What Cloud2GND does

Cloud2GND LLC is a privately-held engineering services firm headquartered in Louisville, Kentucky, founded in 2011, that specializes in embedded wireless connectivity with a focus on Bluetooth technology. The company builds and maintains protocol stacks, drivers, middleware, and conformance / interoperability / security test systems for semiconductor manufacturers, and delivers custom product-development consulting for OEMs building Bluetooth-connected devices in verticals including medical devices (e.g., IEC 60601-compliant wireless ECG platforms) and audio / hearing assistance. Its service lines are organized as Protocol & Chipset Enablement, Product Development, and Standards & Specifications, with named customers and partners including Synaptics, Listen Technologies, Dandelion Medical Devices, Nordic Semiconductor, Texas Instruments, Renesas, NXP, Qualcomm, and Microchip.

In 2025 Cloud2GND broadened beyond pure services by adding the Packetcraft Bluetooth LE stack to its licensing catalog and launching the Aurawave AW100 series modules — a hardware-plus-firmware platform co-developed with Ezurio and built on Nordic's nRF5340 SoC with an integrated AKM AK4558 audio codec, designed to accelerate Auracast and Bluetooth LE Audio product development. The Aurawave Audio Framework exposes AT command firmware, supports Auracast source functionality, and adds extended range (up to 250m) in the AW100PA variant. Distribution runs through Ezurio's global channel while engineering services are sold direct.

Revenue comes from three streams: time-and-materials / project-based engineering services, hardware and firmware product sales (Aurawave), and royalty / license fees on protocol stack IP (notably Packetcraft). Go-to-market is sales-led and consultative, with content marketing (technical blog, webinars, partner-led PR) generating top-of-funnel demand among engineering teams at semiconductor vendors and product manufacturers. The company employs 11–50 people and describes itself as global in reach, though it does not disclose revenue, funding, or detailed pricing.

Name

Cloud2GND

Legal name

Cloud2GND LLC

Website

https://cloud2gnd.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Cloud2GND is a private Louisville-based engineering services firm that builds Bluetooth protocol stacks, drivers, and firmware for semiconductor and product companies, complemented by its Aurawave AW100 hardware platform for Auracast and Bluetooth LE Audio and Packetcraft stack licensing.

Ownership category

akta.pro rank

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Engineering Services: Custom protocol stack development, driver development, and consulting services for semiconductor companies and product companies building Bluetooth-connected devices. Services include conformance testing, security validation, and interoperability testing.
2. Hardware and Firmware Products: Sale of Aurawave AW100 series modules and associated firmware. The Aurawave AW100PA is available as a ready-to-use hardware and firmware solution for Auracast and LE Audio product development.
3. Protocol Stack Licensing: Cloud2GND supports and licenses the Packetcraft Bluetooth LE stack, providing royalty-based or license fee revenue from semiconductor customers implementing Bluetooth protocols.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cloud2GND is a global engineering services firm specializing in embedded wireless connectivity with deep expertise in Bluetooth technology. It develops protocol stacks, drivers, and middleware for the semiconductor industry, provides custom engineering and consulting services for product companies building connected devices, and offers the Aurawave AW100 module platform and Packetcraft Bluetooth LE stack licensing for accelerated LE Audio and Auracast product development.

Product overview

Cloud2GND is a global engineering services firm specializing in embedded wireless connectivity with a focus on Bluetooth technology. The company's product portfolio centers on the Aurawave AW100 Series—a modular hardware and firmware platform developed in partnership with Ezurio for Auracast and Bluetooth LE Audio development. This platform combines the Aurawave Audio Framework (Cloud2GND's software) with Ezurio's BL5340 modules (Nordic Semiconductor's nRF5340 SoC) to provide ready-to-use hardware with AT command firmware for quick deployment. Additionally, Cloud2GND offers the Packetcraft Bluetooth LE stack for licensing and provides three core engineering service areas: Protocol & Chipset Enablement, Product Development, and Standards & Specifications. Focus areas span Bluetooth Audio, Connected Devices, Mesh and IoT, Open Source, and Test Systems and Security Validation.

Differentiator

Problem solved

Functional benefit

Brands

• Aurawave Module: A modular platform designed to simplify development of Auracast and Bluetooth LE Audio products, featuring extended range up to 250m, integrated AKM audio codec, AT command firmware, and multiple audio interfaces for prototyping and production.

Products and services

• Aurawave AW100 Series Modules A modular hardware and firmware development platform for Auracast and Bluetooth LE Audio products, combining Cloud2GND's Aurawave Audio Framework with Ezurio's BL5340PA/BL5340 modules. Features AT command firmware, extended range up to 250m on the AW100PA variant, integrated AKM AK4558 audio codec, and Auracast Source functionality. Sold through Ezurio's distribution channel.
• Packetcraft Bluetooth LE Stack (Licensing and Support) Cloud2GND supports and licenses the Packetcraft Bluetooth LE stack, providing protocol stack solutions for semiconductor customers implementing Bluetooth protocols in their chipsets, with both licensing and engineering support available.
• Bluetooth Engineering Services (Protocol & Chipset Enablement) Custom low-level software, protocol stacks, middleware, and application development that bridge Bluetooth specifications to product-ready implementations for semiconductor and product companies.
• Connected Device Product Development Services Custom engineering engagements in which Cloud2GND works with product companies to develop Bluetooth-connected devices end-to-end, leveraging industry connections and partnerships with leading semiconductor vendors and Bluetooth SIG working group contributors.
• Bluetooth Standards and Specifications Consulting Consulting services drawing on Cloud2GND's role as a key contributor to Bluetooth SIG working groups, providing customers with insight into current and upcoming Bluetooth technologies and standards.
• Test Systems and Security Validation Services Conformance, security, interoperability, and compliance testing services for Bluetooth products, including the design of automated test systems and execution of complex compliance test campaigns.

Quantifiable outcome

• Battery life target of more than two weeks achieved for wireless ECG device
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Ezurio (formerly Laird Connectivity)flagshipStrategic or Co-development Partner · 12 August 2025Cloud2GND and Ezurio co-developed the Aurawave AW100 series modules, combining Cloud2GND's audio framework with Ezurio's BL5340PA modules powered by Nordic Semiconductor's nRF5340 SoC. This is a key strategic partnership for delivering a complete hardware and firmware platform for Auracast and Bluetooth LE Audio product development.
• Nordic SemiconductorcoreTechnology or IntegrationNordic Semiconductor's nRF5340 SoC powers the Aurawave modules and is a key technology partner. Cloud2GND leverages Nordic's dual-core architecture for their audio solutions. Nordic's nRF21540 RF front-end is also integrated in the AW100PA variant for extended range.
• Packetcraft (Approximated)coreTechnology or IntegrationCloud2GND now supports and licenses the Packetcraft Bluetooth LE stack, expanding their protocol stack offerings for semiconductor customers. This represents a significant addition to their technology portfolio.
• AKM (Asahi Kasei Microdevices)coreTechnology or IntegrationAKM's AK4558 audio codec chip is integrated into the Aurawave AW100 board, achieving excellent signal-to-noise ratio and low total harmonic distortion for production-quality audio, outperforming typical development kit specifications.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Packetcraft: Packetcraft is a Bluetooth LE stack licensor whose protocol stack Cloud2GND resells and supports. Overlap is direct: both supply BT LE stacks to semiconductor customers, and Cloud2GND's Packetcraft offering effectively makes Packetcraft a partial competitor as well as a partner.
• Witekio (Avnet Embedded): Witekio is an embedded software and connectivity engineering services firm acquired by Avnet. It offers Bluetooth, Wi-Fi, and IoT stack integration services to product and silicon companies, the same core service Cloud2GND sells, making it the closest services-only comparable.
• Ezurio (formerly Laird Connectivity): Ezurio is the distribution and module partner for Aurawave AW100 and also sells competing Bluetooth modules. It is a direct peer in the BT module/HW business while being a channel partner for Cloud2GND.
• CEVA, Inc. CEVA licenses Bluetooth, Wi-Fi, and other wireless IP to semiconductor companies. Its Bluetooth IP line competes with Packetcraft/Cloud2GND's licensed stack offering and is a direct peer for semiconductor-side licensing revenue.

Broad incumbents

• Silicon Laboratories (Silicon Labs): Silicon Labs provides Bluetooth SoCs and protocol stacks to embedded developers, overlapping with Cloud2GND's semiconductor-customer services and licensing motion, but at much broader scale across multiple wireless protocols.
• Nordic Semiconductor: Nordic is the SoC vendor powering the Aurawave module and one of Cloud2GND's listed customers/partners. It sells Bluetooth SoCs and nRF Connect SDK stacks directly, so it is both an ecosystem enabler and a competitive reference for stack services.
• Qualconn Technologies: Qualcomm acquired Stonestreet One (founded by Cloud2GND's Tim Reilly) and now ships its own Bluetooth stacks. It is a customer/partner and a broad incumbent in Bluetooth stack IP for consumer audio and mobile.
• Synaptics Incorporated: Synaptics is a named Cloud2GND customer and also a wireless connectivity SoC vendor, putting it in a hybrid partner/competitor role relative to Cloud2GND's services and Aurawave work.
• Mindtree (LTIMindtree): LTIMindtree offers large-scale embedded and connectivity engineering services including Bluetooth and IoT work. It competes for the same type of services engagements Cloud2GND wins with semiconductor and product customers, but at significantly greater scale.
• Infineon Technologies (with former Cypress Wireless): Infineon's PSoC / AIROC line (originating from Cypress) sells Bluetooth SoCs and stacks targeting industrial and consumer IoT. It is a broad incumbent whose customers overlap with Cloud2GND's semiconductor engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cloud2gnd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud2GND