What HEDGREN does

Hedgren is a privately held Belgian bag and luggage brand founded in 1993 and headquartered in the Antwerp area (with a listed presence in Kontich). The company designs, manufactures, and sells functional, lightweight everyday bags, backpacks, crossbody bags, luggage, and travel accessories to urban professionals, frequent travellers, commuters, and casual consumers. Its portfolio is organised into 13 distinct sub-brand collections — including INNER CITY (sustainability-focused, 100% recycled RPET), RAKU (premium luggage with Makrolon polycarbonate shells and Hinomoto wheels), STRING, COCOON, FURO, COMBY, FIKA BUSINESS, NEXT, COMMUTE ECO, NOVA, LINEO, FIKA, and UNI — each targeting a specific use case or persona.

The company's technology stack centres on materials science and security features rather than software: RFID-blocking protection in select SKUs (KICHO tote, ROKU tote, RYOKU duffle, EYE shoulder bag), premium Makrolon polycarbonate supplied by Covestro for the RAKU hard-shell line, industry-standard Hinomoto wheels, and a 100% recycled RPET line under INNER CITY. Warranty terms (2 years on bags, 5 years on luggage) and a 30-day free-return policy anchor the quality positioning.

Commercially, Hedgren operates a direct-to-consumer model through its own Shopify-powered e-commerce storefronts (hedgren.com and us.hedgren.com), supported by multi-language UI in English, Deutsch, Français, and Nederlands. Shipping is fulfilled to seven European markets (Belgium, Austria, Denmark, France, Germany, Luxembourg, Netherlands) with free delivery from €70, and a physical-retail footprint in Malaysia confirmed via a Fiuu Tap to Pay on iPhone payments partnership. Products are sold as one-time purchases at mid-market price points (RFID totes at €109–129), with no subscription or recurring revenue component. The company employs 51–100 people and outsources e-commerce operations to the Belgian agency Flip The Bird.

Name

HEDGREN

Legal name

Hedgren

Website

https://hedgren.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Hedgren is a privately held Belgian bag and luggage brand founded in 1993 that designs and sells functional, lightweight bags, backpacks, crossbody bags, and travel accessories across 13 sub-brand collections to urban professionals, travellers, and commuters via direct-to-consumer e-commerce across Europe and select international markets.

Ownership category

akta.pro rank

Product category

Bags and Luggage

NAICS

Luggage and Leather Goods Retailers (458320), Jewelry, Luggage, and Leather Goods Retailers (4583), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Travel Goods & Luggage Manufacturing (IMAOAHAC)

Keywords

• Travel bags
• Luggage accessories
• RFID protection bags
• Recycled RPET bags
• Business backpacks

Headquarters

HQ city

Kontich

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Hedgren generates revenue through direct-to-consumer sales of bags, backpacks, crossbody bags, luggage, and travel accessories via their e-commerce platform. All products are sold as one-time purchases with no subscription component. The company offers products across various price points ranging from economy to premium (e.g., €109-129 for RFID totes).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Hedgren designs, manufactures, and sells bags, backpacks, luggage, and travel accessories under its own brand through direct-to-consumer e-commerce and a network of authorized retailers. Its product range spans everyday carry bags (crossbody, handbags, totes, shoulder bags, waistbags, phone bags), backpacks (day, laptop, business, travel), luggage (soft-sided, hard-sided, carry-on, pilot cases), and travel bags (duffle, travel totes), organized into themed sub-brand collections such as INNER CITY, RAKU, STRING, COCOON, FURO, COMBY, FIKA Business, NEXT, COMMUTE ECO, NOVA, LINEO, FIKA, and UNI. The INNER CITY line is built from 100% recycled RPET materials, and the RAKU line features Makrolon polycarbonate shells with Hinomoto wheels.

Product overview

HEDGREN is a Belgian bag and luggage brand founded in 1993, offering a comprehensive portfolio of bags, backpacks, crossbody bags, luggage, and travel accessories. The product lineup is organized into multiple sub-brand collections (INNER CITY, RAKU, STRING, FURO, COCOON, COMBY, FIKA Business, NEXT, COMMUTE ECO, NOVA, LINEO, UNI) targeting different use cases from urban commuting to premium travel. The RAKU collection represents their premium luggage line featuring Makrolon polycarbonate and Hinomoto wheels, while the INNER CITY collection emphasizes sustainability with recycled RPET materials. Many products incorporate RFID protection technology. The company operates through an e-commerce direct-to-consumer model, shipping from €70 in European markets with 2-5 year warranties.

Differentiator

Problem solved

Functional benefit

Brands

• INNER CITY: The Iconic collection - features the 100% Recycled RPET line
• STRING
• RAKU
• COCOON
• FURO
• COMBY
• FIKA BUSINESS
• NEXT
• COMMUTE ECO
• NOVA
• LINEO
• FIKA
• UNI

Products and services

• Crossbody Bags Hands-free crossbody bags available in multiple sizes and styles, designed for everyday carry and travel use by individual consumers.
• Backpacks Day, laptop, business, travel, and commute backpacks for individual consumers needing functional bags for work, school, and travel.
• Luggage Soft-sided and hard-sided luggage, including carry-on suitcases and pilot cases, designed for leisure and business travelers; supported by a 5-year warranty.
• Travel Bags (Duffle and Totes) Duffle bags and travel totes for short trips and weekend travel by individual leisure travelers.
• Tote Bags Everyday tote bags for individual consumers, suitable for work, school, and casual use.
• Shoulder Bags Shoulder-carry bags positioned for effortless everyday carry by individual consumers.
• Phone Bags Compact bags sized for carrying phones and small personal items, targeted at consumers wanting minimal everyday carry.
• Waistbags Waist-worn bags for hands-free carry during travel, commuting, and casual outings.
• Handbags Everyday and work handbags for individual consumers seeking functional women's and unisex bags.
• Work Bags and Business Bags Business-oriented work bags, including pilot cases and laptop bags, designed for working professionals commuting and traveling for business.
• SS26 New Arrivals Collection Spring/Summer 2026 seasonal launch of new Hedgren bags, backpacks, and accessories, with a focus on the sustainable Inner City line using recycled RPET materials, available for direct purchase via the official e-commerce site.
• INNER CITY Sustainable Collection Iconic Hedgren sub-brand collection made from 100% recycled RPET materials, offering sustainable city-friendly bags and accessories for eco-conscious individual consumers.
• RAKU Premium Luggage Collection Premium luggage sub-brand collection featuring Makrolon polycarbonate shells and Hinomoto ultra-silent wheels, targeted at frequent leisure and business travelers.

Quantifiable outcome

• 2-year warranty on bags, 5-year warranty on luggage
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Makrolon® (Covestro)coreTechnology or IntegrationHedgren uses Makrolon® polycarbonate from Covestro for their RAKU luggage collection shells. Makrolon® is a premium polycarbonate material providing exceptional durability and lightweight properties essential for the luggage's performance characteristics.
• HinomotocoreTechnology or IntegrationHedgren equips RAKU luggage with Hinomoto wheels, which are industry-leading wheels known for ultra-silent rolling and superior handling comfort during travel.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kipling: Belgian heritage bags and accessories brand owned by VF Corporation, offering backpacks, crossbody bags, and luggage in the same mid-premium functional segment as Hedgren. Highly comparable in product mix, Belgian/EU origin, and value-positioning relative to luxury brands.
• Herschel Supply Co. Canadian DTC backpacks, bags, and travel accessories brand targeting urban professionals and frequent travelers. Highly comparable to Hedgren in target customer (urban commuter/traveler), product category mix, and direct-to-consumer e-commerce-led distribution model.
• Eastpak: Globally recognized backpacks and travel bags brand owned by VF Corporation, with strong presence in European urban and student segments. Directly comparable to Hedgren in core product categories (backpacks, travel bags) and overlapping customer base of urban professionals and commuters.
• Delsey: French heritage luggage and travel bags brand with multi-decade history, offering hard and soft-sided suitcases, carry-ons, and travel accessories. Closely comparable to Hedgren's RAKU premium luggage line in product category, European heritage positioning, and target traveler segment.
• Mandarina Duck: Italian bags, luggage, and travel accessories brand with a similar mid-premium positioning and design-led heritage. Closely comparable to Hedgren in product mix (bags, luggage, travel accessories) and European design-brand positioning, with overlapping target customer of urban professionals and travelers.

Broad incumbents

• Samsonite: Global luggage market leader offering suitcases, carry-ons, and travel bags across price tiers from value to premium (including Tumi). A broad incumbent that competes with Hedgren in the luggage category with substantially greater scale, distribution, and marketing reach.
• Tumi: Premium travel and business bags brand owned by Samsonite, positioned in the high-end of the same segment Hedgren's NEXT and FIKA Business collections target. Comparable in product category (business backpacks, premium luggage) and target customer (frequent business travelers), but at a materially higher price point.

Emerging players

• Fjällräven: Swedish outdoor and lifestyle brand with strong backpack and travel bag presence, including the Kånken line. Comparable to Hedgren in targeting functional, design-conscious consumers and overlapping in the backpack category, with stronger outdoor and lifestyle brand cachet.
• Thule: Swedish brand specializing in travel bags, backpacks, and outdoor/carrying solutions with strong Scandinavian design DNA. Comparable to Hedgren in product category (backpacks, duffels, travel bags) and Nordic/European design heritage, though with stronger presence in outdoor and active lifestyle segments.
• Away Travel: US-founded DTC luggage and travel bags brand built on direct-to-consumer e-commerce, modern design, and millennial/Gen Z traveler targeting. Comparable to Hedgren in DTC-first distribution, luggage category focus, and premium-functional positioning, though with stronger US market presence and a narrower product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hedgren

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HEDGREN