Trolli

What Trolli does

Trolli is the confectionery brand operated by the privately held Mederer Group, manufacturing gummy candies for mass-market consumers worldwide. Its product portfolio spans 30+ SKUs across categories including sour worms (Glumies, Sour Glowworms), 3D novelty shapes (Octopus, Party Burger Minis, Big Burger, Sharks, Dracula, Catz, Tarantula), ring gummies (Apple Rings, Peach Rings), dietary-specialized lines (V-Label vegan Dinorex, Halal-certified gelatin products), and intensified-flavor variants under the Flavorbomb line. Manufacturing runs across production facilities in Fürth (Germany HQ), Paterna/Spain, Mecklenburg-Western Pomerania (Germany), and China, with US market fulfillment handled through a manufacturing partnership with Wells Enterprises (a Ferrero Group subsidiary). Technically, Trolli operates an IFS-certified quality management system with HACCP integration and conducts active R&D into plant-based gelling agents, prebiotic functional gummies (GOMINT project), and 3D candy shapes.

Name

Trolli

Legal name

Trolli Ibérica, S.A.U.

Website

https://trolli.es

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Trolli is a privately-held gummy candy manufacturer under the Mederer Group, producing over 30 SKUs of sour, novelty, vegan, and frozen gummy confections for mass-market consumers across the US, Europe, and APAC through major grocery retailers.

Ownership category

akta.pro rank

Product category

Confectionery / Gummy Candies

NAICS

Nonchocolate Confectionery Manufacturing (311340), Sugar and Confectionery Product Manufacturing (3113), Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Sugar & Confectionery Products (2060), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Chewing Gum & Mints (CRADABAC)

Keywords

• Gummy candy manufacturing
• Confectionery products
• Sour gummy candies
• Vegan gummy candy
• Novelty candy shapes

Headquarters

HQ city

Paterna

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Gummy Candy Product Sales: Trolli generates revenue through the manufacture and sale of gummy candies, including worms, rings, sour varieties, and novelty shapes. Products are sold through retail grocery stores, with suggested retail price of $5.99 for 10-pack frozen treats.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Trolli manufactures and sells branded gummy candies in distinctive 3D shapes and bold flavors under the Trolli name, including the Glumies worm line, Octopus variants, Burger line, ring gummies, the Flavorbomb intensified-flavor line, vegan-certified varieties, and seasonal offerings such as the Halloween Sweet & Sour mix. The company also offers a frozen gummi treat extension (Gummi Pop) manufactured in partnership with Wells Enterprises and sold at US grocery retailers. Products are distributed through major grocery chains and international retail partners to mass-market consumers.

Product overview

Trolli is a gummy candy brand owned by the Mederer Group, offering a diverse portfolio of fun-shaped and flavored gummy products. The product lineup includes iconic core products like Glumies (sour gummy worms), Octopus variants (classic, sour, blue, and spicy), burger-shaped candies (Party Burger Minis, Big Burger), ring gummies (Apple Rings, Peach Rings, Red Fruits Mini Rings), and novelty shapes (Sharks, Catz, Tarantula, Dracula, Chick Parade). Trolli also offers vegan products marked with the European Vegetarian Union seal, including Dinorex (dinosaur-shaped) and Flavorbomb variants. The Flavorbomb line provides intensified-flavor versions of popular shapes. Products are categorized by format (standard bags, mini sizes, bulk tubs), dietary specializations (vegan, halal), and flavor profiles (sour, spicy, original). Trolli is known for 3D gummies, sour varieties, and innovative seasonal products like Halloween Sweet & Sour mixes.

Differentiator

Problem solved

Functional benefit

Brands

• Glumies: Iconic, popular, and slightly crazy gummy worms - an essential gummy candy for all audiences
• Flavorbomb
• Gummi Pop

Products and services

• Glumies Iconic sour gummy worms marketed as the most popular gummy worms in the world, a must-have gummy candy for all audiences.
• Octopus (Classic, Sour, Blue, and Spicy variants) The signature Trolli Octopus-shaped gummy candy offered in classic, extra sour, blue-colored, and spicy variants for diverse taste preferences.
• Big Burger Large burger-shaped gummy candy, ideal for parties and celebrations, exemplifying Trolli's 3D gummy technology.
• Party Burger Minis Mini burger-shaped gummy candies in 170g packages, essential for parties.
• Apple Rings Apple-shaped ring gummy candies, one of the original Trolli products launched in 1982.
• Peach Rings Peach-flavored ring gummy candies, original Trolli product from 1982.
• Dinorex (Vegan) Dinosaur-shaped vegan gummy candies made with plant-based ingredients (pectin or starch instead of gelatin), marked with the European Vegetarian Union vegan seal.
• Flavorbomb Line (Mango, Strawberry, Cherry Cola, Sour Glowworms, Kiss Flavorbomb) Flavorbomb is a sub-brand of intensified-flavor gummy candies in bold fruit and soda profiles including Mango, Strawberry, Cherry Cola, Sour Glowworms, and Kiss-shaped variants.
• Gummi Pop Very Berry (Frozen) Frozen gummi treat combining Berry Punch and Blue Raspberry flavors, part of the Gummi Pop frozen product line initially launched in 2025.
• Halloween Sweet & Sour Halloween-themed sour gummy candy mix in 360g packages, available as a seasonal offering.
• Multi Mix Mixed variety gummy candy assortment in a 430g package combining multiple Trolli shapes and flavors.
• Sour Brite Octopus Sour Brite Octopus candy featured in co-branded foodservice offerings such as Rita's Sour Blue Pucker Italian Ice.

Quantifiable outcome

• Candy Kettle Award received by Herbert Mederer in 1993 for gummy candy innovation
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, minor and core.

• Rita's Italian Ice & Frozen CustardflagshipStrategic or Co-development Partner · 11 May 2026Rita's launched Sour Blue Pucker Italian Ice featuring Trolli Sour Brite Octopus candy on top. The product taps into the sour candy-inspired flavor trend and is part of Rita's 20th anniversary partnership with Alex's Lemonade Stand Foundation.
• PepsiCo (Mountain Dew)minorGTM or Marketing Partner · 1 January 2025Co-marketing collaboration between PepsiCo's Mountain Dew and Ferrara Candy Co.'s Trolli as part of CPG brand partnership trend to boost sales and attract new customers.
• SmartSweetscoreStrategic or Co-development PartnerStrategic partnership between SmartSweets and Trolli for co-developing vegan formulations, allowing Trolli to expand its plant-based product portfolio.
• Alex's Lemonade Stand FoundationminorOthersCharitable partnership through Rita's Italian Ice 20th anniversary campaign. The chain has received over $5.8 million from the chain since 2006. Customers can donate $1 for a paper lemon to be displayed on Rita's Wall of Hope.
• ICEX España Exportación e Inversiones / European Union Next Generation EUcoreStrategic or Co-development PartnerResearch and development funding for traceability systems, spectral technologies for candy properties, unique vegan formulations, and texturization for vegan and Halal products. Funded by Plan de Recuperación, Transformación y Resiliencia (PRTR) de la Unión Europea-Next Generation EU.
• IVACE (Instituto Valenciano de Competitividad Empresarial)coreStrategic or Co-development PartnerRegional development agency funding R&D in cooperation projects (PIDCOP-CV) including research on novel algae extracts for vegan gummy formulations and prebiotic gummy development (GOMINT project) with FEDER funding 2021-2027.
• Business Adapter, S.L.minorImplementation/ SI/ Consulting PartnerExternal consultancy handling Data Protection Officer functions and management of the Internal Whistleblowing Channel for Trolli Ibérica, ensuring compliance with GDPR and Law 2/2023.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Haribo: German-founded global gummy candy leader (Gold-Bears, etc.) and Trolli's closest direct competitor in sour/novelty gummies across Europe and North America; both share German heritage, gummy-only focus, and multi-country manufacturing footprints.
• Jelly Belly Candy Company: US manufacturer of jelly beans and a growing range of gummy candies sold through grocery and specialty retail; competes with Trolli in non-chocolate confections and shares the same novelty/shape-driven merchandising playbook.
• Albanese Confectionery: US gummy and novelty candy manufacturer known for 12-flavor gummi bears and extreme-size SKUs; a direct competitor in the bagged gummy category with overlapping retail customers and similar shape/novelty positioning.
• Katjes: German vegan gummy and licorice manufacturer with a strong European specialty/dietary positioning; directly comparable to Trolli's vegan and halal-certification strategy and a fellow German-headquartered confectionery peer.

Broad incumbents

• Ferrara Candy Company: Major US sugar confectionery manufacturer (parent of Trolli US operations via Ferrero-related Wells relationship) producing brands like Brach's, Now and Later, and Lemonheads; comparable as a broad-line gummy/fruit-candy incumbent serving the same mass grocery channel as Trolli.
• Mars Wrigley: World's largest confectionery company (Skittles gummies, Starburst, etc.); a broad incumbent competing with Trolli in fruit-flavored gummies and across mass grocery channels with materially larger marketing and distribution leverage.
• Hershey: US-listed confectionery leader (chocolate-focused with growing gummy/Sour Patch Kids competitor portfolio); comparable as a US mass-channel confectionery incumbent whose gummy investments directly pressure Trolli's shelf position.
• Mondelez International: Global snacks giant owning Sour Patch Kids and other sour gummy brands; competes head-to-head with Trolli in the sour gummy segment while operating at much larger scale across US and international grocery channels.
• Perfetti Van Melle: European-headquartered sugar confectionery manufacturer (Mentos, Chupa Chups, Fruit-tella); directly comparable to Trolli in non-chocolate gummy/fruit confectionery across European grocery channels.

Emerging players

• SmartSweets: North American better-for-you gummy brand with reduced-sugar positioning; Trolli is co-developing vegan formulations with SmartSweets, and the two compete for the same health-conscious and younger consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInes.linkedin.com/company/trolli-ib%C3%A9rica-s-a-
• Instagraminstagram.com/trolli.spain
• TikToktiktok.com/@trolli.spain
• Xx.com/trolliberica
• Facebookfacebook.com/trolliberica

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trolli