What Panoramata does

Panoramata, operated by the French private company Le Sens de la Hutte SASU (founded 2020, headquartered in Paris), provides an AI-powered competitive intelligence platform purpose-built for e-commerce brands, marketing agencies, and B2B companies. The product automatically monitors competitor activity across emails, ads (Meta, TikTok, YouTube, LinkedIn, Pinterest, Google Display), SMS, flows and automations, landing pages, SEO, tech stack, catalogs, promotions, social media, and website changes, with a stated database of 1B+ creatives across 100,000+ companies, 300+ industries, and 150+ countries and 4+ years of historical coverage.

The platform combines continuous multi-channel crawlers with AI-driven analysis spanning multimodal text and image understanding, autonomous AI Insights Agents that recommend which campaigns to run, an Ask AI retrieval layer, competitor scoring on activity/volume/consistency, industry benchmarks, content-calendar automation, and an LLM AI Export & Sync capability that lets customers pipe tracked data into external AI workflows (Claude, ChatGPT, Gemini). A core differentiation claim is being the only competitor intelligence product built specifically for e-commerce marketing benchmarking rather than general SEO or traffic analysis.

Monetization is flat-rate B2B SaaS subscription with no per-user billing and no commitment by default, supplemented by a $30-off Pro promotional tier, optional professional and managed services, and a separate sales-assisted enterprise motion. Go-to-market combines product-led growth (1-minute, no-credit-card signup with free onboarding) with founder-led enterprise demos and a content/SEO/newsletter engine (76,000+ email subscribers, comparison pages against Mailcharts, AdSpy, Ahrefs, Semrush, SimilarWeb, Owletter, Charm.io, and Really Good Emails). The customer base spans 50,000+ companies and includes named enterprise accounts such as OpenAI, TikTok, Pinterest, L'Or\u00e9al, Club Med, Dolce & Gabbana, Samsonite, and Royal Canin; the company is remote-first with 1-10 employees and disclosed TinySeed accelerator participation in May 2023 as the single recorded funding event.

Name

Panoramata

Legal name

Le Sens de la Hutte SASU

Website

https://panoramata.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Panoramata provides AI-powered competitive intelligence that automatically tracks competitors' email, ads, SMS, landing pages, and social media campaigns, serving e-commerce brands, marketing agencies, B2B and SaaS companies.

Ownership category

akta.pro rank

Headquarters

HQ city

La Rue De Pré

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: Flat subscription pricing model with no per-user billing or hidden fees. Services are provided without commitment period (pay-as-you-go default).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Panoramata is an all-in-one AI-powered competitive intelligence SaaS platform that automatically tracks and analyzes competitors' marketing strategies across multiple channels — emails, ads (Meta/TikTok/YouTube/LinkedIn/Pinterest/Google Display), SMS, landing pages, flows/automations, social media, SEO, website changes, catalogs, and tech stacks. It delivers real-time benchmarks, AI-generated insights, competitor scoring, a searchable 1B+ creative library, and LLM export/sync so ecommerce brands, agencies, B2B companies, and enterprises can replace manual competitor research with automated intelligence. Optional Professional Reports and Managed Services are offered as add-ons for customers wanting hands-on support.

Product overview

Panoramata is an all-in-one competitor marketing intelligence platform that combines multiple tracking and analysis tools into a unified system. The core product is the Competitor Monitoring Platform, which serves as the central hub for tracking competitors across email, ads, SMS, landing pages, flows, and social media. This platform integrates with specialized tracking modules including Email & Newsletter Tracking, Ads Tracking (covering Meta, TikTok, YouTube, LinkedIn, Pinterest, and Google Display), Landing Pages Tracking, Flows & Automations Tracking, SMS Tracking, SEO Tracking, and Website Changes Tracking. The platform is enhanced by AI-powered features including AI Insights Agents, Ask AI, and LLM AI Exports & Sync, which provide autonomous competitive analysis and actionable recommendations. Additional analytical features include Benchmarks & Competitive Reporting, Competitor Scoring, CRM Deliverability Benchmarks, and Brand Profiles. Users can access marketing inspiration through the Search & Inspiration Library, organize findings with Shared Boards & Swipe Files, and monitor activities via Alerts & Notifications and Content Calendar. Enterprise-grade add-ons include Professional Services and Managed Services. The platform covers 100,000+ companies across 300+ industries and 150+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Panoramata Competitor Monitoring Platform AI-powered, all-in-one SaaS platform that automatically tracks competitors' marketing strategies across email, ads (Meta, TikTok, YouTube, LinkedIn, Pinterest, Google Display), SMS, landing pages, flows/automations, social media, SEO, website changes, catalogs, promotions, and tech stacks. Delivers AI insights, competitor scoring, industry benchmarks, a 100M+ creative search library, alerts, and LLM export/sync for ecommerce brands, agencies, B2B/SaaS teams, and global enterprises.
• Professional Services (Custom Competitive Intelligence Reports) Professional/customized competitive intelligence reports delivered by the Panoramata team on behalf of customers who need analyst-led outputs beyond the self-serve platform. Sold as an add-on service targeting enterprise and agency clients.
• Managed Services (Full-Service Competitor Monitoring) Fully managed competitor monitoring executed by Panoramata's team for customers who want ongoing intelligence without operating the platform themselves. Sold as an add-on service, primarily for enterprise clients.

Quantifiable outcome

• Save 20+ hours per month per user on competitor monitoring
• +6 more outcomes

Named customers16 records

Segments12 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature7 records

Scale indicators7 records

Recent moves6 records

Expansion highlights8 records

Market position

Weaknesses4 records

Competitive moat6 records

Key risks4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hutte.growth
• LinkedInlinkedin.com/company/panoramata

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panoramata