VR Systems

What VR Systems does

VR Systems is a private, 100% employee-owned (ESOP) election technology company headquartered in Tallahassee, Florida. Founded in the early 1990s by Jane and David Watson, the company specializes exclusively in software and hardware solutions for U.S. county and state election administration offices, with deployments in at least five states (Florida, Illinois, Indiana, North Carolina, New York) plus Texas, Virginia, and Washington, D.C. Its installed base includes 14,000+ electronic pollbook stations across multiple election cycles, and the company has been recognized for pioneering the patented electronic pollbook (first deployed during Hurricane Charley in 2004).

The company's product portfolio covers the full election lifecycle and is organized around five core platforms: EViD (electronic pollbook for voter check-in, available as a tablet, all-in-one station, or laptop software), Voter Focus (end-to-end voter registration and election management), ELM (online training platform for election workers), VR Tower (election office website management and election night reporting), and VR Employ (election worker training, scheduling, and payroll management). Supporting add-on modules include DirectPrint (ballot printing integration that eliminates third-party printer costs) and WebMonitor (real-time jurisdiction-wide pollbook monitoring). Products are certified at the state level (e.g., Texas, Indiana), which is a prerequisite for adoption by election jurisdictions.

VR Systems generates revenue through a combination of hardware sales, software licensing, and bundled implementation and support services sold via direct enterprise field sales to government election offices. Pricing is quote-based and not publicly disclosed, with sales driven by a "Request a Demo" motion, on-site visits, and active participation in industry conferences. The company operates with a small team (11-50 employees), emphasizing deep customer relationships (multiple 17+ year customer tenures), 24/7 live phone support, and an ESOP ownership model that aligns employee incentives with long-term customer success. Strategic leadership transitioned in 2019 when founder-era employee Mindy Perkins was named CEO.

Name

VR Systems

Legal name

VR Systems, Inc.

Website

https://vrsystems.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

VR Systems is a 100% employee-owned election technology company that provides electronic pollbooks, voter registration systems, election worker training platforms, and election night reporting software to county and state government election offices across multiple U.S. states.

Ownership category

akta.pro rank

Product category

Election Management Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Computer & Office Equipment (3570)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

Keywords

• Election management software
• Electronic pollbook systems
• Voter registration systems
• Election worker training
• Election night reporting

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Election Technology Products and Software Licenses: VR Systems generates revenue through the sale of electronic pollbook hardware and software solutions, voter registration management systems, election worker training platforms, and website management solutions to government election offices. The company provides these as integrated product suites with implementation, training, and ongoing support services.
2. Implementation and Support Services: Revenue is generated from implementation services including on-site visits, training sessions, and technical support. The company emphasizes that support is included with their products, suggesting support may be bundled with software licenses or provided as part of ongoing service contracts.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

VR Systems designs, develops, and supports a suite of election technology products for U.S. government election offices. Its offerings include the EViD electronic pollbook (available as station, edge tablet, or laptop software), the Voter Focus voter registration and election management platform, the ELM online election worker training system, the VR Tower elections website and election night reporting solution, and the VR Employ election workforce management platform. Add-on modules such as DirectPrint and WebMonitor extend the core products, with implementation, training, and 24/7 support included.

Product overview

VR Systems provides a suite of election technology products designed for modern elections. The product portfolio includes five core products: EViD (electronic pollbook for voter check-in), Voter Focus (voter registration and election management), ELM (online election worker training), VR Tower (elections website management), and VR Employ (election worker management platform). Add-on modules include DirectPrint for ballot printing and WebMonitor for real-time pollbook monitoring. The products are designed to integrate with each other and are marketed to election offices across multiple U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• ELM: Online elections training platform for election worker training, offering flexibility, usability and convenience for workers to learn at their own pace.
• EViD
• Voter Focus
• VR Tower
• VR Employ

Products and services

• EViD Electronic Pollbook Electronic pollbook system for voter check-in at polling locations, available as a compact all-in-one station, laptop software, or EViD Edge tablet. Supports same-day registration, early voting, vote centers, curbside voting, and includes DirectPrint for integrated ballot printing, with voter check-in times as low as 30 seconds and a 10-year life cycle. Over 14,000 stations are deployed across U.S. election jurisdictions.
• Voter Focus Comprehensive voter registration and election management platform covering the entire election cycle, including voter registration, mail ballot delivery, precinct look-up, pollworker management, candidate requests, and election night reporting. Designed for state and county election offices.
• ELM (Election Learning Management) Online elections training platform for election worker training, with custom course content creation, progress tracking, and a collaborative content-sharing library. Designed to replace in-person instructor-led training.
• VR Tower Website management solution designed specifically for elections offices, providing full website design, publishing, hosting, and election night reporting capabilities.
• VR Employ Election worker training and management platform with automated processes and integrated communication channels, supporting class registration, shift scheduling, communication, and automated payroll processing of election workers.
• DirectPrint EViD add-on module that prints any ballot style directly from the EViD device to an office-owned printer, eliminating the need for third-party ballot printing contracts and saving thousands of dollars per jurisdiction.
• WebMonitor Web-based real-time monitoring application that allows election directors to view the status of EViD electronic pollbooks across their jurisdiction, including polling location status, projected wait times, and voter check-in statistics.

Quantifiable outcome

• Voter check-in times as low as 30 seconds
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Center for Internet Security (CIS)coreStrategic or Co-development Partner · 1 January 2021VR Systems partnered with the Center for Internet Security on a pilot program to develop a new approach for verifying non-voting election system security. This collaboration represents a strategic effort to enhance election security through independent verification of election infrastructure.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vrsystemsinc
• Facebookfacebook.com/vrsystemsinc
• LinkedInlinkedin.com/company/vr-systems-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VR Systems