Magnolia Regional Medical Center

What Magnolia Regional Medical Center does

Magnolia Regional Medical Center (legal entity: Magnolia Regional Health System, Inc.) is a private non-profit community hospital located at 101 Hospital Drive, Magnolia, Arkansas, serving patients in Columbia County and surrounding southwest Arkansas communities. Founded circa 1939, the facility operates a 24/7 Emergency Department alongside inpatient acute care, outpatient clinics under the Magnolia Clinics brand, diagnostic imaging, laboratory services, surgical services, intensive care, physical therapy, sleep lab, home health, and multiple specialty clinics including primary care and breast health. The institution is the principal acute care provider for its rural catchment area, with no parent company or external ownership identified.

The hospital runs a conventional clinical information systems stack anchored by the MyCareCorner patient portal (EHR access, billing statements, and record-sharing compliant with the federal Meaningful Use Initiative), PersonaPay for online bill payment, and TruBridge for revenue cycle management and shoppable-services pricing estimation. Technology adoption is principally defensive and regulatory-driven rather than transformational.

Revenue is generated on a fee-for-service basis through payer-negotiated contracts with Medicare, Arkansas Medicaid, Arkansas Total Care (Medicaid managed care), Aetna, Blue Cross Blue Shield, Cigna, and United Healthcare, supplemented by self-pay collections and a Financial Assistance Program for uninsured or underinsured patients. The hospital maintains a public Charge Master as required by CMS price transparency regulations (45 CFR 180.50). Fundraising and community support are channeled through the MRMC Foundation, a separate non-profit entity established in 1996.

Name

Magnolia Regional Medical Center

Legal name

Magnolia Regional Health System, Inc.

Website

https://magnoliarmc.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Magnolia Regional Medical Center is a private non-profit community hospital in Magnolia, Arkansas, providing 24/7 emergency, inpatient, outpatient, surgical, diagnostic, and home health services to residents of Columbia County and southwest Arkansas through fee-for-service arrangements with Medicare, Medicaid, and major commercial insurers.

Ownership category

akta.pro rank

Product category

Community Acute Care Hospital Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians (62111), Home Health Care Services (621610)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

Keywords

• Acute care hospital
• Emergency medical services
• Inpatient outpatient care
• Diagnostic imaging services
• Rural community healthcare

Headquarters

HQ city

Magnolia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Services Revenue: Acute care hospital services including emergency medicine, inpatient care, outpatient procedures, diagnostic imaging, laboratory services, surgical services, and rehabilitation. Revenue is generated through fee-for-service arrangements with Medicare, Medicaid, and commercial insurance payers, as well as self-pay from uninsured patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Magnolia Regional Medical Center is a community acute care hospital providing 24/7 emergency department access, inpatient hospitalization, surgical services, intensive care, outpatient procedures, diagnostic imaging, laboratory testing, physical therapy, sleep lab studies, home health, pharmacy, and multi-specialty clinic services (primary care, breast health) to residents of Columbia County and southwest Arkansas. Revenue is generated through fee-for-service billing to Medicare, Medicaid, Arkansas Total Care, and commercial insurance payers (Aetna, Blue Cross Blue Shield, Cigna, United Healthcare), with self-pay and Financial Assistance Program options for uninsured patients.

Product overview

Magnolia Regional Medical Center offers a suite of healthcare services centered around its hospital facility and outpatient clinics. The main patient-facing digital products include the MRMC Patient Portal (powered by MyCareCorner) for electronic health record access and bill payment processing, along with a comprehensive Patient Pricing Transparency initiative compliant with CMS requirements. The organization also operates the MRMC Foundation as a non-profit fundraising arm and provides a Financial Assistance Program for qualifying uninsured or underinsured patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Department Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• AetnacoreOthersAetna is a contracted insurance payer at Magnolia Regional Medical Center. The hospital has negotiated reimbursement rates with Aetna for covered services including hospital stays, outpatient procedures, diagnostic services, and emergency care. Aetna Medicare Advantage plans are also accepted at the facility.
• Blue Cross Blue Shield of AKcoreOthersBlue Cross Blue Shield is a contracted insurance payer at Magnolia Regional Medical Center. The hospital has negotiated case rate and fee schedule arrangements for covered healthcare services.
• CignacoreOthersCigna is a contracted insurance payer at Magnolia Regional Medical Center. Reimbursement is based on a fee schedule rate of 110% of the current year allowable fee listed in CMS Arkansas fee schedules, with covered services reimbursed according to negotiated terms.
• United HealthcarecoreOthersUnited Healthcare is a contracted insurance payer at Magnolia Regional Medical Center. The hospital accepts both United Healthcare commercial plans and Medicare Advantage plans under negotiated fee schedule arrangements.
• Arkansas Total CarecoreOthersArkansas Total Care is a Medicaid managed care organization contracted with Magnolia Regional Medical Center as a Medicaid Replacement plan payer for covered services.
• Medicaid ArkansascoreOthersArkansas Medicaid is a government payer program at Magnolia Regional Medical Center. The hospital is enrolled as a Medicaid provider and receives reimbursement based on the Arkansas Medicaid fee schedule for covered services.
• TruBridgesupportingTechnology or IntegrationTruBridge provides the hospital's shoppable services patient liability estimator and online billing estimation tools. Patients can access cost estimates through TruBridge's RCM portal at https://rcm.trubridge.com for shoppable services.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Tenet Healthcare: Major multi-state hospital and ambulatory operator with significant community-hospital exposure. Comparable in operating diversified acute-care and outpatient service lines across similar payer mixes.
• HCA Healthcare: Largest for-profit hospital operator in the U.S. with hundreds of facilities across urban and suburban markets. Relevant as a scale benchmark for hospital operations, payer contracting, and service-line economics.
• Community Health Systems: Operator of more than 70 affiliated hospitals, predominantly in non-urban and mid-sized markets. Comparable operating model for a regional acute-care facility serving a small catchment area.
• Lifepoint Health: Operator of community hospitals, regional referral centers, and behavioral health facilities, with a strong rural and non-urban footprint. Direct operating model analog for a small regional acute care facility.
• Mercy Health System: Large multi-state Catholic health system operating numerous community hospitals across the South and Midwest. Comparable as an established not-for-profit operator of small-to-mid-size community hospitals with similar payer mix.

Regional players

• St. Bernards Healthcare: Jonesboro, AR-based regional health system serving northeast Arkansas with a full-service acute care hospital, outpatient, and specialty services. Comparable regional community-hospital operator in the Arkansas market.
• Arkansas Children's Hospital: Arkansas-based pediatric health system with regional referral reach. Adjacent regional player with overlapping Arkansas geography and similar not-for-profit community-hospital operating model.
• Baptist Health (Arkansas): Largest Arkansas-based not-for-profit health system operating multiple hospitals across the state. Comparable as a regional acute-care provider serving overlapping Arkansas communities with similar payer mix and community-hospital operating model.

Direct peers

• Quorum Health: Public hospital operator focused exclusively on non-urban and small-town communities across the U.S. Closest direct analog to MRMC by scale, geography, and service profile.
• Ouachita County Medical Center: Adjacent rural Arkansas community hospital in Camden serving a similarly small population. Highly comparable peer by scale, geography, and service-mix to Magnolia Regional Medical Center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/magnoliarmc
• YouTubeyoutube.com/user/magnoliarmc
• Facebookfacebook.com/foundationmrmc
• Instagraminstagram.com/magnoliarmc
• LinkedInlinkedin.com/company/magnoliarmc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Regional Medical Center