VR Systems
VR Systems is a 100% employee-owned election technology company that provides electronic pollbooks, voter registration systems, election worker training platforms, and election night reporting software to county and state government election offices across multiple U.S. states.
- Company typePrivate
- Founded1994
- HeadquartersTallahassee, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What VR Systems does
VR Systems is a private, 100% employee-owned (ESOP) election technology company headquartered in Tallahassee, Florida. Founded in the early 1990s by Jane and David Watson, the company specializes exclusively in software and hardware solutions for U.S. county and state election administration offices, with deployments in at least five states (Florida, Illinois, Indiana, North Carolina, New York) plus Texas, Virginia, and Washington, D.C. Its installed base includes 14,000+ electronic pollbook stations across multiple election cycles, and the company has been recognized for pioneering the patented electronic pollbook (first deployed during Hurricane Charley in 2004).
The company's product portfolio covers the full election lifecycle and is organized around five core platforms: EViD (electronic pollbook for voter check-in, available as a tablet, all-in-one station, or laptop software), Voter Focus (end-to-end voter registration and election management), ELM (online training platform for election workers), VR Tower (election office website management and election night reporting), and VR Employ (election worker training, scheduling, and payroll management). Supporting add-on modules include DirectPrint (ballot printing integration that eliminates third-party printer costs) and WebMonitor (real-time jurisdiction-wide pollbook monitoring). Products are certified at the state level (e.g., Texas, Indiana), which is a prerequisite for adoption by election jurisdictions.
VR Systems generates revenue through a combination of hardware sales, software licensing, and bundled implementation and support services sold via direct enterprise field sales to government election offices. Pricing is quote-based and not publicly disclosed, with sales driven by a "Request a Demo" motion, on-site visits, and active participation in industry conferences. The company operates with a small team (11-50 employees), emphasizing deep customer relationships (multiple 17+ year customer tenures), 24/7 live phone support, and an ESOP ownership model that aligns employee incentives with long-term customer success. Strategic leadership transitioned in 2019 when founder-era employee Mindy Perkins was named CEO.
VR Systems firmographics
Firmographics- Name
- VR Systems
- Legal name
- VR Systems, Inc.
- Website
- https://vrsystems.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VR Systems is a 100% employee-owned election technology company that provides electronic pollbooks, voter registration systems, election worker training platforms, and election night reporting software to county and state government election offices across multiple U.S. states.
- Ownership category
- akta.pro rank
VR Systems industry classification
Industry- Product category
- Election Management Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Computer & Office Equipment (3570)
- akta.pro primary industry
- Electoral Support & Election Observation (BPADAGAA)
Keywords
Where VR Systems is headquartered
LocationHeadquarters
- HQ city
- Tallahassee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VR Systems business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Election Technology Products and Software Licenses: VR Systems generates revenue through the sale of electronic pollbook hardware and software solutions, voter registration management systems, election worker training platforms, and website management solutions to government election offices. The company provides these as integrated product suites with implementation, training, and ongoing support services.
- Implementation and Support Services: Revenue is generated from implementation services including on-site visits, training sessions, and technical support. The company emphasizes that support is included with their products, suggesting support may be bundled with software licenses or provided as part of ongoing service contracts.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
VR Systems product offering
Product offeringCore offering
VR Systems designs, develops, and supports a suite of election technology products for U.S. government election offices. Its offerings include the EViD electronic pollbook (available as station, edge tablet, or laptop software), the Voter Focus voter registration and election management platform, the ELM online election worker training system, the VR Tower elections website and election night reporting solution, and the VR Employ election workforce management platform. Add-on modules such as DirectPrint and WebMonitor extend the core products, with implementation, training, and 24/7 support included.
Product overview
VR Systems provides a suite of election technology products designed for modern elections. The product portfolio includes five core products: EViD (electronic pollbook for voter check-in), Voter Focus (voter registration and election management), ELM (online election worker training), VR Tower (elections website management), and VR Employ (election worker management platform). Add-on modules include DirectPrint for ballot printing and WebMonitor for real-time pollbook monitoring. The products are designed to integrate with each other and are marketed to election offices across multiple U.S. states.
Differentiator
Problem solved
Functional benefit
Brands
- ELM: Online elections training platform for election worker training, offering flexibility, usability and convenience for workers to learn at their own pace.
- EViD
- Voter Focus
- VR Tower
- VR Employ
Products and services
- EViD Electronic Pollbook Electronic pollbook system for voter check-in at polling locations, available as a compact all-in-one station, laptop software, or EViD Edge tablet. Supports same-day registration, early voting, vote centers, curbside voting, and includes DirectPrint for integrated ballot printing, with voter check-in times as low as 30 seconds and a 10-year life cycle. Over 14,000 stations are deployed across U.S. election jurisdictions.
- Voter Focus Comprehensive voter registration and election management platform covering the entire election cycle, including voter registration, mail ballot delivery, precinct look-up, pollworker management, candidate requests, and election night reporting. Designed for state and county election offices.
- ELM (Election Learning Management) Online elections training platform for election worker training, with custom course content creation, progress tracking, and a collaborative content-sharing library. Designed to replace in-person instructor-led training.
- VR Tower Website management solution designed specifically for elections offices, providing full website design, publishing, hosting, and election night reporting capabilities.
- VR Employ Election worker training and management platform with automated processes and integrated communication channels, supporting class registration, shift scheduling, communication, and automated payroll processing of election workers.
- DirectPrint EViD add-on module that prints any ballot style directly from the EViD device to an office-owned printer, eliminating the need for third-party ballot printing contracts and saving thousands of dollars per jurisdiction.
- WebMonitor Web-based real-time monitoring application that allows election directors to view the status of EViD electronic pollbooks across their jurisdiction, including polling location status, projected wait times, and voter check-in statistics.
Quantifiable outcome
- Voter check-in times as low as 30 seconds
- +3 more outcomes
Companies that use VR Systems
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
VR Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
VR Systems partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Center for Internet Security (CIS)coreVR Systems partnered with the Center for Internet Security on a pilot program to develop a new approach for verifying non-voting election system security. This collaboration represents a strategic effort to enhance election security through independent verification of election infrastructure.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
VR Systems competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
VR Systems social profiles
Digital presenceVR Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
VR Systems leadership team
Management profileNumber of profiles
Profiles3 records
VR Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VR Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VR Systems
What does VR Systems do?
VR Systems designs, develops, and supports a suite of election technology products for U.S. government election offices. Its offerings include the EViD electronic pollbook (available as station, edge tablet, or laptop software), the Voter Focus voter registration and election management platform, the ELM online election worker training system, the VR Tower elections website and election night reporting solution, and the VR Employ election workforce management platform. Add-on modules such as DirectPrint and WebMonitor extend the core products, with implementation, training, and 24/7 support included.
Is VR Systems a public or private company?
VR Systems is a private company. It is classified as management employee owned and is currently operating.
When was VR Systems founded?
VR Systems was founded in 1994. It employs 1 to 10 people.
Where is VR Systems based?
VR Systems is headquartered in Tallahassee, United States, in the North America region.
How does VR Systems make money?
Two revenue lines are on record. Election Technology Products and Software Licenses are the primary driver. The others are implementation and Support Services.
Does VR Systems have an API?
No public API is recorded for VR Systems.
What industry is VR Systems in?
VR Systems's product category is Election Management Software. Its primary akta.pro industry code is BPADAGAA, Electoral Support & Election Observation. Its NAICS code is 541512 and its SIC code is 7373.