MobCraft Beer
MobCraft Beer is a Milwaukee-based craft brewery operating as the world's first crowdsourced brewery, brewing year-round, seasonal, and barrel-aged sour/wild beers selected via customer-submitted recipes and pre-orders, sold through its Milwaukee taproom, private events, and four Midwest regional distributors.
- Company typePrivate
- Founded2013
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What MobCraft Beer does
MobCraft Beer is a craft brewery headquartered at 505 S 5th Street in Milwaukee, Wisconsin, operating under legal entity REMS LLC and self-described as the world's first crowdsourced brewery. Founded in 2013, its core product is a portfolio of 60+ beer styles organized into four lines: year-round flagships (e.g., Low pHunk Sour Ale, Vanilla Wafer Porter, Bat$h!t Crazy Coffee Brown Ale, Squeezin Juice IPA, MobCraft Amber, Too Legit To Wit, Out of Office), seasonal releases (Mobtoberfest, Padishah Imperial Stout, Cactus Coast, Fish Fry Rye), a specialty Wild & Sour program built on mixed-culture fermentation (Brettanomyces, Lactobacillus, Pediococcus) with solera blending and bourbon/wine barrel aging, and crowdsourced beers selected via a proprietary platform where customers submit recipes, generate pre-votes, and pre-order winners through the website before production.
The business model combines direct-to-consumer sales through the Milwaukee taproom (beer, craft pizza, food, private events up to 265 guests), crowdsourced beer pre-orders and subscriptions fulfilled via taproom pickup, and wholesale distribution through four regional Midwest distributors (Beechwood Sales and Service, Imperial Beverage, Mega Beer, and Northern Beverage) reaching retail liquor stores and bars in Wisconsin, Illinois, and Minnesota. Ordering and event infrastructure is operated via Bevv, Toast Tab, and Untappd integrations.
The company's customer base splits between craft beer enthusiasts participating in the crowdsourced voting/submission community and the local Milwaukee community using the taproom for retail purchases, food service, and private events. Under new private ownership (Sarah and Mike) acquired in 2025 after founder Henry Schwartz, the company is rebuilding around an expanded beverage selection that includes non-alcoholic options and draft cocktails, while maintaining the crowdsourced platform and award-winning sour/wild program as its core differentiators.
MobCraft Beer firmographics
Firmographics- Name
- MobCraft Beer
- Legal name
- REMS LLC
- Website
- https://mobcraftbeer.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MobCraft Beer is a Milwaukee-based craft brewery operating as the world's first crowdsourced brewery, brewing year-round, seasonal, and barrel-aged sour/wild beers selected via customer-submitted recipes and pre-orders, sold through its Milwaukee taproom, private events, and four Midwest regional distributors.
- Ownership category
- akta.pro rank
MobCraft Beer industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)
Keywords
Where MobCraft Beer is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MobCraft Beer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Taproom Sales: Direct beer, food, and beverage sales at the Milwaukee taproom location. The taproom offers craft pizzas, appetizers, cocktails, NA drinks, and all MobCraft beer styles including flagships, crowdsourced beers, and taproom-exclusive releases.
- Crowdsourced Beer Pre-orders: Customers pre-order crowdsourced beer winners through the website. Beers are packaged in 4-pack or 6-pack cans and picked up at the taproom. Subscription options available for ongoing releases.
- Wholesale Distribution: Distribution through four regional wholesalers to retail locations throughout the Midwest. Products sold to distributors who resell to bars, restaurants, and liquor stores.
- Event Hosting & Private Events: Revenue from hosting private events including weddings, corporate events, rehearsal dinners, and group happy hours. Venue rentals and catering services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Group Happy Hour - $2 off pints, $1 off 10oz goblets |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
MobCraft Beer product offering
Product offeringCore offering
MobCraft Beer is a craft brewery that produces and sells year-round, seasonal, sour/wild barrel-aged, and crowdsourced craft beers. Customers can buy the beer directly at the Milwaukee taproom (along with craft pizzas and food), pre-order crowdfunded crowdsourced winners online for taproom pickup, or purchase through regional wholesale distributors to liquor stores and bars across the Midwest.
Product overview
MobCraft Beer is a craft brewery based in Milwaukee, Wisconsin, operating as the self-proclaimed 'world's first crowdsourced brewery' established in 2013 and now owned by REMS LLC. The company's core product portfolio centers on its beer offerings, which span four main categories: Year-Round flagship beers (including Bat$h!t Crazy, Squeezin Juice IPA, MobCraft Amber, and Vanilla Wafer Porter), Seasonal beers (such as Mobtoberfest and Padishah Imperial Stout), a Sour and Wild Program featuring barrel-aged sour ales, and Crowdsourced beers voted on and submitted by customers. These beer products are sold through the company's Milwaukee taproom and via limited distribution. The taproom also serves as a venue for pizza, private events, and community initiatives including monthly blood drives and signature festivals like Weird Fest, Sour Fest, Stout Fest, and Mobtoberfest. Additional services include beer subscriptions for crowdsourced releases, private event hosting, and an annual Advent Calendar. The company is currently under new ownership and rebuilding its beer offerings following a permit transition period.
Differentiator
Problem solved
Functional benefit
Products and services
- Year-Round Flagship Beers Flagship craft beers continuously available at the Milwaukee taproom and through wholesale distribution, including Coffee Brown Ale, IPA, Amber, Sour Ale, Porter, Witbier, and Orange-Lime Ale styles. Intended for craft beer enthusiasts seeking core MobCraft styles.
- Seasonal Beers Rotating limited-time beers tied to seasons and occasions, including Oktoberfest Lagers, Mexican-style Lagers, Vienna Lagers, Bourbon-barrel-aged Imperial Stouts, and flavored Porters. Sold to seasonal craft beer buyers.
- Sour and Wild Barrel-Aged Program Specialty sour and wild ales aged in oak barrels with various fruits and mixed cultures, produced through extended barrel aging and solera blending. Award-winning lineup aimed at sour and wild ale enthusiasts.
- Crowdsourced Beers Customer-submitted and customer-voted beer recipes brewed and released periodically. Customers submit ideas, generate pre-votes, vote via pre-orders, and winners receive a VIP brew day experience. Targeted at community-engaged craft beer fans.
- Limited Release Beers Specialty and one-time brews released throughout the year, including collaboration beers with other breweries and unique barrel-aged or ingredient-driven recipes. Targeted at craft beer enthusiasts seeking novelty.
- Milwaukee Taproom The company's flagship taproom at 505 S 5th Street in Milwaukee, WI's Walker's Point neighborhood, offering all MobCraft beer styles on draft, packaged cans to-go, craft pizzas and appetizers, games, a dog-friendly patio, and event programming. Targeted at local Milwaukee consumers and visitors.
- Private Event Hosting Full-service event hosting for weddings, rehearsal dinners, engagement parties, birthday parties, corporate happy hours, and group happy hours. Includes brewery space rentals, taproom partial/half/full buyouts, and group discounted pricing. Targeted at Milwaukee-area event hosts.
- Craft Pizza and Taproom Food Fresh-made pizzas and appetizers served at the Milwaukee taproom alongside beer, cocktails, and non-alcoholic beverages. Targeted at taproom visitors.
- Beer Advent Calendar Annual holiday release packaged as a calendar box containing 24 different craft beers, including collaboration beers with partner breweries, available by pre-order starting in September. Targeted at holiday-season craft beer enthusiasts.
- Beer Subscriptions Subscription service delivering upcoming crowdsourced beer releases, with options for 3, 6, or 12 release packages that ship as beers are packaged. Targeted at engaged craft beer subscribers.
Quantifiable outcome
- MobCraft's Low pHunk Sour Ale has won multiple gold medals at prestigious competitions including Great American Beer Festival (2019) and World Beer Cup (2022)
- +1 more outcomes
Companies that use MobCraft Beer
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
MobCraft Beer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
MobCraft Beer partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Los Morales BrewerycoreCollaboration with Los Morales Brewery to create Playa Breeze, a Passion Fruit Amber Ale featured at the Puerto Rican Family Festival in Milwaukee. Represents cultural brewing partnership celebrating Puerto Rican heritage in Milwaukee.
- Dee TackocoreJoint venture in Denver, Colorado at the former Liberati space. MobCraft Dee Tacko offers tacos, tap beer, and tequila alongside MobCraft's crowdsourced beers.
- Beechwood Sales and ServicecoreRegional wholesale distributor covering designated territory (marked red on distributor map) for MobCraft beer products.
- Imperial BeveragecoreRegional wholesale distributor covering designated territory (marked blue on distributor map) for MobCraft beer products.
- Mega BeercoreRegional wholesale distributor covering designated territory (marked orange on distributor map) for MobCraft beer products.
- Northern BeveragecoreRegional wholesale distributor covering designated territory (marked pink on distributor map) for MobCraft beer products.
- American Red CrossminorMonthly blood drives hosted at the MobCraft Milwaukee taproom. Donors receive MobCraft discount coupons and other incentives.
- Versiti Blood CentersminorMonthly blood drives hosted at the MobCraft Milwaukee taproom. Donors receive MobCraft discount coupons and Irish Fest tickets.
- Dream Bikes MKEminorWisconsin Bike Week partnership with donation drive supporting Dream Bikes MKE. Donations of helmets, bike locks, and bikes earn $2 off first beverage.
- Zebra Hop / National Organization for Rare Disorders (NORD)minorParticipated in collaborative Zebra Hop beer project spearheaded by Component Brewing Company to support rare disease research.
- Component Brewing CompanyminorLed Zebra Hop collaborative beer project to support National Organization for Rare Disorders (NORD).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MobCraft Beer competitors and assessment
Company assessmentDirect peers
- Lakefront Brewery: Milwaukee-based craft brewery of similar scale operating a brewpub/taproom plus regional Midwest distribution; one of MobCraft's closest geographic and business-model comps.
- 3 Sheeps Brewing: Wisconsin craft brewery of comparable size with a taproom and Midwest wholesale footprint; comparable portfolio breadth and on-premise/off-premise mix.
- Karben4 Brewing: Madison, Wisconsin craft brewery with a taproom, regional distribution, and a similarly experimental portfolio — directly comparable in size and stage.
- Central Waters Brewing Company: Wisconsin craft brewery with taproom and broader Midwest distribution; comparable in scale, specialty barrel-aging program, and channel mix.
- Component Brewing Company: Wisconsin craft brewery that has co-led collaborative brewing projects with MobCraft (e.g., Zebra Hop) and operates a similar taproom-plus-distribution model.
- Surly Brewing Co. Minnesota craft brewery with a destination taproom and Midwest wholesale footprint; comparable on taproom-as-experience positioning and regional distribution scale.
- Three Floyds Brewing: Indiana craft brewery known for an experimental portfolio, cult following, and event-driven demand — comparable in storytelling-driven brand and specialty releases.
- Pizza Port Brewing: Southern California craft brewpub chain combining pizza/food with award-winning beer and taproom distribution; highly comparable brewpub-plus-distribution model.
Regional players
- New Glarus Brewing Company: Iconic Wisconsin craft brewery primarily distributed within the state with a strong taproom; a useful benchmark for craft scale and brand depth in MobCraft's home state.
Broad incumbents
- BrewDog: Global craft brewery that built brand on community/crowd mechanics (Equity for Punks) — the most comparable company to MobCraft on the crowdsourced-community GTM, though at vastly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MobCraft Beer social profiles
Digital presenceMobCraft Beer financial estimates
Financial estimateRevenue estimate
Valuation estimate
MobCraft Beer leadership team
Management profileNumber of profiles
Profiles4 records
MobCraft Beer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MobCraft Beer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MobCraft Beer
What does MobCraft Beer do?
MobCraft Beer is a craft brewery that produces and sells year-round, seasonal, sour/wild barrel-aged, and crowdsourced craft beers. Customers can buy the beer directly at the Milwaukee taproom (along with craft pizzas and food), pre-order crowdfunded crowdsourced winners online for taproom pickup, or purchase through regional wholesale distributors to liquor stores and bars across the Midwest.
Is MobCraft Beer a public or private company?
MobCraft Beer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MobCraft Beer founded?
MobCraft Beer was founded in 2013. It employs 11 to 50 people.
Where is MobCraft Beer based?
MobCraft Beer is headquartered in Madison, United States, in the North America region.
How does MobCraft Beer make money?
Four revenue lines are on record. Taproom Sales are the primary driver. The others are crowdsourced Beer Pre-orders, wholesale Distribution and event Hosting & Private Events.
Who are MobCraft Beer's main competitors?
Direct peers on record are Lakefront Brewery, 3 Sheeps Brewing, Karben4 Brewing, Central Waters Brewing Company, Component Brewing Company, Surly Brewing Co., Three Floyds Brewing and Pizza Port Brewing. New Glarus Brewing Company is listed as a regional player. BrewDog is listed as a broad incumbent.
Does MobCraft Beer have an API?
No public API is recorded for MobCraft Beer.
What industry is MobCraft Beer in?
MobCraft Beer's product category is Craft Beer Brewing. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2080.