner (PSUs, control boards, hashboards) plus free labor and unlimited fan replacements. Premium tier adds Mining Recovery Credits after 48+ hours of covered downtime and priority placement in the repair queue.
- Client Marketplace Secondary marketplace within the Simple Mining client dashboard where customers can list and purchase hosted miners from other customers. Sellers set asking prices and payout methods; Simple Mining reconciles deposits and accrued hosting fees at sale.
- 7-Day Free Trial (100 TH/s) Risk-free 7-day trial giving prospective customers 100 TH/s of hashrate with free electricity and full access to the Simple Mining client dashboard. Used as a product-led growth funnel to convert prospects into paid hosting customers.
- Traditional Financing (24-Month, 12% APR) In-house financing for miner purchases, structured as a 24-month fixed-rate loan at 12% APR with a $250 origination fee and 50% LTV (50% down payment). No pre-payment penalty; ACH, wire, crypto, and card payment options available.
- Whop BNPL (Buy Now, Pay Later) Buy Now Pay Later financing for miner purchases, delivered through external partner Whop with multiple BNPL products tailored to different transaction sizes and customer profiles.
- Bitcoin Mining Calculator Free online profitability calculator that uses live network data, hardware inputs, ROI forecasts, historical backtests, and financing scenarios to estimate Bitcoin mining returns. Supports Section 179 and bonus depreciation tax calculations.
- AI Infrastructure (234 MW) Shovel-ready AI / high-performance compute colocation infrastructure across four US sites totaling 234 MW, marketed to AI companies and HPC tenants needing immediate access to power, permits, and infrastructure in the United States.
Quantifiable outcome
- Average 95%+ uptime across all data centers
- +3 more outcomes
Companies that use Simple Mining
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
Simple Mining technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Simple Mining partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Fold Holdings Inc.flagshipSimple Mining adopted Fold's Bitcoin Bonus Program, the first offering from Fold Business (Fold Holdings' B2B platform). Simple Mining allocates 1% of each employee's pay into bitcoin for salaried staff based on employment duration, enabling employees to earn recurring BTC bonuses through their existing payroll system.
- Biomine CorpcoreBiomine Corp launched its US operations through a strategic partnership with Simple Mining for a new 1 MW Bitcoin mining facility. Simple Mining provides hosting infrastructure and operational support in Iowa.
- Alps BlockchaincoreStrategic partnership that expands Alps Blockchain into North America with Simple Mining providing hosting infrastructure, operational support, and site management.
- Sphere 3D Corp.corePartnership to engineer, develop, and operate a 12.5 MW Bitcoin mining site in Iowa under a Master Service Agreement (MSA). Simple Mining handles infrastructure and operations while Sphere 3D provides site development.
- NetBrands CorpcoreNetBrands signed a hosting agreement with Simple Mining to host a fleet of Hybrid Miners, with plans to scale toward a 25 MW expansion. NetBrands uses Simple Mining's infrastructure for its Bitcoin mining operations.
- Ocean (DATUM) Mining PoolcoreSimple Mining partners with Ocean (DATUM) as a preferred mining pool, offering clients discounted 1% fees (vs 2% standard). Ocean is a decentralized, non-custodial Bitcoin mining pool founded by Luke Dashjr with backing from Jack Dorsey, offering TIDES payout system and block template sovereignty.
- Velaura AIcoreSimple Mining is an authorized sales, hosting, and warranty partner for Velaura AI's Teraflux line of U.S.-engineered Bitcoin miners (AT2880 model), selling, hosting, and servicing these miners through Simple Mining's 150+ MW Midwest infrastructure.
- Michael LaLuna (CPA)minorRecommended crypto tax accountant partner who works with many Simple Mining clients and is familiar with how hosting revenue, equipment depreciation, and Bitcoin treatment flow through tax returns.
Scale indicators7 records
Recent moves14 records
Expansion highlights8 records
Simple Mining competitors and assessment
Company assessmentDirect peers
- Compass Mining: Retail- and prosumer-focused Bitcoin mining hosting marketplace and hardware sales company. Most directly comparable to Simple Mining on the customer-facing hosting-plus-hardware-plus-repair model, though Compass leans more marketplace-driven.
- TeraWulf: US-based Bitcoin miner that has explicitly pivoted into HPC/AI colocation on the back of its power assets. Closely comparable to Simple Mining's stated pivot from BTC hosting to 234 MW of AI infrastructure.
- Iris Energy (IREN): Public Bitcoin miner with a stated strategy of leveraging renewable-powered sites for AI/HPC compute. Comparable to Simple Mining on the BTC-mining-plus-AI-infrastructure roadmap and on the use of owned/operated data center capacity.
Broad incumbents
- Core Scientific: Large-scale, publicly listed Bitcoin mining and hosting operator with significant MW under management and a focus on infrastructure services for other miners. Comparable on the hosting-for-others side, but materially larger and broader.
- Hut 8: Public Bitcoin mining and hosting company with operations in the US and Canada. Overlap with Simple Mining in providing hosting and managed infrastructure, but with a much larger, more diversified footprint.
- Bitfarms: Public Bitcoin mining operator with multiple sites and a mix of self-mining and hosting. Overlaps with Simple Mining on hosting infrastructure and fleet management, though primarily self-mining focused.
- Marathon Digital (MARA Holdings): One of the largest publicly listed Bitcoin miners with significant hashrate and MW under management. Comparable on scale of mining operations and hosting relationships, though substantially larger and self-mining dominant.
- CleanSpark: Public Bitcoin miner operating multiple US sites with a mix of self-mining and hosting. Compares to Simple Mining on US-based operations and infrastructure-led growth, but at much greater scale.
- Cipher Mining: US-focused Bitcoin mining and hosting company with a developed-site strategy. Comparable to Simple Mining's Iowa-based hosting model and enterprise customer orientation, though larger and publicly listed.
- Galaxy Digital: Diversified crypto financial services and Bitcoin mining/HPC infrastructure operator. Overlaps with Simple Mining on hosting/infrastructure services and increasingly on AI/HPC colocation, though broader in scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Simple Mining social profiles
Digital presenceSimple Mining financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simple Mining leadership team
Management profileNumber of profiles
Profiles13 records
Simple Mining funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simple Mining M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simple Mining
What does Simple Mining do?
Simple Mining is a vertically integrated Bitcoin mining infrastructure company that sells ASIC miners (Antminer, Whatsminer, and Velaura AI Teraflux models), hosts them at its own Iowa data centers under precision uptime-based billing, and services them at an in-house ASIC repair facility. The platform is wrapped with a real-time client dashboard, optional Protection Plans, a peer-to-peer marketplace, and a profitability calculator, with 4+ EH/s of hashrate and 150+ MW of power under management.
Is Simple Mining a public or private company?
Simple Mining is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simple Mining founded?
Simple Mining was founded in 2021. It employs 11 to 50 people.
Where is Simple Mining based?
Simple Mining is headquartered in Cedar Falls, United States, in the North America region.
How does Simple Mining make money?
Five revenue lines are on record. Miner Sales are the primary driver. The others are miner Hosting, ASIC Repairs, protection Plans and client Marketplace.
Who are Simple Mining's main competitors?
Direct peers on record are Compass Mining, TeraWulf and Iris Energy (IREN). Broad incumbents are Core Scientific, Hut 8, Bitfarms, Marathon Digital (MARA Holdings), CleanSpark, Cipher Mining and Galaxy Digital.
Does Simple Mining have an API?
No public API is recorded for Simple Mining.
What industry is Simple Mining in?
Simple Mining's product category is Bitcoin Mining Hosting Services. Its primary akta.pro industry code is FSADAOAE, Mining Hosting, Colocation & Managed Facilities, with a secondary code of FSADAOAD, Mining Hardware (ASIC/GPU) Manufacturing & Distribution. Its NAICS code is 213 and its SIC code is 3532.