We Are Human
We Are Human is a founder-owned co-creative company founded in 2010 that builds and invests in early-stage technology businesses through its proprietary METHOD framework, with 120+ portfolio companies spanning LearnTech, OceanTech, HealthTech and PropTech, including Kahoot!.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What We Are Human does
We Are Human is a privately held, founder-owned co-creative company and investment platform established in 2010 in London by Johan Brand and Jamie Brooker. The firm builds and invests in technology-enabled companies that advance individual wellbeing, collective intelligence, and planetary sustainability, applying its proprietary METHOD framework — a research-led, co-creative approach grounded in behavioural design and deep human insight. Its defining creation is Kahoot!, co-founded in late 2011 and launched in 2012, which scaled to over 1.3 billion global users and 4.4 billion cumulative players and remains the cornerstone of the firm's track record as a company builder.
The firm operates two parallel engines. The first is direct company-building, with co-founded operating businesses including EntrepreneurShipOne (OceanTech/Blue Economy, founded 2016), Sjø Fornebu Brygge (PropTech/regenerative ocean destination with Selvaag, 2020) and UnrealEstate (extended-reality property platform, 2023). The second is investment activity via two closed vehicles, Wah! Fund I and Wah! Fund II, complemented by LP commitments to over 15 early-stage funds across the Nordics, Europe, and the US. Across both engines, We Are Human has touched 120+ companies spanning LearnTech, OceanTech, HealthTech, ClimateTech, and PropTech, and is embedded in strategic ecosystems through partnerships with Slush, 2050, Katapult Ocean, Hub Ocean, Selvaag, Haptic Architects, Oslo Works, and LivingCities. The firm runs from London and Oslo with 1-10 employees.
Economically, We Are Human generates revenue primarily through equity returns from its founded and invested companies rather than recurring customer pricing, supplemented by professional-services engagements tied to METHOD-based company building. Strategic priorities include scaling the Project Align! Commons initiative (co-created with 2050 in 2023), commercialising UnrealEstate, and continuing to deploy capital through third-party funds as a strategic LP.
We Are Human firmographics
Firmographics- Name
- We Are Human
- Legal name
- We Are Human
- Website
- https://wearehuman.cc
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- We Are Human is a founder-owned co-creative company founded in 2010 that builds and invests in early-stage technology businesses through its proprietary METHOD framework, with 120+ portfolio companies spanning LearnTech, OceanTech, HealthTech and PropTech, including Kahoot!.
- Ownership category
- akta.pro rank
We Are Human industry classification
Industry- Product category
- Venture Capital and Company Building
- NAICS
- Management Consulting Services (54161), Management of Companies and Enterprises (55)
- SIC
- Investment Advice (6282), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Impact / ESG Venture Capital (FSANAAAG)
- akta.pro secondary industries
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL), Corporate Innovation & Technology Scouting Units (with investment mandate) (FSANAHAI)
Keywords
Where We Are Human is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
We Are Human business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Investment Returns: We Are Human generates returns through equity stakes in portfolio companies they have founded or invested in. They have Wah! Fund I and Wah! Fund II (both fully invested and closed), and make partner investments through individuals who can lead deals directly.
- Company Building Services: Building and investing in technology-enabled companies advancing individual wellbeing, collective intelligence, and planetary sustainability. They provide strategic support through METHOD approach.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
We Are Human product offering
Product offeringCore offering
We Are Human is a London-based co-creative venture builder and investment firm founded in 2010 that designs, builds and invests in technology-enabled companies aligned with values-based entrepreneurship principles. The firm operates Wah! Fund I and Wah! Fund II investment vehicles (both fully invested and closed), co-founded companies including Kahoot! (LearnTech), EntrepreneurShipOne/E/One (OceanTech), Sjø Fornebu Brygge (Blue Economy property development) and UnrealEstate (extended reality), and applies its proprietary METHOD framework to align founders, teams and ecosystems around human wellbeing, collective intelligence and planetary sustainability.
Product overview
We Are Human is a values-based investment and company-building firm that operates across a portfolio of founded companies and investment funds rather than offering a single unified product. Their founded companies include Kahoot! (game-based learning platform with 4.4B+ cumulative players), E/One (OceanTech platform for Nordic startups), Sjø Fornebu Brygge (Blue Economy property development), and UnrealEstate (extended reality real estate). They also manage Wah! Fund I & II investment vehicles, operate initiatives like Campus Ocean (ocean education movement) and Project Align! (alignment toolkit), and share their proprietary METHOD framework. The company builds and invests in technology-enabled companies advancing individual wellbeing, collective intelligence, and planetary sustainability.
Differentiator
Problem solved
Functional benefit
Brands
- Kahoot!: Game-based learning platform co-founded by We Are Human, with over 1.3 billion global users
- E/One (EntrepreneurShipOne)
- Sjø Fornebu Brygge
- UnrealEstate
- Project Align!
- Wah! Fund I
- Wah! Fund II
- Campus Ocean
- EntrepreneurShipOne
- METHOD
Products and services
- Project Align! (Commons Toolkit and Premium Align!) A Commons-funded alignment methodology and toolkit with canvas-based Micro Methods that helps founders and leadership teams align company growth with planetary and societal interests; offered via a free Commons version and a paid Premium Align! version.
- Wah! Fund I and Wah! Fund II
Quantifiable outcome
- 4.4 billion cumulative players on Kahoot! platform
- +3 more outcomes
Companies that use We Are Human
Customer profileSegments3 records
Ideal customer profiles3 records
We Are Human technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
We Are Human partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- 2050coreCo-creation of Project Align! toolkit and leadership capability, shaped by collectively experienced tensions. Project Align! is a freely available Commons initiative, enriched through partnerships with pioneering organisations and leading research collaborators.
- SlushcoreWe Are Human partners with Slush on the 'Entrepreneurship Redefined' whitepaper to drive future European success stories by diverse teams, purpose-driven businesses, and revolutionary innovation through collaboration. We Are Human has attended and spoken at Slush every year since 2014.
- SelvaagcoreCo-development of Fornebu Brygge property development company for the New Blue economy, founded 2020. We Are Human holds significant ownership stake as Co-Founders and Co-Owners.
- Katapult OceancoreKatapult Ocean is the world's most active early stage ocean investor and award-winning accelerator. We Are Human works closely with them on Campus Ocean initiative and ocean innovation ecosystem building.
- Hub OceanminorHub Ocean from Bærum is establishing a world leading platform for global ocean data, which can be visualised to create multidimensional learning experiences about the ocean.
- Oslo WorksminorLeading Nordic architect firm collaborated with UnrealEstate on MetaFjord and Fornebu Brygge development projects.
- Haptic ArchitectsminorArchitectural group joined forces with Selvaag, EntrepreneurShipOne and We Are Human on co-creating a sustainable project for Fornebu Brygge.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
We Are Human competitors and assessment
Company assessmentDirect peers
- Antler: Global venture builder that sources founders and co-creates companies from day zero, very similar thesis to We Are Human's company-building platform model. Comparable on global footprint, founder-first approach and portfolio scale.
- Entrepreneur First: Talent-first company builder that brings individuals together to form and incubate technology startups. Closely comparable in the model of forming companies in-house and supporting them through early stages with shared methodology.
- Founders Factory: Venture builder that creates and scales startups alongside corporate partners, with a portfolio approach across multiple sectors. Similar to We Are Human in the structured, repeatable company-building approach with corporate and ecosystem partners.
- Idealab: One of the original US venture studios, systematically originating and building technology companies. Directly comparable to We Are Human as a long-running studio using a proprietary methodology to spin out companies.
- Science Inc. Operating venture studio that builds and launches technology companies with shared resources and a portfolio model. Comparable to We Are Human's approach of combining investment with hands-on company creation.
- Obvious Ventures: Impact-focused venture capital firm backing companies addressing systemic challenges. Highly comparable to We Are Human's values-based / impact lens applied to early-stage investing.
- Prehype: Venture builder that partners with corporations and founders to create new companies. Comparable methodology of structured company creation combined with investor partnerships.
Emerging players
- Katapult Ocean: Accelerator and early-stage ocean impact investor, closely partnered with We Are Human on Campus Ocean. Comparable as an ocean-tech focused investor and accelerator with shared portfolio companies.
Others
- Slush: Nordic startup event and ecosystem organization that We Are Human has partnered with since 2014. Comparable as a builder of founder ecosystems in the Nordics, though Slush is an ecosystem platform rather than a fund.
Broad incumbents
- Atomico: London-headquartered global venture capital firm focused on European tech. Comparable as a major European/Nordic-aligned investor with broader geographic scale and larger fund vehicles than We Are Human.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
We Are Human social profiles
Digital presenceWe Are Human financial estimates
Financial estimateRevenue estimate
Valuation estimate
We Are Human leadership team
Management profileNumber of profiles
Profiles4 records
We Are Human subsidiaries and ownership
Company hierarchySubsidiaries5 records
We Are Human funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We Are Human M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We Are Human
What does We Are Human do?
We Are Human is a London-based co-creative venture builder and investment firm founded in 2010 that designs, builds and invests in technology-enabled companies aligned with values-based entrepreneurship principles. The firm operates Wah! Fund I and Wah! Fund II investment vehicles (both fully invested and closed), co-founded companies including Kahoot! (LearnTech), EntrepreneurShipOne/E/One (OceanTech), Sjø Fornebu Brygge (Blue Economy property development) and UnrealEstate (extended reality), and applies its proprietary METHOD framework to align founders, teams and ecosystems around human wellbeing, collective intelligence and planetary sustainability.
Is We Are Human a public or private company?
We Are Human is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We Are Human founded?
We Are Human was founded in 2010. It employs 1 to 10 people.
Where is We Are Human based?
We Are Human is headquartered in London, United Kingdom, in the Europe region.
How does We Are Human make money?
Two revenue lines are on record. Investment Returns are the primary driver. The others are company Building Services.
Who are We Are Human's main competitors?
Direct peers on record are Antler, Entrepreneur First, Founders Factory, Idealab, Science Inc., Obvious Ventures and Prehype. Katapult Ocean is listed as an emerging player. Slush is listed as an others. Atomico is listed as a broad incumbent.
Does We Are Human have an API?
No public API is recorded for We Are Human.
What industry is We Are Human in?
We Are Human's product category is Venture Capital and Company Building. Its primary akta.pro industry code is FSANAAAG, Impact / ESG Venture Capital, with a secondary code of BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting. Its NAICS code is 54161 and its SIC code is 6282.