What Petrolink does

Petrolink is an independent, vendor-neutral wellsite data solutions company serving the global oil and gas industry. Founded around 1990 and headquartered in Douglas, Isle of Man, with a major operational hub in Houston, Petrolink has operated for more than 30 years delivering real-time drilling, completion, production, and wireline data management to international oil companies and national oil companies. Its primary customers include Saudi Aramco (relationship since 2012), Equinor, and unnamed large Middle East and international operators; the company also serves independent operators and drilling contractors through scalable deployments.

Petrolink's platform is built on industry standards (WITSML 2.1, ETP 1.2, OPC UA, OSDU) and deployed on Microsoft Azure or on-premises. It is organized into four layers: Acquisition and Aggregation (EDGE, UniDAQ, PowerCollect, PowerSwitch), Data Management (PetroVault, Calculation Engine, WITSML Workbench, Data Quality, ATOM), Visualization (PetroVue with Drilling, Completion/Production, Wireline, Mobile, Coral, RigChat, Digital Well File, Data Studio), and Insights (RigMetrix, Manage By Exception, DrillACT with apps such as Driller's Blueprint, Torque and Drag, Flowback Fingerprinting, Hydraulics, Gas Monitoring, and Survey Guidance). HalVue is co-developed with Halliburton, and Petrolink has open-sourced core WITSML/ETP libraries and a Data Quality algorithm under Apache 2.0.

The company generates revenue primarily through multi-year subscription contracts, a single cost-per-day fee for fleet-wide deployments, professional services and custom development, and Azure-based managed services. Go-to-market is enterprise field sales with consultative demos, supported by event presence at The Open Group Summit, Energistics, and OSDU forums, and co-marketing with Microsoft. Petrolink is privately held by Petrolink International Limited under the Curtis & Associates Group, with no disclosed venture capital or institutional investors, and employs between 501 and 1,000 people.

Name

Petrolink

Legal name

Petrolink International Limited

Website

https://petrolink.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Petrolink is an independent oil and gas wellsite data solutions company providing standards-based real-time data acquisition, management, visualization, and analytics platforms to international operators and national oil companies across multiple continents.

Ownership category

akta.pro rank

Product category

Upstream Oil & Gas Data Management Software

NAICS

Support Activities for Oil and Gas Operations (213112)

SIC

Oil & Gas Field Services, Nec (1389)

akta.pro primary industry

Inspection, Integrity & Testing Services (NDT, Well Integrity, Corrosion, QA/QC) (EUALABAO)

Keywords

• Wellsite data management
• Real-time drilling analytics
• Upstream oilfield software
• WITSML data solutions
• Digital oilfield platform

Headquarters

HQ city

Douglas

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Software Platform and Data Management Services: Petrolink generates revenue primarily through annual contracts for its data management and visualization platform, sold as a subscription or per-day fee to operators managing multi-rig fleets. Contracts are typically multi-year and include software licensing, support, and integration services.
2. Single Cost Per Day Fee Structure: For large fleet deployments (e.g., Middle East operator), Petrolink charges a single cost per day fee that consolidates data aggregation, transmission, and visualization services into one pricing structure, replacing multiple per-vendor, per-hour, and per-footage charges.
3. Professional Services and Custom Development: Customized solution development, integration, and deployment services are provided as part of enterprise engagements, including WITSML integration, RTOC setup, and custom algorithm development through Calculation Engine.
4. Cloud Infrastructure Services: As a Microsoft Azure Solutions Partner, Petrolink delivers cloud-based infrastructure solutions with associated service fees for migration, deployment, and management of Azure-based oilfield data infrastructure.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Petrolink sells a modular, standards-based wellsite data management and analytics software platform for the oil and gas industry, spanning real-time field data acquisition (EDGE, UniDAQ, PowerCollect, PowerSwitch), enterprise data management (PetroVault, Calculation Engine, WITSML Workbench, Data Quality, ATOM), real-time visualization (PetroVue and specialized displays for drilling, completion, wireline, mobile, correlation, and collaboration), and drilling analytics/insights (RigMetrix, Manage By Exception, DrillACT). The platform supports WITSML, ETP, OPC UA, REST, and OSDU standards, is deployed on Microsoft Azure or on-premises, and is sold to international oil and gas operators, national oil companies, and oilfield service companies through multi-year enterprise contracts.

Product overview

Petrolink is a global technology leader delivering advanced data management solutions to the energy industry through a modular platform architecture. The core offering spans four integrated categories: (1) Acquisition and Aggregation (EDGE™, UniDAQ™, PowerCollect™, PowerSwitch™) for real-time field data capture and consolidation; (2) Data Management (PetroVault™, Calculation Engine™, WITSML Workbench™, Data Quality™, ATOM™) for secure storage, enterprise calculations, WITSML management, and data quality monitoring; (3) Visualization (PetroVue™ with specialized displays including Drilling, Completion/Production, Wireline, Mobile, Coral, RigChat, Digital Well File, and Data Studio) for real-time and historical data viewing; and (4) Insights (RigMetrix™, Manage By Exception™, DrillACT™ with engineering apps for Torque and Drag, Flowback Fingerprinting, Driller's Blueprint, Swab and Surge, Trip Sheet, Hydraulics, Hole Cleaning, Gas Monitoring, and Survey Guidance) for analytics and optimization. The platform supports industry standards including WITSML, ETP, OPC UA, and OSDU, and delivers up to 500% ROI by transforming wellsite data into decision-ready intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• PetroVue: Comprehensive visualization platform for real-time drilling and production data monitoring across multiple applications including Drilling, Completion, Production, Wireline, and Mobile.
• PetroVault
• UniDAQ
• RigMetrix
• DrillACT
• Manage By Exception
• PowerCollect
• PowerSwitch
• WITSML Workbench
• Calculation Engine
• ATOM
• Digital Well File
• Data Studio
• RigChat
• HalVue
• Coral

Products and services

• PetroVault Central enterprise data management platform that aggregates real-time drilling and subsurface logging data from remote locations, providing secure, scalable storage with advanced access controls. Supports WITSML, ETP, REST, and OPC UA data access with cloud-based or on-premises deployment options, for oil and gas operators managing multi-rig fleets.
• EDGE Edge data acquisition solution that captures high-fidelity field data directly at the source, enabling real-time automation and analytics even in bandwidth-limited environments. For oil and gas operators needing reliable wellsite data capture.
• UniDAQ High-fidelity data acquisition system that captures field data directly at the source, making it easier to detect anomalies early and act before production is affected. For oil and gas operators seeking real-time, edge-based wellsite data capture.
• PowerCollect Data aggregation solution for collecting and consolidating wellsite data from multiple sources. For oil and gas operators running multi-source drilling operations.
• PowerSwitch Data switching solution for managing data routing and switching operations across wellsite environments. For oil and gas operators requiring flexible data routing infrastructure.
• Calculation Engine Enterprise-wide calculation deployment platform enabling consistent engineering calculations like RigState, Drilling Hydraulics, and Potential Washout Detection across multiple servers and wells. Supports C# custom algorithms and real-time/historical data processing. For drilling engineering teams.
• WITSML Workbench Standalone tool for managing and organizing WITSML data across multiple servers with full CRUD support, custom queries, multi-threading, and data gap detection. Supports WITSML 1.3.1.1 and 1.4.1.1. For data management teams handling WITSML stores.
• Data Quality Dashboard-based tool that monitors and scores real-time WITSML data quality across six key attributes: frequency, validity, consistency, accuracy, uniqueness, and completeness. Provides hourly data quality scores. For data management and operations teams.
• ATOM Automated monitoring system for WITSML data objects that ensures continuous, uninterrupted data flow by alerting support teams the moment data stops. Features smart alerts, customizable rules, and integration with ticketing systems. For operations and support teams.
• PetroVue Comprehensive visualization platform providing real-time and depth-based views of drilling, completion, production, and wireline data. Includes specialized displays for geosteering, correlation, cementing, and directional drilling with customizable dashboards. For drilling, completion, production, and wireline teams at oil and gas operators.
• RigMetrix Drilling analytics platform that turns hidden inefficiencies into measurable insights using a large library of drilling and tripping KPIs to uncover Invisible Lost Time (ILT) and monitor Non-Productive Time (NPT). For drilling performance engineers and operations leaders.
• Manage By Exception Real-time exception management system that delivers alerts when predefined conditions are met via SMS, email, or in-app messages. Uses real-time algorithms to monitor wellbore conditions and intelligently routes notifications to the right teams. For RTOC operators and drilling supervisors.
• DrillACT Engineering application platform providing ready-to-use apps like Torque and Drag, Flowback Fingerprinting, Trip Sheet, and Driller's Blueprint that can be customized using a widget-based interface. Built for drilling engineers to accelerate insight generation.
• Digital Well File Static data management solution for archiving, storing, and distributing well reports including daily geological reports, mud reports, and core images. Features SFTP compatibility, two-factor authentication, and audit capabilities. For well data archivists and operations teams.
• PetroVue Mobile Native cross-platform mobile application for accessing well data on-the-go, connecting directly to WITSML stores and displaying time and depth-based data with advanced alerts and collaboration features. For field personnel, drilling supervisors, and remote stakeholders.
• PetroVue Coral Well correlation tool for building subsurface pictures by correlating real-time LWD data with historical offset wells using 2D cross sections corrected for apparent dip. For geosteering and subsurface teams.
• PetroVue RigChat Real-time chat and collaboration solution integrated into PetroVue for geosteering operations. Connects decision-making and observations directly to the digital data set, promoting transparent decision-making and knowledge management. For geosteering teams and RTOC operators.
• HalVue Joint collaboration product with Halliburton providing industry-leading data visualization system that visualizes mudlogging, surface instrumentation, downhole MWD/LWD, cementing, fracking, and well testing data. Includes HalVue Mobile app. For oil and gas operators and service companies needing integrated real-time wellsite visualization.

Quantifiable outcome

• Up to 500% ROI for operators using Petrolink's digital transformation solutions, based on real-time data management, edge acquisition, and predictive analytics
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature13 records

Partnerships

Seven partnerships are on record, tiered core.

• EquinorcoreStrategic or Co-development Partner · 1 November 2025Petrolink, Equinor, and Halliburton delivered a joint presentation at The Open Group Summit Houston 2025 demonstrating a live use case of the new Data Work Order (DWO) object — a significant addition to the WITSML standard under Energistics. The DWO defines data required to support drilling operations, creating a shared understanding between all parties. The three organizations showed how a DWO could be created in one system, shared across platforms, and replicated across multiple systems.
• EnergisticscoreTechnology or Integration · 1 November 2025Petrolink is an active contributor within Energistics, the organization that develops and maintains WITSML, RESQML, and PRODML data standards. Petrolink team members participate in standard development and alignment, and the company has donated core WITSML 2.1 and ETP 1.2 libraries as open source under Apache 2.0 license.
• OSDU (Open Subsurface Data Universe)coreTechnology or Integration · 1 November 2025Petrolink actively contributes to the OSDU forum, working on the integration of WITSML, RESQML, and PRODML standards into the OSDU system of record. David Johnson (Digital Solutions Principal) has been an active contributor within both Energistics and OSDU, playing a pivotal role in standards alignment.
• ExebenuscoreStrategic or Co-development Partner · 8 May 2025Petrolink and Exebenus partnered to deliver real-time, AI-driven insights for safer, smarter drilling operations. The partnership combines Petrolink's real-time data management and WITSML integration capabilities with Exebenus's AI analytics to reduce drilling risk, cut Non-Productive Time (NPT), and support safer wellsite operations.
• MicrosoftcoreTechnology or Integration · 4 March 2025Petrolink achieved the Solutions Partner for Infrastructure (Azure) designation in the Microsoft AI Cloud Partner Program. This recognizes Petrolink's technical expertise in designing, implementing, and managing Azure-based infrastructure solutions for the energy sector. As a Solutions Partner, Petrolink gains access to enhanced capabilities, resources, training, licensing benefits, and technical support from Microsoft.
• HalliburtoncoreStrategic or Co-development Partner · 5 August 2021Petrolink and Halliburton jointly developed HalVue, an industry-leading real-time data visualization system for drilling and subsurface operations. Powered by Petrolink's common visualization platform, HalVue visualizes mudlogging, surface instrumentation, MWD/LWD, cementing, fracking, and well testing data, tightly integrating with calculations and smart alerts within the HalVue framework. The collaboration combines Petrolink's visualization expertise with Halliburton's broader digital oilfield ecosystem.
• Curtis & Associates Group of CompaniescoreOthersPetrolink is part of the Curtis & Associates Group of Companies, which includes multiple entities focused on the energy industry. Curtis & Associates has achieved ISO 14064-1:2018 carbon footprint verification for three consecutive years.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• AVEVA: AVEVA provides industrial software and data infrastructure solutions including the PI System for real-time operational data, widely used in oil and gas. Its data management and visualization capabilities are comparable to Petrolink's platform for industrial customers managing complex asset data.
• Aspen Technology: Aspen Technology provides industrial AI and process optimization software, including asset performance management and digital twin solutions for upstream and midstream energy. Its DMCplus and aspenONE engineering tools overlap with Petrolink's DrillACT and Calculation Engine offerings.
• P2 Energy Solutions: P2 Energy Solutions provides upstream oil and gas data management, production accounting, and land management software to operators worldwide. It serves a similar enterprise customer base with comparable solutions for well lifecycle data, making it a direct competitor in the upstream data management space.
• Kongsberg Digital: Kongsberg Digital provides digital twin, simulation, and data infrastructure solutions for the energy and maritime sectors. Its dynamic digital twin technology and real-time data management capabilities compete directly with Petrolink's PetroVue visualization and PetroVault data management platform.
• ION Software (OpenLink): ION's OpenLink provides commodity management, trading, and data management software used across the energy value chain. Its C/ETRM and data management capabilities serve similar upstream and midstream enterprise customers managing operational and commercial data.

Broad incumbents

• Emerson: Emerson's Paradigm and DeltaV solutions provide subsurface modeling, reservoir engineering, and process automation for the oil and gas industry. Its broader automation portfolio gives it overlapping capabilities with Petrolink's data acquisition and visualization platform.
• Halliburton: Halliburton is one of the world's largest oilfield services companies and a direct partner through the HalVue joint collaboration. While it offers broader drilling, completion, and production services, its DecisionSpace and digital oilfield portfolio overlap with Petrolink's data management and visualization capabilities.
• Baker Hughes: Baker Hughes is a major oilfield services and industrial energy technology company offering digital solutions, drilling services, and production optimization. Its LEAP platform and broader digital oilfield portfolio place it in direct competition with Petrolink for enterprise data management contracts.
• SLB (Schlumberger): SLB is the largest oilfield services company globally, operating the DELFI cognitive E&P environment which competes directly with Petrolink's data platform. Its broader portfolio of drilling, evaluation, and production services gives it significant bundling power against standalone specialists like Petrolink.

Emerging players

• Exebenus: Exebenus is a Norwegian AI-driven drilling analytics company that partnered with Petrolink in 2025 to deliver real-time drilling insights. Its AI/ML focus on reducing NPT and drilling risk is complementary to Petrolink's data platform, but also represents an emerging competitor in the analytics layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/Petrolink
• YouTubeyoutube.com/c/Petrolink-Services
• LinkedInlinkedin.com/company/petrolink-services
• Xx.com/petrolink

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petrolink