Rize Home

What Rize Home does

Rize Home is a privately held U.S. sleep solutions company headquartered in Solon, Ohio, founded in 1952 as Mantua Manufacturing Company in Mantua, Ohio. The company designs, manufactures, and sells a comprehensive portfolio of adjustable bed bases (entry-level models from $575 up to $4,196 premium bases with massage, lumbar support, and voice/mobile app control), hybrid and memory foam mattresses (RZ Cool Flex and RZ Cool series), steel bed frames, foundations, platform bases, upholstered and wooden beds, pillows, mattress protectors, and connected bedding products such as the SmartDuvet — a self-making, dual-zone temperature-controlled duvet with Wi-Fi and mobile app integration. Core technology centers on motorized adjustable base articulation, zero-clearance platform-compatible designs, gravity-release safety mechanisms, ISTA-6A FedEx-tested packaging, and CertiPUR-US certified foam content across the mattress line.

Rize Home operates a hybrid go-to-market model: direct-to-consumer e-commerce through rizehome.com supported by doorstep and inside delivery options, alongside a wholesale dealer program serving over 20,000 retail store partners nationwide via a dedicated dealer portal and trade show presence at Las Vegas Market. Revenue is generated almost entirely through one-time hardware sales across a wide product ladder, augmented by financing programs and an HSA/FSA eligibility partnership with Truemed that enables pre-tax purchases for health-conscious consumers. The company's customer base is split between individual residential buyers and independent furniture/mattress retailers, with no enterprise or contract-based recurring revenue. In January 2025, Rize Home acquired Floyd Home, expanding the portfolio into broader home furnishings including upholstered beds, bunk beds, daybeds, and benches. The company maintains 101–250 employees and is privately held with no disclosed parent company or institutional ownership.

Name

Rize Home

Legal name

Rize Home

Website

https://rizehome.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Rize Home is a privately held U.S. sleep solutions company that designs, manufactures, and sells adjustable bed bases, mattresses, bedding, and bedroom furniture through DTC e-commerce and a wholesale network of over 20,000 retail store partners.

Ownership category

akta.pro rank

Product category

Sleep Products and Bedroom Furniture

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Mattress Manufacturing (33791), Mattress Manufacturing (337910)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF), Pillows & Pillow Systems Retail (CRAIABAC), Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA), Mattresses, Bedding & Sleep Products Distribution (CRAOAFAL)

Keywords

• Adjustable bed bases
• Hybrid mattresses
• Memory foam mattresses
• Bedroom furniture
• Sleep accessories

Headquarters

HQ city

Solon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Rize Home generates revenue primarily through direct-to-consumer sales of adjustable beds, mattresses, bed frames, and bedding accessories via its e-commerce platform. Products are sold at various price points from budget-friendly frames to premium adjustable bases.
2. Wholesale/B2B Distribution: Revenue from supplying products to over 20,000 retail store partners through a wholesale dealer program, enabling retailers to stock and resell Rize Home products.
3. HSA/FSA Eligible Products: Partnership with Truemed enables customers to use Health Savings Account and Flexible Spending Account funds for purchases, expanding customer base and payment options for health-conscious consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rize Home manufactures and sells a full line of sleep products including motorized adjustable bed bases (entry-level through premium with massage, lumbar, and app control), hybrid and memory foam mattresses (CertiPUR-US certified), steel bed frames, foundations, platform bases, bedroom furniture (upholstered and wooden beds, bunk beds, daybeds, headboards), and sleep accessories (SmartDuvet, pillows, mattress protectors, aromatherapy). Products are sold direct-to-consumer through rizehome.com and through a wholesale dealer network of more than 20,000 retail stores across the United States.

Product overview

Rize Home is a sleep solutions company offering a comprehensive portfolio of adjustable beds, mattresses, bedding, bed frames, furniture, and sleep accessories. Founded in 1952, the company operates as a single unified brand with multiple product lines that work together as integrated sleep systems. The core product lines include: (1) Adjustable Bases including Restara, Serenova, Clarity II, Tranquility II, Contemporary IV, Remedy III, Aviada, Plus, Up, Rize Split, and EZ models; (2) Mattresses spanning hybrid models (RZ Cool Flex series in 10", 12", and 14" heights) and memory foam options (RZ Cool Plus, Choice, and Pro); (3) SmartDuvet with dual-zone temperature control and self-making technology; (4) Bedding accessories including pillows (RZ Cloud, Contour Dual Cool, High/Low Dual Cool, Puff), mattress protectors (Ultra-Soft, Tencel, Smooth, Complete Encasement), and silk pillowcases; (5) Bed Frames comprising steel frames (EZ, Premium, Deluxe, Standard, Low Profile, Universal), foundations, and platform bases (Apex Pro, Deluxe, Standard); (6) Furniture including upholstered beds (Carrington, Leighford, Hanfield), wooden beds (Farmhouse, Cottage Complete Beds), headboards, daybeds with trundles, and bunk beds (Arca, Plana); (7) Sleep Essentials featuring aromatherapy products (Essential Oils, Calm Diffuser, Aroma Diffuser, Candles), eye masks (Comfort Mask, Silk Sleep Mask); and (8) Bundles combining adjustable bases with mattresses. Products are designed to work synergistically—adjustable bases pair with compatible mattresses, foundations support various mattress types, and accessories like SmartDuvet integrate with existing beds. The company also acquired Floyd Home in January 2025, expanding its product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Restara Adjustable Base Adjustable bed base for residential consumers featuring head and foot articulation, wireless remote, and zero-clearance platform compatibility for modern bedroom setups.
• Serenova Adjustable Base Adjustable bed base for residential consumers offering independent head and foot positioning, high lift capacity, and backup battery operation.
• Clarity II Adjustable Base Premium adjustable bed base for residential consumers with massage, app control, USB charging, under-bed lighting, and extended warranty.
• Tranquility II Adjustable Base Adjustable bed base for residential consumers offering preset positions and a gravity-release safety mechanism in a low-profile frame.
• Contemporary IV Adjustable Base Premium adjustable bed base for residential consumers with motorized head tilt, lumbar support, dual massage, and voice app control.
• Remedy III Adjustable Base Premium adjustable bed base for residential consumers with lumbar support, programmable remote, USB charging, and massage.
• Aviada Adjustable Base Adjustable bed base for residential consumers offering true inversion positioning for premium comfort.
• Plus Adjustable Base Adjustable bed base for residential consumers with dual heavy-duty motors and a built-in remote flashlight.
• Up Adjustable Base Entry-level adjustable bed base for residential consumers providing head elevation to reduce snoring and congestion.
• Rize Split Adjustable Base Split adjustable bed base for residential consumers allowing independent adjustment on each side for couples.
• EZ Adjustable Base Entry-level adjustable bed base for residential consumers seeking basic adjustability at a budget price point.
• RZ Cool Flex Plus 12" Mattress 12-inch hybrid mattress for residential consumers combining memory foam and innerspring coils with cooling and pressure relief.
• RZ Cool Flex 10" Mattress 10-inch hybrid mattress for residential consumers with cooling features and CertiPUR-US certified foam.
• RZ Cool Flex Pro 14" Mattress 14-inch premium hybrid mattress for residential consumers with advanced cooling and enhanced support.
• RZ Cool Plus 12" Mattress 12-inch memory foam mattress for residential consumers with cooling features and certified foam.
• RZ Cool Choice 14" Mattress 14-inch firm memory foam mattress for residential consumers offering maximum support with cooling properties.
• RZ Cool Pro 14" Mattress 14-inch premium memory foam mattress for residential consumers with cooling cover and graphite-infused foam for temperature regulation.
• Youth Hybrid Mattress Hybrid mattress for children and youth, available in multiple colors, with CertiPUR-US certified foam.
• SmartDuvet Smart self-making duvet for residential consumers with dual-zone climate control, allergen-reducing air circulation, LED ambient lighting, optional essential oil diffusion, and app control.
• Steel Bed Frames Steel bed frames in entry-level through mid-range tiers for residential consumers, with rust-resistant coatings and support for various mattress sizes.
• Platform Bases Platform bases for residential consumers providing solid even mattress support without requiring a box spring, across entry-level to premium tiers.
• EZ Foundation Foundation for residential consumers providing solid firm support for memory foam and hybrid mattresses, with disassemblable design for transport.
• Upholstered Beds (Carrington, Leighford, Hanfield) Upholstered bed frames with padded headboards for residential consumers seeking modern bedroom aesthetics.
• Wooden Complete Beds (Farmhouse, Cottage) Complete wooden bed sets with matching headboard and frame for residential consumers, in farmhouse and cottage styles, no box spring required.
• Headboards (Farmhouse, Campagne, Wainscott, Cottage, LaFerme) Wooden headboards in farmhouse, cottage, classic, and French country styles for residential consumers.
• Daybeds with Trundle (Tufted, Scalloped, Piatta) Multi-functional daybeds with integrated trundle beds in tufted, scalloped, and modern platform styles for residential consumers.
• Solid Wood Bunk Beds (Arca, Plana) Solid wood bunk beds in twin-over-twin and twin-over-full configurations for residential consumers, including children's bedrooms.
• Pillows (RZ Cloud, Contour Dual Cool, High/Low Dual Cool, Puff) Sleep pillows in various firmness profiles and materials (shredded latex, dual cooling, fluffy fill) for residential consumers across multiple price points.
• Mattress Protectors (Ultra-Soft, Tencel, Smooth, Complete Encasement) Waterproof and protective mattress covers with antibacterial, temperature-regulating, and encasement features for residential consumers.
• Aromatherapy (Essential Oils, Calm Diffuser, Aroma Diffuser, Candles) Aromatherapy products including essential oils, diffusers, and scented candles for relaxation and sleep enhancement for residential consumers.
• Eye Masks (Comfort Mask, Silk Sleep Mask) Self-heating and silk sleep masks for residential consumers seeking light blocking and relaxation.
• Mulberry Silk Pillowcase Mulberry silk pillowcase for hair and skin benefits and temperature regulation during sleep.
• Adjustable Base and Mattress Bundles (Restara Core, Serenova Signature) Bundled sleep systems combining adjustable bases with compatible mattresses and pillows at discounted bundle pricing for residential consumers.
• Upholstered Storage Benches Upholstered storage benches with concealed storage compartments for entryway or bedroom use by residential consumers.

Quantifiable outcome

• Products used by customers in over 20,000 retail stores nationwide
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Floyd HomecoreStrategic or Co-development Partner · 8 January 2025Rize Home acquired Floyd Home in January 2025, expanding its product portfolio and market presence in the home furnishings sector. This strategic acquisition strengthens Rize Home's position in the sleep solutions and furniture market.
• TruemedcoreGTM or Marketing PartnerPartnership enables customers to use pre-tax HSA and FSA funds for Rize Home purchases, providing average 30% savings. Truemed provides a Letter of Medical Necessity to qualify products for tax-advantaged reimbursement.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Serta Simmons Bedding: Major U.S. mattress manufacturer (Serta, Beautyrest, Simmons) with deep wholesale distribution into furniture and mattress specialty retailers. Competes head-to-head with Rize in the dealer channel.
• Casper Sleep: Pioneer DTC mattress brand now expanding into sleep ecosystem products. Direct overlap with Rize's hybrid/memory foam mattress line and bundled sleep system positioning.
• Purple Innovation: DTC mattress brand using proprietary gel-grid technology with growing retail wholesale. Comparable to Rize in offering differentiated sleep technology across premium price points.
• Reverie: Adjustable bed base specialist focused on customizable, technology-enabled sleep systems. Closely comparable to Rize's adjustable base portfolio and target health-conscious consumer.
• Tempur Sealy International: Largest mattress and adjustable bed manufacturer and retailer globally, including Tempur-Pedic, Sealy, and Stearns & Foster. Directly comparable to Rize Home's mattress + adjustable base portfolio and wholesale-led distribution model.
• Leggett & Platt: Manufacturer of adjustable bed bases, innerspring coils, and bedding components. A key supplier and competitor in the adjustable base category where Rize operates.
• Sleep Number: Specialist in smart adjustable beds with proprietary 360 smart bed technology. Closest direct competitor to Rize's adjustable base line with technology-forward positioning and direct-to-consumer retail.
• Malouf Home: Bedding accessories specialist (pillows, sheets, mattress protectors, adjustable bases). Direct overlap with Rize's accessory and pillow categories and wholesale channel.

Emerging players

• Helix Sleep: DTC hybrid mattress brand offering personalized sleep matching with growing bundles including bases and bedding. Comparable to Rize's bundled sleep-system strategy.
• Tuft & Needle: DTC memory foam mattress brand owned by Serta Simmons, competing in the same value-premium online mattress segment as Rize's hybrid and memory foam lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rizehome
• Facebookfacebook.com/rize.home23
• LinkedInlinkedin.com/company/rizehome
• Instagraminstagram.com/rize.home
• Xx.com/rizebeds

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rize Home