The Luxury Collection Hotels & Resorts

What The Luxury Collection Hotels & Resorts does

The Luxury Collection is a luxury hospitality brand and wholly owned subsidiary of Marriott International, Inc. (NASDAQ: MAR), operating a portfolio of 130+ distinctive hotels and resorts across more than 30 countries on six continents. Each property is positioned as unique to its destination — examples include Bellagio in Las Vegas, Casa Brera in Milan, The Palace in Madrid, Hôtel Du Couvent in Nice, The London in New York City, and Amoh in Rhodes — emphasizing authentic, locally immersive luxury over the standardized five-star experience typical of homogenized luxury chains. The brand was founded in 1978 as a Sheraton collection and was acquired by Marriott International in 1995 through its purchase of ITT Corporation's Sheraton division; in 2026 the brand marked its 120th anniversary.

The business model operates primarily through asset-light hotel management and franchise arrangements with property-level operators, with revenue recognized at the brand and corporate level only inside consolidated Marriott reporting (no brand-level revenue is disclosed). Revenue streams across the portfolio include room accommodations, food and beverage programming (including "Daily Epicurean Moment" signature culinary experiences), spa and wellness (e.g., the Elispa concept at Amoh), and a growing retail/merchandise line that includes a dedicated e-commerce store (luxurycollectionstore.com) and limited-edition designer capsule collections. Customer acquisition and retention run through Marriott's direct-to-consumer channels — the-luxury-collection.marriott.com, mobile apps on iOS and Android, and the Marriott Bonvoy loyalty platform — supplemented by content marketing through the Global Explorer program featuring celebrity curators (notably Justin Theroux and Laila Gohar) and editorial destination guides.

Serving three primary segments — affluent individual luxury travelers (primary), corporate/enterprise group bookings (conferences, incentive travel, executive retreats), and milestone-celebration travelers (weddings, honeymoons, anniversaries) — the brand competes within Marriott's broader luxury portfolio alongside Ritz-Carlton, St. Regis, JW Marriott, W Hotels and Edition. Strategic emphasis in 2025-2026 is on geographic expansion (Mediterranean deepening via Greek openings, return to Manhattan, entries in Tbilisi, Labuan Bajo, Colombo, Hobart and Halifax) and brand storytelling through content-driven marketing activations such as the Milan Design Week Maccapani partnership. Pricing is opaque and quote-based, varying by property, season, and category.

Name

The Luxury Collection Hotels & Resorts

Legal name

Marriott International, Inc.

Website

https://luxurycollection.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

The Luxury Collection is a Marriott International-owned luxury hospitality brand operating 130+ distinctive hotels and resorts across more than 30 countries, serving affluent leisure, corporate-group, and milestone-celebration travelers seeking authentic, destination-driven luxury experiences integrated with the Marriott Bonvoy loyalty ecosystem.

Ownership category

akta.pro rank

Product category

Luxury Hotels & Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Casino Hotels (721120), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury Casino Resorts (THAGACAJ), Luxury All-Inclusive Resorts (THAGAKAC), Luxury Wellness & Spa Resorts (THAGACAG), Luxury Gifting & Seasonal Collections (CRAKAFAK)

Keywords

• Luxury hotel brand
• Hotel accommodations
• Luxury hospitality services
• Resort and spa services
• Hotel dining and events

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue generated from room bookings across 130+ luxury hotels and resorts globally. Properties include all-suite accommodations (e.g., 562 suites at The London NYC) and traditional room configurations.
2. Food & Beverage: Revenue from on-property dining experiences including signature restaurants and bars. Properties feature multiple F&B outlets (e.g., 8 restaurants and bars at Amoh, Rhodes). Signature culinary programming includes Daily Epicurean Moment experiences.
3. Retail & Merchandise: Revenue from branded merchandise and co-branded capsule collections. Includes e-commerce platform (luxurycollectionstore.com) and pop-up retail partnerships.
4. Spa & Wellness: Revenue from signature wellness facilities and services. Properties feature dedicated wellness centers (e.g., Elispa signature wellness facility at Amoh, Rhodes).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Luxury Collection operates and markets a curated portfolio of 130+ luxury hotels and resorts across 30+ countries, offering upscale overnight accommodations, on-site fine dining and bars, spa and wellness services, retail and branded merchandise, and event/wedding spaces. The brand is franchised and managed under Marriott International and is distributed primarily through the Marriott Bonvoy booking platform and loyalty program.

Product overview

The Luxury Collection is a portfolio of over 130 unique luxury hotels and resorts managed by Marriott International, featuring distinctive properties across global destinations including urban hotels (The London NYC, Casa Brera Milan), resort properties (Amoh Rhodes, Patmos Aktis, Bellagio Las Vegas), and experiential offerings (Destination Guides, Global Explorer Program, curated Itineraries). The brand positions itself as a collection of independent hotels that bring destinations to life with bespoke programming and unparalleled service, complemented by the Marriott Bonvoy loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Hotel Accommodations Overnight luxury room and suite accommodations offered across 130+ branded hotels and resorts in 30+ countries, marketed to affluent leisure and corporate travelers and booked via Marriott Bonvoy channels.
• On-Site Food and Beverage Fine dining restaurants, bars, lounges, and event catering provided at individual luxury properties, available to both hotel guests and external visitors.
• Spa and Wellness Services Spa treatments, fitness facilities, and wellness programs operated within luxury properties, available to hotel guests and external guests.
• Events, Weddings, and Meeting Spaces Ballrooms, meeting rooms, and event venues at luxury properties used for corporate meetings, weddings, and celebrations, supported by on-site event planning and catering.
• Branded Retail and Merchandise Co-branded apparel, accessories, and lifestyle merchandise sold through property gift shops and online channels, including limited capsule collaborations.
• Amoh Rhodes Newly added luxury property in Rhodes added to The Luxury Collection portfolio, expanding the brand's presence in the Mediterranean.
• The London NYC Newly added luxury property in New York City added to The Luxury Collection portfolio, expanding the brand's footprint in a key U.S. gateway market.
• Maccapani Capsule Collection Limited-edition capsule merchandise collaboration released under the brand's retail offering, available through property shops and online channels.

Quantifiable outcome

• Portfolio of 130+ unique hotels and resorts across global destinations
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Margherita Maccapani MissoniflagshipGTM or Marketing Partner · 20 April 2026The Luxury Collection partnered with fashion designer Margherita Maccapani Missoni and her label Maccapani for a retail pop-up and limited-edition capsule collection at Casa Brera in Milan during Milan Design Week (April 20-26, 2026). The collaboration celebrated The Luxury Collection's 120th anniversary and featured co-branded products including a Horse of Saint Mark Moto T-shirt, six embroidered patches inspired by the brand's Italian hotel portfolio, and a reimagined Casa Brera tote. Select pieces were available online through both The Luxury Collection and Maccapani's e-commerce platforms.

Scale indicators3 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Mandarin Oriental Hotel Group: Hong Kong-based luxury hotel group operating iconic properties in gateway cities and resort destinations, comparable in tier, service philosophy, and global aspirational positioning.
• JW Marriott: Marriott's premium luxury brand with overlapping guest profile and shared distribution platform; competitive overlap is most pronounced in resort and gateway-city markets.
• The Ritz-Carlton: Marriott International's flagship luxury hotel brand, directly comparable as a global luxury lodging brand operating iconic urban and resort properties worldwide with shared Marriott Bonvoy distribution.
• Four Seasons Hotels and Resorts: Independent global luxury hotel operator with a similar collection-style portfolio of unique, high-end urban and resort properties serving ultra-affluent travelers.
• Park Hyatt: Hyatt's top-tier luxury brand operating residential-style luxury hotels and resorts in major global cities and leisure destinations, serving a similar affluent traveler segment.
• Rosewood Hotels & Resorts: Luxury hotel management company operating a curated portfolio of distinctive urban and resort properties, directly comparable as a soft-collection luxury brand with destination-driven storytelling.
• Aman Resorts: Ultra-luxury resort brand known for serene, design-led properties in remote destinations, increasingly competing with The Luxury Collection's premium resort offerings for the top end of luxury travel demand.
• St. Regis Hotels & Resorts: Marriott International luxury brand specializing in grand hotels and resorts with signature butler service, comparable portfolio scale, and identical distribution and loyalty infrastructure.

Broad incumbents

• Belmond: LVMH-owned luxury hospitality brand operating hotels, trains, and river cruises including iconic properties like the Orient Express; comparable aspirational positioning though broader experiential offering.
• Six Senses Hotels Resorts Spas: IHG-affiliated luxury wellness-led hospitality brand with destination resorts in remote locations, increasingly competing for the same wellness- and experience-driven luxury traveler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/luxcollection
• Facebookfacebook.com/theluxurycollection
• Instagraminstagram.com/theluxurycollection/?hl=en
• LinkedInlinkedin.com/company/sheraton-sofia-hotel-balkan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Luxury Collection Hotels & Resorts