Webandcrafts
Webandcrafts is a privately held Indian digital transformation services firm with 450+ experts delivering e-commerce, web, mobile, AI/ML, and digital marketing projects to 600+ international enterprise and mid-market clients across retail, education, financial, and hospitality sectors.
- Company typePrivate
- Founded2012
- HeadquartersThrissur, India
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Webandcrafts does
Webandcrafts is a privately held digital transformation services company founded in 2012 and headquartered in Kochi, Kerala, India, with additional offices in Dubai (UAE) and Washington D.C. (USA). The company operates across six service practices — Strategy + Customer Experience, Data + Intelligence, Digital Marketing + Transformation, E-commerce + Accelerators, Innovation + Product Engineering, and Platforms + Technology — delivering end-to-end engagements from consulting through execution. Its underlying technology footprint spans multiple commerce stacks (Shopify, Magento/Adobe Commerce, WooCommerce, BigCommerce, Commercetools, Medusa), web frameworks (Laravel, PHP, React, Node.js, Python), mobile (React Native, Flutter, iOS, Android), cloud (AWS, GCP, Azure), and AI/ML including Gen AI services productized under the 'WAC Eva AI' and 'Visualyze.AI' sub-brands.
The company reports 450+ dedicated experts and 700+ completed projects delivered to 600+ international clients. Select enterprise customers include LuLu Hypermarket, Caribou Coffee, Middlesex University, Yallatoys, Federal Bank, Garmin, Marriott, IKEA Foods, Joyalukkas, and Nestle, spanning retail, education, financial services, food & beverage, hospitality, and technology. Core-tier technology partnerships with Adobe (Adobe Commerce), Strapi (headless CMS), and Google (GCP, Analytics) anchor platform-specific delivery, while an Interview Questions Resource Hub and the WAC Beyond summit support demand generation and brand.
Webandcrafts generates revenue almost entirely through professional services — fixed-scope project work, dedicated team engagements, and a resource augmentation offering that allows clients to hire vetted developers on hourly, monthly, or fixed-cost contracts. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led, targeting enterprise and mid-market clients globally through direct engagement, case studies, and content marketing, with SEO-driven developer resources serving as a secondary acquisition channel for staffing-style engagements. No external funding rounds, ownership changes, or M&A activity are disclosed; the company appears founder-led and bootstrapped.
Webandcrafts firmographics
Firmographics- Name
- Webandcrafts
- Legal name
- Webandcrafts
- Website
- https://webandcrafts.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Webandcrafts is a privately held Indian digital transformation services firm with 450+ experts delivering e-commerce, web, mobile, AI/ML, and digital marketing projects to 600+ international enterprise and mid-market clients across retail, education, financial, and hospitality sectors.
- Ownership category
- akta.pro rank
Webandcrafts industry classification
Industry- Product category
- Digital Transformation Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)
Keywords
Where Webandcrafts is headquartered
LocationHeadquarters
- HQ city
- Thrissur
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Webandcrafts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services & Consulting: Webandcrafts generates revenue through professional services engagements including digital transformation consulting, e-commerce development, web and mobile app development, UI/UX design, and digital marketing services. Revenue is project-based or through dedicated team/resource augmentation arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hourly Resource Augmentation |
| Other | Monthly | Monthly Resource Augmentation |
| Other | Multi-year contract | Fixed Project Resource |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Webandcrafts product offering
Product offeringCore offering
Webandcrafts is a professional services firm that delivers end-to-end digital transformation engagements for enterprise and mid-market clients, spanning strategy and customer experience design, data and intelligence, digital marketing, e-commerce platform engineering, custom product development, and platform/technology implementation. The company also offers flexible resource augmentation services that allow clients to hire vetted developers and specialists on hourly, monthly, or fixed-cost engagement models. Service delivery is built on a 450+ strong team that has executed 700+ projects for 600+ international clients across retail, education, financial services, food and beverage, and hospitality verticals.
Product overview
Webandcrafts is a digital transformation services company offering a comprehensive portfolio of technology consulting, development, and implementation services. The company operates across six core practice areas: Strategy + Customer Experience, Data + Intelligence, Digital Marketing + Transformation, E-commerce + Accelerators, Innovation + Product Engineering, and Platforms + Technology. The service portfolio includes specialized practices in e-commerce platforms (Shopify, Magento, WooCommerce, BigCommerce, Commercetools, Medusa), mobile app development (iOS, Android, React Native, Flutter), web development (React, Node.js, Laravel, Python, PHP), cloud infrastructure (AWS, GCP, Azure), AI/ML services, branding, UI/UX design, and quality assurance. Additionally, the company offers Resource Augmentation services for flexible team extension and maintains an Interview Questions Resource Hub for developer hiring assistance.
Differentiator
Problem solved
Functional benefit
Brands
- WAC Eva AI: AI-powered platform for digital solutions
- Visualyze.AI
Products and services
- Strategy + Customer Experience Consulting Strategic consulting and customer experience design services that help enterprise and mid-market clients define and execute their digital transformation roadmaps. Targeted at organizations lacking an internal digital strategy function.
- Data + Intelligence Services
Quantifiable outcome
- 700+ high-impact projects completed
- +2 more outcomes
Companies that use Webandcrafts
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Webandcrafts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Webandcrafts partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- AdobecoreWebandcrafts has an Adobe partnership focused on Adobe Commerce (Magento) development and implementation. The partnership is titled 'WAC + Adobe: Engineering Digital Experiences with Innovative Partnership', indicating deep technical collaboration on Adobe Commerce projects.
- StrapicoreWebandcrafts has a Strapi CMS partnership titled 'WAC-Strapi Partnership: The Best Solution for Your Content Management Needs', indicating expertise in implementing Strapi headless CMS solutions for clients.
- GooglecoreWAC+Google partnership focused on 'Accelerating Technological Growth and Innovation', indicating collaboration on Google Cloud Platform, Google Analytics, and other Google technologies and marketing solutions.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Webandcrafts competitors and assessment
Company assessmentDirect peers
- Globant: Globant is a global digital transformation services firm with comparable offerings in web/mobile engineering, e-commerce, AI, and UX. It targets the same enterprise and mid-market customers and competes head-to-head on digital-transformation RFPs.
- ThoughtWorks: ThoughtWorks is a technology consultancy providing custom software, digital strategy, and platform engineering for enterprises. It directly overlaps Webandcrafts' custom development, e-commerce, and digital transformation service lines.
- Xoriant: Xoriant is a US-headquartered product engineering and digital transformation services firm with strong offshore delivery in India. It competes with Webandcrafts on e-commerce, cloud, and digital engineering engagements for mid-market and enterprise clients.
- UST Global: UST Global is a Kerala-headquartered digital services firm offering software development, cloud, and digital transformation. It is one of the closest direct competitors given geographic overlap, similar size, and overlapping enterprise customer base.
- Simform: Simform is a digital product engineering and software development firm offering custom web, mobile, cloud, and AI services. It is a comparable mid-sized competitor with similar offshore-from-India delivery model and enterprise/mid-market customer focus.
Broad incumbents
- Infosys: Infosys is a global IT services and consulting incumbent with broad digital, cloud, and e-commerce capabilities. While vastly larger, it competes for the same enterprise digital-transformation RFPs Webandcrafts targets with marquee customers.
- Tata Consultancy Services (TCS): TCS is one of the world's largest IT services firms with end-to-end digital, e-commerce, and engineering capabilities. It competes for the same large-enterprise transformation mandates that drive Webandcrafts' marquee customer wins.
- Wipro: Wipro is a global IT services incumbent offering digital strategy, application development, and cloud services. It frequently competes against mid-sized digital agencies for enterprise digital-transformation deals.
- Cognizant: Cognizant is a global IT services leader with extensive digital, AI/ML, and platform engineering practices. It competes with Webandcrafts on enterprise customer engagements across retail, F&B, and financial services verticals.
- Genpact: Genpact is a global professional services firm with strong digital, AI, and analytics capabilities serving large enterprises. While more consulting-led, it overlaps Webandcrafts' digital transformation and data intelligence practice areas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Webandcrafts social profiles
Digital presenceWebandcrafts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webandcrafts leadership team
Management profileNumber of profiles
Profiles3 records
Webandcrafts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webandcrafts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webandcrafts
What does Webandcrafts do?
Webandcrafts is a professional services firm that delivers end-to-end digital transformation engagements for enterprise and mid-market clients, spanning strategy and customer experience design, data and intelligence, digital marketing, e-commerce platform engineering, custom product development, and platform/technology implementation. The company also offers flexible resource augmentation services that allow clients to hire vetted developers and specialists on hourly, monthly, or fixed-cost engagement models. Service delivery is built on a 450+ strong team that has executed 700+ projects for 600+ international clients across retail, education, financial services, food and beverage, and hospitality verticals.
Is Webandcrafts a public or private company?
Webandcrafts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Webandcrafts founded?
Webandcrafts was founded in 2012. It employs 251 to 500 people.
Where is Webandcrafts based?
Webandcrafts is headquartered in Thrissur, India, in the Asia region.
How does Webandcrafts make money?
One revenue line is on record: professional Services & Consulting.
Who are Webandcrafts's main competitors?
Direct peers on record are Globant, ThoughtWorks, Xoriant, UST Global and Simform. Broad incumbents are Infosys, Tata Consultancy Services (TCS), Wipro, Cognizant and Genpact.
Does Webandcrafts have an API?
No public API is recorded for Webandcrafts.
What industry is Webandcrafts in?
Webandcrafts's product category is Digital Transformation Services. Its primary akta.pro industry code is BPAEAMAL, Offshore Development Center (ODC) / Dedicated Team Services. Its NAICS code is 54151 and its SIC code is 7370.