What AVEX does

AVEX is a Dutch audiovisual solutions provider founded circa 1988–1989 (firmographic data records 1988; one narrative source cites 1989), operating as a private, family-owned company headquartered in Breukelen, Netherlands, with additional offices in The Hague, Zwolle, London (regional HQ for the UK), and Brussels (regional HQ for Belgium and Luxembourg). Since February 2016, AVEX has been a shareholder and the exclusive Regional Business Unit of the Global Presence Alliance (GPA)—a federation of 27 AV integration firms covering more than 50 countries and 6,000-plus professionals—providing multinational delivery reach while retaining regional operational autonomy, with the UK later added to AVEX's RBU coverage. The company serves enterprise, government, healthcare, education, and venue clients through a consultative direct enterprise sales motion across sectors including banking (ABN AMRO, ING), aviation (KLM), logistics (NS, PostNL), beverage and manufacturing (HEINEKEN, Volvo Trucks, ABS maritime), government (European Commission, Rijkswaterstaat, multiple Dutch municipalities), sports (KNVB, Johan Cruijff ArenA), professional services (EY), and healthcare (CWZ, St. Antonius ziekenhuis).

AVEX's product and solution portfolio spans the full AV integration lifecycle: room solutions for hybrid collaboration (Microsoft Teams Rooms, Microsoft Surface Hub, Logitech Sight, Crestron control, Bose Professional audio, Shure ceiling microphones, Yealink video), digital signage networks (Scala CMS deployments such as BENU Pharmacy's 655 screens across 345 locations), video walls and LED installations (Samsung LCD and Absen LED, including the 45-meter 3D projection at NBC Conference Center, the largest in the Netherlands), hybrid evacuation audio systems, in-house content creation through AVEX Studios, and event production for corporate and cultural engagements. The firm also engineers in-house AV-over-IP deployments (e.g., the NBC Conference Center system centralizing 22 sub-rooms and two event halls from a single Master Control) and is preparing geographic expansion of its proprietary BRIX zero carbon-neutral, circular AV concept—delivered via a product-as-a-service model—from the Netherlands into the UK and Belgium/Luxembourg in 2026. In January 2026 the company also completed the acquisition of Yielder Audiovisual B.V. to expand its Dutch market position.

Commercially, AVEX operates a hybrid revenue model: project-based system integration (one-time hardware sales, engineering, and installation) supplemented by recurring service revenue from AVEX Care maintenance SLA packages (48-hour or 24-hour guaranteed response times, with bundled 10/20/50-hour pre-paid support packs), and an emerging product-as-a-service revenue stream via BRIX zero. Go-to-market relies on direct enterprise field sales combined with channel leverage through the GPA federation for multinational deployments—exemplified by the ABS maritime immersive training centers delivered in 2025 across Doha, Athens, and Singapore via collaboration with GPA partners Panou, Omnix, and ESCO. The company maintains ISO 9001, ISO 14001, ISO 27001 (renewed 2025), ISO 27017 (renewed 2025), VCA, VSI membership, EcoVadis Gold (top 5% in sector as of January 2026), and SBTi-validated science-based targets (63% scope 1 and 2 GHG reduction by 2035 from a 2024 base year, net-zero by 2050).

Name

AVEX

Legal name

AVEX B.V.

Website

https://avex-int.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

AVEX designs, installs, and maintains professional audiovisual systems—including hybrid meeting rooms, LED walls, digital signage networks, and event production—for enterprise, government, and healthcare clients across the Netherlands, Belgium, and the United Kingdom.

Ownership category

akta.pro rank

Product category

Audiovisual System Integration Services

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Commercial/Pro AV & Home Theater (Prosumer) Retail (CRACAEAL)

akta.pro secondary industries

Hybrid/Virtual Meetings Production & AV Services (THACAFAM), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• Audiovisual system integration
• Digital signage solutions
• Video conferencing systems
• LED display integration
• Event production services

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. AV System Integration: Design, installation, and project management of audiovisual systems for organizations. Includes conference rooms, lecture rooms, congress rooms, medical rooms, courtrooms, control rooms, and digital signage networks. Revenue is project-based, typically one-time for installation with optional service contracts for ongoing maintenance.
2. AV Event Facilities: Professional audiovisual support for events of any scale. Services include congress support, corporate festivities, cultural events, product launches, trade fair stands, video streaming, and video mapping. Revenue is event-based, typically project or rental contracts.
3. AV Creative Services / Content Creation: AVEX's Content Creation team provides creative content for digital signage, presentations, and event productions. Services include template design, campaign planning, content publication, and creative execution for clients like BENU Pharmacy and HEINEKEN.
4. AVEX Care (Maintenance and Support): Service level agreements providing guaranteed response times (48h or 24h), remote and on-site technical support, management reporting, and preventive maintenance. Offered at different tiers (AVEX Care packages) for ongoing revenue. Support bundles also available for purchasing pre-paid support hours (10, 20, or 50 hour packages).
5. BRIX zero (Product-as-a-Service): Circular, carbon-neutral AV solutions offered as a service model (product-as-a-service) where organizations pay for AV solutions without large upfront investment. Zero investment model, with full transparency on sustainability data. Currently available in the Netherlands; expansion to UK and BELUX planned for 2026.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

AVEX designs, integrates, and maintains professional audiovisual solutions for enterprise, governmental, and institutional customers across the Netherlands, Belgium, and the United Kingdom. Offerings span the full AV lifecycle: consultation and design, hardware procurement (Microsoft Surface Hub, Absen LED, Crestron, Bose, Poly), installation and commissioning of meeting rooms, digital signage networks, LED/video walls, broadcast/streaming infrastructure, on-site event facilities, and long-term managed service support (AVEX Care).

Product overview

AVEX is an audiovisual solutions provider offering a comprehensive portfolio of products and services for professional markets. The core offerings include Room Solutions (hybrid meeting room setups), Digital Signage (centralized screen networks), Video Conferencing, Videowalls and LED walls, Studio Solutions, and Event Facilities. Key sub-products and integrations include Microsoft Surface Hub, Cisco Webex Board, Barco Clickshare, Samsung Flip, and Logitech cameras. The company has developed BRIX zero as its sustainable and circular AV concept offering CO2-neutral solutions. AVEX provides end-to-end services including design, installation, maintenance (AVEX Care), and Content Creation. Solutions span conference rooms, lecture halls, congress centers, medical rooms, courtrooms, control rooms, and events. The company operates as part of the Global Presence Alliance (GPA) for international coverage.

Differentiator

Problem solved

Functional benefit

Brands

• BRIX zero: CO2-neutral and circular AV solutions concept for meeting rooms and digital signage

Products and services

• AVEX Room Solutions End-to-end design, integration, and support of Microsoft Teams-certified hybrid meeting rooms (small, medium, and large) for enterprise clients.
• Digital Signage Design, deployment, and management of networked digital signage across multiple sites, including Scala CMS integration and central management.
• Microsoft Surface Hub deployment Authorized resale, configuration, and deployment of Microsoft Surface Hub collaboration devices for enterprise customers.
• Videowalls & LED Walls Design and integration of large-format Absen LED walls and professional videowalls for briefing rooms, venues, retail, and command centers.
• AVEX Studios In-house studio services for producing video, broadcast, and content assets that run on the AV systems AVEX integrates.
• Event Facilities Provision of permanent broadcasting and streaming infrastructure at customer venues, enabling hybrid events and live content production.
• Hybrid Evacuation Installation Hybrid physical and virtual reality (Meta Quest) installation for evacuation training, enabling risk-free practice of emergency scenarios.
• AVEX Care Recurring managed service and support contract covering preventive maintenance, monitoring, and SLA-backed incident response for installed AV systems.
• BRIX zero Subscription-based audiovisual-as-a-service that bundles hardware, integration, support, and end-of-life recycling into a recurring monthly fee, positioning AV spend as predictable opex while reducing waste.

Quantifiable outcome

• EcoVadis Gold medal: top 5% in sector
• +6 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AbsencoreTechnology or Integration · 1 January 2024AVEX signed a partnership with LED display manufacturer Absen (also a GPA Global Partner). The collaboration provides AVEX with access to Absen's LED product range including indoor LED walls, L-shaped immersive setups, and outdoor displays. Joint work includes the ABS maritime immersive training centers (Doha, Athens, Singapore) and the NBC Conference Center 3D projection system. Absen Benchmark Award 2025 was received for the ABS project.
• Global Presence Alliance (GPA)coreStrategic or Co-development Partner · 8 February 2016AVEX joined the Global Presence Alliance as exclusive partner and Regional Business Unit (RBU) for Benelux in February 2016. Since 2016, AVEX also covers the UK as RBU. GPA is the largest AV technology provider in the world, comprising 27 RBUs with over 6,500 professionals across 50+ countries. The alliance enables AVEX to serve multinational clients with consistent quality, refer projects to/from other RBUs, share best practices, and participate in global deployments. AVEX has won the GPA Spirit Award (2017) and GPA Global Deployment Excellence Award (2025).
• Microsoft (Surface Hub Multinational ADR)coreChannel Partner/ Reseller/ DistributorAVEX has been named a Microsoft Surface Hub Multinational Authorized Device Reseller (ADR). The program allows multinational customers to source and implement Surface Hub globally with a consistent experience. AVEX delivers, supports, and manages Surface Hub deployments through GPA network. As ADR, AVEX has certified competencies for Microsoft collaboration technology.
• Global Sustainable Enterprise System (GSES)coreStrategic or Co-development PartnerAVEX joined the Global Sustainable Enterprise System (GSES), the world's leading platform for sustainability and verified ESG rating. GSES enables AVEX to record and measure sustainability data, encourage suppliers to provide product sustainability information, and provide transparent ESG performance reporting. AVEX uses GSES to underpin BRIX zero, its carbon-neutral circular AV concept. AVEX also provides audiovisual support for GSES events.
• NBC Conference CentercoreImplementation/ SI/ Consulting PartnerAVEX partnered with NBC Conference Center for its post-fire rebuild (September 2022) and transformation into a state-of-the-art event venue. The project included the largest 3D projection set in the Netherlands (45m wide stage) and an advanced in-house designed AV over IP system managing the entire building. The project won the Inavation Award 2025 in the Venues & Event Spaces category.
• ABS (American Bureau of Shipping)coreImplementation/ SI/ Consulting PartnerAVEX (led by AVEX UK) designed and installed immersive training centers for ABS, a global maritime classification authority. L-shaped Absen LED walls create immersive training environments for crews at Doha, Athens, and Singapore locations. Project was delivered with GPA RBUs Panou, Omnix, and ESCO. Won Absen Benchmark Award 2025 and GPA Global Deployment Excellence Award 2025.
• BENU PharmacycoreImplementation/ SI/ Consulting PartnerAVEX implemented a digital signage solution for BENU Pharmacy's 345 locations (655 screens) using Scala software. AVEX handles delivery, installation, CMS setup, onboarding, creative services, and ongoing management and expansion. This represents a major managed services account for AVEX.
• GSES (Sustainability Event 2025)minorImplementation/ SI/ Consulting PartnerAVEX's Event Facilities team provided audiovisual support (image, light, sound) during the GSES Sustainability Event 2025 for the construction sector, supporting GSES's mission to promote sustainable business practices.
• VSI (Vereniging van System Integrators)minorStrategic or Co-development PartnerAVEX is a member of VSI, the Dutch branch association for system integrators. VSI members meet requirements for expertise, experience, independence, and continuity. VSI membership provides quality assurance for clients seeking professional audiovisual suppliers.
• EcovadisminorStrategic or Co-development PartnerAVEX has achieved Ecovadis Gold certification, ranking in the top 5% of companies assessed in its sector for sustainability performance. Ecovadis provides the ESG rating framework that AVEX uses to demonstrate sustainability credentials.
• ScalacoreTechnology or IntegrationAVEX uses Scala digital signage software for client solutions such as BENU Pharmacy (655 screens across 345 locations) and HEINEKEN's digital signage network. Scala enables central content management, dynamic distribution, and scheduling based on location, time, and target audience.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• AVI-SPL: Largest global AV integrator, offering unified collaboration, digital signage, and managed services at scale; comparable to AVEX's enterprise integration and managed services model but with broader geographic coverage.
• Whitlock: US-based AV integrator offering collaboration, digital signage, and managed services to enterprise clients; comparable to AVEX on solution portfolio and enterprise go-to-market.
• Yorktel: Global AV integrator focused on unified communications, video collaboration, and managed services for enterprise and public sector; comparable to AVEX on services model and customer base.
• Diversified: Global technology integrator providing AV, unified communications, and digital media solutions for enterprise and venues; comparable to AVEX on integration scope though at significantly larger scale.

Others

• Crestron Electronics: AV control and UC hardware vendor whose products AVEX integrates at scale; included as ecosystem reference rather than direct competitor, since Crestron also operates commercial integrator programs in adjacent regions.

Direct peers

• Electrosonic: Global AV integrator specializing in complex, high-end venues, control rooms, and immersive experiences; comparable to AVEX in execution complexity and vertical mix (events, venues, enterprise).
• Snelling Business Systems: UK-based AV integrator serving enterprise and public sector with meeting room, digital signage, and event AV solutions; directly comparable to AVEX UK's service mix and customer profile.
• Kinly: European-headquartered AV integrator with strong Benelux and Nordic presence, offering AV system integration, collaboration, and managed services to enterprise and government clients — directly comparable to AVEX's footprint and portfolio.
• ProAV: UK AV integrator providing design, integration, and managed services across corporate, public sector, and venues; closely comparable to AVEX's project-based model and verticals.

Regional players

• Stouenborg: Dutch AV integrator serving enterprise and government with similar meeting room, control room, and event AV offerings; directly comparable on Dutch market dynamics though with smaller geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/user10644837
• LinkedInlinkedin.com/company/avex-nl
• Xx.com/AVEX_int

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVEX