Norlys

What Norlys does

Norlys is Denmark's largest integrated energy and telecommunications group, operating as a consumer cooperative (andelsselskab) owned by more than 820,000 member-customers and headquartered in Silkeborg with offices in Aarhus, Aalborg, Esbjerg, and Copenhagen. The group serves approximately 1.7 million customer relationships nationwide through a bundled portfolio spanning mobile, fiber and cable internet, TV and streaming, electricity, natural gas, and EV charging, plus enterprise services including Touchpoint PBX, Microsoft Teams Phone Mobile, SIP Trunk, Device as a Service (DaaS), IoT, cybersecurity packages, and energy procurement (PPAs).

The company's underlying technology stack centers on regulated and capital-intensive infrastructure: Denmark's largest fiber network, the largest electricity distribution grid (operated by subsidiary N1), and a 50/50 joint venture with Telenor (TNN) operating Denmark's largest shared mobile network with more than 4,300 antenna positions serving over 3 million subscribers. TNN is being modernized with Nokia's AI-ready AirScale RAN and MantaRay automation. Wholesale connectivity is sold to other carriers, and the firm maintains dedicated subsidiaries for energy trading (Norlys Energy Trading), fiber network security (Sinal), and renewables (Eurowind Energy co-investment alongside Blackstone Infrastructure).

Norlys generates revenue through recurring subscriptions across all product lines (mobile, internet, TV/streaming, electricity, gas), usage-based EV charging, one-time hardware sales (phones, tablets, routers), managed service fees for enterprise IT and unified communications, and wholesale connectivity. Distribution combines a self-service e-commerce platform (shop.norlys.dk), the Mit Norlys self-service portal, more than 30 physical retail stores, dedicated SMB and enterprise sales teams, and a wholesale division. The group reported a -1,078 million DKK pre-tax loss for 2025, attributed to planned integration costs and depreciation following major infrastructure and acquisition activity, including the acquisition of Telia's Danish business unit for approximately $900 million. The divestiture of Mjølner Informatics to Accenture in 2026 signals ongoing portfolio refocusing around core energy and telecom operations.

Name

Norlys

Legal name

Norlys Telco A/S

Website

https://norlys.dk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Norlys is Denmark's largest integrated energy and telecom cooperative, owned by 820,000+ members and serving 1.7 million customers with bundled mobile, fiber internet, TV, electricity, gas, and EV charging, plus enterprise unified communications and IoT services.

Ownership category

akta.pro rank

Product category

Integrated Energy and Telecommunications

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)

SIC

Cable & Other Pay Television Services (4841), Retail-Radio, Tv & Consumer Electronics Stores (5731), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)

akta.pro secondary industries

Digital Content & Media Subscriptions (CRAFAIAA), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Integrated energy telecom
• Fiber broadband services
• Mobile network operator
• Electricity retail supply
• EV charging infrastructure

Headquarters

HQ city

Silkeborg

HQ country

Denmark

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Mobile subscriptions: Recurring monthly subscription revenue from mobile voice and data plans for consumer and business customers, including family plans, employee broadband, and roaming packages.
2. Internet subscriptions: Recurring revenue from residential and business internet connections delivered via fiber, cable, and 5G fixed wireless. Includes employee broadband schemes and network solutions (L2/L3 VPN).
3. TV and streaming: Revenue from streaming TV (Norlys Play), cable TV, antenna TV, and bundled streaming services including HBO Max, Viaplay, and Podimo. May include advertising-supported tiers.
4. Energy (electricity and gas): Recurring electricity and natural gas supply agreements for residential and business customers, including FlexEl, MonthlyEl, biogas origin guarantees, and PPA solutions for enterprises.
5. EV charging solutions: Revenue from public and workplace EV charging infrastructure, including charging parks for heavy transport, destination charging, and residential charge box solutions. Also fleet and company car charging management.
6. Device and hardware sales: One-time and installment revenue from sale of mobile phones, tablets, smartwatches, accessories, and routers through retail stores and online shop.
7. Wholesale connectivity: Wholesale connectivity services provided to mobile operators, service providers, resellers, and enterprises with large-scale infrastructure needs, including carrier-grade network access and capacity services.
8. Professional services and managed services: Managed service fees for IT security packages, unified communications (Teams Phone Mobile, Touchpoint), Mobile Device Management, and IoT consulting and platform services.
9. Insurance services: Mobile and tablet insurance offered through Gjensidige partnership, with monthly premiums and deductibles based on device value.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Norlys sells mobile subscriptions, fiber/cable/5G internet, TV and streaming (including Norlys Play and bundled HBO Max, Viaplay, Podimo), electricity (FlexEl variable, MånedsEl fixed) and natural gas supply, EV charging solutions, and business communications (Touchpoint PBX, Teams Phone Mobile, SIP Trunk, IP telephony, DaaS) to Danish residential customers, SMBs, enterprises, and wholesale carriers. Products are sold both as standalone services and bundled packages with cross-product benefits such as streaming subscriptions included with mobile plans.

Product overview

Norlys is Denmark's largest integrated energy and telecom company, operating as a cooperative-owned enterprise with over 820,000 members. The company offers a bundled product portfolio combining telecommunications (mobile, internet, TV/streaming) and energy services (electricity, gas, EV charging) through a unified customer experience. The telecom division provides mobile services on Denmark's largest shared 5G network (TNN joint venture with Telenor), high-speed fiber and cable internet, streaming TV via Norlys Play, and business communication solutions including Touchpoint PBX, Teams Phone Mobile, and SIP Trunk. The energy division supplies electricity (FlexEl variable and MånedsEl fixed plans), natural gas with biogas options, and operates a nationwide EV charging network. Additional offerings include IoT platforms, wholesale connectivity services for carriers, cybersecurity solutions, device management (DaaS), and employee benefit programs. The products work together as an integrated utility and connectivity package where customers can bundle mobile, internet, TV, electricity, and charging services with cross-product benefits like streaming subscriptions included with mobile plans.

Differentiator

Problem solved

Functional benefit

Brands

• Norlys Play: Streaming TV platform offering television and sports content
• Norlys Erhverv
• Device as a Service (DaaS)
• Touchpoint
• Sinal
• N1

Products and services

• Mobil (Mobile Services) Mobile telephony services including 4G/5G voice, SMS, data, roaming, family plans, and business plans for private and business customers, delivered via the TNN shared network.
• Internet (Fiber, Cable, 5G) High-speed internet connectivity through fiber, cable (DOCSIS), and 5G fixed wireless access for residential and business customers, offering speeds up to 1000/1000 Mbit on fiber.
• TV & Streaming (Norlys Play) Television services including streaming TV via the Norlys Play app, cable TV, and antenna TV, with integrated access to multiple streaming platforms (HBO Max, Viaplay, Podimo).
• El (Electricity Supply) Electricity supply contracts including FlexEl (variable market-based pricing) and MånedsEl (fixed monthly pricing) for residential and business customers, plus PPA solutions for enterprises.
• Naturgas (Natural Gas Supply) Natural gas supply for heating, available with biogas origin guarantees and service agreements for residential customers.
• Opladning (EV Charging Solutions) Electric vehicle charging solutions including home charging stations, public charging network access, destination charging, charging parks for heavy transport, and fleet/corporate charging management.
• Touchpoint (Cloud PBX / Unified Communications) Cloud-based PBX and business phone system for enterprise customers, providing call management, Auto Attendant, presence, call queuing, and Microsoft Teams integration.
• Teams Phone Mobile Integration that allows businesses to use Microsoft Teams as their phone system with calling capabilities over Norlys' 5G network.
• SIP Trunk Telephony SIP Trunk solution allowing businesses to connect existing PBX systems to IP telephony, supporting 10 to 10,000 simultaneous channels, with Flatrate or consumption-based billing options.
• IP Telephony (VoIP) Voice over IP (VoIP) telephony service enabling calls over internet connection with high call quality, cross-border calling, and flexible device options (desk phones, softphones, or mobile-only).
• Device as a Service (DaaS) Full lifecycle management of business mobile devices including procurement, MDM enrollment, on/offboarding, repair, and device retirement, delivered via an exclusive business ordering portal.
• Norlys IoT Platform IoT platform for enterprise digitalization including sensor data collection, device management, and vertical solutions such as Crowd Insights for footfall analytics.
• Norlys Wholesale Connectivity Wholesale connectivity services provided to mobile operators, service providers, resellers, and enterprises with large-scale infrastructure needs, including carrier-grade network access and capacity services.
• Sikkerhedspakke (Internet Security Package) Cybersecurity solution for internet connections including malware protection, firewall features, and security monitoring for both home and business users.
• Mobile and Tablet Insurance Mobile and tablet insurance offered through Gjensidige partnership, with monthly premiums (50 kr./md. smartphones, 99 kr./md. tablets ex. VAT) and deductibles based on device value.

Quantifiable outcome

• Over 4,300 mobile antenna positions serving 3+ million subscribers on Denmark's largest shared mobile network
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability3 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Accenture (acquiring Mjølner Informatics)coreOthers · 26 June 2026Global consulting firm Accenture is acquiring Mjølner Informatics from Norlys. Approximately 400 employees will transfer as part of the deal, which aims to strengthen Accenture's presence and business volume in Western Denmark while adding digital engineering competencies.
• Eurowind EnergycoreOthers · 29 April 2026Eurowind Energy is a pan-European renewables developer and independent power producer. Norlys is a co-investor alongside Eurowind CEO Jens Rasmussen. Blackstone Infrastructure agreed to invest up to €2 billion in Eurowind in April 2026, marking the largest sponsor-backed investment in a private renewables developer. Norlys will remain invested alongside Blackstone as a minority investor.
• NokiacoreTechnology or Integration · 10 November 2025Nokia has secured a four-year contract extension with TNN (joint venture between Norlys and Telenor) to deploy AI-enabled 5G infrastructure across Denmark. The agreement includes Nokia's AirScale radio portfolio, MantaRay automation platform, Habrok Massive MIMO radios, and MantaRay AutoPilot, modernizing Denmark's largest shared mobile network for over 3 million subscribers and laying foundations for 5G-Advanced and beyond-5G use cases.
• Telenor (TNN joint venture)coreStrategic or Co-development Partner · 10 November 2025Norlys and Telenor operate Denmark's largest shared mobile network, TNN, as a 50/50 joint venture. The network has over 4,300 antenna positions and more than 3 million subscribers. TNN is undergoing 5G modernization with Nokia as the sole network equipment supplier.
• Norlys Energy Trading (majority-owned subsidiary)coreOthersNorlys holds a controlling equity stake in Norlys Energy Trading, integrating energy trading capabilities into the Norlys group offering alongside electricity distribution and retail supply.
• Greenab (subsidiary)minorOthersNorlys holds a controlling equity stake in Greenab, a subsidiary operating within the group's energy portfolio.
• Sinal (fiber network security subsidiary)minorOthersSinal is a subsidiary that has invested a double-digit million amount in securing Norlys' fiber network against physical intrusion, and in maintaining software and hardware for nearly one million Danish households.
• N1 (electricity network subsidiary)coreOthersN1 is Norlys' electricity grid company that has invested heavily in resilience and future-proofing of the electricity grid against increasing physical and digital threats.
• TT-Netværket (infrastructure company)coreOthersTT-Netværket is the infrastructure company that operates Norlys' and Telenor's joint mobile network (TNN), managing over 4,300 antenna positions across Denmark.
• Gjensidige (insurance partner)minorImplementation/ SI/ Consulting PartnerNorlys offers mobile and tablet insurance through a partnership with Gjensidige insurance. Gjensidige handles claims processing, device repairs, and insurance dispute resolution. Insurance premiums are 50 kr./md. for smartphones and 99 kr./md. for tablets (ex. VAT).

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vodafone Group: European-headquartered global integrated telecom operator offering mobile, fixed broadband, TV, and IoT/enterprise services. Comparable in integrated telecom scale, mobile network ownership, and bundled service approach across European markets.
• Ørsted: Danish-headquartered global renewable energy company and major electricity producer. Comparable as a Danish energy heavyweight; while not a direct retail telecom competitor, Ørsted overlaps with Norlys in Danish power generation, grid, and green energy transition themes.
• Enel: Global integrated utility and one of the world's largest renewable energy operators, with growing fiber and EV charging businesses. Comparable as an integrated energy + connectivity + e-mobility platform serving European retail and enterprise customers.
• Deutsche Telekom: Europe's largest integrated telecom operator with mobile, fixed broadband, TV, and IT services across multiple countries. Comparable in integrated telecom+IT scale, T-Mobile-style mobile operator profile, and bundled consumer/business offerings.

Direct peers

• Telenor: Norwegian-headquartered Nordic telecom operator and Norlys's 50/50 JV partner in TNN (Denmark's largest shared mobile network). Comparable as a regional integrated telecom player with mobile, broadband, and business services across the Nordics.
• Telia Company: Swedish-headquartered Nordic telecom operator that just sold its Danish unit to Norlys for ~$900M. Highly comparable as a Nordic integrated mobile/broadband/TV operator serving both consumer and enterprise markets.
• Andel Energi: Danish consumer-owned energy cooperative providing electricity and fiber broadband. Comparable cooperative structure and Danish market focus, particularly as a regional energy + fiber bundle competitor to Norlys.
• TDC NET / TDC Group: Denmark's other major integrated telecom and infrastructure operator, providing fixed broadband, mobile, and TV. Most direct domestic competitor to Norlys in Danish consumer and business telecom, and operates Denmark's other major fiber backbone.
• SE (Syd Energi / SEAS-NVE): Danish consumer-owned energy and fiber broadband cooperative. Directly comparable cooperative-owned model and Danish energy + fiber bundle offering, serving as a regional competitor to Norlys in southern/eastern Denmark.

Regional players

• NRGi: Danish consumer-owned energy cooperative providing electricity and broadband in central Jutland. Comparable cooperative model and Danish energy/fiber bundle, with regional overlap to Norlys's Jutland footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norlys