CAOA

What CAOA does

CAOA is the largest automotive distribution and manufacturing conglomerate in Latin America, headquartered in São Paulo, Brazil, and founded in 1979. The company operates as the exclusive Brazilian distributor of Ford, Subaru, and Hyundai, and is a joint-venture manufacturing partner with Chinese automakers Chery (since 2017, as CAOA Chery) and Changan (since November 2025, as CAOA Changan). Its product portfolio spans entry-level through premium vehicles — from the Hyundai HB20 and CAOA Chery Tiggo 5x to the Ford F-150 Lariat, Hyundai Palisade, and the AVATR 11/012 luxury electric SUV line launched in 2025 — alongside a parallel electrified portfolio that includes hybrid, plug-in hybrid (CAOA Chery Super Hybrid platform), and full battery-electric models.

The group's core operating asset is the Anápolis manufacturing complex in Goiás (inaugurated 2007 with a R$1.2 billion investment, producing Hyundai Tucson and HR alongside CAOA Chery models), which houses the Centro de Pesquisa e Eficiência Energética (CPEE) — described as Latin America's most complete energy-efficiency laboratory for emissions testing, homologation, and fuel/lubricant research. A second plant operates in Jacareí (São Paulo) for CAOA Chery. Distribution flows through Brazil's largest automotive retail network: more than 240 new and used vehicle stores, more than 150 authorized repair shops (including a 7,000m² CAOA Premium Services facility in São Paulo), and more than 150 certified pre-owned CAOA Seminovos locations.

Revenue is generated through eight distinct streams: new vehicle sales (retail and fleet), after-sales service and parts (including a B2B e-commerce platform with 50,000+ SKUs and 3,000+ registered business customers), vehicle consortiums (CAOA Consórcios, 30,000+ contemplations, 400+ authorized partners), insurance brokerage (CAOA Corretora de Seguros with Évora Corretora), rental and subscription services (CAOA Locadora encompassing CAOA Sempre, CAOA Fleet, and CAOA Rent a Car), proprietary lubricants (CAOA Supremus, co-developed with Shell), and used vehicle sales (CAOA Seminovos). Pricing is primarily one-time vehicle license at the dealer level with recurring fees on consortiums/subscriptions and transaction fees on parts and insurance. Geographic scope remains exclusively Brazil, though the group has signaled interest in expanding the CAOA Changan / AVATR brand into additional Latin American markets. Leadership transitioned in December 2022 to Carlos Alberto de Oliveira Andrade Filho (Brown University), who is driving the strategic pivot toward electrification and the recent Changan alliance.

Name

CAOA

Legal name

HYUNDAI CAOA DO BRASIL LTDA.

Website

https://caoa.com.br

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

CAOA is the largest automotive distribution and manufacturing conglomerate in Latin America, distributing Ford, Subaru, Hyundai, Chery, and Changan vehicles in Brazil through 240+ dealerships, manufacturing at its Anápolis plant, and offering integrated financing, insurance, parts, and rental services.

Ownership category

akta.pro rank

Product category

Automotive Distribution and Manufacturing

NAICS

Motor Vehicle Manufacturing (3361), New Car Dealers (44111), Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Used Car Dealers (44112), Motor Vehicle and Parts Dealers (441)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Auto Dealers & Gasoline Stations (5500), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Passenger Vehicle Manufacturing (ICE) (IMACAAAA)

akta.pro secondary industries

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

Keywords

• Automotive distribution
• Vehicle manufacturing
• Automotive retail network
• Fleet management services
• Automotive financial services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New Vehicles): CAOA generates primary revenue through the sale of new vehicles from multiple brands (CAOA Chery, Hyundai, Ford, Subaru) through its extensive dealership network across Brazil. Revenue comes from both retail (end-consumer) and fleet sales.
2. After-Sales Services and Maintenance: Revenue from maintenance, repairs, parts replacement, and servicing across authorized workshops. CAOA offers premium services like CAOA Premium Services with specialized maintenance facilities.
3. Consórcios (Consortium Plans): CAOA Consórcios administers automotive and real estate consortium plans, generating revenue through administration fees. The company has over 30,000 contemplations across vehicle, truck, and property consortiums.
4. Insurance Brokerage: CAOA Corretora de Seguros offers vehicle insurance products through partnership with Évora Corretora, earning commissions from policy sales across all vehicle brands.
5. Parts E-commerce Platform: B2B e-commerce platform for auto parts offering over 50,000 items from CAOA Chery, Hyundai, Ford, and Subaru brands, with over 3,000 registered business customers.
6. Vehicle Rental and Fleet Management: CAOA Locadora provides vehicle subscription services (CAOA Sempre), fleet outsourcing (CAOA Fleet), and occasional rental (CAOA Rent a Car) for customers.
7. Supremus Lubricants: CAOA's proprietary lubricant brand developed in partnership with Shell, distributed through B2B platform across Brazil.
8. Used Vehicle Sales (Seminovos): CAOA operates as Brazil's largest used car dealer with over 150 locations nationwide, generating revenue through vehicle trade-ins and certified pre-owned sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels9 records

Core offering

CAOA is the largest automotive distribution and manufacturing conglomerate in Latin America, distributing and producing vehicles from multiple brands (CAOA Chery, Hyundai, Ford, Subaru, and Changan/AVATR) across Brazil through 240+ dealerships and 150+ authorized workshops. The group manufactures vehicles at its Anápolis (GO) plant and complements its core vehicle sales with financial and mobility services including consortium plans, insurance brokerage, vehicle subscription/rental/fleet, parts e-commerce, proprietary lubricants, and used-car sales.

Product overview

CAOA is the largest automotive distribution and manufacturing conglomerate in Latin America, operating as a multi-brand platform distributing vehicles from Chery, Hyundai, Ford, Subaru, and the newly launched Changan brand. The company manufactures vehicles at its Anápolis (Goiás) factory and offers complementary services including car rental (CAOA Locadora), insurance brokerage (CAOA Corretora de Seguros), consortium management (CAOA Consórcios), parts e-commerce, and proprietary lubricant brand (Supremus). The portfolio spans from entry-level SUVs (Tiggo 5x, Creta) to luxury electric vehicles (AVATR 11, AVATR 012), pickup trucks (F-150, Ranger), and commercial vehicles (Transit, E-Transit).

Differentiator

Problem solved

Functional benefit

Brands

• CAOA Chery: Joint venture with Chery (China) for production and distribution of Chery vehicles in Brazil. Produces Tiggo 5, Tiggo 7, Tiggo 8, Arrizo 6 Pro Hybrid models at Anápolis and Jacareí plants.
• CAOA Changan
• HMB CAOA
• CAOA Ford
• CAOA Subaru
• CAOA Locadora
• CAOA Consórcios
• CAOA Corretora de Seguros
• CAOA Supremus
• AVATR

Products and services

• AVATR 012 Kim Jones Ultra-luxury limited-edition electric Gran Coupé distributed by CAOA Changan in Brazil. Features Huawei HarmonyOS, Huawei ADS autonomous driving, CATL battery technology, Brembo brakes, Continental electronic stability, Meridian Audio, and bespoke Kim Jones interior. Targeted at ultra-premium Brazilian buyers seeking flagship EV performance and exclusive design.
• AVATR 11 First fully electric luxury SUV sold in Brazil, distributed by CAOA Changan. Features dual motors (578 hp), 680 km range, AI 'Vortex' driver-behavior platform, Huawei ADS and HarmonyOS, and up to 40 configurable options. Targeted at premium Brazilian consumers seeking luxury intelligent EVs.
• CAOA Chery Tiggo 5x Entry-level SUV in the CAOA Chery lineup produced in Brazil, available with 1.5L Turbo Flex engine, hybrid variants, 820L trunk, 7 airbags, and the MAXDRIVE advanced driver-assistance suite. Targeted at Brazilian families seeking affordable compact SUVs.
• CAOA Chery Tiggo 7 Mid-size SUV distributed by CAOA Chery in Brazil with multiple powertrain options including hybrid and plug-in hybrid variants. Achieved 3rd place among all vehicles in the Brazilian retail market in November 2025 with 4,060 units sold. Targeted at families and individual buyers seeking premium mid-size SUVs.
• CAOA Chery Tiggo 8 7-seat premium SUV distributed by CAOA Chery, including the TIGGO 8 PRO Plug-in Hybrid variant. Leader in Brazil's 7-seater SUV segment with 1,501 units sold in November 2025 and over 16,200 units year-to-date. Targeted at larger Brazilian families.
• CAOA Chery Arrizo 6 PRO Hybrid Max Drive Hybrid medium sedan distributed by CAOA Chery in Brazil, combining fuel efficiency with electric propulsion. Ranked 5th among best-selling medium sedans in the Brazilian market. Targeted at retail buyers and corporate fleets seeking economical family sedans.
• CAOA Chery iCar Fully electric compact vehicle representing CAOA Chery's entry into the Brazilian zero-emission urban mobility segment. Targeted at urban consumers seeking an affordable electric commuter vehicle.
• Hyundai HB20 Best-selling compact hatchback and sedan (HB20S) in Brazil distributed by HMB CAOA. Targeted at individual buyers and families seeking affordable, modern compact vehicles.
• Hyundai Creta Compact SUV distributed by HMB CAOA leading its segment in Brazil. Available in standard and N-Line sport variants with advanced driver-assistance systems, turbo engine options, and premium interior appointments. Targeted at urban and small-family SUV buyers.
• Hyundai Tucson Mid-size SUV produced at CAOA's Anápolis (Goiás) factory, offered with hybrid and PHEV powertrains along with advanced safety and connectivity features. Targeted at families and premium mid-size SUV buyers in Brazil.
• Hyundai IONIQ 5 Fully electric compact crossover distributed by HMB CAOA. 800V architecture enables ultra-fast charging; features retro-futuristic design, vehicle-to-load capability, and advanced driver-assistance. Targeted at premium EV buyers.
• Hyundai Palisade Full-size luxury SUV distributed by HMB CAOA with three-row seating for seven passengers, premium interior materials, and advanced safety and connectivity features. Targeted at upper-middle-class Brazilian families and executive transport buyers.
• Ford F-150 Lariat Full-size luxury pickup truck distributed under CAOA Ford in Brazil. Features advanced technology, powerful engine options, and comprehensive towing capabilities. Represents Ford's flagship truck lineup in the Brazilian market under CAOA distribution.
• Ford Mustang Mach-E Fully electric performance SUV based on Mustang heritage, distributed by CAOA Ford. Delivers instant torque, extended range, and advanced connectivity via Ford SYNC infotainment. Targeted at Brazilian buyers seeking premium performance EVs.
• Ford E-Transit Fully electric commercial van distributed by CAOA Ford, offering zero-emission last-mile delivery. Provides the traditional Transit cargo capacity with an electric powertrain. Targeted at logistics operators and commercial fleet buyers.
• Ford Territory Compact SUV distributed by CAOA Ford in Brazil, with new-generation design, increased interior space, advanced semi-autonomous driver-assistance features, and a turbocharged EcoBoost engine. Targeted at Brazilian family SUV buyers.
• Ford Ranger Raptor High-performance off-road pickup distributed by CAOA Ford in Brazil. Features advanced suspension, a Bi-Turbo V6 engine, and rugged exterior design built for extreme terrain. Targeted at Brazilian off-road and lifestyle pickup buyers.
• Subaru Forester e-BOXER Hybrid SUV distributed exclusively by CAOA Subaru in Brazil since 1998. Features Subaru's e-BOXER mild-hybrid powertrain, Symmetrical AWD all-wheel drive, and the EyeSight driver-assistance safety package. Targeted at Brazilian premium SUV buyers seeking AWD capability.
• Changan UNI-T SUV Compact SUV produced at the Anápolis factory through the CAOA Changan alliance. Features a locally calibrated Flex engine for ethanol-petrol blends with planned hybrid and electric variants. Production capacity 90,000 units per year. Targeted at Brazilian compact SUV buyers.
• CAOA Locadora (Vehicle Subscription, Fleet Outsourcing, Rental) Vehicle rental and fleet management service operating three solutions: CAOA Sempre (car subscription for individuals with flexible terms), CAOA Fleet (fleet outsourcing for corporate clients), and CAOA Rent a Car (occasional rental for CAOA customers). Targeted at individual subscribers and corporate fleet operators across Brazil.
• CAOA Consórcios Consortium administration service (automovel and imóvel) operating for over three decades via 400+ authorized partners nationwide. Has completed over 30,000 contemplations. Offers Autolance and Imóvelance modalities allowing the vehicle/property to be offered as a lance bid. Targeted at Brazilian individuals and small businesses seeking vehicle or real estate acquisition through installment plans without traditional credit checks.
• CAOA Corretora de Seguros Insurance brokerage service offered in partnership with Évora Corretora. Provides comprehensive vehicle insurance with exclusive pricing through CAOA's distribution network. Targeted at vehicle owners purchasing or servicing vehicles at CAOA dealerships.
• CAOA Parts E-Commerce Platform (B2B) B2B e-commerce platform (caoa.leadb2b.com.br) offering over 50,000 OEM auto parts from CAOA Chery, Hyundai, Ford, and Subaru. Provides free delivery throughout São Paulo state within 72 hours. Over 3,000 registered business customers including repair shops, service centers, insurance companies, rental companies, and lubrication centers.
• CAOA Supremus Lubricants Proprietary 100% synthetic 5W30 lubricant brand developed in partnership with Shell. Formulated for gasoline, ethanol, and CNG engines to provide fuel economy and engine performance. Distributed through CAOA's B2B platform nationwide. Targeted at service centers and lubrication shops.
• CAOA Premium Services Premium after-sales service facility serving Hyundai and other CAOA brand vehicles. 7,000 m² infrastructure with 20 service bays, 5 Quick Service bays, 3D wheel aligners, and capacity to serve 3,000 vehicles monthly. Open Saturdays and with extended weekday hours. Targeted at Hyundai and premium imported vehicle owners in São Paulo.
• CAOA Seminovos (Certified Pre-Owned Vehicles) Used vehicle sales operation making CAOA the largest used car dealer in Brazil. Operates over 150 locations nationwide for certified pre-owned sales and trade-ins. Targeted at Brazilian consumers seeking quality used vehicles from CAOA's brand portfolio.

Quantifiable outcome

• 500,000 vehicles produced at Anápolis factory since 2007
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered flagship, strategic, minor and core.

• Changan AutomobileflagshipStrategic or Co-development Partner · 1 November 2025Strategic alliance between CAOA and Changan Corporation (one of China's largest automotive groups) to create CAOA Changan, bringing premium electric vehicles (AVATR brand), hybrid technology, and intelligent mobility solutions to Brazil. Includes USD 950 million investment for 2026-2028 and R$5 billion total investment cycle. CAOA Changan represents deep strategic integration combining CAOA's market execution with Changan's technology leadership.
• HuaweistrategicTechnology or Integration · 1 November 2025Huawei provides technology for AVATR vehicles including HarmonyOS for in-vehicle infotainment, Huawei ADS autonomous driving system with LiDAR and AI capabilities, and digital connectivity solutions. Partnership enables CAOA Changan to offer advanced intelligent vehicle features including 5G connectivity, facial recognition, natural voice commands, and automated driving features.
• CATL (Contemporary Amperex Technology)strategicTechnology or Integration · 1 November 2025CATL provides battery technology for AVATR electric vehicles including Kirin 5C supercharged battery with 93.4 kWh capacity and ultra-fast charging (480kW). Partnership enables AVATR vehicles to achieve up to 650km range and 10-minute charging from 30-80%. CATL contributes to AVATR's competitive positioning in premium EV segment.
• Kim JonesminorStrategic or Co-development Partner · 1 November 2025Luxury fashion designer who worked with Dior, Fendi, and Louis Vuitton collaborated on AVATR 012 Kim Jones Series limited edition (700 units globally). Partnership elevates AVATR brand positioning in ultra-luxury segment through exclusive interior materials, fragrances, and design elements created by Jones.
• Gisele BündchenstrategicGTM or Marketing Partner · 1 November 2025Brazilian supermodel and global influencer serves as official brand ambassador for CAOA Changan. Partnership announced November 2025, leveraging Bündchen's global recognition, sustainability advocacy, and Brazilian heritage to position CAOA Changan as technology-forward and conscious mobility brand.
• Hemocentro São Lucas / Amor se doaminorOthers · 1 November 2025Blood donation campaign partnership for Corrente do Bem initiative. Last campaign impact exceeded 348 lives through blood transfusions. CAOA partners with healthcare organizations for corporate social responsibility programs.
• Évora CorretoraminorChannel Partner/ Reseller/ Distributor · 1 November 2021Insurance brokerage partnership for CAOA Corretora de Seguros. Évora provides insurance products that CAOA distributes through its dealership network, offering vehicle insurance to customers purchasing or servicing vehicles at CAOA locations.
• Chery AutomobileflagshipStrategic or Co-development Partner · 1 November 2017CAOA, largest automotive conglomerate in Latin America, and Chery, China's largest vehicle exporter, signed historic cooperation agreement in November 2017 to launch CAOA Chery as a new 100% national automaker. CAOA Chery produces vehicles at Anápolis (GO) and Jacareí (SP) plants, with the Tiggo 7 becoming a top-3 retail seller in Brazil by 2025. The partnership leverages CAOA's manufacturing expertise and market knowledge with Chery's vehicle technology and production capabilities.
• Hyundai MotorcoreStrategic or Co-development Partner · 1 January 1999CAOA has been Hyundai's exclusive distributor in Brazil since 1999, becoming the largest Hyundai distributor in the country. Partnership includes local manufacturing at Anápolis plant producing Tucson and HR pickup. CAOA developed the brand to leadership in SUV segment. Partnership expanded to include full Hyundai lineup including HB20, Creta, IONIQ 5, and premium models.
• Subaru (Fuji Heavy Industries)coreChannel Partner/ Reseller/ Distributor · 1 January 1998CAOA has been exclusive importer and distributor of Subaru in Brazil since 1998, representing Japan's technological excellence in all-wheel-drive and safety technology. Sales tripled within first year under CAOA representation. CAOA operates as exclusive importer and supports Subaru dealer network in Brazil.
• FordcoreChannel Partner/ Reseller/ Distributor · 1 January 1979CAOA's foundational partnership began in 1979 when founder acquired a Ford dealership. Became largest Ford dealer in Brazil within 6 years and largest Ford dealer in all Latin America by 2006. Currently distributes Ford models including F-150, Ranger, Mustang, Territory, Bronco Sport, Maverick, and Transit commercial vehicles.

Scale indicators20 records

Recent moves12 records

Expansion highlights6 records

Regional players

• AutoCanada: Canadian multi-brand automotive dealer group with used vehicle operations. Operates in a single country with multi-brand franchised retail and used car sales, structurally similar to CAOA's domestic-only dealership focus, though in a developed market.

Direct peers

• Maruti Suzuki India: India's dominant passenger vehicle manufacturer-distributor. Analogous structure: large domestic dealer network, scaled manufacturing, broad price-point coverage, and recurring services (financing, insurance, used cars) — making it a relevant emerging-market auto conglomerate peer.
• Inchcape PLC: London-listed global multi-brand automotive distributor operating across emerging and developed markets. Closest analog to CAOA's multi-brand distribution model: replaces OEM ownership with distribution rights across many brands, scales dealer/service networks in growth markets, and increasingly partners with Chinese OEMs for EV distribution.
• General Motors do Brasil: Brazilian vehicle manufacturer and dealer network for Chevrolet. Comparable manufacturing presence, dealer/service footprint, and exposure to Brazilian consumer credit cycles; competes directly with CAOA Chery in the SUV and pickup segments.
• Volkswagen do Brasil: Brazilian vehicle manufacturer and dealer operator with multi-decade local production. Comparable as a long-tenured Brazilian manufacturer-distributor serving mass-market and premium segments (VW, Audi) and competing with CAOA's Hyundai and Ford portfolios.
• Stellantis (Brazil operations: Fiat, Jeep, Peugeot, Citroën): Operates multi-brand vehicle manufacturing and dealer networks in Brazil for Fiat, Jeep, Peugeot, and Citroën. Comparable in scale of Brazilian manufacturing footprint and dealer/service coverage, and competes head-to-head with CAOA Chery in the SUV segment.

Emerging players

• CarMax: Largest US used car retailer with omnichannel (in-store + online) sales model. Comparable in scale to CAOA Seminovos (150+ used vehicle locations, Brazil's largest used car dealer) — relevant peer specifically for CAOA's used vehicle business line.

Broad incumbents

• Group 1 Automotive: US/UK automotive retailer with 200+ dealerships across 20+ OEMs. Comparable multi-brand retail model and aftersales orientation; provides a reference for what scaled multi-brand retail can look like in a mature market.
• Toyota do Brasil: Brazilian manufacturing and distribution arm of Toyota. Comparable local manufacturing, dealer/service network, and broad product portfolio; competing with CAOA Chery and CAOA Hyundai across SUV and sedan segments.
• Lithia Motors: Largest automotive retailer in the US by revenue, operating franchised stores across many OEM brands plus digital channels (Driveway). Comparable multi-brand retail platform and post-sale services; broader in geography and brand count but operates in a developed market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/caoainstitucional
• Instagraminstagram.com/caoainstitucional
• LinkedInlinkedin.com/company/hyundai-caoa-do-brasil

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAOA