Etrel

What Etrel does

Etrel is a Slovenian, privately held manufacturer of electric vehicle (EV) charging stations and supporting software, founded in 2007 and headquartered in Grosuplje. The company's product offering spans both the physical hardware layer (charging stations) and the software layer required to manage integrated EV charging systems, indicating a vertically integrated OEM-plus-platform play rather than a pure-hardware or pure-software vendor.

Etrel's underlying technology is built around delivering a coordinated charging solution — hardware paired with management software — that addresses the operational, billing, and load-management needs of EV charging deployments. The company's self-description as a maker of "integrated electric vehicle charging systems" suggests the software component is positioned as a system-orchestration layer rather than a standalone SaaS product. Detailed technical architecture, supported charging standards (e.g., OCPP, ISO 15118), interoperability certifications, and feature depth are not disclosed in the available data.

The business model appears to combine hardware unit sales with associated software sales or licensing, though pricing models, contract structures, and channel mix are not disclosed. The company has been funded in small, EU-backed rounds (EISMEA) totaling approximately $1.06M across 2014 and 2015, suggesting a capital-efficient, possibly grant-supported operating history rather than a venture-scale trajectory. Leadership consists of CEO and co-owner Miha Levstek and CTO Borut Mehle. With 11–50 employees, Etrel is a small European EV charging vendor serving a regional customer base; the absence of disclosed post-2015 funding, customer references, or geographic expansion data is a material information gap for assessing current commercial scale.

Name

Etrel

Website

https://etrel.com

Company type

Private

Founded year

2007

Headcount range

51–100 employees

Short description

Etrel is a Slovenian manufacturer founded in 2007 that produces EV charging stations and integrated software for electric vehicle charging systems. With 11–50 employees based in Grosuplje, it serves the European EV infrastructure market as a vertically integrated hardware-and-software vendor.

Ownership category

akta.pro rank

Product category

Electric Vehicle Charging Equipment

NAICS

Electrical Equipment Manufacturing (3353), Current-Carrying Wiring Device Manufacturing (335931)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Connectors (3678)

akta.pro primary industry

EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)

akta.pro secondary industries

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Charging Grid Integration Services (Utility Make-Ready, Load Management Integration) (EUAEANAJ)

Keywords

• EV charging stations
• Electric vehicle charging
• Charging management software
• EV charging infrastructure
• Smart charging systems

Headquarters

HQ city

Grosuplje

HQ country

Slovenia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Core offering

Etrel manufactures electric vehicle (EV) charging stations and develops software for integrated EV charging systems. The company combines physical charging hardware with proprietary management software to deliver complete charging solutions to commercial and public-sector customers. Its offerings support deployment of networked, smart EV charging infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• EV Charging Stations Hardware charging stations for electric vehicles, designed and manufactured by Etrel for deployment at commercial, public, and workplace locations by businesses, municipalities, and charging operators.
• EV Charging Management Software Proprietary software platform for managing, monitoring, and integrating Etrel charging stations within EV charging networks. Used by charging point operators, fleet managers, and commercial site owners to operate charging infrastructure.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Siemens: Siemens provides VersiCharge and broader EV charging infrastructure solutions, including chargers and grid-side software, serving as a broad incumbent peer across enterprise and utility deployments.
• Schneider Electric: Schneider Electric offers EVlink charging hardware and EcoStruxure-based energy and charging management software, competing with Etrel in commercial buildings, fleets, and infrastructure-grade projects.
• ABB E-mobility: ABB E-mobility is a large incumbent offering a broad portfolio of AC and DC chargers and software services, overlapping with Etrel across commercial, depot, and public charging even though it spans many more segments.
• Delta Electronics: Delta manufactures a wide range of EV DC fast chargers and supports charging networks with embedded controls, making it a broad incumbent peer across AC/DC charger categories where Etrel also competes.

Direct peers

• EVBox: EVBox is a European manufacturer of EV charging hardware with a charging management software platform, very comparable to Etrel's hardware-plus-software stack and target customer base across European commercial and fleet deployments.
• Webasto: Webasto manufactures EV charging solutions including wallboxes and charging stations for OEM, fleet, and retail channels, placing it in direct competition with Etrel in the European charging hardware market.
• Wallbox: Wallbox designs and manufactures AC and DC EV chargers and accompanying energy management software, competing head-to-head with Etrel in the integrated residential and commercial charging segment, especially across Europe.
• Alfen: Alfen builds charging stations and smart grid/energy management systems for EVs and grids in Europe, positioning it as a similarly sized integrated hardware-plus-software peer in the same European market.
• ChargePoint: ChargePoint operates one of the largest networked EV charging portfolios with both AC/DC hardware and a cloud software platform, directly mirroring Etrel's integrated offering but at significantly greater scale.

Emerging players

• Enphase Energy: Enphase entered EV charging with the IQ EV Charger integrated with its solar + battery ecosystem, overlapping with Etrel's residential and small commercial charging use case with a focus on energy ecosystem integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/etrel_si
• Facebookfacebook.com/Etrel.si

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etrel