Fixderma India

What Fixderma India does

Fixderma India Pvt. Ltd. is a Gurugram-based direct-to-consumer dermaceutical skincare brand founded in 2008 by Shaily Mehrotra. The company formulates and sells dermatologist-tested, FDA-approved skincare products targeting specific dermatological concerns including acne, hyperpigmentation, melasma, anti-aging, hair loss, sun protection, baby care, and foot care. Its portfolio spans 100+ SKUs organized under multiple sub-brands such as Shadow (sunscreens), Nigrifix (pigmentation), Skarfix-TX (melasma), Salyzap (acne), Kairfoll (hair care), Dewrav (hydration), Fidelia (body care), Hoopoe (baby care), Tomaglow (brightening), and Teenilicious (teen skincare), with a recently added prescription-adjacent Rx range. Two patents cover its formulations and manufacturing processes, and the product line emphasizes evidence-based actives including salicylic acid, tranexamic acid, niacinamide, hyaluronic acid, vitamin C, kojic acid, and retinol, with all products positioned as cruelty-free, paraben-free, sulphate-free, and non-comedogenic.

The company operates a primarily D2C go-to-market through its owned e-commerce storefront (fixderma.com), with unit pricing ranging from approximately Rs. 156 to Rs. 1,485 and tiered bundle discounts (Buy 2 Get 20% Off, Buy 3 Get 25% Off, Buy 4 Get 35% Off). It is also reported to retail through dermatologists and pharmacies, and exports to 32-35 countries. The brand was bootstrapped for over 12 years before Lotus Herbals acquired a 32% strategic stake in October 2021. By FY25, Fixderma reported revenue of approximately ₹185.43-187 crore (~$22M), with a 2026 estimated valuation of ₹1,500 crore, growing from ₹105.61 crore in FY23 — a roughly 32% two-year CAGR. Founder and CEO Shaily Mehrotra's appointment as a judge on Shark Tank India Season 5 in January 2026 significantly expanded national brand visibility, supplementing existing digital channels including social media, content marketing, email, and an affiliate program.

Name

Fixderma India

Legal name

Fixderma India Pvt. Ltd.

Website

https://fixderma.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Fixderma India is a Gurugram-based D2C dermaceutical skincare brand founded in 2008 by Shaily Mehrotra, selling FDA-approved, dermatologist-tested products for acne, pigmentation, melasma, anti-aging, sun protection, and hair care across 100+ SKUs in 32-35 countries, with FY25 revenue of approximately ₹187 crore.

Ownership category

akta.pro rank

Product category

Dermaceutical Skincare

NAICS

Health and Personal Care Retailers (4561), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH), Sensitive Skin & Barrier Repair (CRABAAAG), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Dermatology OTC & Skin Health (Acne Treatments, Eczema/Psoriasis OTC, Antifungals, Wart Removal) (CRADAMAF)

Keywords

• Dermaceutical skincare
• Dermatologist-tested cosmetics
• Anti-acne skincare
• Pigmentation treatment creams
• Sunscreen formulations

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Direct Product Sales: Fixderma generates revenue through direct-to-consumer sales of dermatological skincare products including face serums, face washes, sunscreens, moisturizers, body care, hair care, and specialized treatments. Products are sold through their e-commerce platform and potentially through retail channels. The company operates on a one-time purchase model with bundle/discount offers for multiple items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fixderma India manufactures and sells science-backed dermaceutical skincare products across face serums, face washes, sunscreens, moisturizers, body care, hair care, baby care, and specialized treatments targeting acne, hyperpigmentation, melasma, anti-aging, hair loss, and sun protection. The company operates a multi-sub-brand portfolio (Shadow, Nigrifix, Skarfix-TX, Salyzap, Kairfoll, Dewrav, Fidelia, Tomaglow, Hoopoe, Teenilicious) and sells primarily direct-to-consumer through fixderma.com with FDA-approved, dermatologist-tested formulations holding two patents.

Product overview

Fixderma India is a dermaceutical skincare brand offering a comprehensive portfolio of dermatologist-tested skincare products. The company operates as a single unified brand with multiple sub-brands targeting specific skin concerns: Shadow (sunscreens), Nigrifix (pigmentation), Skarfix-TX (melasma/brightening), Salyzap (acne), Kairfoll (hair care), Dewrav (moisturizers), Fidelia (body care), Tomaglow (brightening), and Hoopoe (baby care). The product lineup spans face serums, face washes, sunscreens, moisturizers, lip care, body washes, body sprays, creams, body lotions, hair care, baby care, hand creams, and foot care products. Key products include the Nigrifix Cream for pigmentation, Skarfix-TX Cream for melasma, Foobetik Foot Cream for cracked heels, and the Shadow Sunscreen range (gel, cream, spray formats in various SPF ratings). The brand emphasizes science-backed formulations with ingredients like salicylic acid, tranexamic acid, vitamin C, niacinamide, hyaluronic acid, and kojic acid.

Differentiator

Problem solved

Functional benefit

Brands

• Fix My Life: Adult education and social education foundation initiative
• Shadow
• Nigrifix
• Skarfix
• Salyzap
• Kairfoll
• Foobetik
• Dewrav
• Fidelia
• Hoopoe
• Tomaglow
• Teenilicious

Products and services

• Nigrifix Cream Dermatologist-tested cream for dark neck and pigmentation treatment (100g); targets hyperpigmentation in sensitive areas like underarms, neck, elbows, and knees. Priced at Rs. 360 (Rs. 450 MRP).
• Skarfix-TX Cream Tranexamic acid cream for melasma and dark spots treatment; addresses stubborn pigmentation and uneven skin tone. Priced at Rs. 404 (Rs. 475 MRP).
• Foobetik Foot Cream Dermatologist-tested foot cream for cracked heels repair and dry feet; addresses foot skin concerns including roughness and damage. Priced at Rs. 440 (Rs. 550 MRP).
• Shadow Sunscreen Range Sunscreen portfolio under the Shadow sub-brand offering gel, cream, spray, lotion, roll-on, and stick formats across SPF 30 to SPF 80+ ratings. Includes variants for oily skin, dry skin, sensitive skin, kids, and tinted options with broad-spectrum UV, IR, and blue light protection.
• Salyzap Acne Care Range Acne-targeted product line including salicylic acid body wash, body acne spray, face pack, day/night gels, lotions, soaps, and face cleansers for oily and acne-prone skin.
• Face Serums Range Targeted facial serums including 17% Vitamin C serum, hyaluronic acid anti-ageing serum, salicylic acid acne defense serum, pore minimizer (20% niacinamide), pigment correcting (tranexamic acid), collagen booster, and Skarfix-Plus brightening (kojic acid) serums.
• Kairfoll Hair Care Range Hair care line covering anti-dandruff shampoo, anti hair-loss shampoo, bond repair shampoo, crown guard shampoo, conditioner, hair serums (including Femme Specifique for menopause/postpartum), anti hair-fall lotion, and oral hair loss tablets.
• Dewrav Moisturizer Range Hydration and moisturization range including deep hydration body lotion, brightening body lotion, acne control & oil-free face moisturizer, gentle & hydrating face wash, barrier repair face wash, and deep exfoliating body lotion for dry/sensitive skin.
• Hoopoe Baby Care Range Pediatric skincare line including massage elixir, anti-itch lotion, gentle hair & body wash, moisturizing lotion, diaper rash cream, and anti-rash face cream for babies and kids.
• Lip Care Range Lip balms with SPF 50 including Brightening Lip Balm with kojic acid and alpha arbutin, Tinted Lip Balm, and standard SPF 50 lip balm for UVA/UVB protection.
• Fidelia Body Care Range Body care line including hydrating body lotion, gentle skin cleanser, moisturizing cream, foot cream, daily moisture body lotion (pH 5.5), and nourishing body lotion with oatmeal and natural oils.
• Face Wash Range Face cleansers including Vitamin C, Salyzap salicylic acid, Skarfix-TX face cleanser, Reticuram triple action, Dewrav gentle & hydrating, Mandefix foaming, strawberry, and non-drying cleanser variants.
• Hand Cream Range Hand care products including standard Hand Cream for hydration, Anti-Ageing Hand Cream, and Brightening Hand Cream for dark spots on hands.
• Teenilicious Teen Skincare Range Teen-focused acne face cleansers with benzoyl peroxide, salicylic acid, and azelaic acid variants, plus SPF 55 sunscreen body lotion for teens and young skin.
• FOR MEN Range Men's grooming line including Brightening Face Wash, Brightening Face Serum, Brightening Sunscreen SPF 50+, Brightening Face Moisturizer, Anti-Dandruff Shampoo, and Brightening Face Mask.
• Tomaglow Brightening Range Brightening line with white tomato extract including Brightening Cream, Brightening Serum, and Brightening Face Cleanser for even skin tone.
• Kelocepa Silicone Gel Clinically proven silicone gel for scar reduction and treatment of post-acne scarring.

Quantifiable outcome

• Revenue grew from Rs. 105.61 crore in FY23 to Rs. 185.43 crore in FY25
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Minimalist: Indian direct-to-consumer skincare brand focused on science-backed active-ingredient formulations (salicylic acid, niacinamide, retinol). Closely comparable to Fixderma on D2C channel, dermatologist positioning, India-targeted formulations, and price band.
• Plum: India D2C beauty and personal-care brand with vegan/cruelty-free positioning and broad skincare assortment. Comparable on D2C go-to-market, India focus, and cruelty-free/sulphate-free positioning, though Plum leans more toward mainstream beauty than dermaceutical.
• mCaffeine: India-born D2C personal-care brand selling through owned e-commerce with strong social-media presence. Comparable to Fixderma on D2C channel, India mass-premium pricing tier, and direct-to-consumer digital marketing.
• Dot & Key: Indian D2C skincare brand with focus on active ingredients (vitamin C, niacinamide, hyaluronic acid). Comparable on D2C channel, active-ingredient-led positioning, and target demographic of Indian millennial/Gen-Z consumers.

Broad incumbents

• Cetaphil (Galderma): Global dermatologist-recommended sensitive-skin brand owned by Galderma. Directly comparable to Fixderma's Dewrav and Cleovera sensitive-skin ranges, and competes in the same 'dermatologist-recommended' OTC skincare shelf that Fixderma targets through chemists.
• La Roche-Posay (L'Oréal): Global dermocosmetics leader under L'Oréal. Competes with Fixderma on the dermatologist-prescribed, science-backed positioning across sensitive skin, acne, pigmentation, and sun care — the same concerns Fixderma's sub-brands address.
• Eucerin (Beiersdorf): Beiersdorf-owned medical skincare brand with strong dermatologist recommendations. Overlaps directly with Fixderma's pigmentation (Skarfix-TX, Nigrifix), acne (Salyzap), and sensitive-skin (Cleovera, Dewrav) ranges.
• Bioderma (NAOS): French dermo-cosmetic brand under NAOS, sold through pharmacies and dermatologists globally. Directly comparable channel positioning to Fixderma's 'retailing through dermatologists and pharmacies' approach and shares the dermatological-credibility thesis.

Emerging players

• Cipla Consumer Healthcare: Indian pharma major with consumer healthcare skincare extensions. Comparable as an India-based, pharma-rooted dermatological consumer brand that leverages clinical credibility to compete in OTC skincare.
• Mankind Pharma (consumer skincare): Large Indian pharma company extending into consumer dermatology and skincare. Competes with Fixderma in India OTC skincare via chemist distribution and dermatologist endorsement.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@fixderma.skincare
• Facebookfacebook.com/fixdermaindia
• Instagraminstagram.com/fixderma.skincare
• LinkedInlinkedin.com/company/fixderma-india-pvt-ltd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fixderma India