Soho Global Health

What Soho Global Health does

SOHO Global Health (PT SOHO Global Health Tbk, IDX ticker: SOHO) is an Indonesian integrated healthcare company operating across pharmaceutical manufacturing, consumer health, and healthcare distribution. Founded in 1946 (with the primary holding entity PT Parit Padang consolidated since 1956) and headquartered in Jakarta Timur, the company employs 2,500+ people and reached public-market status via an IPO on the Indonesia Stock Exchange in September 2020. Its core manufacturing and brand portfolio spans prescription injectables through PT Ethica Industri Farmasi (51% controlled via the Ethica Fresenius Kabi joint venture with Fresenius Kabi) and consumer health brands including Imboost, Imboost Force, Curcuma Plus, Diapet, Fitkom, Curcuma Group, and Asthin, with research anchored at the SOHO Center of Excellence in Herbal Research (SCEHR) in Sukabumi employing the proprietary Seed to Patient methodology for Curcuma xanthorrhiza.

The company's primary go-to-market combines sales-led engagement with healthcare professionals (covering approximately 90% of targeted doctors in Indonesia), direct-to-consumer brand marketing, multi-level marketing via Unihealth (est. 2009), and distribution through subsidiary PT Parit Padang Global (PPG), a top-five Indonesian healthcare distributor with 65+ years of operating history, 25 branches, 3 sales offices, and reach to over 41,000 outlets and more than 95% of Indonesian hospitals and pharmacies. Customer segments include healthcare professionals, consumer OTC buyers (children's vitamins, immune, digestive, liver, antioxidant), pharmaceutical principals leveraging PPG's distribution platform (Okamoto, The Originote, ESQA, Johnson & Johnson, Kalbe, 3M, L'Oréal, Haleon, Bausch n Lomb, Fresenius Medical Care, among others), and government healthcare institutions via partnerships such as the 2025 MoU with RSUP Dr. Sardjito and Ministry of Health collaboration on herbal medicine integration.

Revenue is generated through six interlocking streams: prescription pharmaceutical sales (including generic injectables via the EFK joint venture), over-the-counter consumer health products, distribution and logistics service fees (PPG), alliance services for multinationals entering Indonesia, multi-level marketing consumer sales via Unihealth, and medical device sales through PT Soho Global Medika. Strategic partnerships include a 2015 funding relationship with healthcare-focused private equity firm Quadria Capital, research collaborations with IPB and BRIN, ABGC-style open-innovation programs, and ongoing international dialogues including the 2025 NSW International Education Summit. Ultimate beneficial ownership remains concentrated with founder Tan Eng Liang through Cascade Creek Pty Ltd and Tiberias 96 Pty Ltd, with Ignasius Jonan serving as President Commissioner and Independent Commissioner, Ery Yunasri as President Director, and Piero Brambati (ex-BCG, GSK, Nestle) as Senior EVP, COO-Commercial & CFO.

Name

Soho Global Health

Legal name

PT SOHO Global Health Tbk

Website

https://sohoglobalhealth.com

Company type

Public

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Soho Global Health is an Indonesian integrated healthcare company (IDX: SOHO) manufacturing and distributing pharmaceutical and consumer health products — including flagship herbal brands Imboost, Curcuma Plus, Diapet, and Fitkom — to healthcare professionals, end consumers, hospitals, and multinational principals across Indonesia, supported by a top-tier nationwide distribution subsidiary (PPG).

Ownership category

akta.pro rank

Product category

Herbal Pharmaceuticals and Consumer Health

NAICS

Pharmaceutical and Medicine Manufacturing (3254), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Drugs and Druggists' Sundries Merchant Wholesalers (4242), Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

OTC & Consumer Health Distributors (HLAIAJAC), OTC Medicines & Consumer Health Products Distribution (CRAOAHAB), OTC, Vitamins & Supplement Management (HSABALAM), Global Health Supply Chain & Procurement Organizations (HLAJAKAL)

Keywords

• Herbal pharmaceutical manufacturing
• Consumer health supplements
• Pharmaceutical distribution services
• Natural wellness products
• Healthcare professional marketing

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pharmaceutical Products (Rx/Prescription): Prescription pharmaceutical products including injectable medications through PT Ethica Industri Farmasi, with joint venture Ethica Fresenius Kabi (EFK) specializing in Generic Injections.
2. Consumer Health / OTC Products: Over-the-counter herbal supplements and wellness products including Imboost, Curcuma Plus, Diapet, Fitkom, Asthin under consumer health division launched in 2006.
3. Distribution Services: Distribution and logistics services through PT Parit Padang Global covering pharmaceuticals, medical devices, and FMCG products to over 41,000 outlets across Indonesia.
4. Alliance Business Services: Comprehensive service solutions for multinational companies entering Indonesian pharmaceutical market, including business development and toll manufacturing.
5. Multi-level Marketing (Unihealth): Direct sales through PT Universal Health Network (Unihealth) for consumer wellness products via MLM distribution channel.
6. Medical Devices: Medical equipment and devices segment through PT SOHO Global Medika for healthcare equipment market penetration.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

SOHO Global Health manufactures and distributes natural herbal-based pharmaceutical and consumer health products across Indonesia. The group produces prescription injectables (PT Ethica Industri Farmasi / Ethica Fresenius Kabi JV), OTC herbal supplements under its own consumer health brands (Imboost, Curcuma Plus, Diapet, Fitkom, Asthin, Curcuma Group), medical devices (PT Soho Global Medika), and direct-selling wellness products (Unihealth MLM), while distributing pharmaceuticals, medical devices and FMCG products to over 41,000 outlets through its subsidiary PT Parit Padang Global (PPG).

Product overview

SOHO Global Health is an Indonesian healthcare company with over 70 years of history specializing in natural herbal-based medicine. The company operates as a platform spanning prescription pharmaceuticals, consumer health products, and distribution services. The product portfolio centers on herbal supplements including Imboost, Imboost Force, Curcuma Plus, Diapet, Fitkom, and Asthin, which are sold through the company's own sales and marketing infrastructure and distributed via the Parit Padang Global distribution network covering over 41,000 outlets nationwide. The company also offers a Seed to Patient methodology ensuring quality control from raw material cultivation through final product, supported by the SOHO Center of Excellence in Herbal Research (SCEHR).

Differentiator

Problem solved

Functional benefit

Brands

• Imboost: Immune-booster supplement with accurate dose for various illnesses caused by virus/bacteria/fungus.
• Imboost Force
• Curcuma Plus
• Diapet
• Fitkom
• Curcuma Group
• Asthin

Products and services

• Imboost Immune-booster supplement with accurate dose for various illnesses caused by virus, bacteria, and fungus; sold across Indonesia through pharmacy, retail, and modern trade outlets.
• Imboost Force Supplement to help support the immune system, containing natural ingredients for safe consumption; positioned as a higher-strength variant of Imboost and used by healthcare professionals.
• Imboost Bone Consumer health supplement in the Imboost family formulated to support bone health with optimized calcium absorption.
• Curcuma Plus Milk and multivitamin products combining natural Curcuma with complete nutrients to support healthy growth in children; sold through pharmacies and modern trade.
• Diapet OTC product made from natural ingredients to reduce bowel movement frequency; distributed through Indonesian pharmacy and retail outlets.
• Fitkom Tasty children's multivitamin fulfilling kids' vitamin needs during their growing age and maintaining health; distributed through pharmacies and modern trade including Guardian.
• Curcuma Group Product range helping to maintain health of liver function and increase appetite based on SOHO's Curcuma xanthorrhiza expertise.
• Asthin Antioxidant supplement without pro-oxidant effects, used to prevent and treat symptoms of diseases related to free radicals; available to consumers and via the professional Asthin Bond line for healthcare professionals.
• Probio Force Probiotic-based supplement for immune support within the SOHO consumer health range.
• Imboost ES Professional product line for healthcare professionals; immune-support supplement positioned for clinical recommendation.
• Viartril-S Healthcare-professional product for joint health, distributed via SOHO's professional channel.
• Noroid Professional skincare/endocare product for healthcare professionals, used in clinical practice.
• Aqua Maris Healthcare-professional product for nasal care, available via SOHO's professional distribution.
• Ethica Fresenius Kabi (EFK) Generic Injections Joint venture with Fresenius Kabi manufacturing generic injectable pharmaceutical products for the Indonesian market through PT Ethica Industri Farmasi.
• Unihealth Consumer Wellness (MLM) Multi-level marketing consumer wellness channel operated via PT Universal Health Network (Unihealth), selling consumer health products through direct-selling networks.
• PT Parit Padang Global (PPG) Pharmaceutical Distribution Nationwide pharmaceutical, medical device and FMCG distribution services covering over 41,000 outlets and more than 95% of Indonesia's hospitals and pharmacies through PT Parit Padang Global (PPG).
• SOHO Global Medika Medical Devices Medical equipment and devices offering through PT Soho Global Medika for Indonesian healthcare facilities.
• SOHO Alliance Business Services Comprehensive service solutions for multinational companies entering the Indonesian pharmaceutical market, including market entry, business development and toll manufacturing services.

Quantifiable outcome

• Coverage of ~90% of targeted doctors in Indonesia
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• PT Parit Padang Global (PPG)coreChannel Partner/ Reseller/ Distributor · 15 April 2026PPG is a subsidiary of SOHO Global Health and one of top 5 distribution and logistics companies for healthcare products in Indonesia with 65+ years of experience, 25 branches, 3 sales offices, and sub-distributor network reaching over 95% of hospitals and pharmacies. Enters distribution partnerships with various principals.
• RSUP Dr. SardjitocoreStrategic or Co-development Partner · 4 June 2025MoU signing ceremony establishing strategic collaboration in education, research, and pharmaceuticals between SOHO Global Health and Dr. Sardjito General Hospital in Yogyakarta.
• PT Ichiya Indonesia (Okamoto)minorChannel Partner/ Reseller/ Distributor · 28 April 2025PPG signed distribution partnership for Okamoto brand (premium condoms) with flagship product OKAMOTO 003 PLATINUM 2's. Brand present in Indonesia since 2009.
• PT Sea Makeup Beauty (The Originote)minorChannel Partner/ Reseller/ Distributor · 15 April 2025PPG signed distribution cooperation agreement for The Originote brand (affordable skincare for all) with flagship product Hyalucera Moisturizer. Brand entered Indonesian market in 2022.
• Fresenius KabicoreStrategic or Co-development PartnerEthica Fresenius Kabi (EFK) joint venture established in 2013 through 51% acquisition of PT Ethica Industri Farmasi. Fresenius Kabi is a global healthcare company specializing in generic injections market.
• BRIN (Badan Riset dan Inovasi Nasional)coreStrategic or Co-development PartnerResearch collaboration in Indonesia-Australia dialog at NSW International Education Summit 2025. BRIN mobility research program participant in herbal innovation initiatives.
• IPB (Institut Pertanian Bogor)coreStrategic or Co-development PartnerABGC (Academic, Business, Government, Community) collaboration for organic Curcuma research, cultivation in Sukabumi, and functional beverage patent development (Cat's Whiskers extract). Also MoU for RISPRO-LPDP funding.
• NSW (New South Wales Government)minorStrategic or Co-development PartnerCollaboration at NSW International Education Summit 2025 focusing on Indonesia-Australia research talent exchange and purpose-driven science.
• Ministry of Health IndonesiacoreStrategic or Co-development PartnerGovernment support for SOHO's vision to integrate scientifically validated herbal medicine into Indonesia's healthcare system. Minister Budi Gunadi Sadikin emphasized alignment of science and healthcare with nature.
• PT Universal Health Network (Unihealth)coreChannel Partner/ Reseller/ DistributorEstablished in 2009 to expand consumer reach through multi-level marketing (MLM) channel for wellness products.
• PT Ethica Industri FarmasicoreStrategic or Co-development PartnerFounded in 1946 by Tan Tjhoen Lim, focuses on injectable pharmaceutical products. Parent company of Ethica Fresenius Kabi joint venture.
• PT SOHO Industri PharmasicoreChannel Partner/ Reseller/ DistributorFounded in 1951 as pioneer in natural product use in prescription drug market. Core manufacturing entity for herbal and pharmaceutical products.
• ITB (Institut Teknologi Bandung)minorStrategic or Co-development PartnerAwarded Ganesa Widya Jasa Utama 2025 to SOHO for contributions to IPTEKS development at international, national, and ITB levels.
• PT Soho Global MedikaminorChannel Partner/ Reseller/ DistributorEstablished in 2012 to capture growth opportunities in medical devices and equipment segment.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PT Kalbe Farma Tbk: Indonesia's largest pharmaceutical company (IDX: KLBF) with a directly overlapping prescription pharma, OTC consumer health, and distribution footprint. Highly comparable business model spanning branded generics, nutritional products and nationwide distribution.
• PT Tempo Scan Pacific Tbk: Indonesian pharma and consumer health group (IDX: TSPC) operating in prescription drugs, OTC and consumer products. Directly comparable in combining branded pharma manufacturing with mass-market consumer health distribution in Indonesia.
• PT Kimia Farma Tbk: State-owned Indonesian pharmaceutical manufacturer and largest pharmacy chain (IDX: KAEF). Comparable vertically integrated pharma-to-distribution model and exposure to Indonesia's national healthcare system, including herbal/traditional products.
• PT Merck Tbk: Listed Indonesian subsidiary of Merck (IDX: MERK) combining branded pharmaceuticals with OTC/healthcare distribution. Comparable mid-size publicly listed pharma operating in the same Indonesian regulatory and distribution landscape.
• Dexa Medica (PT Dexa Medica): Indonesian pharmaceutical manufacturer with branded generics, herbal/botanical products and consumer health brands. Directly comparable as a domestic pharma peer combining prescription manufacturing with herbal-derived consumer health SKUs.

Broad incumbents

• PT Unilever Indonesia Tbk: Large multinational FMCG incumbent (IDX: UNVR) with established Indonesian herbal/personal-care brands and nationwide modern trade reach. Comparable in scale of consumer health marketing and pharmacy/retail distribution depth, though portfolio is broader.
• Sanofi Indonesia: Indonesian subsidiary of global pharma major Sanofi. Overlaps with SOHO's prescription injectables/EFK JV and consumer health portfolios, serving doctors and pharmacies across Indonesia through comparable sales-led GTM.
• Haleon plc: Global consumer healthcare company (formerly GSK Consumer Healthcare), one of PPG's distribution principals in Indonesia. Comparable in mass-market OTC and supplement positioning, though operates at much larger global scale.

Emerging players

• Emami Limited: India-listed consumer healthcare company with strong herbal and Ayurvedic OTC franchises (e.g. Zandu, Boroline). Comparable in positioning around scientifically validated herbal/traditional medicine brands, though concentrated in the Indian market.
• Himalaya Wellness Company: Private global herbal pharmaceutical and personal-care company with branded herbal supplements and OTC products. Comparable focus on scientifically validated botanical medicines sold through pharmacy and practitioner channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sohonatural1571
• LinkedInlinkedin.com/company/soho-global-health
• Instagraminstagram.com/sohonatural/?hl=id
• Xx.com/sohonatural

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soho Global Health