betterview

What betterview does

betterview is the Swiss operating entity of the EuroEyes Clinic Group, a privately-held international refractive eye surgery provider. The company delivers advanced laser-based and lens-based vision correction procedures — SMILE Pro, Trans-PRK, Femto-LASIK, PRESBYOND, lens implantation (ICL/RLA) and trifocal lenses — through eight owned-and-operated clinic locations in Switzerland (Zürich, Bern, Basel, St. Gallen, Luzern, Lugano, Lausanne, Genf) and a broader 42-clinic international network spanning Germany, the UK, the Netherlands, Denmark and China. Technically, the platform rests on established ophthalmic capital equipment (femtosecond and excimer lasers) and adjunct safety systems such as eye-tracker technology that compensates for micro eye movements during laser application; the company's differentiator is the depth of surgical expertise rather than novel device IP, with surgeons such as Dr. Jørn Jørgensen and Prof. Dan Reinstein each performing up to 2,000 procedures annually.

The business model is a direct-to-consumer clinical services model with one-time procedure-based revenue. Patients enter through free 30-minute suitability checks, progress to a 45–60 minute pre-examination, undergo bilateral surgical treatment under topical anesthesia, and return for next-day follow-up. Pricing is quote-based (not publicly disclosed) with optional monthly installment financing to broaden accessibility. Patient acquisition is driven by a multi-channel digital marketing stack — online booking via book.euroeyes.ch, location-specific SEO, social media (Facebook, Instagram, YouTube, TikTok, LinkedIn), and educational blog content — supplemented by word-of-mouth referrals. The customer base is segmented into adults under 45 seeking freedom from glasses/contact lenses and adults over 45 seeking freedom from reading glasses (presbyopia), with Swiss residents as a defined geographic segment. The Swiss entity (EuroEyes Switzerland AG) is the legal operating company, a Swiss Aktiengesellschaft privately held within the EuroEyes Clinic Group.

Name

betterview

Legal name

EuroEyes Switzerland AG

Website

https://betterview.ch

Company type

Private

Founded year

1993

Operating status

Operating

Short description

betterview operates the Swiss arm of the EuroEyes Clinic Group, providing refractive laser eye surgery and lens implantation across eight Swiss clinics as part of a 42-location international network. It serves individual adult consumers seeking freedom from glasses, contact lenses, or reading glasses through a direct-to-consumer clinical model.

Ownership category

akta.pro rank

Product category

Refractive Eye Surgery

NAICS

Offices of Optometrists (62132)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro industry

PRIMARYHLAKAKAF

Cornea, External Disease & Refractive Surgery (LASIK/PRK)

Healthcare & Life Sciences/Specialist Medical Practice/Ophthalmology & Optometry

Keywords

• Refractive surgery
• Laser eye treatment
• Lens implantation
• Vision correction
• Eye care clinic

Headquarters

HQ city

Winterthur

HQ country

Switzerland

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Eye Laser and Lens Surgery Procedures: One-time surgical procedures for refractive eye correction. Revenue generated from SMILE Pro, Trans-PRK, Femto-LASIK, PRESBYOND, lens implantation, and trifocal lens procedures. Optional flexible financing (monthly installments) provides payment flexibility for patients.
2. Consultation and Examination Services: Revenue from initial free suitability checks (30 minutes), comprehensive pre-examinations (45-60 minutes), and post-operative follow-up consultations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

betterview provides refractive eye surgery and lens-based vision correction procedures through a network of ophthalmology clinics in Switzerland. The company delivers laser-based treatments (SMILE Pro, Trans-PRK, Femto-LASIK, PRESBYOND) and surgical lens-based treatments (trifocal lens implantation, ICL, monofocal lenses) intended to eliminate or reduce patients' dependence on glasses and contact lenses, supported by pre-treatment optometric examination and surgeon-led clinical delivery.

Product overview

EuroEyes is an international eye clinic group offering a comprehensive portfolio of refractive surgery treatments including laser procedures (SMILE Pro, Trans-PRK, Femto-LASIK, PRESBYOND) and lens-based procedures (lens implantation, trifocal lenses). The treatments address various vision conditions including myopia, hyperopia, astigmatism, and presbyopia. The company operates 42 locations across Europe and Asia.

Differentiator

Problem solved

Functional benefit

Brands

• SMILE Pro®: Minimally invasive laser procedure for correcting myopia and astigmatism
• Trans-PRK
• Femto-LASIK
• PRESBYOND®
• Trifokallinsen

Products and services

• SMILE Pro Minimally invasive laser vision correction using small incision lenticule extraction; the latest generation of the SMILE procedure. Indicated for patients with myopia and astigmatism who want to reduce dependency on glasses or contact lenses.
• Trans-PRK No-touch surface laser treatment in which the corneal epithelium is removed by the laser rather than by the surgeon. Suitable for patients with thin corneas or specific corneal profiles who are not candidates for flap-based procedures.
• Femto-LASIK Bladeless LASIK procedure in which the corneal flap is created with a femtosecond laser rather than a mechanical microkeratome. Indicated for patients with myopia, hyperopia, and astigmatism who meet standard LASIK inclusion criteria.
• PRESBYOND Laser Blended Vision Laser blended vision treatment developed by Prof. Dan Reinstein for patients with presbyopia, designed to reduce or eliminate dependence on reading glasses while maintaining distance vision.
• Trifocal Lens Implantation (Trifokallinsen) Surgical implantation of multifocal trifocal intraocular lenses to correct presbyopia and restore near, intermediate, and distance vision, often performed during cataract surgery or refractive lens exchange.
• Cataract Surgery Surgical removal of a clouded natural lens and replacement with a synthetic intraocular lens, with optional upgrade to premium multifocal or toric lens implants. Indicated for patients with vision-impairing cataracts.
• ICL Implantation Implantation of an Implantable Collamer Lens in front of the natural lens for patients with high refractive errors who are not suitable candidates for corneal laser treatment.
• Glaucoma Treatment Specialist ophthalmological diagnosis and treatment of glaucoma, including medical and surgical management of intraocular pressure to prevent optic nerve damage.

Quantifiable outcome

• Most patients can do without glasses or contact lenses after treatment
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Expansion highlights5 records

Direct peers

• Care Vision: Germany-based refractive surgery clinic chain offering LASIK, PRK, and lens implantation procedures. Comparable on clinic-network model and direct-to-consumer patient acquisition.
• Smile Eyes: German refractive surgery chain (part of the Ober-Scharrer group) offering SMILE, LASIK, and lens procedures across multiple clinics in Germany. Directly competitive in the DACH region on technology and pricing.
• Optical Express: UK and European chain of refractive surgery clinics offering LASIK, LASEK, ICL, and lens replacement procedures with a similar multi-clinic DTC model. Directly competes on procedures, pricing tier, and patient demographics.
• TLC Laser Eye Centers: One of North America's largest refractive surgery providers offering LASIK, PRK, ICL, and refractive lens exchange across a multi-clinic footprint. Comparable in scale, modality breadth, and consumer-facing brand approach.
• LASIK MD: Canadian refractive surgery chain with dozens of clinics offering LASIK, PRK, and lens replacement. Comparable in clinic-network scale, single-modality focus, and DTC consumer marketing.
• Optimax: UK-based laser eye surgery provider offering LASIK, LASEK, and lens replacement procedures through multiple clinics. Competes directly on UK/European procedure volumes and consumer pricing.
• Centre for Sight: UK premium ophthalmology provider specializing in laser vision correction, cataract, and lens surgery. Comparable in surgeon-led premium positioning and refractive procedure portfolio.
• Pallas Kliniken: Swiss ophthalmology group with multiple clinic locations offering laser eye surgery, cataract, and lens treatments. Directly competes in the Swiss market with similar premium positioning.

Regional players

• Vista Alpina: Swiss eye clinic offering refractive and cataract surgery with a regional focus on Central Switzerland. Comparable in procedure portfolio but smaller scale and limited geographic overlap with EuroEyes.

Emerging players

• Augencentrum Köln / PVK Precise Vision: German refractive surgery providers offering modern laser and lens procedures in a smaller clinic footprint. Comparable on procedure type and patient demographic but narrower geographic and operational scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@euroeyes
• Facebookfacebook.com/EuroEyes
• LinkedInlinkedin.com/company/betterview-ag
• Instagraminstagram.com/euroeyes_deutschland
• TikToktiktok.com/@euroeyes_augenlasern

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about betterview