Niagara Association of Realtors

What Niagara Association of Realtors does

The Niagara Association of REALTORS® (NAR) is a not-for-profit trade association founded in 2002 and headquartered at 116 Niagara St, St. Catharines, Ontario, Canada. It operates under a Board of Directors representing more than 1,400 REALTOR® members serving the Niagara Region. NAR's core function is to provide its members with access to the Multiple Listing Service (MLS®) Property Information System, professional standards enforcement, industry advocacy, training, and community engagement through the REALTORS® Care initiative.

The technology stack is anchored by NAR's membership in PropTx, the provincial MLS system that exposes member listings to 80% of Ontario's REALTORS® and nearly 1,500 Niagara REALTORS® via InterBoard distribution. Listing categories cover Freehold, Condo/Co-op/Co-Ownership/Time Share, and Commercial properties for both sale and lease. NAR is completing a transition from SentriLock to the Supra One (Honeywell) electronic lockbox system, with mobile access via the Supra One app (formerly BrokerBay) featuring a 10-year battery, appointment-based access with a 30-minute grace period, and biometric-secured Quick Access mode. Additional products include the REALTalk educational series, the annual Growing Niagara Housing Symposium, the Beyond The Market magazine, monthly housing statistics, and the NAR Shop for branded merchandise.

NAR's revenue model is diversified across recurring member dues, per-listing InterBoard transaction fees (free for in-region, $50 + HST for outside-Niagara listings), paid and complimentary events, lockbox hardware sales ($110/unit), and branded merchandise. Go-to-market is event-driven, anchored by the Growing Niagara Housing Symposium (featuring Nik Nanos and CMHC's Anthony Passarelli) and the REALTalk series, supported by social media, email, the Beyond The Market magazine, and the official website. Distribution is regional and direct from the St. Catharines office, layered with PropTx's province-wide channel.

Name

Niagara Association of Realtors

Legal name

Niagara Association of REALTORS®

Website

https://niagararealtor.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

The Niagara Association of REALTORS® is a not-for-profit trade association representing 1,400+ REALTOR® members in Ontario's Niagara Region. It operates the PropTx MLS® system, Supra One lockbox services, training programs, and industry advocacy for its members and the broader Niagara community.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Real estate association
• MLS listing services
• REALTOR member services
• Professional development
• Lockbox technology

Headquarters

HQ city

Saint Catharines

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Member Dues and Subscriptions: As a not-for-profit trade association, the Niagara Association of REALTORS® collects membership dues from over 1,400 REALTOR® Members to fund operations, advocacy, professional standards, and member services.
2. InterBoard Listing Fees: The association charges InterBoard fees for MLS® listings distributed beyond the Niagara Region. Listings in the Niagara Region are offered free of charge, while listings outside the region are charged $50 + HST.
3. Member Training and Events: Revenue generated from training sessions such as REALTalk programs, the Growing Niagara Housing Symposium, and other professional development events. Some events are complimentary while others like the ORCF Summer Cruise have registration fees.
4. Shop Product Sales: Sale of branded merchandise including lockboxes ($110), stickers ($3-$8.50), riders ($8.50), clips ($8.50), stand-up signs ($5-$12), and apparel ($4-$13) to members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Niagara Association of REALTORS® is a not-for-profit trade association serving more than 1,400 REALTOR® members in the Niagara region of Ontario, Canada. It operates the PropTx MLS® Property Information System for property listings and InterBoard distribution, provides Supra One electronic lockbox technology for secure showings, and delivers professional development, advocacy, and member services to empower REALTORS® serving Niagara communities.

Product overview

The Niagara Association of REALTORS® is a not-for-profit trade Association operating under a Board of Directors representing more than 1,400 REALTOR® Members serving Niagara communities. The core offering is the MLS® Property Information System through PropTx, providing access to property listings across Freehold, Condo, and Commercial categories for sale and lease. The technology portfolio includes the Supra One Lockbox System with its companion mobile app for secure property access during showings. Additional services include Interboard Listing Services for exposure to Ontario's REALTORS® network, REALTalk educational sessions covering business processes and AI tools, the NAR Shop for marketing materials and branded merchandise, monthly housing market statistics, and the annual Growing Niagara Housing Symposium. The association transitioned from SentriLock to Supra lockboxes in 2025-2026, integrating fully with the PropTx ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• MLS® Property Information System The core Multiple Listing Service (MLS®) system operated by NAR through the PropTx System, enabling members to list and access properties across Freehold, Condo/Co-op/Co-Ownership/Time Share, and Commercial categories for both Sale and Lease/Sub-Lease transactions.
• Interboard Listing Services Service allowing listings to be exposed to nearly 1,500 Niagara REALTORS® and 80% of Ontario's REALTORS® through the PropTx System. Free InterBoard for listings in the Niagara Region; $50 + HST for listings outside the region.
• Supra One Lockbox System Electronic lockbox system for secure property access during showings, featuring 10-year battery life, integration with the PropTx system, and access via the Supra One mobile app (previously BrokerBay). Members can purchase lockboxes for $110 each, and exchange SentriLock boxes for Supra boxes through a structured swap program.
• NAR Shop Online store offering real estate marketing materials and branded merchandise including Supra One Lockboxes ($110), Stand-Up Signs ($5-$12), Riders such as For Sale, Sold, Open House, Leased ($8.50), Stickers for various property status indicators ($3), Clips, and branded items like caps, key chains, and pet leashes.
• REALTalk Educational Sessions Ongoing educational session series covering real estate business topics including sales processes, AI tools for listing presentations and client communications, objection handling, and follow-up strategies. Sessions are facilitated by industry experts such as Mark Cressman of Side Car.
• Growing Niagara Housing Symposium Annual housing symposium featuring insights from industry experts including Nik Nanos (NAR-Nanos polling) and Anthony Passarelli from CMHC (data-driven outlook on Niagara's housing market). Includes unveiling of the NAR Housing Policy Platform for municipal elections.

Quantifiable outcome

• Access to 80% of Ontario's REALTORS® through PropTx MLS® System
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor, core and supporting.

• Buffalo Niagara Association of REALTORS®minorStrategic or Co-development Partner · 23 March 2026Related real estate association in the Buffalo Niagara region. Buffalo Niagara Association of REALTORS® is providing FOREWARN identity verification services to its members, separate from NAR's services.
• PropTxcoreTechnology or IntegrationAs a proud member of PropTx, the Niagara Association of REALTORS® operates its MLS® System through PropTx, providing access to 80% of Ontario's REALTORS® and enabling InterBoard listing distribution. Supra lockbox technology is integrated with PropTx.
• Supra (Honeywell)coreTechnology or IntegrationSupra One lockbox system providing electronic lockboxes with 10-year battery life, appointment-based access, and mobile app integration. The association is transitioning from SentriLock to Supra lockboxes. Support available via Supra Help Desk (1-877-699-6787).
• Ontario REALTORS Care® Foundation (ORCF)coreStrategic or Co-development PartnerORCF is the giving arm of Ontario REALTORS®, dedicated to supporting shelter-related causes and addressing food insecurity across the province. NAR participates in ORCF events including the Summer Cruise for Charity.
• PropTx AcademysupportingTechnology or IntegrationOnline learning platform for Supra lockbox training, FAQs, and support resources for PropTx-based boards and agents.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• London St. Thomas Association of REALTORS® (LSTAR): Southwestern Ontario real estate association providing MLS, lockbox, advocacy, and educational programming to its REALTOR® members. Closely comparable in scale, member services portfolio, and PropTx-based technology stack to NAR.
• Oakville-Milton & District Real Estate Board: Regional Ontario real estate board providing MLS®, lockbox, and professional standards services to REALTOR® members in the Oakville-Milton corridor. Same PropTx-based MLS architecture and REALTOR® association structure as NAR.
• Mississauga Real Estate Board (MREB): Ontario-based real estate board offering MLS access, member services, and professional development to REALTORS® in the Peel region. Operates the same PropTx/Supra ecosystem and offers directly comparable services to NAR members.
• Toronto Regional Real Estate Board (TRREB): Large Ontario real estate board also operating under the PropTx MLS® system. Most directly comparable to NAR in terms of MLS infrastructure, member services, and PropTx/Supra lockbox stack, but operating in the much larger GTA market.
• Hamilton-Burlington Real Estate Board: Adjacent Southern Ontario real estate board serving the Hamilton-Burlington area. Operates a similar MLS-based model with comparable member services, lockbox programs, and advocacy functions — a near-clone peer to NAR in a neighboring region.

Broad incumbents

• Canadian Real Estate Association (CREA): National trade association overseeing the REALTOR® brand in Canada, operating the REALTOR.ca consumer-facing platform. Comparable as the national-level association that local boards like NAR are members of, but at a much larger national scale.
• Ontario Real Estate Association (OREA): Provincial umbrella organization for Ontario REALTORS®. Comparable as a higher-tier trade association body that sets standards and advocates on behalf of all Ontario real estate boards including NAR, though OREA does not operate local MLS systems.

Others

• PropTx (Provincial MLS System): Core infrastructure partner that provides NAR's MLS® system and connects the board to 80% of Ontario's REALTORS®. An upstream technology/infrastructure provider rather than a competitor, but central to NAR's value proposition.
• Supra (a Honeywell company): Electronic lockbox manufacturer integrated with NAR's MLS platform. A technology supplier rather than a peer, but central to NAR's lockbox product offering and the ongoing SentriLock-to-Supra transition.

Regional players

• Buffalo Niagara Association of REALTORS®: U.S.-side counterpart real estate association serving the Buffalo Niagara region. Explicitly cited in NAR data as a related association; comparable in scale and association mission but operates under U.S. MLS conventions and does not directly compete in NAR's Ontario territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8cIeKhDVy8deKPf_rjVTSQ
• Facebookfacebook.com/NiagaraRealtors
• LinkedInlinkedin.com/company/niagara-association-of-realtors
• Instagraminstagram.com/niagararealtors
• Xx.com/NiagaraREALTORS

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niagara Association of Realtors