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Proagrica

Full company profile

uuid0009iae

Namestring
Proagrica
Websiteurl
proagrica.com
Company typeenum
Private
Founded yearint
2018
Descriptiontext

Proagrica is a UK-based B2B digital farming software company that provides agronomic intelligence, farm data management, and precision agriculture tools to agricultural operations. Its core product is a digital farming software platform that delivers agronomic expertise and data connectivity across farm workflows, addressing fragmentation in agricultural data and supporting climate-resilient and precision farming practices. The platform is positioned as a central system for managing farm operations, with specialization in the agricultural vertical as the primary segmentation lens.

The company's go-to-market is sales-led B2B, targeting farmers and agribusinesses as its primary customer segment. Proagrica operates on a subscription/recurring revenue model based on its digital farming software platform; pricing is not publicly disclosed. The company has historically pursued an inorganic growth path, acquiring SST Software in February 2018 and Crop Data Management Systems in February 2021 to broaden platform capabilities and data assets.

In March 2024, Proagrica was acquired by TELUS Agriculture & Consumer Goods, a Canadian digital farming software provider, in a strategic transaction aimed at strengthening agronomy expertise, platform capabilities, and data connectivity within TELUS's digital agriculture portfolio. Proagrica now operates as a subsidiary under TELUS Ag, with its current operating footprint centered on Europe (UK). Leadership disclosed in source material includes Lindsay Suddon as Chief Strategy Officer.

Short descriptiontext

Proagrica is a UK-based B2B digital farming software company that provides agronomic intelligence, farm data management, and precision agriculture tools to farmers and agricultural operations via a subscription platform. Now operates as a subsidiary of TELUS Agriculture & Consumer Goods following its March 2024 acquisition.

Operating statusenum
Acquired
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersBerlin, Germany
HQ citystring
Berlin
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
digital farming software, agronomy data platform, precision agriculture software, farm data management, agricultural analytics
Industry3 codes
1Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping)
CodeAFAGALAAPrimaryYes
2Farm Management Information Systems (FMIS) & Digital Recordkeeping
CodeAFABAMADPrimaryNo
3Farm Data Platforms, Integration & APIs (Interoperability/Middleware)
CodeAFAAAFAGPrimaryNo
NAICS code2 codes
  • Software Publishers513210
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services51821
SIC code2 codes
  • Services-Prepackaged Software7372
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Agricultural Software
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Digital Farming Software Platform
TypeSubscription Recurring
Description

Proagrica generates revenue through its digital farming software platform, providing agronomy expertise and data connectivity services to agricultural businesses. The platform serves as a central system for farm management and agricultural operations.

openpr.com
Cost components4 values
Personnel, Technology or R&D, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Proagrica provides a digital farming software platform that delivers agronomic intelligence, farm data management, and data connectivity for agricultural operations. The platform serves as a central system enabling farmers and agricultural businesses to manage agronomy, optimize crop operations, and adopt precision farming techniques. It is sold as subscription-based software to agricultural businesses across Europe and the United Kingdom.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Proagrica is a UK-based digital farming software company. The company was acquired by TELUS Agriculture & Consumer Goods in March 2024. Specific product names and architecture details are not available in the provided source data.

Product and service1 record
1Agronomy Data Platform
CategoryAgricultural Software / Digital Farming Platform
Description

Digital farming software platform providing agronomic intelligence and data connectivity for agricultural operations. It serves as a central system for farm management, enabling farmers and agricultural businesses to manage agronomy, optimize crop operations, and adopt precision farming techniques.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Proagrica

Agricultural Softwareproagrica.com

Proagrica is a UK-based B2B digital farming software company that provides agronomic intelligence, farm data management, and precision agriculture tools to farmers and agricultural operations via a subscription platform. Now operates as a subsidiary of TELUS Agriculture & Consumer Goods following its March 2024 acquisition.

What Proagrica does

Proagrica is a UK-based B2B digital farming software company that provides agronomic intelligence, farm data management, and precision agriculture tools to agricultural operations. Its core product is a digital farming software platform that delivers agronomic expertise and data connectivity across farm workflows, addressing fragmentation in agricultural data and supporting climate-resilient and precision farming practices. The platform is positioned as a central system for managing farm operations, with specialization in the agricultural vertical as the primary segmentation lens.

The company's go-to-market is sales-led B2B, targeting farmers and agribusinesses as its primary customer segment. Proagrica operates on a subscription/recurring revenue model based on its digital farming software platform; pricing is not publicly disclosed. The company has historically pursued an inorganic growth path, acquiring SST Software in February 2018 and Crop Data Management Systems in February 2021 to broaden platform capabilities and data assets.

In March 2024, Proagrica was acquired by TELUS Agriculture & Consumer Goods, a Canadian digital farming software provider, in a strategic transaction aimed at strengthening agronomy expertise, platform capabilities, and data connectivity within TELUS's digital agriculture portfolio. Proagrica now operates as a subsidiary under TELUS Ag, with its current operating footprint centered on Europe (UK). Leadership disclosed in source material includes Lindsay Suddon as Chief Strategy Officer.

Proagrica firmographics

Firmographics
Name
Proagrica
Website
https://proagrica.com
Company type
Private
Founded year
2018
Operating status
Acquired
Headcount range
251–500 employees
Short description
Proagrica is a UK-based B2B digital farming software company that provides agronomic intelligence, farm data management, and precision agriculture tools to farmers and agricultural operations via a subscription platform. Now operates as a subsidiary of TELUS Agriculture & Consumer Goods following its March 2024 acquisition.
Ownership category
akta.pro rank

Proagrica industry classification

Industry
Product category
Agricultural Software
NAICS
Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
SIC
Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)
akta.pro secondary industries
Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG)

Keywords

  • Digital farming software
  • Agronomy data platform
  • Precision agriculture software
  • Farm data management
  • Agricultural analytics

Where Proagrica is headquartered

Location

Headquarters

HQ city
Berlin
HQ country
Germany
HQ region
Europe

Markets served

Proagrica business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

  1. Digital Farming Software Platform: Proagrica generates revenue through its digital farming software platform, providing agronomy expertise and data connectivity services to agricultural businesses. The platform serves as a central system for farm management and agricultural operations.

Go-to-market motion1 record

Proagrica product offering

Product offering

Core offering

Proagrica provides a digital farming software platform that delivers agronomic intelligence, farm data management, and data connectivity for agricultural operations. The platform serves as a central system enabling farmers and agricultural businesses to manage agronomy, optimize crop operations, and adopt precision farming techniques. It is sold as subscription-based software to agricultural businesses across Europe and the United Kingdom.

Product overview

Proagrica is a UK-based digital farming software company. The company was acquired by TELUS Agriculture & Consumer Goods in March 2024. Specific product names and architecture details are not available in the provided source data.

Differentiator

Problem solved

Functional benefit

Products and services

  • Agronomy Data Platform Digital farming software platform providing agronomic intelligence and data connectivity for agricultural operations. It serves as a central system for farm management, enabling farmers and agricultural businesses to manage agronomy, optimize crop operations, and adopt precision farming techniques.

Companies that use Proagrica

Customer profile

Segments1 record

Ideal customer profiles1 record

Proagrica technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Proagrica partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Proagrica competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key highlights5 records

Customer concentration

Proagrica social profiles

Digital presence

Proagrica financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Proagrica leadership team

Management profile

Number of profiles

Profiles1 record

Proagrica funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Proagrica M&A and investment

M&A and investment

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proagrica

What does Proagrica do?

Proagrica provides a digital farming software platform that delivers agronomic intelligence, farm data management, and data connectivity for agricultural operations. The platform serves as a central system enabling farmers and agricultural businesses to manage agronomy, optimize crop operations, and adopt precision farming techniques. It is sold as subscription-based software to agricultural businesses across Europe and the United Kingdom.

Is Proagrica a public or private company?

Proagrica is a private company. It is classified as corporate owned and is currently acquired.

When was Proagrica founded?

Proagrica was founded in 2018. It employs 251 to 500 people.

Where is Proagrica based?

Proagrica is headquartered in Berlin, Germany, in the Europe region.

How does Proagrica make money?

One revenue line is on record: digital Farming Software Platform.

Does Proagrica have an API?

No public API is recorded for Proagrica.

What industry is Proagrica in?

Proagrica's product category is Agricultural Software. Its primary akta.pro industry code is AFAGALAA, Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping), with a secondary code of AFABAMAD, Farm Management Information Systems (FMIS) & Digital Recordkeeping. Its NAICS code is 513210 and its SIC code is 7372.

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Live signals
openPR.comWorldwide Trends Overview: The Rapid Development of the Digital Farming Software MarketThe digital farming software market is projected to reach $16.3 billion by 2030, growing at a compound annual growth rate of 14.5%, driven by smart farming adoption, agricultural software investments, and demand for climate-resilient farming techniques. In March 2024, TELUS Agriculture & Consumer Goods, a Canadian digital farming software provider, acquired Proagrica, a UK-based digital farming software company, to strengthen agronomy expertise, platform capabilities, and data connectivity. AI-driven solutions, including digital companion platforms for regenerative agriculture, are emerging as key innovation trends shaping the industry.openPR.comAgriculture Analytic Market 11.70% CAGR Growth with Conservis Farmers Edge Delaval Oracle Agrivi SAP DTN ProagricaThe agriculture analytics market is projected to grow at an 11.70% CAGR from 2025 to 2032, driven by precision farming and data-driven decision-making. Key players include Conservis, Farmers Edge, Delaval, Oracle, Agrivi, SAP, DTN, and Proagrica, with growth fueled by AI, IoT, and sustainability demands.PR NewswireUS shopping habits changing dramatically as Americans try to reduce food wasteResearch commissioned by Proagrica reveals significant shifts in American consumer behavior around food waste, with 76% of surveyed US adults now shopping more frequently in smaller quantities and 74% increasing their purchases of frozen foods. The survey of more than 1,000 US adults found that 41% of consumers blame farmers and 42% blame manufacturers for food waste, while only 22% consider consumers themselves responsible for reducing waste. The research also found that 38% of Americans consider ethical credentials when purchasing food and 77% are trying to reduce food miles by buying locally sourced produce.PR NewswirePandemic fuels shift away from meat, says new Proagrica studyA study commissioned by Proagrica reveals that 39% of US consumers have considered adopting vegetarian or vegan diets since the pandemic began, with health concerns cited as a primary driver. The data indicates a significant gender divide, where men are twice as likely as women to have increased their plant-based food intake over the past year. These shifting dietary habits suggest a potential acceleration in the mainstream adoption of alternative proteins and increased scrutiny on retail transparency.PR NewswirePandemic fuels rise of plant-based diets, finds new Proagrica studyA new survey commissioned by Proagrica found that 18% of UK adults have eaten more vegetarian or vegan food since the COVID-19 pandemic began in March 2020, with 28% saying they are more likely to become fully vegetarian or vegan going forward. Concerns over meat hygiene standards (28%) surpassed traditional arguments like animal welfare (26%), health reasons (23%), and environmental impact (22%) as the primary driver for shifting to plant-based diets. The research also found that 29% of Brits would consider reducing meat consumption if the pandemic continues, and 39% would be likely to try plant-based meat alternatives at restaurants or fast-food outlets.PR NewswireProagrica Launches Omnichannel Platform for Agricultural RetailersProagrica, a global ag tech and data business and part of RELX Group, has launched an Omnichannel Platform designed to help agricultural retailers unify their customer experience across multiple sales channels. The platform integrates retailers' existing systems, supply chain data, and customer interactions—including in-field, in-store, phone, and online touchpoints—into a single branded portal enabling growers to place and track orders 24/7. Research cited by the company shows that over 75 percent of US agricultural retailers still rely on legacy tools such as manual spreadsheets, highlighting the industry's need for digital transformation.PR NewswireFarmplan's Gatekeeper Users Can Now Benefit from Crop Optimisation with HummingbirdProagrica announced that Farmplan's crop management system Gatekeeper now has the capability to supply permissioned field data to Hummingbird Technologies' advanced crop analytics solution via API integration. The partnership allows farmers to seamlessly share their cropping and operation data between platforms without manually re-entering information, receiving analysis and variable rate application plans including Variable Rate Seed, Nutrition, PGR, and Fungicide. This integration represents a continued step in Proagrica's commitment to better data connectivity in the agricultural supply chain.PR NewswireProagrica Delivers Unprecedented Industry Collaboration to Ensure Traceability for Dutch Crop Protection MarketThe Netherlands has become the first country to pilot an industry-wide traceability collaboration for crop protection products, with distributor association Agrodis and manufacturer association Nefyto forming "Stichting Agro CloSer" and appointing Proagrica to deliver electronic data interchange and portal solutions. The system enables full traceability by origin, batch number, and manufacturing date, while also providing real-time ecommerce dashboards for improved operational efficiency and business growth. Belgium's industry equivalents Phytodis and Phytofar have decided to join the initiative, and discussions are ongoing in other EU countries regarding similar rollouts.PR NewswireData Lakes are a Source of Huge Value - But it Might Become a Swamp Says New Report From ProagricaProagrica, an independent provider of agriculture and animal health data connectivity, has published a report challenging criticisms of data lakes, arguing that properly managed data lakes with analytics tools can unlock significant untapped value for agribusinesses. The report warns that inaction and letting data lakes stagnate into 'data swamps' poses the real risk to agricultural businesses. The company positions data as a transformative force in agriculture, describing the current period as a 'data revolution' essential for sustainably feeding the world's growing population.PR NewswireConnected Food: "Connected, Collaborative, Insightful" Data use is the Future of Agriculture at Barbican EventA panel discussion at the Barbican's AI exhibition in London in August 2019 brought together industry experts to examine the future of food production and farming, with Lindsay Suddon, Chief Strategy Officer at Proagrica, arguing that improved data connectivity is essential for driving value and productivity in agriculture. Suddon highlighted that many agribusinesses have wasted significant resources developing proprietary data platforms that distract from their core functions, advocating instead for industry-wide connected data solutions that can help farmers address climate challenges and supply chain pressures. The panel identified three key challenges facing the agriculture sector: undervaluing data, vague supply chain responsibilities, and the overlooked complexity of food production.