What Hazera Genetics does

Hazera Genetics is a privately held vegetable seed company that breeds, develops, produces, and markets hybrid seed varieties across more than 17 crop categories — including tomatoes, cabbage, onions, watermelons, peppers, melons, cucumbers, carrots, lettuce, cauliflower, broccoli, leek, radish, chicory, endive, celery, and squash — to commercial growers, plant raisers, processors, and European retail chains worldwide. The company operates a dual-headquarters structure (Berurim, Israel as global HQ; Made, Netherlands as European HQ) and runs 8 breeding stations and 4 R&D centers globally, reinvesting roughly 20% of annual turnover into research and employing about one-third of its ~900 staff in R&D roles. Core technology combines conventional plant breeding with next-generation tools including DNA sequencing, phenotyping, genotyping, cell biology, phytopathology labs, and bioinformatics/scientific computing, yielding differentiated genetics such as ToBRFV-resistant tomatoes, extended-shelf-life varieties (e.g., Daniela tomato), and storage-oriented cabbages.

Hazera is a wholly-owned subsidiary of Limagrain Group, the 4th-largest seed company in the world and the largest in Europe, which provides shared R&D scale and access to affiliated distributors Vilmorin-Mikado and HM Clause. The company sells through owned subsidiaries in 11 countries and authorized distributor partners across more than 130 markets, using a B2B wholesale model with one-time/perpetual licensing, non-public list pricing, and standard 30-day payment terms. Pricing is set via an internal Price List, with seed cost positioned as a very small fraction of growers' yield-derived income. Distribution is supported by a digital layer that includes a Crop Advisor mobile application on iOS and Android, plus a field-marketing presence at major agricultural trade events. The business holds a comprehensive compliance footprint (ISO 9001, ISO 14001, ISO 45001, ISO 17025, GSPP, NAL, EU Organic), and retains all IP — plant variety rights, breeder's rights, patents, trademarks, and trade secrets — exclusively across its 1,600 commercial varieties.

Name

Hazera Genetics

Legal name

Hazera Seeds Ltd.

Website

https://hazera.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hazera Genetics is a privately held vegetable seed company and wholly-owned subsidiary of Limagrain Group that breeds and markets 1,600 hybrid varieties across 17+ crops to commercial growers, plant raisers, processors, and retail chains in 130+ markets worldwide.

Ownership category

akta.pro rank

Product category

Vegetable Seeds

NAICS

Vegetable and Melon Farming (11121), Other Crop Farming (1119)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Vegetable Seeds (Open-Pollinated & Hybrid) (AFABAFAE)

akta.pro secondary industries

Plant Breeding & Variety Development (Conventional) (AFAGAIAF), Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM)

Keywords

• Vegetable seed breeding
• Hybrid seed production
• Crop variety development
• Seed genetics
• Agricultural breeding

Headquarters

HQ city

Made

HQ country

Netherlands

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Seed Sales: B2B wholesale seed sales to growers, commercial farmers, and agricultural producers. Seeds are sold through subsidiaries and distribution network to commercial growing operations globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hazera breeds, develops, produces and markets hybrid vegetable seed varieties across multiple crop categories including tomatoes, cabbage, onions, watermelons, peppers, melons, cucumbers, broccoli, carrots, lettuce, and cauliflower. The company sells these seeds wholesale to commercial growers, retail chains, plant raisers, and processors through owned subsidiaries in 11 countries and a distribution network serving over 130 markets globally.

Product overview

Hazera Genetics is a vegetable seed company operating as part of Limagrain Group, offering a comprehensive portfolio of vegetable seed varieties across multiple crop categories. The core product offering consists of high-quality seed hybrids including tomatoes, cabbage, onions, watermelons, broccoli, peppers, melons, cucumbers, carrots, lettuce, cauliflower, and other vegetables. These seeds are developed through traditional breeding methods enhanced with modern technologies including DNA sequencing, phenotyping, and data management. The company provides seeds with various genetic resistances (ToBRFV, ToMV, Fol, Vd, TYLCV, TSWV) and characteristics such as extended shelf life, storage potential, and adaptability to different climates. Supporting the seed products are value-added services including the Crop Advisor mobile application for iOS and Android, and sustainable seed treatment services. Hazera operates 8 breeding stations and 4 R&D centers globally to develop varieties suited to local and regional growing conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Daniela Extended Shelf Life Tomato Tomato variety developed in cooperation with Hebrew University as the first tomato with extended shelf life capabilities, reducing post-harvest losses. Targeted at commercial tomato growers.
• Galia Melon Melon variety developed in cooperation with ARO providing high yield while maintaining shape, color, taste and aroma quality. Targeted at commercial melon growers.
• Mini Seedless Watermelon First mini seedless watermelon with long shelf life, including Crimson and Sugar Baby rind patterns. Targeted at commercial watermelon growers and retail chains.
• Pointed Cabbage First pointed cabbage variety suitable for long storage. Targeted at commercial cabbage growers and processors.
• Storage Onion Varieties Onion hybrids including short day, long day, and overwintering types combining storability with high yield potential. Targeted at commercial onion growers.
• Tinty Red Pointed Cabbage First red pointed cabbage combining red cabbage characteristics with the shape and taste of green pointed cabbage; thinner and softer leaves enabling a fine, mild and sweet flavor. Targeted at commercial cabbage growers and retailers.
• Red Brussels Sprouts Red Brussels sprouts expanding Hazera's portfolio into a new color segment. Targeted at commercial Brussels sprouts growers and retail chains.
• Crop Advisor Mobile App Mobile app available on iOS and Android providing crop advisory services and variety selection assistance to commercial vegetable growers.
• Sustainable Seed Treatment Services Sustainable seed treatment services for improved sowability, germination, plant quality, and prevention of pests and diseases, applied to Hazera seed products.

Quantifiable outcome

• Hazera developed first tomato with extended shelf life (Daniela) in 1992
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and major.

• Ethiopian Trading Businesses Corporation and Ethiopian GRAIN TRADE EnterprisecoreStrategic or Co-development Partner · 1 January 2023Collaboration in Ethiopia including visits to headquarters in Israel, field crops seed factory, laboratories, and activities across Africa. Partnership supports empowering Ethiopian farmers.
• JDC and GreenlifecoreStrategic or Co-development Partner · 1 January 2023Collaboration supporting Ethiopian farmers through joint agricultural development initiatives.
• Hebrew UniversitycoreStrategic or Co-development PartnerResearch partnership for variety development. Developed Daniela - the first tomato with extended shelf life in cooperation with the Hebrew University.
• ARO (Agricultural Research Organization)coreStrategic or Co-development PartnerPartnership for melon variety development. Developed Galia - a new type of high-yield melon in cooperation with ARO.
• Vilmorin-MikadomajorChannel Partner/ Reseller/ DistributorDistribution partnership in France and Italy. Vilmorin-Mikado handles distribution of Hazera seeds in these markets under the partnership.
• HM ClausemajorChannel Partner/ Reseller/ DistributorDistribution partnership for Pacific region (Australia) and Brazil. HM Clause Pacific and HMC India operate as distribution partners for Hazera seeds.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rijk Zwaan: Dutch family-owned vegetable seed company with global operations breeding and marketing a broad portfolio of vegetable seeds. Directly comparable to Hazera in target customer (commercial vegetable growers), product category (vegetable seeds), and global distribution model, and one of the closest direct competitors in the European vegetable seed market.
• Enza Zaden: Dutch privately-held vegetable seed breeding company with worldwide operations across all major vegetable crops. Highly comparable to Hazera in business model (conventional breeding enhanced by molecular tools), customer base (commercial growers and retail chains), and geographic reach.
• Vilmorin-Mikado: Sister company under Limagrain Group's vegetable seed division, distributing Hazera seeds in France and Italy and otherwise competing in the same vegetable seed categories. Shares parent cooperative ownership, R&D platforms, and strategic direction with Hazera.
• Bejo Zaden: Dutch family-owned vegetable seed company specializing in breeding and producing seeds for a wide range of vegetable crops. Closely comparable to Hazera in product portfolio, breeding-led model, and international sales structure.
• Sakata Seed Corporation: Japanese-headquartered global vegetable and flower seed company with strong presence in brassicas, cucurbits, and tomatoes. Directly comparable to Hazera in vegetable seed categories and serves similar commercial grower and retail chain customers across more than 150 countries.
• East-West Seed: Tropical-focused vegetable seed company headquartered in the Netherlands with operations across Asia, Africa, and Latin America. Comparable to Hazera in vegetable seed breeding and commercial seed sales, with particularly strong overlap in emerging-market distribution.

Broad incumbents

• Syngenta (Syngenta Vegetable Seeds): Global agribusiness owned by ChemChina that operates a sizable vegetable seeds business alongside crop protection and digital agriculture. Overlaps with Hazera in vegetable seed breeding and commercial sales to growers, but as part of a much broader portfolio of agricultural inputs.
• Bayer Crop Science (vegetable seeds): Global seed and crop protection giant (formerly Monsanto) with a vegetable seeds portfolio. Competes with Hazera in commercial vegetable seed categories, particularly tomatoes, but operates at vastly greater scale and across a much wider product range.
• BASF Vegetable Seeds (Nunhems): BASF's vegetable seeds business (acquired from Bayer), operating under the Nunhems brand. Directly competes with Hazera in commercial vegetable seed categories with a similarly broad crop portfolio and global distribution.
• Corteva Agriscience (vegetable seeds): Global agricultural input major (spun out of DowDuPont) operating a significant vegetable seed business alongside row crops, crop protection, and digital platforms. Competes with Hazera in selected vegetable seed categories, particularly via the formerly Dow-bred broccoli and brassica portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HazeraGenetics
• LinkedInlinkedin.com/company/115473

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hazera Genetics