casualfood

What casualfood does

Casualfood GmbH is a Frankfurt-based operator of food & beverage and convenience concepts at transportation hubs in Germany, active in the "Verkehrsgastronomie" (travel catering) segment. Founded in 2005 with the first Snack-Mobil behind security at Frankfurt Airport, the company has grown to operate more than 50 restaurants, stores, and snack-mobiles at major German airports (Frankfurt, Berlin BER, Düsseldorf, Stuttgart, Nürnberg) and selected rail nodes such as Mainz Hauptbahnhof. Casualfood is a wholly-owned subsidiary of Swiss food and beverage group ORIOR.

The company runs all locations 100% in-house from a Frankfurt Support Office, with own production kitchens and automated logistics at each site. Its operational platform is built around modular, configurable concession concepts that adapt to the space, power, and foot-traffic constraints of airside and rail environments, supported by integrated digital systems covering both guest-facing services and internal processes. The portfolio spans three formats — Snack-Mobiles, Convenience Stores, and Fast-Casual Bars & Restaurants — across roughly 14 proprietary concepts (e.g., QUICKER's, SUPERFOOD, MONDO, basta!, GOODMAN & FILIPPO, BEANS & BARLEY, Hermann's, BREZEL LOVERS, Levante, Natural) plus franchise brands (Kamps, Costa Coffee, Slim Chickens).

Commercially, Casualfood pursues a B2B enterprise model, winning competitive tenders from airport and railway operators for concession space, then operating those sites directly rather than subleasing. Revenue is generated primarily through direct food, beverage, and convenience sales at the concession level, supplemented by franchise fees and royalties from operated brand partners, and by its 50% interest in the Smartseller joint venture with Gebr. Heinemann, which combines travel retail with F&B at small and medium-sized German airports. The company employs roughly 600–720 people across Germany and continues to expand its concept portfolio and hub footprint through new contract wins such as Stuttgart Airport (2025) and new product launches including a fully automated 24/7 kiosk concept at Münster/Osnabrück.

Name

casualfood

Legal name

Casualfood GmbH

Website

https://casualfood.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Casualfood GmbH operates more than 50 proprietary and franchised food, beverage, and convenience concepts at major German airports and rail stations under contract, running all sites 100% in-house as a wholly-owned subsidiary of Swiss ORIOR Group.

Ownership category

akta.pro rank

Product category

Travel Catering Services

NAICS

Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Convenience Retailers (445131)

SIC

Retail-Eating & Drinking Places (5810), Retail-Convenience Stores (5412)

akta.pro primary industry

Convenience Store QSR / Foodservice (Prepared Foods) (THAFAAAM)

akta.pro secondary industries

Urban/Transit Convenience Stores (Station/Airport/Metro) (CRAHABAE), Sandwiches & Wraps Fast Casual (THAFABAG), Casual Dining Restaurants (THAFACAB)

Keywords

• Travel catering services
• Airport food concepts
• Convenience store operations
• Fast casual dining
• Franchise food brands

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Restaurant and Store Operations: Casualfood operates over 50 restaurants, stores, and snack-mobiles directly at airports and train stations, generating revenue through food and beverage sales, convenience retail, and grab-and-go offerings. All shops and restaurants are operated 100% in-house.
2. Franchise Operations: Casualfood operates franchise brands including Kamps (bakeries) and Costa Coffee at airports. Franchise fees and royalties contribute to revenue while expanding brand reach through third-party operators.
3. Joint Venture - Smartseller: Smartseller is a joint venture combining Travel Retail (Gebr. Heinemann) with Food & Beverage and Convenience (Casualfood) at small and medium-sized airports, generating revenue through hybrid retail and food & beverage concepts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Casualfood develops and operates food & beverage and convenience concepts at transportation hubs (airports and train stations) across Germany. The company runs over 50 restaurants, convenience stores, and snack-mobiles 100% in-house, with its own production kitchens and customized automated logistics at each location. Its portfolio includes 14+ proprietary and franchise brands spanning Italian, American, German, healthy, and Middle Eastern cuisine formats.

Product overview

Casualfood operates a diversified portfolio of food & beverage and convenience concepts for transportation hubs (airports, train stations). The company manages three main operational formats: Snack-Mobiles (mobile food units), Fast Casual Bars & Restaurants (full-service and self-service dining), and Convenience-Stores. Core own brands include QUICKER's (convenience), SUPERFOOD (health-focused), basta! and MONDO (Italian), GOODMAN & FILIPPO (Italo-American), BEANS & BARLEY (coffee & beer bar), and Hermann's (sausage specialist). Regional concepts include east side berlin, Berlin Pub, Deli Berlin, and Adler & Bär. Mobile concepts span BREZEL LOVERS, Deli Mobile, Hermann's Mobile, MONDO Mobile, and NATURAL Mobil. Franchise operations include Kamps bakery and international brands like Slim Chickens and Costa Coffee. The company also holds a 50% stake in Smartseller, a joint venture with Gebr. Heinemann developing automated 24/7 retail kiosks and hybrid travel retail-dining concepts for regional airports. All operations are managed from the Support Office in Frankfurt with in-house production kitchens and customized logistics.

Differentiator

Problem solved

Functional benefit

Brands

• MONDO: Authentic Italian gastronomy with pasta, panini, focaccia, tiramisu, wines and espresso in stylish ambiance.
• basta!
• GOODMAN&FILIPPO
• SUPERFOOD
• QUICKER's
• Hermann's
• BREZEL LOVERS
• BEANS & BARLEY
• east side berlin
• Berlin Pub
• Deli Berlin
• Kamps
• Deli Mobile
• NATURAL
• MONDO Mobile
• Levante
• Slim Chickens
• Adler&Bär
• Deli Bar

Products and services

• SUPERFOOD Health-focused convenience store concept offering balanced vegetarian and vegan options including fresh sandwiches, wraps, bowls, porridges, smoothies, and sustainable packaging for travelers.
• QUICKER's Convenience store offering snacks, salads, juices, coffee in RECUP cups, sweets, spirits, tobacco, travel accessories, and seasonal bundle offers for travelers.
• basta! Authentic Italian restaurant offering pizza, pasta, panini, and dolci in stylish ambiance with warm wood and red-white accents, capturing Dolce Vita for travelers.
• MONDO Authentic Italian restaurant with stylish ambiance featuring fresh pasta, panini, focaccia, tiramisu, selected wines, and premium espresso.
• Hermann's Sausage specialist restaurant in retro 1950s Metzger-look featuring currywurst, regional sausages, salads, fresh beer, rolls, and pretzels.
• GOODMAN & FILIPPO Award-winning italo-american deli concept combining Italian and American cuisine with burgers, pasta, vegan options, and full-service restaurant format.
• BEANS & BARLEY Modern lifestyle bar concept with focus on premium coffee and craft beer specialties, featuring handcrafted drinks from classic and creative coffees to draft beers and alcohol-free alternatives.
• Levante Middle Eastern/Levantine cuisine concept featuring Mezze, Falafel, Shawarma, hummus, Baba Ganoush, and oriental bowls with authentic spices. First location at Mainz Central Station.
• east side berlin Berlin-themed restaurant at BER Airport featuring authentic Berlin delicacies, Mauer-Geschichte history, classic sandwiches, rolls, vegetarian and vegan creations for dine-in or takeaway.
• Berlin Pub Pub combining traditional Berlin Urkneipe with modern design at BER Terminal 1, featuring cold beers, wines, house-made lemonades, and Berlin classics like currywurst.
• Adler & Bär Brandenburg-Berlin themed restaurant combining tradition and innovation in modern interpretations of German cuisine.
• BREZEL LOVERS Mobil Pretzel-focused snack mobile offering large selection of oven-fresh pretzels in sweet, savory, topped, or plain varieties, also veggie or vegan, perfect with coffee or soft drinks.
• NATURAL Mobil Health-focused snack mobile offering fresh wraps, sandwiches, bowls, hot beverages, soft drinks, and smoothies with sustainable packaging for pre-flight travelers.
• Deli Mobile Mobile deli offering fresh takeaway highlights including pretzels, filled baguettes and bagels, hot dogs, schnitzel rolls, chocolate croissants, donuts, muffins, and specialty coffees.
• MONDO Mobile Mobile Italian concept bringing popular Italian specialties for takeaway including panini, focaccia, tramezzini, cappuccino, beer, wine, and San Pellegrino.
• Kamps (Franchise) Franchise bakery concept featuring freshly baked breads, rolls, hand-filled sandwiches, and rotating cakes with selection of juices and soft drinks.
• Slim Chickens (Franchise)
• Costa Coffee (Franchise) International coffee franchise from London operated by Casualfood at Stuttgart Airport arrival area. First Costa Coffee at a German airport with 70 seats, hot/cold coffees, sandwiches, pastries, and sustainable packaging.
• Smartseller Joint venture with Gebr. Heinemann combining Travel Retail with Food & Beverage and Convenience at small and medium-sized airports. Offers fully automated 24/7 kiosk modules and hybrid retail-dining concepts.
• Smartseller 'You Are Here' Rebranded Smartseller retail concept combining Travel Retail, Food & Beverage, and Convenience for regional airports. Features modular design for 50-200 sqm spaces with strong regional focus.
• Smartseller 'Little' Small-format retail concept for 50-200 sqm airport spaces combining Duty Free, Food & Beverage, Convenience, and local souvenirs with modular design requiring no structural changes.
• Smartseller 24/7 Automatenkiosk Fully automated 24/7 retail kiosk module combining Travel Retail and Convenience products. Features central ordering terminal, QR-code pickup system, and automated modules for up-selling/cross-selling across categories.

Quantifiable outcome

• Over 50 locations operated across Germany
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Flughafen Stuttgart GmbHflagshipChannel Partner/ Reseller/ Distributor · 1 January 2025Casualfood secured the tender for five spaces at Stuttgart Airport in 2025, expanding its presence to a new German hub. The airport operator selected Casualfood for its high operational quality and innovative concepts.
• Flughafen Nürnberg GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Smartseller (Casualfood JV) partnered with Nürnberg Airport to open a new shopping and culinary world, expanding Duty Free space from 650 to 1,100 sqm with integrated food & beverage.
• Gebr. Heinemann SE & Co. KGcoreStrategic or Co-development Partner · 1 January 2020Smartseller is a joint venture between Gebr. Heinemann (a leading family-owned Travel Retail company) and Casualfood. It combines Travel Retail with Food & Beverage and Convenience at small and medium-sized airports, creating a novel shopping and consumption experience.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Lagardère Travel Retail: Division of Lagardère Group operating duty-free, foodservice and convenience concepts at airports and railway stations globally. Comparable to Casualfood's hybrid F&B plus convenience offering, particularly relevant given overlap with the Smartseller JV's travel retail/F&B model.
• HMSHost: North American airport F&B leader, now operating internationally including in European airports. Comparable to Casualfood as a dedicated airport food & beverage concessionaire with a broad proprietary and franchise concept portfolio.
• SSP Group: UK-listed global travel food & beverage operator running thousands of proprietary and franchise brands at airports and train stations worldwide. Closest direct comparable to Casualfood's model of multi-concept F&B at transport hubs, with similar tender-based contracts and franchise brand mix.
• Marché International (part of gategroup): Swiss-rooted travel F&B operator known for Marché, Mövenpick and other concepts at airports and train stations. Directly comparable to Casualfood's premium casual and convenience formats at European transit hubs, particularly relevant given shared DACH presence.
• Areas: Spain-based global travel hospitality and F&B operator present in airports, motorways and train stations across Europe and the Americas. Directly comparable to Casualfood in operating multi-format restaurant and convenience concepts in transit environments.

Broad incumbents

• Avolta (formerly Dufry / Autogrill): Global travel retail and F&B major formed from the merger of Dufry and Autogrill. Comparable as a larger, diversified incumbent operating both travel retail and food & beverage at airports worldwide — overlapping with Casualfood's and Smartseller's combined offering.
• Compass Group (Eurest Travel): Global contract foodservice giant with an established Eurest Travel hospitality business operating in airports and rail stations. Comparable as a broader incumbent with a foodservice-led (rather than retail-led) model at transit hubs.

Others

• Fraport: Operator of Frankfurt Airport, Casualfood's primary hub and headquarters airport. Compares as the landlord and largest single concession client, also operates some direct F&B outlets that compete with Casualfood's own Frankfurt concepts.

Regional players

• LSG Sky Chefs (Deutsche Lufthansa subsidiary): World's largest airline catering group, headquartered in Germany. Adjacent rather than directly overlapping — focuses on in-flight catering rather than terminal F&B — but a relevant regional peer given shared German footprint and Lufthansa/Frankfurt airport overlap.

Emerging players

• gategroup (gategroup/Msgroup): Swiss airline catering and hospitality group that acquired Marché International. Adjacent to Casualfood through in-flight catering, lounge hospitality and travel F&B — partially overlapping at airports with different scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/casualfood
• Instagraminstagram.com/casualfood

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about casualfood