What Findoc does

Findoc (legal entity: Findoc Investmart Pvt Ltd) is an Indian SEBI-registered stock broker and Depository Participant operating an integrated online trading and investing platform. Founded in 2012 in Ludhiana and now headquartered in Gurugram with additional offices in Ghaziabad and Ludhiana, the company serves retail investors, high-net-worth individuals, Foreign Portfolio Investors (FPIs), NRIs/OCIs, and a partner/referrer network. Its product surface spans equity delivery and intraday trading, futures and options, algorithmic trading with multiple strategy templates (arbitrage, options income, intraday, event-driven, scalping, quantitative), mutual funds (8,000+ schemes across 15+ AMCs), a Margin Trading Facility offering 4X leverage at 0.049% per day, dedicated IPO application infrastructure, thematic baskets, and four Portfolio Management Service funds. Technology is delivered through the StockZ mobile app (iOS and Android) and a web trading platform, with WhatsApp-based alerts, TradingView charting, and API integrations to third-party algo platforms (AlgoTest, StockAnts). A GIFT City IFSC presence supports FPI and NRI/OCI flows.

The business model combines transaction-based brokerage with recurring and interest-based streams. New accounts open free (₹0) with first-year AMC waived, while monetization shifts to per-trade brokerage, MTF interest at 0.049% per day, annual maintenance fees after year one, and PMS management fees. Go-to-market is hybrid: a product-led self-serve funnel (digital KYC, 3-minute onboarding) is supplemented by a dedicated FPI sales team for institutional and cross-border clients and a partner program (FinDost) offering lifetime brokerage sharing, zero deposit, and a real-time earnings dashboard for client referrals. Marketing relies on content — a knowledge center, daily/weekly newsletters, and sector blogs — combined with app store presence and earned media. Two Enforcement Directorate search actions linked to Findoc Finvest in Ludhiana are disclosed and represent a governance/regulatory risk that prospective investors should weigh.

Name

Findoc

Legal name

Findoc Investmart Pvt Ltd

Website

https://findoc.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Findoc is an Indian SEBI-registered stock broker and Depository Participant offering an integrated online trading platform serving retail investors, HNIs, FPIs, and NRIs across equity, F&O, algo, mutual funds, MTF, IPO, and PMS products via its StockZ app and GIFT City operations.

Ownership category

akta.pro rank

Product category

Retail Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Commodity Contracts Intermediation (523160), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Commodity Contracts Brokers & Dealers (6221), Investment Advice (6282)

akta.pro primary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Online stock broking
• Algorithmic trading
• Portfolio management services
• Margin trading facility
• Foreign portfolio investment

Headquarters

HQ city

Ludhiana

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Brokerage Fees: Commission charged per trade executed on the platform. The website mentions 'Low Brokerage' and 'Industry-competitive rates' as differentiators, with pricing starting at ₹0 account opening.
2. Margin Trading Facility Interest: Interest charged on borrowed funds used for margin trading at 0.049% per day, enabling traders to access up to 4X leverage on approved stocks.
3. AMC (Annual Maintenance Charges): Annual maintenance charges for Demat account after first year waiver period.
4. PMS Management Fees: Portfolio Management Services fees for professionally managed portfolios including Findoc India Value Fund, Findoc Vantage Fund, Findoc Large Cap Fund, and Findoc Emerging Midcap and Small Cap Fund.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Findoc operates an all-in-one online trading and investing platform offering free Demat account opening, equity delivery and intraday trading, derivatives (F&O), mutual funds, IPO applications, algorithmic trading, margin trading facility (4X leverage at 0.049%/day), and Portfolio Management Services. The company also provides execution and clearing services to Foreign Portfolio Investors through dedicated teams and GIFT City operations. Products are delivered through the StockZ mobile app, web platform, and partner referral network.

Product overview

Findoc is an all-in-one online trading and investing platform in India that serves a diverse client base including retail investors, domestic institutions, and FPIs. The platform operates as a unified ecosystem built around its core StockZ App (mobile) and StockZ Web Application, providing free Demat account opening, low brokerage, and zero AMC for the first year. The portfolio spans 10 distinct products/modules: Indian Stocks (equity delivery and intraday), Algo Trading (automated strategy execution), FPI Services (for foreign investors and NRIs), PMS (four managed fund products), Futures & Options (derivatives), Mutual Funds (8,000+ schemes), MTF (4X margin trading at 0.049%/day), IPO (dedicated app and pre-apply feature), Thematic Investing (curated baskets), and Stock Advisory. The platform also includes a Knowledge Center with research newsletters, educational videos, and financial calculators. The ecosystem is complemented by FinDost, a partner referral platform. Founded in 2012, Findoc has scaled from Ludhiana to a national and international presence.

Differentiator

Problem solved

Functional benefit

Brands

• StockZ App: Next generation mobile trading application for stocks, futures, options, IPO, mutual funds, and commodities trading.
• FinDost
• IPO App

Products and services

• Findoc Trading Platform Findoc's all-in-one online trading and investing platform serving retail investors, domestic institutions, and FPIs. Provides free Demat account opening, low brokerage rates, real-time market data, research tools, and integrated access to stocks, derivatives, mutual funds, IPOs, and algo trading.
• StockZ Mobile App Findoc's next-generation mobile trading application for investing and trading in stocks, futures, options, IPO, mutual funds, and commodities. Includes advance option chain, margin trading facility up to 4X, instant pledge, TradingView charts, advance screening tools, basket orders, and WhatsApp trading integration.
• Indian Stocks (Equity Trading) Equity trading and investing in Indian stocks with delivery-based investing for long-term wealth creation, intraday trading, and GTT (Good Till Triggered) order automation.
• Algo Trading Algorithmic trading platform enabling automated strategy execution using computer programs with pre-defined rules based on price, volume, time, or market movement. Supports custom strategies including arbitrage, options income, trend following, event-driven, scalping, and quantitative mean reversion strategies with backtesting and live testing.
• FPI Services Comprehensive execution and clearing services for Foreign Portfolio Investors across Equity, Equity Futures and Options, Commodity, and Currency Derivatives markets. Also serves NRIs/OCIs and Qualified Foreign Investors through GIFT IFSC operations.
• PMS (Portfolio Management Service) Professionally managed portfolios tailored to financial goals for long-term consistent growth. Products include Findoc India Value Fund, Findoc Vantage Fund, Findoc Large Cap Fund, and Findoc Emerging Midcap and Small Cap Fund targeting high-net-worth investors.
• F&O (Futures and Options) Derivatives trading platform offering high liquidity, low trading costs, real-time quotes, option chain access, support/resistance indicators, and hedge risk management for stock and index futures and options.
• Mutual Funds Online mutual fund investment platform offering over 8,000+ mutual fund schemes across equity, debt, hybrid, money market, index, sector, and gold fund categories. Supports SIP and lump sum investment modes.
• MTF (Margin Trading Facility) Margin trading facility offering 4X leverage at 0.049% interest per day with up to 80% margin funding on 500+ approved stocks. Allows traders to buy more shares than their account balance by borrowing funds from the broker.
• IPO Investment Platform Initial Public Offering investment platform enabling early IPO applications with UPI blocking, detailed lot size and price information, and instant updates.
• Stock Advisory Expert, research-driven market insights across Delivery, F&O, and MTF segments delivered as part of the integrated platform ecosystem.
• Thematic Investing Curated stock baskets built around sectors and investment ideas, enabling subscribers to access curated investment themes built for smarter execution.
• Wealth Investment Hub Comprehensive investment dashboard enabling users to invest across equities, mutual funds, ETFs, bonds, and more with seamless tracking and deep insights.
• FinDost Partner Platform Partner referral and onboarding platform enabling partners to grow their network with competitive brokerage sharing, real-time earnings dashboard, and dedicated support.

Quantifiable outcome

• MTF reduces capital requirement by 80% (4X leverage) for eligible stocks
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• AlgoTestcoreTechnology or IntegrationAlgo trading platform integration allowing users to build, test, and deploy algorithmic trading strategies. Findoc provides API-based execution connectivity for seamless automated trading through AlgoTest.
• StockAntscoreTechnology or IntegrationAlgo trading platform partner integrated with Findoc for automated strategy execution. Provides additional algo trading capabilities and backtesting tools for Findoc users.
• TradingViewcoreTechnology or IntegrationAdvanced charting and technical analysis platform integrated into StockZ app for comprehensive market analysis and trading decisions.
• 15+ Mutual Fund Houses (AMC Partners)coreChannel Partner/ Reseller/ DistributorPartnership with 15+ Asset Management Companies providing access to 8000+ mutual fund schemes on Findoc platform. Enables investors to explore and invest in various mutual fund categories including equity, debt, hybrid, index, and sector funds.
• Top-tier Domestic and Foreign BanksstrategicTechnology or IntegrationBanking partnerships ensuring comprehensive banking solutions for FPI clients and retail investors. Supports fund transfers, margin funding, and custodial services.
• Legal and Tax Consultation ProvidersstrategicImplementation/ SI/ Consulting PartnerLegal and tax consultation services for global fund structuring and India taxation advisory, particularly for FPI clients navigating Indian regulatory requirements.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FindocGroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Findoc