Proagrica
Proagrica is a UK-based B2B digital farming software company that provides agronomic intelligence, farm data management, and precision agriculture tools to farmers and agricultural operations via a subscription platform. Now operates as a subsidiary of TELUS Agriculture & Consumer Goods following its March 2024 acquisition.
- Company typePrivate
- Founded2018
- HeadquartersBerlin, Germany
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Proagrica does
Proagrica is a UK-based B2B digital farming software company that provides agronomic intelligence, farm data management, and precision agriculture tools to agricultural operations. Its core product is a digital farming software platform that delivers agronomic expertise and data connectivity across farm workflows, addressing fragmentation in agricultural data and supporting climate-resilient and precision farming practices. The platform is positioned as a central system for managing farm operations, with specialization in the agricultural vertical as the primary segmentation lens.
The company's go-to-market is sales-led B2B, targeting farmers and agribusinesses as its primary customer segment. Proagrica operates on a subscription/recurring revenue model based on its digital farming software platform; pricing is not publicly disclosed. The company has historically pursued an inorganic growth path, acquiring SST Software in February 2018 and Crop Data Management Systems in February 2021 to broaden platform capabilities and data assets.
In March 2024, Proagrica was acquired by TELUS Agriculture & Consumer Goods, a Canadian digital farming software provider, in a strategic transaction aimed at strengthening agronomy expertise, platform capabilities, and data connectivity within TELUS's digital agriculture portfolio. Proagrica now operates as a subsidiary under TELUS Ag, with its current operating footprint centered on Europe (UK). Leadership disclosed in source material includes Lindsay Suddon as Chief Strategy Officer.
Proagrica firmographics
Firmographics- Name
- Proagrica
- Website
- https://proagrica.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Proagrica is a UK-based B2B digital farming software company that provides agronomic intelligence, farm data management, and precision agriculture tools to farmers and agricultural operations via a subscription platform. Now operates as a subsidiary of TELUS Agriculture & Consumer Goods following its March 2024 acquisition.
- Ownership category
- akta.pro rank
Proagrica industry classification
Industry- Product category
- Agricultural Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
- akta.pro secondary industries
- Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)
Keywords
Where Proagrica is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
Proagrica business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Digital Farming Software Platform: Proagrica generates revenue through its digital farming software platform, providing agronomy expertise and data connectivity services to agricultural businesses. The platform serves as a central system for farm management and agricultural operations.
Go-to-market motion1 record
Proagrica product offering
Product offeringCore offering
Proagrica provides a digital farming software platform that delivers agronomic intelligence, farm data management, and data connectivity for agricultural operations. The platform serves as a central system enabling farmers and agricultural businesses to manage agronomy, optimize crop operations, and adopt precision farming techniques. It is sold as subscription-based software to agricultural businesses across Europe and the United Kingdom.
Product overview
Proagrica is a UK-based digital farming software company. The company was acquired by TELUS Agriculture & Consumer Goods in March 2024. Specific product names and architecture details are not available in the provided source data.
Differentiator
Problem solved
Functional benefit
Products and services
- Agronomy Data Platform Digital farming software platform providing agronomic intelligence and data connectivity for agricultural operations. It serves as a central system for farm management, enabling farmers and agricultural businesses to manage agronomy, optimize crop operations, and adopt precision farming techniques.
Companies that use Proagrica
Customer profileSegments1 record
Ideal customer profiles1 record
Proagrica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Proagrica partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Proagrica competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights5 records
Customer concentration
Proagrica social profiles
Digital presenceProagrica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proagrica leadership team
Management profileNumber of profiles
Profiles1 record
Proagrica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proagrica M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proagrica
What does Proagrica do?
Proagrica provides a digital farming software platform that delivers agronomic intelligence, farm data management, and data connectivity for agricultural operations. The platform serves as a central system enabling farmers and agricultural businesses to manage agronomy, optimize crop operations, and adopt precision farming techniques. It is sold as subscription-based software to agricultural businesses across Europe and the United Kingdom.
Is Proagrica a public or private company?
Proagrica is a private company. It is classified as corporate owned and is currently acquired.
When was Proagrica founded?
Proagrica was founded in 2018. It employs 251 to 500 people.
Where is Proagrica based?
Proagrica is headquartered in Berlin, Germany, in the Europe region.
How does Proagrica make money?
One revenue line is on record: digital Farming Software Platform.
Does Proagrica have an API?
No public API is recorded for Proagrica.
What industry is Proagrica in?
Proagrica's product category is Agricultural Software. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping. Its NAICS code is 513210 and its SIC code is 7372.