Gaadi Web

What Gaadi Web does

Gaadi Web operates CarDekho, a digital automotive marketplace serving Indian consumers, dealers, and OEMs. The company is incorporated in India as Girnar Software Pvt. Ltd., headquartered in Gurgaon, and runs a multi-module platform for new and used vehicle research, comparison, and discovery. The platform spans new car research, a used car marketplace with city-specific inventory across nine major Indian metros, car comparison tools, used car valuation, an EV charging station and fuel station directory, a dealer locator, and editorial content (expert reviews, user reviews, video reviews, visual stories).

The core product is delivered as a web-based platform with native iOS and Android applications. Proprietary features include 'AI Expert,' a chatbot for personalized car search recommendations, and a car valuation tool that draws on aggregated pricing data. The portfolio extends across sister brands covering adjacent vehicle verticals: BikeDekho (two-wheelers), TrucksDekho (commercial vehicles), TyreDekho, TractorsDekho, Rupyy (car insurance), Revv (car subscription and rentals), and Carrum (automotive finance). A corporate venture fund, Girnar Vision Fund, is referenced within the group's footer.

Revenue is generated through dealer advertising and inventory listings, OEM promotional placements and featured listings, transaction-fee-based lead generation for dealers and OEMs, and affiliate referral revenue from insurance partners. Consumer access is free under a freemium model; B2B pricing for dealers and OEMs is quote-based. Distribution is exclusively digital via website and mobile applications, supported by content marketing, SEO, and social channels. Co-founder Umang Kumar leads the company as CEO.

Name

Gaadi Web

Legal name

Girnar Software Pvt. Ltd.

Website

https://gaadi.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Gaadi Web operates CarDekho, India's largest self-described automotive portal, providing consumers with new and used car research, comparison tools, valuation, and EV/fuel station services, while monetizing through dealer advertising, OEM promotions, and lead generation.

Ownership category

akta.pro rank

Product category

Online Automotive Portal

NAICS

Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industries

Automotive Vehicles & Parts C2C (CRAFAKAE), Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

Keywords

• Automotive web portal
• New car research
• Used car marketplace
• Vehicle comparison tool
• Dealer lead generation

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Dealer Advertising & Listings: Car dealers pay to list inventory and advertise on the platform, reaching millions of potential car buyers
2. Lead Generation: Platform generates qualified leads for dealers and OEMs through user inquiries, test drive requests, and quote requests
3. OEM Promotions & Featured Listings: Automobile manufacturers pay for promotional placements, special offers visibility, and featured car listings on the platform
4. Car Insurance Referrals: Referral revenue from car insurance offerings through partner insurance providers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Gaadi Web operates an automotive web portal for the Indian market, providing a search platform for new, used, and upcoming vehicles. The site offers AI-driven car search, comparison tools, used-car valuation, EV charging-station finder, and dealer/OEM listings, and extends into adjacent automotive verticals through sister brands covering two-wheelers, commercial vehicles, tyres, and tractors.

Product overview

CarDekho is India’s largest automotive portal operated by Girnar Software Pvt. Ltd., offering a comprehensive digital marketplace for new and used cars. The platform functions as a multi-module ecosystem comprising the core new car research and browsing platform, a used car marketplace with city-specific listings, car comparison tools, valuation services, EV charging station and fuel station finders, dealer directories, news and expert review content, and video reviews. The portfolio also extends to related verticals through sister brands: BikeDekho (two-wheelers), TrucksDekho (commercial vehicles), TyreDekho (automotive tyres), TractorsDekho (agricultural equipment), Rupyy (car insurance), Revv (car subscriptions/rentals), and Carrum (automotive finance).

Differentiator

Problem solved

Functional benefit

Brands

• BikeDekho: Two-wheeler marketplace platform
• TrucksDekho
• TyreDekho
• TractorsDekho
• Rupyy
• Revv
• Girnar Vision Fund

Products and services

• Gaadi.com automotive portal India-focused online automotive portal that helps consumers search, compare, and research new, used, and upcoming vehicles, while connecting dealers and OEMs to in-market buyers via advertising and lead generation.
• AI-powered car search and comparison Tools that allow consumers to search vehicles using AI-driven queries and place models side-by-side to compare specifications, features, and pricing.
• Used car valuation Valuation tool that estimates fair market value for used vehicles to support buying and selling decisions by Indian consumers and dealers.
• EV charging station finder Locator that helps Indian EV owners and prospective buyers find nearby electric-vehicle charging stations.
• Sister vertical portals (BikeDekho, TrucksDekho, TyreDekho, TractorsDekho) Companion portals extending Gaadi Web's auto-research and dealer-monetization model to two-wheelers (BikeDekho), commercial vehicles (TrucksDekho), tyres (TyreDekho), and tractors (TractorsDekho) for Indian consumers and advertisers.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CarWale: India's leading new-car research and comparison portal, owned by CarTrade Tech. Directly competes with CarDekho on new car content, reviews, comparisons, dealer listings, and used-car inventory for Indian buyers.
• Cars24: India-headquartered used-car marketplace that buys and sells pre-owned vehicles online with full-stack inspection and financing. Competes with CarDekho's used-car marketplace and increasingly with its lead-gen and dealer advertising revenue.
• Spinny: Full-stack used car retailer in India offering inspection, warranties, and financing. Overlaps with CarDekho's used-car marketplace and competes for dealer inventory, consumer mindshare, and auto-fintech economics.
• Droom: Online auto marketplace in India covering new and used cars, two-wheelers, and commercial vehicles with inspection and financing services. Direct competitor in Indian auto listings, valuations, and dealer connect services.
• OLX India (Auto): India's leading C2C classifieds platform with a strong automotive vertical. Competes for used-car listings traffic and consumer dealer connections, particularly in Tier 2/3 cities.
• BikeWale: India's leading two-wheeler portal, owned by CarTrade Tech. Direct competitor to CarDekho Group's BikeDekho sister brand on bike research, comparisons, reviews, and dealer listings.

Broad incumbents

• CarTrade Tech: Listed Indian auto digital platform that owns CarWale, BikeWale, and Shriram Automall. Competes across new-car research, used-car auctions, and dealer SaaS - a broader portfolio play overlapping with CarDekho's portal and sister-brand strategy.
• AutoTrader: Large US-based auto marketplace and research portal. Comparable business model (new/used car listings, dealer advertising, reviews, valuations) and serves as a global reference point for auto portal monetization, though operating in a different geography.
• Cars.com: US-based digital automotive marketplace with new/used listings, dealer advertising, reviews, and editorial content. Closest international structural analogue to CarDekho's portal-plus-marketplace model.
• TrueCar: US-based digital auto marketplace focused on new-car pricing transparency, dealer networks, and lead generation. Comparable monetization model to CarDekho's dealer advertising and lead-gen streams, though geographically separate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/gaadi
• Facebookfacebook.com/gaadi
• LinkedInlinkedin.com/company/gaadi-web-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaadi Web