Careage

What Careage does

Careage is a family-owned senior living and home health services company headquartered in Gig Harbor, Washington, operating under the legal entity Senior Management Services, LLC. Founded in 1962 by Gene and Evie Lynn, the company delivers a full continuum of care for older adults in Washington State through three wholly-owned operating units: Patriots Landing (DuPont) offering Independent Living, Assisted Living, Memory Care, and Respite Care; Patriots Glen (Bellevue) offering Assisted Living and Memory Care; and Careage Home Health, providing in-home skilled nursing, physical therapy, occupational therapy, speech therapy, and medical social services across King, Pierce, and Thurston counties. An adjacent construction subsidiary, Careage Construction, supports facility development and was recently reorganized under its own brand.

The company is led by President John Hogan, COO Scott Buck, CFO Melinda Deitz, and Board Secretary Dr. Kenneth Farmer Jr. (Retired US Army Major General), with family founder Evie Lynn as Chairman. Careage makes money primarily through monthly recurring residential service fees at its senior living communities — covering accommodation, meals, activities, transportation, and personal care, with no lifetime buy-in or entry fees — and through per-episode home health visits reimbursed by Medicare, Medicare Advantage, and commercial payers including Blue Cross, Kaiser Permanente, United Healthcare, and VA/TriWest. Memory care is delivered via the proprietary P.I.E.S. (Physical, Intellectual, Emotional, Spiritual) model, and Careage Home Health holds CHAP accreditation. The go-to-market combines direct-to-consumer tour scheduling, physician-driven referrals for home health, and community engagement events, particularly in DuPont near Joint Base Lewis-McChord.

Careage is a private, family-controlled company with no disclosed outside investors, funding rounds, or M&A activity. Revenue, unit counts, and occupancy rates are not publicly disclosed. The company's competitive positioning rests on 60+ years of regional operating history, a licensed clinical workforce, multi-payer home health accreditation, and a vertically integrated real estate + care delivery footprint in Washington State.

Name

Careage

Legal name

Senior Management Services, LLC

Website

https://careage.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Careage is a family-owned senior living and home health operator founded in 1962 in Gig Harbor, Washington, running two senior living communities and a multi-county home health agency serving older adults in Washington State.

Ownership category

akta.pro rank

Product category

Senior Living and Home Health Services

NAICS

Assisted Living Facilities for the Elderly (623312), Home Health Care Services (621610), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industry

Dementia & Alzheimer’s Respite Care (HSABAGAF)

Keywords

• Senior living services
• Assisted living care
• Memory care
• Home health services
• Independent living

Headquarters

HQ city

Gig Harbor

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Senior Living Residential Fees: Monthly service fees for senior living communities covering Independent Living, Assisted Living, and Memory Care. Includes meals, amenities, transportation, housekeeping, and utilities. No lifetime fees or buy-in required.
2. Home Health Services: In-home skilled nursing, physical therapy, occupational therapy, speech therapy, and medical social services. Covered by Medicare, Medicare Advantage, and private insurance plans.
3. Respite Care: Short-term care services for seniors while their full-time caregivers need a break. Billed on a per-stay basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Careage provides senior living and home health services across Washington State. The company operates two senior living communities — Patriots Landing (DuPont) and Patriots Glen (Bellevue) — offering Independent Living, Assisted Living, Memory Care, and Respite Care. Careage also runs Careage Home Health, delivering in-home skilled nursing, physical therapy, occupational therapy, speech therapy, and medical social services to patients in King, Pierce, and Thurston counties. The offering covers the full continuum of senior care from maintenance-free retirement living to skilled post-acute home health.

Product overview

Careage is a family-owned senior living and home health services company founded in 1962, based in Gig Harbor, Washington. The company operates a portfolio of senior care services across Washington State, including Careage Home Health (in-home skilled nursing and therapy services), Patriots Glen (Assisted Living and Memory Care in Bellevue), and Patriots Landing (Independent Living, Assisted Living, Memory Care, and Respite Care in DuPont). The service offering encompasses a complete continuum of care including Independent Living, Assisted Living, Memory Care (utilizing the P.I.E.S. model), Respite Care, and Skilled Home Health services (skilled nursing, physical therapy, occupational therapy, speech therapy, and medical social services). Careage manages and operates its own retirement communities and home health agencies across King, Pierce, and Thurston counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Patriots Landing Luxurious retirement community in DuPont, Washington, offering Independent Living, Assisted Living, Memory Care, and Respite Care for seniors of all abilities, located adjacent to Joint Base Lewis-McChord.
• Patriots Glen Assisted Living and Memory Care community in Bellevue, Washington, with licensed nurses on site 24/7, studio and one-bedroom apartment floor plans, and access to nearby shopping, restaurants, doctors, hospitals, and rehab facilities.
• Careage Home Health In-home skilled nursing, physical therapy, occupational therapy, speech therapy, medical social services, and certified nursing assistant services delivered across King, Pierce, and Thurston counties in Washington State. CHAP-accredited and covered by Medicare, Medicare Advantage, and multiple private insurance plans.
• Independent Living Maintenance-free retirement living in amenity-rich surroundings for active seniors who desire privacy and freedom without the burdens of home ownership, available at Careage's senior living communities (notably Patriots Landing).
• Assisted Living Personalized care and support with daily activities including bathing, dressing, medication management, and household assistance while promoting independence, delivered at Patriots Landing and Patriots Glen.
• Memory Care Specialized therapeutic programs and secure environments for individuals with Alzheimer's disease and other forms of dementia, featuring the P.I.E.S. approach (Physical, Intellectual, Emotional, Spiritual) and around-the-clock specially trained staff.
• Respite Care Short-term care services allowing primary caregivers to take breaks while their loved ones receive quality care in a supportive environment, available at Patriots Landing.
• Skilled Home Health Nursing and Therapy Professional in-home nursing care including wound care, medication management, chronic disease management, and post-operative care, plus physical, occupational, and speech therapies, delivered by Careage Home Health's licensed nurses and therapists.

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Mission HealthcareminorStrategic or Co-development PartnerMission Healthcare provides rehabilitation services between hospital and home for Careage residents. Careage refers patients needing post-acute rehabilitation to Mission Healthcare facilities in Bellevue and Renton.
• Kitsap BankminorOthersJohn Hogan, President of Careage, serves as a director on Kitsap Bank's board overseeing approximately $1.3B in bank assets.
• University of Washington Foster School of BusinessminorOthersJohn Hogan serves as mentor for the University of Washington's entrepreneurial program.
• Seattle University Albers School of BusinessminorOthersJohn Hogan completed a ten-year mentorship for Seattle University's Albers School of Business entrepreneurship program.
• Insurance ProviderscoreOthersCareage accepts Medicare, Medicare Advantage plans, and multiple private insurance providers including Blue Cross, Kaiser Permanente, United Healthcare, VA/TriWest, and others for home health services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Sunrise Senior Living: Sunrise operates premium assisted living and memory care communities across North America, including locations in the Seattle metro. It competes with Careage for higher-acuity assisted living and memory care residents with comparable personalized care models.
• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with hundreds of communities nationwide, including a substantial footprint in Washington State. It competes head-to-head with Careage on independent living, assisted living, and memory care, with much greater scale but a more corporate ownership model.
• Encompass Health: Encompass Health operates home health and hospice agencies along with inpatient rehabilitation hospitals. Its home health segment overlaps with Careage Home Health's skilled nursing, physical, occupational, and speech therapy offerings across similar Medicare populations.
• LHC Group: LHC Group (now part of Optum) is a leading home health, hospice, and home care services provider with multi-state operations including Washington. It is comparable to Careage Home Health on in-home skilled nursing, PT/OT, and Medicare-covered home health services.
• Atria Senior Living: Atria is a national senior living owner/operator with hundreds of communities. It competes with Careage on assisted living and memory care, with a similarly amenity-rich approach and broad marketing budgets.
• Amedisys: Amedisys is one of the largest U.S. home health and hospice providers, delivering skilled nursing and therapy services similar to Careage Home Health. It competes for Medicare home health referrals in Washington State and serves as a benchmark for the home health segment.
• Merrill Gardens: Merrill Gardens is a regional owner/operator of senior living communities in the Western U.S., including Washington State. It competes on independent living, assisted living, and memory care with comparable monthly-fee, no buy-in pricing models.
• The Ensign Group: The Ensign Group operates skilled nursing and senior care facilities across the West, including post-acute and assisted living services. Its skilled nursing and rehabilitative offerings overlap with Careage's clinical home health and assisted living programs.

Regional players

• Aegis Living: Aegis Living is a Bellevue, Washington-based assisted living and memory care operator with a strong Pacific Northwest presence. It is the most direct same-market competitor to Careage's Patriots Glen and Patriots Landing, competing on assisted living, memory care, and lifestyle programming for Washington seniors.
• Era Living: Era Living operates eight senior living communities in the Puget Sound region of Washington State, including independent living, assisted living, and memory care. It is a regional comparable competing for the same Seattle-Tacoma senior population as Careage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/careagehealth
• Facebookfacebook.com/careagecorporate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Careage