Grace Hospitality

What Grace Hospitality does

Grace Hospitality is a hotel and resort management and consulting firm headquartered in Scottsdale, Arizona, operating as a subsidiary of W.M. Grace Companies, a diversified Phoenix-based conglomerate founded in 1966 that also spans commercial real estate development, general contracting, hospitality, and gaming. The company specializes in managing independent hotels, resorts, boutique inns, and conference properties, primarily across the Southwest United States and Mexico, with a disclosed portfolio spanning Arizona (Sedona, Scottsdale, Tucson, Prescott, Payson, Casa Grande, Lake Havasu), California (Rutherford, Calistoga, Santa Monica), Washington (Orcas Island), and Mexico (Zihuatanejo, Puerto Peñasco).

The firm's service offering is structured around two core products: full-service hotel management (daily operations, sales and marketing, accounting, cash flow management, human resources, guest services, life safety, and physical plant management) and hospitality consulting (feasibility studies, marketing analysis, internet marketing, and operational audits). Supporting modules extend the addressable market into property and asset management, physical plant inspections, risk and life safety audits, and receivership management. Revenue is generated through management fees structured as either a flat monthly retainer or 3-5% of property revenue plus a net income performance incentive, supplemented by consulting fees billed hourly, monthly, or per project. The go-to-market is relationship-driven, leveraging founder Jody Harwood's leadership in the Arizona Hotel & Lodging Association and Arizona Tourism Alliance, with a proprietary no-cost, no-obligation Per-forma offering as the primary demand-generation tool.

The business is operated by a small, deeply tenured leadership team and a total headcount of 501-1,000 (which appears to include on-site property staff embedded in management contracts). There are no disclosed funding rounds, no M&A activity, no AI/technology product offerings, and revenue is not publicly disclosed. A November 2025 announcement describes an intent to launch a new division in Pakistan with a 10-year, 50-hotel plan, which would represent a significant geographic expansion if executed.

Name

Grace Hospitality

Legal name

Grace Hospitality

Website

https://gracehospitality.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grace Hospitality is a Scottsdale, Arizona-based hotel and resort management and consulting firm (subsidiary of W.M. Grace Companies) that manages independent hotels, resorts, boutique inns, and conference properties across the Southwest US and Mexico via percentage-of-revenue or retainer-based management contracts.

Ownership category

akta.pro rank

Product category

Hotel and Resort Management Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels & Motels (7011)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industries

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Hotel management services
• Resort management consulting
• Hospitality consulting services
• Hotel feasibility studies
• Hospitality asset management

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Hotel Management Services: Full-service hotel management fees charged either as a flat monthly retainer or as a percentage of revenues (3-5% range) plus a net income performance-driven incentive component. Services include daily operations, sales and marketing, accounting, cash flow management, human resources, guest services, life safety, and physical plant management.
2. Hotel Consulting Services: Consulting services retained on an hourly basis, monthly retainer, or one-time project fee. Services include feasibility studies, marketing analysis, internet marketing, and operational audits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Grace Hospitality provides full-service hotel and resort management for independent hotels, resorts, boutique inns, conference properties, and condo/time-share properties, handling daily operations, sales and marketing, accounting, cash flow management, human resources, guest services, life safety, and physical plant management. It also delivers hospitality consulting services covering feasibility studies, marketing analysis, internet marketing, operational audits, property audits, risk management, asset management, and receivership management for property owners and investors.

Product overview

Grace Hospitality is a Hotel and Resort Management & Consulting Company based in Phoenix, Arizona. The company offers a unified service offering centered around full-service hotel management (for resorts, conference properties, boutique hotels, and time shares) and hospitality consulting. The core product suite includes Full Service Hotel Management and Hotel Consulting Services, supplemented by specialized service modules covering the full hospitality lifecycle: Hotel Feasibility Studies, Hotel Marketing and Sales Analysis, Hotel Marketing Plan Strategy & Development, Hotel Internet Marketing, Hotel Web Site Development, Property Audits, Physical Plant Inspections, Hotel Risk Management & Life Safety Audits, Hotel Asset Management, Hotel Receivership Management, and Financial Planning. The company manages a diverse portfolio of independent hotels, resorts, boutique inns, and branded properties across the United States and Mexico, including Prescott Resort & Conference Center, Arabella Hotel Sedona, Rancho Caymus Inn, Embassy Suites Tucson-Paloma Village, and numerous others. Fee structures are available as flat monthly retainers or percentage-of-revenue arrangements (typically 3-5%).

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Hotel Management Comprehensive management services for resorts, conference properties, boutique hotels, and condo/time share properties, including strategic business planning, marketing strategies, daily operations, sales, accounting, human resources, and physical plant management. Delivered to independent hotel, resort, and boutique inn owners, typically under a percentage-of-revenue (3-5%) plus net income performance incentive or a flat monthly retainer.
• Hotel Consulting Services Professional hospitality consulting for hotel and resort owners on specific issues including feasibility studies, marketing analysis, internet marketing, and operational audits, available on hourly, monthly retainer, or one-time project fee basis.

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• W.M. Grace CompaniescoreOthersParent company headquartered in Phoenix, Arizona, founded in 1966. Specializes in commercial real estate development, general contracting, hospitality, and gaming. Also offers architectural design, construction, and financing services.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aimbridge Hospitality: One of the largest third-party hotel management companies in North America, providing full-service management, asset management and consultancy for branded and independent properties. Most direct comparability to Grace's core full-service management model, though at materially greater scale and with a more capital-backed structure.
• Highgate Hotels: Operator and investor in hotels and resorts across the US, providing third-party management, acquisitions and asset management. Direct peer in independent and boutique management, with overlapping customer base of independent property owners in resort and urban markets.
• Crescent Hotels & Resorts: Hotel and resort management company managing a portfolio of branded and independent full-service and lifestyle properties. Direct competitor for independent full-service management contracts and similar resort/urban exposure.
• Pyramid Hotel Group: Hotel management company operating branded and independent full-service and focused-service hotels. Comparable third-party management model targeting owners of independent and lifestyle hotels.
• TPG Hotels & Resorts: Third-party hotel management and asset management firm operating full-service, lifestyle and resort hotels. Directly comparable on the independent/boutique management mandate and on asset management services Grace also offers.
• Benchmark Hospitality: Hospitality management company with a strong independent resort, conference center and boutique portfolio. Comparable mix of independent resorts, conference properties and consulting-style services.
• HEI Hotels & Resorts: Operator of upper-upscale and luxury hotels and resorts on behalf of institutional owners. Comparable in serving owners of full-service independent-leaning properties with a fee-based management structure.
• Hospitality Ventures Management Group (HVMG): Third-party hotel management and consulting firm with a portfolio of branded and independent hotels. Comparable on independent/boutique management mandates and on the consulting/asset management overlay.

Emerging players

• HVS Global Hospitality Services: Hospitality consulting and valuation firm offering feasibility studies, asset management and operational advisory — directly overlapping Grace's consulting and feasibility service modules rather than its full-service management line.

Broad incumbents

• Marriott International: Global hotel brand and management franchisor with an enormous independent-and-branded portfolio. Broader incumbent competing for management and franchise contracts Grace targets, with materially greater scale, distribution and loyalty leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Grace-Hospitality-146464075564791

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace Hospitality