Etrel
Etrel is a Slovenian manufacturer founded in 2007 that produces EV charging stations and integrated software for electric vehicle charging systems. With 11–50 employees based in Grosuplje, it serves the European EV infrastructure market as a vertically integrated hardware-and-software vendor.
- Company typePrivate
- Founded2007
- HeadquartersGrosuplje, Slovenia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Etrel does
Etrel is a Slovenian, privately held manufacturer of electric vehicle (EV) charging stations and supporting software, founded in 2007 and headquartered in Grosuplje. The company's product offering spans both the physical hardware layer (charging stations) and the software layer required to manage integrated EV charging systems, indicating a vertically integrated OEM-plus-platform play rather than a pure-hardware or pure-software vendor.
Etrel's underlying technology is built around delivering a coordinated charging solution — hardware paired with management software — that addresses the operational, billing, and load-management needs of EV charging deployments. The company's self-description as a maker of "integrated electric vehicle charging systems" suggests the software component is positioned as a system-orchestration layer rather than a standalone SaaS product. Detailed technical architecture, supported charging standards (e.g., OCPP, ISO 15118), interoperability certifications, and feature depth are not disclosed in the available data.
The business model appears to combine hardware unit sales with associated software sales or licensing, though pricing models, contract structures, and channel mix are not disclosed. The company has been funded in small, EU-backed rounds (EISMEA) totaling approximately $1.06M across 2014 and 2015, suggesting a capital-efficient, possibly grant-supported operating history rather than a venture-scale trajectory. Leadership consists of CEO and co-owner Miha Levstek and CTO Borut Mehle. With 11–50 employees, Etrel is a small European EV charging vendor serving a regional customer base; the absence of disclosed post-2015 funding, customer references, or geographic expansion data is a material information gap for assessing current commercial scale.
Etrel firmographics
Firmographics- Name
- Etrel
- Website
- https://etrel.com
- Company type
- Private
- Founded year
- 2007
- Headcount range
- 51–100 employees
- Short description
- Etrel is a Slovenian manufacturer founded in 2007 that produces EV charging stations and integrated software for electric vehicle charging systems. With 11–50 employees based in Grosuplje, it serves the European EV infrastructure market as a vertically integrated hardware-and-software vendor.
- Ownership category
- akta.pro rank
Etrel industry classification
Industry- Product category
- Electric Vehicle Charging Equipment
- NAICS
- Electrical Equipment Manufacturing (3353), Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Connectors (3678)
- akta.pro primary industry
- EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)
- akta.pro secondary industries
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ)
Keywords
Where Etrel is headquartered
LocationHeadquarters
- HQ city
- Grosuplje
- HQ country
- Slovenia
- HQ region
- Europe
Markets served
Etrel business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Etrel product offering
Product offeringCore offering
Etrel manufactures electric vehicle (EV) charging stations and develops software for integrated EV charging systems. The company combines physical charging hardware with proprietary management software to deliver complete charging solutions to commercial and public-sector customers. Its offerings support deployment of networked, smart EV charging infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- EV Charging Stations Hardware charging stations for electric vehicles, designed and manufactured by Etrel for deployment at commercial, public, and workplace locations by businesses, municipalities, and charging operators.
- EV Charging Management Software Proprietary software platform for managing, monitoring, and integrating Etrel charging stations within EV charging networks. Used by charging point operators, fleet managers, and commercial site owners to operate charging infrastructure.
Companies that use Etrel
Customer profileIdeal customer profiles2 records
Etrel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Etrel partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Etrel competitors and assessment
Company assessmentBroad incumbents
- Siemens: Siemens provides VersiCharge and broader EV charging infrastructure solutions, including chargers and grid-side software, serving as a broad incumbent peer across enterprise and utility deployments.
- Schneider Electric: Schneider Electric offers EVlink charging hardware and EcoStruxure-based energy and charging management software, competing with Etrel in commercial buildings, fleets, and infrastructure-grade projects.
- ABB E-mobility: ABB E-mobility is a large incumbent offering a broad portfolio of AC and DC chargers and software services, overlapping with Etrel across commercial, depot, and public charging even though it spans many more segments.
- Delta Electronics: Delta manufactures a wide range of EV DC fast chargers and supports charging networks with embedded controls, making it a broad incumbent peer across AC/DC charger categories where Etrel also competes.
Direct peers
- EVBox: EVBox is a European manufacturer of EV charging hardware with a charging management software platform, very comparable to Etrel's hardware-plus-software stack and target customer base across European commercial and fleet deployments.
- Webasto: Webasto manufactures EV charging solutions including wallboxes and charging stations for OEM, fleet, and retail channels, placing it in direct competition with Etrel in the European charging hardware market.
- Wallbox: Wallbox designs and manufactures AC and DC EV chargers and accompanying energy management software, competing head-to-head with Etrel in the integrated residential and commercial charging segment, especially across Europe.
- Alfen: Alfen builds charging stations and smart grid/energy management systems for EVs and grids in Europe, positioning it as a similarly sized integrated hardware-plus-software peer in the same European market.
- ChargePoint: ChargePoint operates one of the largest networked EV charging portfolios with both AC/DC hardware and a cloud software platform, directly mirroring Etrel's integrated offering but at significantly greater scale.
Emerging players
- Enphase Energy: Enphase entered EV charging with the IQ EV Charger integrated with its solar + battery ecosystem, overlapping with Etrel's residential and small commercial charging use case with a focus on energy ecosystem integration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Etrel social profiles
Digital presenceEtrel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etrel leadership team
Management profileNumber of profiles
Profiles2 records
Etrel funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etrel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etrel
What does Etrel do?
Etrel manufactures electric vehicle (EV) charging stations and develops software for integrated EV charging systems. The company combines physical charging hardware with proprietary management software to deliver complete charging solutions to commercial and public-sector customers. Its offerings support deployment of networked, smart EV charging infrastructure.
When was Etrel founded?
Etrel was founded in 2007. It employs 51 to 100 people.
Where is Etrel based?
Etrel is headquartered in Grosuplje, Slovenia, in the Europe region.
Who are Etrel's main competitors?
Broad incumbents on record are Siemens, Schneider Electric, ABB E-mobility and Delta Electronics. Direct peers are EVBox, Webasto, Wallbox, Alfen and ChargePoint. Enphase Energy is listed as an emerging player.
Does Etrel have an API?
No public API is recorded for Etrel.
What industry is Etrel in?
Etrel's product category is Electric Vehicle Charging Equipment. Its primary akta.pro industry code is IMACACAE, EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers), with a secondary code of TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing). Its NAICS code is 3353 and its SIC code is 3600.