Common Sense Networks
Common Sense Networks operates the SENSICAL platform, delivering safe, age-appropriate streaming content, content moderation, advertising, and creator certification for children's entertainment. A Cricket Media subsidiary, it serves families with children aged 2-10 plus platforms, brands, and creators.
- Company typePrivate
- Founded2021
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Common Sense Networks does
Common Sense Networks, founded in 2021 and headquartered in San Francisco, operates the SENSICAL platform as a curated ecosystem of products, services, and content standards for the kids' digital entertainment market. The company focuses on children approximately aged 2-10 and serves three buyer sets: families (the direct-to-consumer audience accessing streaming through Sensical.tv and apps), family-focused marketers and platforms (which purchase brand-safe advertising and content moderation services), and short-form kids creators (which participate in a certification program). It operates as a subsidiary of Cricket Media and presents itself as a "beacon of clarity" for navigating child-appropriate digital media.
The company is built on a single core technology called SENSICAL SPARK, described as a proprietary content assessment rubric that evaluates entertainment content for children along safety, age-appropriateness, and engagement dimensions rooted in child development criteria. This rubric underpins the product portfolio, which includes streaming apps and FAST (Free Ad-Supported Television) channels, an advertising and partnerships offering, "Business Solutions" content moderation services for platforms and brands, a Creator Certification program accessed through a self-serve Creator Portal, and Sensicalmatch.ai, an AI-assisted content-matching service. Distribution extends across major app stores, FAST channels, and social platforms including Instagram, TikTok, X, Facebook, and Pinterest.
Common Sense Networks employs 11-50 people and runs four revenue streams: subscription/recurring revenue from streaming apps and FAST channels, advertising revenue from family-friendly brand partnerships, professional services revenue from enterprise content moderation, and licensing/royalty revenue from creator certification. Go-to-market is hybrid, combining direct-to-consumer acquisition on Sensical.tv with B2B field sales for moderation services targeting platforms and brands. The company raised funding from Montage Capital in January 2023 (undisclosed amount) and has continued to expand its product surface, with no public revenue figure disclosed.
Common Sense Networks firmographics
Firmographics- Name
- Common Sense Networks
- Legal name
- Common Sense Networks
- Website
- https://commonsensenetworks.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Common Sense Networks operates the SENSICAL platform, delivering safe, age-appropriate streaming content, content moderation, advertising, and creator certification for children's entertainment. A Cricket Media subsidiary, it serves families with children aged 2-10 plus platforms, brands, and creators.
- Ownership category
- akta.pro rank
Where Common Sense Networks is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Common Sense Networks business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Streaming Apps and FAST Channels: Distribution of family-safe streaming applications and Free Ad-Supported Television (FAST) channels for children.
- Advertising and Partnership Services: Pioneering healthier approach to kids and family advertising, providing brand-safe advertising solutions.
- Business Solutions - Content Moderation: Child development-based content moderation services for leading platforms and brands.
- Creator Certification: Certification program recognizing outstanding short-form kids creators with official badges for quality and impact.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Common Sense Networks product offering
Product offeringCore offering
Common Sense Networks operates the SENSICAL brand, delivering curated, age-appropriate streaming apps and FAST channels for children aged 2-10, alongside child-development-based content moderation services for platforms and brands, brand-safe advertising solutions, an AI-powered content matching service (Sensicalmatch.ai), and a creator certification program. All offerings are grounded in the company's proprietary SENSICAL SPARK content assessment rubric.
Product overview
Common Sense Networks operates as a unified platform centered on the SENSICAL brand, offering a comprehensive suite of products and services for families, marketers, platforms, and creators in the kids' digital ecosystem. The core offerings include SENSICAL SPARK (the proprietary content assessment rubric), Apps & FAST Channels (streaming content curation), Advertising & Partnerships (family-friendly advertising solutions), Business Solutions (content moderation services), and Creator Certification (quality recognition for creators). The portfolio is designed to provide end-to-end coverage of child-safe digital content—from creation and certification, through moderation and delivery, to advertising monetization—all undergirded by the SENSICAL SPARK rubric for consistent content evaluation.
Differentiator
Problem solved
Functional benefit
Brands
- Sensical SPARK: Proprietary content assessment rubric used for evaluating content safety, age-appropriateness, and engagement for families.
- Sensicalmatch.ai
Products and services
- Sensical Apps and FAST Channels
Companies that use Common Sense Networks
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Common Sense Networks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Common Sense Networks partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Cricket MediacoreParent company relationship. Common Sense Networks operates as part of Cricket Media, with shared infrastructure including careers and contact us pages.
- Common Sense MediaminorReferenced in footer links. Affiliated organization focused on family media ratings and reviews.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Common Sense Networks competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat3 records
Customer concentration
Common Sense Networks social profiles
Digital presenceCommon Sense Networks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Common Sense Networks leadership team
Management profileNumber of profiles
Profiles2 records
Common Sense Networks funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Common Sense Networks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Common Sense Networks
What does Common Sense Networks do?
Common Sense Networks operates the SENSICAL brand, delivering curated, age-appropriate streaming apps and FAST channels for children aged 2-10, alongside child-development-based content moderation services for platforms and brands, brand-safe advertising solutions, an AI-powered content matching service (Sensicalmatch.ai), and a creator certification program. All offerings are grounded in the company's proprietary SENSICAL SPARK content assessment rubric.
Is Common Sense Networks a public or private company?
Common Sense Networks is a private company. It is classified as corporate owned and is currently operating.
When was Common Sense Networks founded?
Common Sense Networks was founded in 2021. It employs 11 to 50 people.
Where is Common Sense Networks based?
Common Sense Networks is headquartered in San Francisco, United States, in the North America region.
How does Common Sense Networks make money?
Four revenue lines are on record. Streaming Apps and FAST Channels are the primary driver. The others are advertising and Partnership Services, business Solutions - Content Moderation and creator Certification.
Does Common Sense Networks have an API?
No public API is recorded for Common Sense Networks.