National Peanut Board

What National Peanut Board does

The National Peanut Board is a U.S. farmer-funded nonprofit commodity promotion board headquartered in Atlanta, Georgia, representing approximately 7,000 peanut-farming families. Operating since around 2000 and governed under the federal checkoff framework, the board collects mandatory assessments from peanut growers and reinvests the proceeds into marketing, research, and education programs designed to advance domestic peanut consumption. Its core deliverables are the USA Peanuts consumer website (nationalpeanutboard.org), an extensive recipe database segmented by audience and use case, wellness and nutrition content, allergy education resources (including early-introduction guidance), and a competitive food allergy research grant program. Since 2001 the board has directed more than $43 million into peanut allergy research and education, including a five-year, $2.5 million commitment to FARE's Mind Meld initiative announced in February 2026 and a $400,000 formalized competitive grant cycle awarded to nine organizations in October 2024.

In May 2026 the board launched the "It's Not Nuts. It's Peanuts." brand platform, developed with creative agency Special U.S. and stop-motion director Anthony Farquhar-Smith, as a unified industry identity spanning farmers, manufacturers, and consumer brands. The platform repositions U.S. peanuts as an affordable, sustainable, and protein-rich food (7 grams of plant protein per serving, more than any other nut) and leans into the crop's zero-waste, nitrogen-fixing, low-water profile (3.2 gallons per ounce versus 28.7 gallons for almonds). Audience segmentation spans general consumers, families and caregivers, health professionals, educators, food professionals, college and university dining services (via the Peanut Student Union), and grower-industry stakeholders.

The revenue model is not commercial; operating capital comes from mandatory farmer assessments, not product sales or licensing. Reported headcount is 1-10, implying a lean internal core that leans heavily on external agencies (Special U.S. for brand creative) and research partners (FARE and grant recipients) for execution. The technology footprint is limited to a content-driven website, Instagram presence (@usapeanuts), email newsletter, and PR distribution; there is no proprietary software platform, API, or AI capability disclosed.

Name

National Peanut Board

Legal name

National Peanut Board

Website

https://nationalpeanutboard.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The National Peanut Board is a farmer-funded nonprofit commodity promotion board that reinvests mandatory assessments from approximately 7,000 U.S. peanut growers into marketing, food allergy research, and consumer education to advance domestic peanut consumption and sustainability.

Ownership category

akta.pro rank

Product category

Agricultural Commodity Promotion

NAICS

Peanut Farming (111992), Roasted Nuts and Peanut Butter Manufacturing (311911)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Peanut (Groundnut) Farming (AFAGABAH)

akta.pro secondary industries

Labeling & Claims Compliance Review (Nutrition, Allergen, Country-of-Origin) (AFALADAF), Food Standards, Labeling & Claims Regulation (HLAJAEAB)

Keywords

• Commodity promotion board
• Peanut allergy research
• Agricultural checkoff program
• Peanut nutrition education
• Industry marketing campaigns

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Farmer Assessment Program: The National Peanut Board is funded through mandatory assessments collected from peanut farmers. These funds support marketing, research, and education initiatives to promote the U.S. peanut industry.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The National Peanut Board is a farmer-funded nonprofit commodity promotion board representing U.S. peanut farmers. It collects mandatory assessments from approximately 7,000 peanut-farming families and uses those funds to operate marketing, research, and education programs that promote U.S.-grown peanuts under the "USA Peanuts" brand. Its core activities include funding food allergy research (over $43 million invested since 2001), producing consumer-facing content (recipes, wellness, sustainability), and running the unified "It's Not Nuts. It's Peanuts." industry brand platform.

Product overview

The National Peanut Board operates the USA Peanuts website as an informational and educational platform promoting U.S. peanut consumption, sustainability, and food allergy awareness. The primary digital product is the nationalpeanutboard.org website featuring the 'It's Not Nuts. It's Peanuts.' brand platform, which serves as a unified hub containing an extensive recipe database organized by category and audience, wellness and nutrition content, sustainability information about peanut farming practices, and a comprehensive allergy information hub covering early introduction, prevention, and management. The organization's digital offerings include industry-specific resources for educators, health professionals, food professionals, and growers, as well as a Peanut Student Union program for college audiences. The National Peanut Board's food allergy research program represents a significant initiative, having invested over $43 million in research and education over two decades, including competitive grant programs and partnerships with organizations like FARE.

Differentiator

Problem solved

Functional benefit

Products and services

• USA Peanuts Consumer Website

Quantifiable outcome

• Zero-waste crop - peanuts use less water than any other nut (3.2 gallons vs 28.7 gallons for almonds to grow 1 ounce)
• +3 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FARE (Food Allergy Research & Education)coreStrategic or Co-development Partner · 25 February 2026FARE and the National Peanut Board announced a $2.5 million investment over five years to support FARE's Mind Meld initiative, a collaborative research model designed to accelerate progress toward curing food allergy. The National Peanut Board has invested over $43 million in peanut allergy research and education over two decades. FARE expects to release a request for proposals later this year to support the next phase of research funded through this initiative.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Almond Board of California: Federally-recognized commodity checkoff board for California almonds. Closest peer: same USDA checkoff structure, mandatory grower assessments, marketing/research remit, and head-to-head competition for share-of-throat and protein-snack narrative versus peanuts.
• National Pork Board: USDA pork checkoff board funding promotion, research, and consumer education. Same mandatory assessment structure and competes for protein-meal positioning in foodservice and retail channels where peanut-containing recipes appear.
• National Dairy Council / Dairy Management Inc. Checkoff-funded dairy promotion organization running fluid-milk and dairy protein marketing. Directly comparable on structure (mandatory farmer assessment, research + marketing mandate) and competes with peanut protein messaging in the wellness and sports-nutrition category.
• National Watermelon Promotion Board: Federally-authorized commodity promotion board with a similar checkoff-funded marketing/research mandate. Same governance and funding model and provides benchmark for category-promotion ROI at similar budget scale.
• American Pistachio Growers: Federal marketing order for U.S. pistachios, with grower-funded promotion and nutrition research. Operates the same checkoff model and competes with peanuts in the tree-nut snacking and culinary-ingredient categories.
• United Soybean Board: Soybean checkoff board, also a legume oilseed pulse commodity. Closest analog by crop family and competing on plant-protein, sustainability, and foodservice-ingredient narratives.
• National Cattlemen's Beef Association / Beef Checkoff: Federally-authorized beef checkoff promotion board. Same USDA commodity-promotion model, mandatory assessments, consumer marketing, and nutritional research remit — making it a structural analogue competing for protein-meal occasions.
• National Mango Board: USDA-checkoff board promoting mango consumption through marketing and nutrition research. Same structure, similar small-team scale, and competes in the fresh-snack and foodservice-ingredient spaces.
• Cranberry Marketing Committee: Federal marketing order for cranberries with the same grower-assessment funding mechanism. Competes in the ingredient and wellness narrative space (gut health, antioxidants) — adjacent messaging overlap with NPB's content themes.

Emerging players

• FARE (Food Allergy Research & Education): Nonprofit allergy research and advocacy organization that is NPB's core research partner via the Mind Meld initiative. Comparable in mission around peanut-allergy science/education and serves as both a partner and a stakeholder shaping the allergy narrative that NPB must manage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/usapeanuts
• Xx.com/PeanutsHere
• Facebookfacebook.com/Nationalpeanutboard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments12 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Peanut Board