Cappex.com
Appily (formerly Cappex.com) is a college planning platform that lets high school students search 4,000+ colleges, find scholarships, take virtual tours, and receive direct admission offers, monetizing through paid college and university recruitment partnerships under parent company EAB.
- Company typePrivate
- Founded2007
- HeadquartersHighland Park, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Cappex.com does
Appily, formerly known as Cappex.com, is a college planning platform founded in 2007 and headquartered in Highland Park, Illinois. The platform aggregates a database of more than 4,000 college profiles — covering admissions, cost, academics, campus life, and identity-group fit — alongside an extensive scholarship database filterable by grade level and demographic criteria. Students access the product free of charge to search colleges, take virtual tours, complete college major and match quizzes, compare costs, and — through the Direct Admissions feature — receive direct admission offers (often including scholarships) from schools that compete for their enrollment.
Underlying the product is a profile-driven matching system that combines student inputs (GPA, test scores, interests, demographics) with college and scholarship data to deliver personalized recommendations, plus interactive tools such as a College Acceptance Calculator and a cost comparator. The technology footprint is a self-serve web platform with a dedicated sub-brand at advance.appily.com for adult learners and a Serve module covering military-connected educational pathways.
Appily operates a two-sided, freemium business model. Students and families use the platform at no cost, while the company monetizes through B2B subscription and recruitment relationships with colleges and universities that pay for student-recruitment access, enhanced institutional visibility, and participation in Direct Admissions programs. The company is a privately held subsidiary of EAB (Education Advisory Board), which supplies institutional reach and research capabilities. Specific pricing and revenue figures are not publicly disclosed.
Cappex.com firmographics
Firmographics- Name
- Cappex.com
- Legal name
- Appily
- Website
- https://cappex.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Appily (formerly Cappex.com) is a college planning platform that lets high school students search 4,000+ colleges, find scholarships, take virtual tours, and receive direct admission offers, monetizing through paid college and university recruitment partnerships under parent company EAB.
- Ownership category
- akta.pro rank
Cappex.com industry classification
Industry- Product category
- Education Technology (College Planning Platform)
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enrollment Yield, Matriculation & Onboarding Platforms (EDAFAMAG)
- akta.pro secondary industries
- Application Planning, Document Management & Submission Tools (EDAFAMAC), Scholarship, Financial Aid & FAFSA Support Platforms (EDAFAMAF)
Keywords
Where Cappex.com is headquartered
LocationHeadquarters
- HQ city
- Highland Park
- HQ country
- United States
- HQ region
- North America
Markets served
Cappex.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Student Platform Services: The platform provides free services to students for college search, scholarships, virtual tours, and direct admissions. Revenue is generated from B2B relationships with colleges and universities who use the platform to recruit and admit students.
- University/Institution Partnerships: Colleges and universities pay for access to recruit students through the platform, including direct admission programs and enhanced visibility to prospective students in the database.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free student access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Cappex.com product offering
Product offeringCore offering
Appily (formerly Cappex.com) is a college planning platform that helps high school students search 4,000+ U.S. college profiles, match to scholarships, take virtual campus tours, discover majors through quizzes, and receive Direct Admission offers (with scholarships) from multiple schools after completing a single profile. The platform is free for students and monetizes through paid partnerships with colleges and universities that use it for student recruitment. It also operates specialized sub-sites for adult learners (advance.appily.com) and military-connected students (Serve).
Product overview
Appily (formerly Cappex.com) is a comprehensive college planning platform offering an integrated suite of tools for students to search colleges, find scholarships, take virtual tours, discover majors through quizzes, and receive direct admission offers. The platform includes specialized sections for military-connected pathways (Serve), adult learners (Advanced Degrees), transfer students, and resources for counselors and parents. The core experience centers on personalized college matching based on user profiles, with supplementary tools including acceptance calculators, cost comparators, and guidance articles covering the full college journey from discovery through enrollment.
Differentiator
Problem solved
Functional benefit
Products and services
- Appily College Planning Platform (formerly Cappex.com) The umbrella consumer platform that lets students register, build a profile, search colleges, find scholarships, take virtual tours, use interactive calculators and quizzes, and receive Direct Admission offers.
- College Search Searchable database of 4,000+ U.S. college profiles filterable by major, cost, ranking, location, GPA/ACT/SAT scores, campus resources, identity groups (HBCUs, Hispanic-Serving, Women's, Religious), and admission criteria (Test Optional, Need Blind, Direct Admissions, Acceptance Rate).
- Scholarship Database Filterable scholarship database matching students to awards by grade level (high school juniors, seniors, college freshmen, sophomores, master's) and demographic criteria (women, African American, Hispanic/Latino, LGBTQIA+, first generation, undocumented, need-based).
- Virtual College Tours Immersive virtual campus tours letting students experience the energy and environment of colleges, view facilities, and explore campus spaces remotely before applying or visiting.
- Direct Admissions Profile-based service that delivers direct admission offers (often including scholarships) from multiple participating schools to students who complete a single profile, allowing institutions to compete for applicants.
- Quizzes & Calculators Interactive planning tools including a College Acceptance Calculator, College List Maker, College Match Quiz, College Planner, and Compare Costs calculator.
- College Major Quiz Career aptitude quiz that helps students identify college majors aligned with their interests and surfaces related careers and degree programs.
- Military Service Pathways (Serve) Dedicated section covering military-connected college options including ROTC across all branches, National Guard, Reserves, tuition assistance, veterans' services, the Yellow Ribbon Program, and military training credit.
- Advanced Degrees (advance.appily.com) Separate platform for adult learners offering career quizzes (business, education, healthcare), degree completion planning, related blog content, and a Back-to-School Plan builder.
- College Transfer Center Resources and guides that walk transfer students through moving from one institution to another, including planning and credit considerations.
- Equity & Access Resources targeted at underrepresented and underserved student populations to help them access college opportunities, scholarships, and support services.
Quantifiable outcome
- 26 hours of time savings per student using the platform for college planning
- +2 more outcomes
Companies that use Cappex.com
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Cappex.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Cappex.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EABcoreAppily is a division of EAB, an education research and consulting firm. The platform leverages EAB's research capabilities and educational institution relationships to serve both students seeking college information and institutions seeking student recruitment solutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cappex.com competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cappex.com social profiles
Digital presenceCappex.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cappex.com leadership team
Management profileNumber of profiles
Profiles1 record
Cappex.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cappex.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cappex.com
What does Cappex.com do?
Appily (formerly Cappex.com) is a college planning platform that helps high school students search 4,000+ U.S. college profiles, match to scholarships, take virtual campus tours, discover majors through quizzes, and receive Direct Admission offers (with scholarships) from multiple schools after completing a single profile. The platform is free for students and monetizes through paid partnerships with colleges and universities that use it for student recruitment. It also operates specialized sub-sites for adult learners (advance.appily.com) and military-connected students (Serve).
Is Cappex.com a public or private company?
Cappex.com is a private company. It is classified as corporate owned and is currently operating.
When was Cappex.com founded?
Cappex.com was founded in 2007. It employs 51 to 100 people.
Where is Cappex.com based?
Cappex.com is headquartered in Highland Park, United States, in the North America region.
How does Cappex.com make money?
Two revenue lines are on record. Student Platform Services are the primary driver. The others are university/Institution Partnerships.
Does Cappex.com have an API?
No public API is recorded for Cappex.com.
What industry is Cappex.com in?
Cappex.com's product category is Education Technology (College Planning Platform). Its primary akta.pro industry code is EDAFAMAG, Enrollment Yield, Matriculation & Onboarding Platforms, with a secondary code of EDAFAMAC, Application Planning, Document Management & Submission Tools. Its NAICS code is 611710 and its SIC code is 8200.