Hatco Corporation
Hatco Corporation is a 100% employee-owned, Milwaukee-based manufacturer of commercial foodservice equipment, producing cooking, food holding, sneeze guard, and water heating products sold globally to restaurants, hotels, and institutional operators under proprietary brands such as Flav-R-Shield, Glo-Ray, and Rapide Cuisine.
- Company typePrivate
- Founded1950
- HeadquartersMilwaukee, United States
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hatco Corporation does
Hatco Corporation, founded in 1950 by Gordon and LaReine Hatch in Milwaukee, Wisconsin, is a privately held, 100% employee-owned (ESOP since May 2007) manufacturer of commercial foodservice equipment. The company designs, engineers, and produces a broad portfolio organized into four categories — cooking equipment (induction cooktops, conveyor and pop-up toasters, griddles, rethermalizers, salamander broilers, waffle equipment); food holding and serving equipment (sneeze guards, infrared food warmers, heated/refrigerated/humidified display merchandisers, holding cabinets, warming drawers, heat lamps, cold wells, food lockers); water heating equipment (booster water heaters, hot water dispensers, sanitizing sink heaters); and decorative/restaurant lighting. Technical differentiation rests on proprietary innovations including Glo-Ray infrared heating, Flav-R-Savor air curtain merchandisers, Flav-R-Shield patented sneeze guard designs with collapsible acrylic panels and push-button hinges, Rapide Cuisine induction systems, Hydro-Heater water heating, CastOne-lined booster tanks with a 10-year warranty, and antimicrobial paint surfaces.
The company operates from its Milwaukee headquarters and a Sturgeon Bay manufacturing plant, and owns the subsidiary brands ADM (sneezeguard.com), American Range, FWE (Food Warming Equipment), and Ovention, while maintaining a partnership with Minnow for pickup pod technology. Hatco sells globally via a field sales representative network supported by an online Quote Cart, online product configurators, and hatcodirect.com for replacement parts, serving verticals including quick-service and full-service restaurants, hotels, education, supermarkets and delis, convenience stores, catering, concessions, and non-commercial foodservice. Long-tenured customer relationships (e.g., Union Hotel since 1950), UL/cUL/NSF certifications across product lines, and a sustained 2025-2026 product launch cadence around induction cooking and display merchandising indicate a stable, mid-sized industrial manufacturer operating in a growing global foodservice equipment market.
Hatco Corporation firmographics
Firmographics- Name
- Hatco Corporation
- Legal name
- Hatco Corporation
- Website
- https://hatcocorp.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hatco Corporation is a 100% employee-owned, Milwaukee-based manufacturer of commercial foodservice equipment, producing cooking, food holding, sneeze guard, and water heating products sold globally to restaurants, hotels, and institutional operators under proprietary brands such as Flav-R-Shield, Glo-Ray, and Rapide Cuisine.
- Ownership category
- akta.pro rank
Hatco Corporation industry classification
Industry- Product category
- Commercial Foodservice Equipment
- NAICS
- Food Product Machinery Manufacturing (333241), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Refrigeration & Service Industry Machinery (3580), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)
- akta.pro secondary industry
- Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI)
Keywords
Where Hatco Corporation is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hatco Corporation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial Foodservice Equipment Sales: Hatco manufactures and sells commercial foodservice equipment including cooking equipment, food holding and serving equipment, sneeze guards, and water heating equipment. Products are sold as one-time purchases with no recurring revenue model indicated.
- Replacement Parts: Hatco sells replacement parts through hatcodirect.com for their equipment lines
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Equipment pricing requires quote request |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Hatco Corporation product offering
Product offeringCore offering
Hatco Corporation manufactures and sells commercial foodservice equipment for restaurants, hotels, schools, supermarkets, and other foodservice operators. Core product lines include patented Flav-R-Shield sneeze guards, Glo-Ray infrared food warmers, Flav-R-Savor display merchandisers, Flav-R 2-Go order pickup food lockers, Rapide Cuisine induction cooktops, commercial toasters, holding cabinets, warming drawers, and water heating equipment such as booster heaters and sanitizing sink heaters. The company also owns subsidiary brands ADM, American Range, FWE, and Ovention.
Product overview
Hatco Corporation is a commercial foodservice equipment manufacturer offering a comprehensive portfolio of specialized equipment organized into four main categories: Cooking Equipment (induction cooktops, toasters, grills, rethermalizers, salamander broilers, waffle equipment), Food Holding & Serving Equipment (sneeze guards, food warmers, display cases, holding cabinets, warming drawers, heat lamps, cold wells, food lockers), Sneeze Guard Equipment (full-service, portable, and self-service models), and Water Heating Equipment (booster heaters, hot water dispensers, sanitizing sink heaters). Key branded product lines include Flav-R-Shield sneeze guards, Glo-Ray food warmers, Flav-R-Savor display merchandisers, Flav-R 2-Go food lockers, Rapide Cuisine induction cooktops, and Decorative Lamps. The company operates as a 100% employee-owned enterprise since 2007 and serves diverse market segments including restaurants, hotels, education, convenience stores, supermarkets, catering, and non-commercial operations globally.
Differentiator
Problem solved
Functional benefit
Brands
- Glo-Ray: Infrared strip heaters and food warmers product line
- Flav-R-Savor
- Flav-R-Shield
- Flav-R 2-Go
- Glo-Ray Designer
- Ultra-Glo
- Rapide Cuisine
- Maskerade
- Powermite
- Castone
- Palletti
- Minnow
Products and services
- Flav-R-Shield Sneeze Guards Patented sneeze guards with full-service, portable, and self-service models featuring tempered glass or acrylic construction with adjustable configurations, designed to enhance and protect food products in buffet lines and serving stations.
- Glo-Ray Food Warmers Infrared strip heaters and food warmers available in stainless steel, aluminum, and designer finishes, including portable buffet warmers, built-in heated shelves, and merchandising warmers.
- Flav-R-Savor Display Cases and Merchandisers Heated, refrigerated, and humidified display merchandisers including air curtain cabinets, holding display cabinets, and convected air curved front display cases for keeping food at optimal temperatures while maximizing visual appeal.
- Flav-R 2-Go Food Lockers and Order Pickup Stations Order pickup stations and food lockers including countertop, floor mount, and built-in configurations, plus pizza-specific locker systems for contactless pickup operations.
- Rapide Cuisine Induction Cooktops Commercial induction cooktops available as portable countertop units, drop-in configurations, and programmable multi-burner ranges, including wok, griddle, rice cooker, and standard cooking models.
- Commercial Toasters Conveyor toasters (Toast-Qwik, Toast-King, Intelligent Toast-Qwik) and pop-up toasters for high-volume commercial foodservice operations with programmable settings and energy-efficient operation.
- Dishwasher Booster Water Heaters Electric and gas booster water heaters (Imperial, Compact, Mini-Compact, Powermite) that provide 180°F final rinse water required to sanitize and flash-dry dishes and flatware.
- Sanitizing Sink Heaters Third compartment sanitizing sink heaters (3CS, 3CS2) that maintain continuous 180°F sanitizing rinse water using conventional or Hydro-Heater technology for faster manual warewashing.
- Holding Cabinets and Proofers Heated air curtain cabinets and humidified holding cabinets for maintaining food quality during holding periods, including tall, portable, and energy-efficient models.
- Warming Drawers Freestanding and built-in drawer warmers including convected, standard, narrow, split, and rice-specific models for keeping foods hot and flavor-fresh.
- Commercial Heat Lamps Infrared strip heaters including Glo-Ray, Ultra-Glo, and Decorative Lamp series in stainless steel, aluminum, and ceramic variants for food warming and display lighting.
- Decorative Lamps and Restaurant Lighting Restaurant lighting including Glo-Rite display lights, curved display lights, and customizable decorative lamps to add modern aesthetics to foodservice operations.
- Atmospheric Hot Water Dispensers Atmospheric hot water dispensers (AWD) delivering pre-measured quantities of continuous hot water at adjustable temperatures for food preparation or cleaning.
- French Fry Warmers Specialized warmers for french fries including portable foodwarmers, built-in fry stations, and multi-product warming stations with various heating technologies.
- Grills, Griddles and Panini Presses Commercial cooking equipment including countertop induction griddles, panini grills, and specialty cooking surfaces for high-volume foodservice operations.
- Cold Wells and Frost Tops Refrigerated drop-in wells and frost tops using R-290 refrigerant for maintaining cold food temperatures, available in slim, built-in, and remote configurations.
- Food Rethermalizers and Bain Marie Heaters Food rethermalizers and bain marie heaters (FR, FR2) for reheating prepared foods to safe serving temperatures using conventional or Hydro-Heater technology.
- Countertop Salamander Broilers and Cheese Melters Electric salamander broilers and cheese melters for finishing and melting applications in commercial kitchens.
- Waffle and Specialty Cooking Equipment Flip waffle makers and specialty cooking equipment including Hatco/Suntec partnership products for high-volume breakfast and specialty food preparation.
- Decorative Carving Stations Decorative carving stations with integrated heat lamps for maintaining food temperature during carving and service.
Companies that use Hatco Corporation
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles4 records
Hatco Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Hatco Corporation partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- MinnowminorMinnow is listed as a proud partner of Hatco Corporation. Minnow provides pickup pod technology for order pickup stations and food lockers.
- ADM (Sneezeguard.com)minorHatco is the proud owner of ADM (sneezeguard.com), a sneeze guard manufacturing company.
- American RangeminorAmerican Range is owned by Hatco Corporation as part of their portfolio of foodservice equipment brands.
- FWE (Food Warming Equipment)minorFWE (Food Warming Equipment) is owned by Hatco Corporation as part of their portfolio of foodservice equipment brands.
- OventionminorOvention is owned by Hatco Corporation as part of their portfolio of foodservice equipment brands.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Hatco Corporation competitors and assessment
Company assessmentDirect peers
- Cambro Manufacturing: Family-owned manufacturer of commercial foodservice equipment and storage/holding solutions. Directly comparable customer base and product categories including holding, transport, and serving.
- Vollrath Company: Family-owned manufacturer of commercial foodservice equipment, smallwares, and serving solutions. Competes directly with Hatco across cooking, holding, and buffet/serving lines.
- Welbilt (Ali Group): Major commercial foodservice equipment manufacturer (now part of Ali Group) producing cooking, holding, and beverage equipment. Directly comparable in target customers and product breadth.
- Hoshizaki America: Manufacturer of commercial refrigeration, ice machines, and food holding equipment serving restaurants and foodservice operators. Direct overlap with Hatco's refrigeration merchandisers and holding equipment.
- Middleby Corporation: Large diversified commercial foodservice equipment manufacturer with overlapping cooking, holding, and refrigeration product lines. Direct competitor to Hatco in commercial kitchens and a key benchmark for the category.
- Duke Manufacturing: Commercial foodservice equipment manufacturer specializing in holding, cooking, and serving equipment. Closely comparable in customer segments (QSR, FSR, convenience) and equipment categories.
- The Moyer Diebel Company (part of ITW FEG): Commercial warewashing and foodservice equipment manufacturer serving similar operator segments. Comparable in target customers and commercial kitchen workflows.
- Bakers Pride (part of Marsal & Sons): Manufacturer of commercial ovens, grills, and countertop cooking equipment. Directly comparable to Hatco's cooking equipment lines in target customer and product type.
Broad incumbents
- Ali Group: Global foodservice equipment conglomerate owning multiple commercial equipment brands. Operates broadly across categories that overlap with Hatco's portfolio through wholly-owned subsidiaries.
- Illinois Tool Works (Food Equipment Group): Diversified industrial conglomerate whose food equipment segment includes commercial cooking and holding brands. Overlaps with Hatco's portfolio as part of a much broader industrial business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Hatco Corporation social profiles
Digital presenceHatco Corporation compliance and trust
Trust signalCompliance9 records
Hatco Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hatco Corporation leadership team
Management profileNumber of profiles
Profiles1 record
Hatco Corporation subsidiaries and ownership
Company hierarchySubsidiaries4 records
Hatco Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hatco Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hatco Corporation
What does Hatco Corporation do?
Hatco Corporation manufactures and sells commercial foodservice equipment for restaurants, hotels, schools, supermarkets, and other foodservice operators. Core product lines include patented Flav-R-Shield sneeze guards, Glo-Ray infrared food warmers, Flav-R-Savor display merchandisers, Flav-R 2-Go order pickup food lockers, Rapide Cuisine induction cooktops, commercial toasters, holding cabinets, warming drawers, and water heating equipment such as booster heaters and sanitizing sink heaters. The company also owns subsidiary brands ADM, American Range, FWE, and Ovention.
Is Hatco Corporation a public or private company?
Hatco Corporation is a private company. It is classified as management employee owned and is currently operating.
When was Hatco Corporation founded?
Hatco Corporation was founded in 1950. It employs 251 to 500 people.
Where is Hatco Corporation based?
Hatco Corporation is headquartered in Milwaukee, United States, in the North America region.
How does Hatco Corporation make money?
Two revenue lines are on record. Commercial Foodservice Equipment Sales are the primary driver. The others are replacement Parts.
Who are Hatco Corporation's main competitors?
Direct peers on record are Cambro Manufacturing, Vollrath Company, Welbilt (Ali Group), Hoshizaki America, Middleby Corporation, Duke Manufacturing, The Moyer Diebel Company (part of ITW FEG) and Bakers Pride (part of Marsal & Sons). Broad incumbents are Ali Group and Illinois Tool Works (Food Equipment Group).
Does Hatco Corporation have an API?
No public API is recorded for Hatco Corporation.
What industry is Hatco Corporation in?
Hatco Corporation's product category is Commercial Foodservice Equipment. Its primary akta.pro industry code is AFAIALAK, Food Preparation Equipment & Smallwares Wholesale, with a secondary code of AFAIALAI, Commercial Refrigeration & HVAC (Foodservice) Wholesale. Its NAICS code is 333241 and its SIC code is 3580.