SoClean
SoClean Inc. designs and sells FDA-cleared, ozone-based automated CPAP cleaning devices and related sleep-health accessories, serving sleep apnea patients direct-to-consumer through its e-commerce platform.
- Company typePrivate
- Founded2014
- HeadquartersPeterborough, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What SoClean does
SoClean Inc. is a privately held medical device company headquartered in Peterborough, New Hampshire, that designs, manufactures, and sells automated cleaning systems for CPAP (Continuous Positive Airway Pressure) equipment used by sleep apnea patients. The company's flagship product, the SoClean 3+, is an FDA-cleared Class II medical device in the Respiratory Accessory Microbial Reduction Devices category, and uses ozone-based disinfection technology to achieve 99.9% in vitro bacterial reduction on compatible CPAP masks and ventilation hoses without requiring disassembly. SoClean 3+ is currently established for use with leading ResMed hardware (Mirage FX, AirFit P10, ClimateLine Air tubing, SlimLine tubing for AirSense 10), positioning it as an adjunct to the dominant CPAP installed base.
The company sells primarily direct-to-consumer through its e-commerce storefront (soclean.com), supported by a content marketing engine ('Behind the Clean' blog), social media presence, and email campaigns. Its revenue model is anchored on one-time hardware sales of the SoClean 3+, complemented by recurring consumables revenue from proprietary replacement filters and supplies, with the SoClean Easy Pay installment plan and an FSA/HSA-eligible storefront reducing purchase friction. The product portfolio extends beyond the core cleaner into adjacent sleep-health categories — SoClean Air Purifier+, Smarthome Cleaning System, CPAP Backup Battery, CPAP Pillows, and Sleep Essentials accessories — building a broader sleep-health ecosystem around the installed base of over 2 million customers.
SoClean operates internationally with localized storefronts in the US, Canada (English/French), UK, Germany, and France, and has been backed by DW Healthcare Partners in a 2017 growth-equity round. The business is led by founder and president Mike Schmidt, with leadership including a CIO, Keith Brown. The company's competitive positioning rests on first-mover regulatory clearance, brand recognition built over more than a decade, and a recurring consumables layer tied to its device installed base.
SoClean firmographics
Firmographics- Name
- SoClean
- Legal name
- SoClean Inc.
- Website
- https://soclean.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SoClean Inc. designs and sells FDA-cleared, ozone-based automated CPAP cleaning devices and related sleep-health accessories, serving sleep apnea patients direct-to-consumer through its e-commerce platform.
- Ownership category
- akta.pro rank
SoClean industry classification
Industry- Product category
- CPAP Cleaning Equipment
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD)
- akta.pro secondary industries
- Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests) (CRADAMAK), Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH)
Keywords
Where SoClean is headquartered
LocationHeadquarters
- HQ city
- Peterborough
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SoClean business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Device Sales: Sale of SoClean cleaning devices (SoClean 3+, SoClean O3 Smarthome Cleaning System, SoClean Air Purifier+). One-time hardware purchase with optional Easy Pay installment plan.
- Consumables and Supplies: Recurring sales of replacement filters, supplies, and accessories for SoClean devices and CPAP equipment. Includes air purifier filters, Smarthome Cleaning System filters, and CPAP accessories.
- Easy Pay Financing: Installment payment option allowing customers to pay for purchases over time with one down payment and three future payments, without interest or fees from SoClean.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | SoClean Easy Pay Installment Plan |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SoClean product offering
Product offeringCore offering
SoClean manufactures and sells automated ozone-based CPAP cleaning and sanitization devices, led by the FDA-cleared SoClean 3+ Class II medical device. The company also offers complementary sleep environment products including an air purifier, CPAP backup battery, CPAP pillows, and recurring replacement filters and supplies, primarily sold direct-to-consumer through its e-commerce storefront.
Product overview
SoClean is a medical device company offering a portfolio of CPAP (Continuous Positive Airway Pressure) cleaning and sleep support products. The core product is the SoClean 3+, an FDA-cleared ozone-based cleaning system that automatically disinfects CPAP masks and hoses with 99.9% bacterial reduction. This is supplemented by a range of add-on products including the SoClean Air Purifier+, CPAP pillows, backup batteries, and various filters and supplies. The company pioneered the first and only FDA-cleared product for hoses and masks in the Respiratory Accessory Microbial Reduction Devices category, establishing a new Class II medical device classification. With over 2 million customers, SoClean has expanded its ecosystem to include sleep essentials and a flexible payment option (SoClean Easy Pay) to make products accessible.
Differentiator
Problem solved
Functional benefit
Products and services
- SoClean 3+ FDA-cleared Class II medical device that uses ozone technology to achieve 99.9% bacterial reduction on compatible home-use CPAP masks and ventilation hoses. Automatically disinfects equipment without disassembly, fitting into daily sleep routines for sleep apnea patients.
- SoClean Air Purifier+
- Smarthome Cleaning System Cleaning system filter for home use, designed for broader device disinfection applications. Includes warranty and 30-day money-back guarantee.
- CPAP Backup Battery Portable backup battery for CPAP devices, ensuring uninterrupted therapy during power outages or travel for sleep apnea patients.
- CPAP Pillows Specialized pillows designed to enhance comfort and compatibility for CPAP users during therapy.
Quantifiable outcome
- 99.9% bacterial reduction (in vitro) on CPAP masks and hoses
- +1 more outcomes
Companies that use SoClean
Customer profileSegments2 records
Ideal customer profiles2 records
SoClean technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
SoClean partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ResMedcoreSoClean devices are designed for compatibility with ResMed CPAP products including the Mirage FX nasal mask, AirFit P10 nasal pillows mask, ClimateLine Air tubing, and SlimLine tubing for ResMed AirSense 10. Note: SoClean is an independent company not affiliated with ResMed Inc.; ResMed names and trademarks are solely owned by ResMed.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SoClean competitors and assessment
Company assessmentBroad incumbents
- Philips Respironics: Major CPAP, BiPAP, and sleep apnea equipment manufacturer alongside ResMed. Represents a large portion of the CPAP installed base that SoClean's compatibility roster has not yet covered, and is a candidate for either partnership or competitive entry into the cleaning-device category.
- Fisher & Paykel Healthcare: Global respiratory care manufacturer producing CPAP masks, humidification, and OSA therapy devices. Represents another major CPAP hardware OEM whose customer base is currently underserved by SoClean's narrow ResMed-focused compatibility list.
- Drive DeVilbiss Healthcare: Manufacturer and distributor of respiratory and sleep therapy products, including CPAP equipment and accessories. Broad incumbent in the same end market where SoClean's cleaning devices attach to installed CPAP hardware.
- ResMed: Global leader in CPAP machines, masks, and sleep apnea devices. SoClean 3+ is validated for compatibility with specific ResMed masks and tubing (Mirage FX, AirFit P10, ClimateLine Air, SlimLine for AirSense 10), making ResMed the dominant upstream hardware supplier whose installed base defines SoClean's TAM.
- Apria Healthcare (now part of Owens & Minor): Apria is a large home medical equipment provider for sleep, respiratory, and oxygen therapy. It supplies CPAP equipment and could either distribute or compete with SoClean's cleaning devices via its prescriber/clinic relationships.
Emerging players
- Sunset Healthcare Solutions: Distributor and manufacturer of CPAP replacement parts, filters, and accessories. Competes in SoClean's consumables/adjacent category with filters, tubing, and cleaning accessories sold through HME providers.
- VirtuOx / CPAP.com: CPAP.com is a major online retailer of CPAP machines, masks, and accessories. While not a sanitizer manufacturer, it bundles and merchandises third-party cleaning devices including SoClean's competitors, and represents a key channel and comparison alternative for SoClean's customers.
Direct peers
- Lumin (3B Medical): Lumin by 3B Medical is a UV-C based CPAP/bipap equipment sanitizer sold direct-to-consumer. It is the most prominent non-ozone alternative to SoClean and competes head-to-head for the same CPAP cleaning niche with different (UV-based) underlying technology.
- Sleep8: Sleep8 sells a portable ozone-based CPAP sanitizer (the Sleep8 device) targeting the same DTC CPAP-user buyer as SoClean. Closest direct competitor with a similar ozone-based, no-disassembly value proposition.
Others
- Cleveland Medical Devices / Inspire Medical Systems (adjacent): Inspire Medical Systems markets hypoglossal nerve stimulation as an alternative to CPAP for OSA. Represents a structural alternative-treatment competitor — not a cleaning-device peer, but a relevant adjacent force that could shrink the CPAP installed base over the long term.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SoClean social profiles
Digital presenceSoClean compliance and trust
Trust signalCompliance1 record
SoClean financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoClean leadership team
Management profileNumber of profiles
Profiles2 records
SoClean funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoClean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoClean
What does SoClean do?
SoClean manufactures and sells automated ozone-based CPAP cleaning and sanitization devices, led by the FDA-cleared SoClean 3+ Class II medical device. The company also offers complementary sleep environment products including an air purifier, CPAP backup battery, CPAP pillows, and recurring replacement filters and supplies, primarily sold direct-to-consumer through its e-commerce storefront.
Is SoClean a public or private company?
SoClean is a private company. It is classified as private equity controlled and is currently operating.
When was SoClean founded?
SoClean was founded in 2014. It employs 101 to 250 people.
Where is SoClean based?
SoClean is headquartered in Peterborough, United States, in the North America region.
How does SoClean make money?
Three revenue lines are on record. Device Sales are the primary driver. The others are consumables and Supplies and easy Pay Financing.
Who are SoClean's main competitors?
Broad incumbents on record are Philips Respironics, Fisher & Paykel Healthcare, Drive DeVilbiss Healthcare, ResMed and Apria Healthcare (now part of Owens & Minor). Emerging players are Sunset Healthcare Solutions and VirtuOx / CPAP.com. Direct peers are Lumin (3B Medical) and Sleep8. Cleveland Medical Devices / Inspire Medical Systems (adjacent) is listed as an others.
Does SoClean have an API?
No public API is recorded for SoClean.
What industry is SoClean in?
SoClean's product category is CPAP Cleaning Equipment. Its primary akta.pro industry code is HSABAKAD, Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers), with a secondary code of CRADAMAK, Personal Medical Devices & Home Diagnostics (Thermometers, Blood Pressure Monitors, Glucose Meters, Rapid Tests). Its NAICS code is 334510 and its SIC code is 3845.